---
title: "SketchWow Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is SketchWow the right Customer Journey Mapping Tools solution for you? Explore 588 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/10012993/SketchWow/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

SketchWow

4.9 (588)

[View alternatives](https://www.capterra.com/p/10012993/SketchWow/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of SketchWow

Ease of use

4.7

Customer Service

4.8

## Pros and Cons in Reviews

BR

Bridgitt R

ConsultantStaffing and Recruiting, 501 - 1,000 employeesUsed the software for: 6-12 months.

“I use it for creating engaging visuals, process maps, diagrams, and presentation assets, and it consistently helps me produce polished content quickly.“

May 19, 2026

Terry H

DirectorTelecommunications, 11 - 50 employeesUsed the software for: 1-2 years.

“The inability to change font characteristics on words in a paragraph - bold, color, etc... think MS Word type editing.“

February 4, 2025

Jordan B

TeacherEducation Management, Self-employedUsed the software for: Less than 6 months.

“As a teacher and researcher with no creative talent whatsoever, sketchwow makes it very easy to make engaging, visually appealing graphics and presentations.“

May 29, 2026

TC

Tracy C

OwnerWriting and Editing, Self-employedUsed the software for: 6-12 months.

“I could wish that I could label the items when creating animations. When there are a lot of elements it's very confusing the way they're all labeled 'group' or 'polyline', i.e. the default element name.“

February 5, 2025

Katy M

Profit FinderProfessional Training & Coaching, Self-employedUsed the software for: 1-2 years.

“SketchWow fills that need and is continuing to find new ways to adapt as technology changes, including having AI features. “

May 18, 2026

Jordan B

TeacherEducation Management, Self-employedUsed the software for: Less than 6 months.

“There was a weird thing with the payment system so I ended up paying twice for one component.“

May 29, 2026

JC

Jim C

FounderHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 6-12 months.

“A great tool for making up explanation slides and adding interesting graphics to presentations and social media. Because it is so easy and fast to use there is no barrier to quickly putting an image in your document and has replaced some other AI and manual ways of doing it.“

February 14, 2025

Katy M

Profit FinderProfessional Training & Coaching, Self-employedUsed the software for: 1-2 years.

“The software \*used to be\* a little "clunky" and non-intuitive. “

May 18, 2026

## Showing most helpful reviews

Showing 1-25 of 588 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Anaïs K.  
Hypnotherapist  
Alternative Medicine  
Used the software for: 1-2 years

### "SketchWow os really fun and easy !"

January 5, 2026

5.0

I'm very happy with SketchWow. I love making colorful charts and timelines. It's so easy and fun to use ! The hand drawn effect works very well with my brand image.

Pros

It's one-time paiement and is worth it. You can easily drag and drop icons. You can lock arrows and lines to objects so when you move the object, the arrow will move too. It's very good to create timelines, diagrams... I love the hand drawn effect : when activated, you can drag and drop the same icon, it will slightly differ. The icons can be colored, you can add fonts... I love the charts I'm doing with SketchWow. The customer support is very quick to answer.

Cons

Never enough icons ! I have the pro account, so there are more icons and they recently added more, but still. It lacks of an auto save feature. It would be nice to be able to use more than one color for some icons.

Switched from

[Canva](https://www.capterra.com/p/168956/Canva/)

I still use Canva for documents, social media images, but I love SketchWow for making timelines, flowcharts for my trainings.

Review Source

Cal T.  
Founder  
Financial Services  
Used the software for: 1-2 years

### "Unique Visual Representations"

May 15, 2026

5.0

It is quick and easy to produce unique visual representations of what I want to get accross (a picture says a thousand words).

Pros

It is easy to use and produces unique visual descriptions. It is not the boxy graphics that a person tries to create in MicroSoft PowerPoint.

Cons

Nothing. The key to success with SketchWow is to know what you want to get accross to the viewer. Then you can have fun turning that idea into a creative visual.

Switched from

[Microsoft PowerPoint](https://www.capterra.com/p/141633/PowerPoint/)[Microsoft Word](https://www.capterra.com/p/227146/Microsoft-Word/)

What I could produce with these two software products was boxy, boring, and limited.

Review Source

PS

Parul S.  
Founder  
Information Technology and Services  
Used the software for: Less than 6 months

### "Absolutely diabolical, terrible features and UX"

December 7, 2024

1.0

Not good I have had to request a refund. Took me too long to learn how to use and I am a fast learner!

Pros

Cheap I guess? I didn’t really like anything else about it

Cons

Literally everything. I can’t believe every positive review is real. The software is clunky and has an awful user experience. You can’t open more than 1 window so good luck trying to copy stuff from one file to another! The templates are so limited and barely have anything canva doesn’t and they are so cluttered and awful. Basically unusable for any of my word.

Review Source

Response from SketchWow

December 19, 2024

This is not the "Wow" experience that we strive for when using SketchWow. Note: You can copy designs from one document to another in SketchWow. Our support team could have provided instructions on how to do that. Thank you for giving SW a try. Sorry that we did not meet your expectations. :(

Philip D.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "Exelent Product"

May 15, 2026

5.0

WoW

Pros

Very easy to use. I even use it as a whiteboard in my team meetings, and then just publish the results in the meeting group. It is the best drawing software I have used. I can express myself perfectly.

Cons

None so far. I don't have any regret for using this. It's doing what I need it to do. Thank you for a great product

Alternatives considered

[Canva](https://www.capterra.com/p/168956/Canva/)

Reason for choosing SketchWow

It just work so much better for what I do with it

Review Source

SS

Sergio S.  
CEO  
Computer Software  
Used the software for: 6-12 months

### "Great product. It shines in the graphic market"

June 10, 2026

5.0

Great for job and personal tasks. Good level of security. Great value for the money you spend. Regular improvements. Moreover the author listens to the customers, and reacts very quickly

Pros

Very nice product. Complete, Modular, User-friendly.. It gives a lot of opportunities to the editor. It has received great updates from the last two years

Cons

Sometimes a little bit confused, but a few hours of training fix it easily. The learning curve is not flat, but it worths the value

Alternatives considered

[Canva](https://www.capterra.com/p/168956/Canva/)

Reason for choosing SketchWow

I use eihther Canva either NoteIn , depending on needs and situations

Review Source

Johnny B.  
Owner-Marketing Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "A Total Game-Changer for My Visuals!"

February 5, 2025

5.0

Honestly, it’s been fantastic. My business content now has a clean, polished look that keeps my audience engaged, and it’s all thanks to how user-friendly and robust SketchWow is. I also love that whenever I run into a question, \[sensitive content hidden\] and his crew are super responsive and genuinely care about making the software better. I’m excited to see what else they’ll come up with!

Pros

I absolutely love how quick and effortless it is to get professional-looking infographics up and running. The ready-to-use templates make it super easy to customize visuals for my blog posts and coaching sessions, and I can whip up eye-catching graphics without spending hours tinkering. Plus, the support from \[sensitive content hidden\] & The SketchWow Team is top-notch—they’re always there with helpful tips and fresh ideas.

Cons

There really isn’t much to complain about! If I had to pick something, I’d say it’d be great to have even more animation options. But that’s more of a bonus wish than a real downside.

Switched from

[Canva](https://www.capterra.com/p/168956/Canva/)

I switched from Canva because I needed a tool specifically designed for more advanced mind mapping, project planning, and data-focused visuals. SketchWow’s specialized features and templates have made my workflow much smoother, allowing me to create professional-looking infographics without the hassle of juggling multiple apps. Plus, the support from the SketchWow team has been fantastic, which made the transition even easier.

Review Source

Steve G.  
CEO  
Computer Software  
Used the software for: 1-2 years

### "Wowed by SketchWow!"

January 31, 2025

5.0

I've used plenty of tools to create visuals and diagrams (former SmartDraw user here), but SketchWow blows them all out of the water. It's incredibly easy to use—no complicated setup or steep learning curve. I was able to jump right in and start creating in minutes! One of the things that makes SketchWow so special is the hand-drawn style. It gives my diagrams a more personal, creative touch instead of the boring, standard look I get with other apps. Plus, the built-in templates and AI features save so much time when I need quick, polished visuals. Customization is super flexible too—tons of fonts, icons, and export options - I love the ability to export animated GIFs! And the fact that it's a one-time payment for lifetime access? Amazing value! The team is also really responsive, constantly updating the tool and listening to user feedback. It's clear they care about making this the best product possible. If you need a fun, creative, and powerful tool for visuals, SketchWow is a no-brainer. Highly recommend!

Pros

Pretty much everything. It's a very flexible visual tool that makes creating interesting and entertaining diagrams so easy.

Cons

They are always adding new features to an already amazing feature set, so for me there are no "Cons".

Switched from

[SmartDraw](https://www.capterra.com/p/78945/SmartDraw/)

After SmartDraw switched to a subscription model I starting looking for something else. Then I discovered SketchWow with their offer for a perpetual licence.

Review Source

Michele W.  
Executive Director  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Very Happy Customer"

February 8, 2025

5.0

I Love SketchWow! Worth the money, and customer service is excellent

Pros

creative ideas, colorful, unique and super easy to customize. Customer service is also excellent.

Cons

Just keep the templates coming! I like having tons to choose from.

Alternatives considered

[Canva](https://www.capterra.com/p/168956/Canva/)

Reason for choosing SketchWow

cost and creativity; liked the simple animations

Review Source

Terry H.  
Director  
Telecommunications  
Used the software for: 1-2 years

### "SketchWow...SketchYES! Must have tool for presentations."

February 4, 2025

5.0

I love this tool, and my colleagues have started using as well. The learning curve is quick, its intuitive.

Pros

I have done dozens of presentations with SketchWow, and every time there is at least one audience/participant the compliments the unque look and feel of the presentation. It stands out from the typical powerpoint.

Cons

The inability to change font characteristics on words in a paragraph - bold, color, etc... think MS Word type editing.

Switched from

[Microsoft PowerPoint](https://www.capterra.com/p/141633/PowerPoint/)

Better presentation tool, unique templates and animation.

Review Source

Michael H. L.  
Owner  
Think Tanks  
Used the software for: 2+ years

### "The best scribble tool"

January 31, 2025

5.0

I mainly use it for explainer videos for trainings.

Pros

Graphic styles, number of templates, graphics, animation and ease of use and with the new version the zoom fuction is great. Continuous improved functionality is great. And of course the price.

Cons

There could be more animations and templates - but this is an eternal request.

Switched from

[Doodly](https://www.capterra.com/p/228844/Doodly/)

I like the way to draw animated graphics with this style.

Review Source

BR

Bridgitt R.  
Consultant  
Staffing and Recruiting  
Used the software for: 6-12 months

### "Powerful, Creative, and Worth Every Penny"

May 19, 2026

5.0

My overall experience with SketchWow has been extremely positive. I use it for creating engaging visuals, process maps, diagrams, and presentation assets, and it consistently helps me produce polished content quickly. The large library of templates and elements gives me a lot of creative flexibility, and the animation feature adds an extra layer of engagement that many other tools do not offer. For anyone involved in training, instructional design, presentations, or project planning, I think SketchWow is absolutely worth the money.

Pros

What I love most about SketchWow is the incredible variety of templates and design elements available. It makes it easy to create professional-looking diagrams, process maps, and visual projects without starting from scratch. One of my favorite features is the ability to animate designs, which really helps bring presentations and training materials to life. The platform is intuitive, creative, and saves a lot of time compared to building visuals manually.

Cons

There is definitely a learning curve when you first start using all the features because the platform offers so many customization options. Occasionally, I wish there were even more advanced animation controls, but overall the functionality is excellent and continues to improve.

Review Source

Jim B.  
Owner  
Management Consulting  
Used the software for: 1-2 years

### "Made my project much easier"

May 15, 2026

5.0

Not only does the product do precisely what it was built to do it does it well and is easy to learn. Support is great and they take their "lifetime" purchase seriously. Unlike many products like this they have never tried to upsell "new or improved" versions. In fact after years I still get free upgrades when available. I integrity in the software business!!

Pros

Made building complicated infographics easy (something I would have been able to do otherwise). It was easy to learn and a major time saver.

Cons

Not really much to not like about it. A lot of the minor issues were cleaned up in the latest edition.

Review Source

Abby S.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Good value for the price. Finding answers without contacting support needs improvement."

May 15, 2026

4.0

I've questioned whether my Canva subscription can't do all the same things (and more), but for the price for lifetime use, it's worth it. I expect that the more I use it, I'll be able to make it more powerful for my needs.

Pros

It's quick and easy to throw something together. My brands are colorful and fun, so SketchWow is a great alternative to PowerPoint. I had some questions, and they responded promptly.

Cons

I expected to have a little more flexibility with animation. I've downloaded one gif, and it doesn't act outside of SketchWow like it did in the software. I was hoping to find an active user group on Facebook, but the only one I found doesn't have much going on. It would be nice if they created an official user group and participated. The Knowledge Base and tutorials are not comprehensive. I've had to ask support for some pretty basic stuff or stumble around for a while figuring it out.

Review Source

FR

Fabian R.  
Teacher  
Education Management  
Used the software for: 6-12 months

### "Great for teaching and making videos"

May 18, 2025

5.0

Overall very satisfied. I love it and I know I will be doing many videos and lessons using SketchWow.

Pros

I use SketchWow in the classroom. I can take pictures of PDFs and use the Zoom function as I teach. It is awesome. Also, I do a lot of YouTube videos for my AP students. I just did my first one using SketchWow and I love it. It helps you make smooth presentations, once again using the Zoom function.

Cons

I think the laser can be improved. It would be great if you can select the laser and have it stay active like you do in Notability. In SketchWow, the mouse cursor shows when you are explaining if you do not hold down the laser.

Review Source

TA

Tyler A.  
Founder  
Media Production  
Used the software for: 2+ years

### "Great product for Sketch styled assets. "

March 11, 2025

5.0

It is a solid bit of kit. Totally usable, I opted to upgrade to PRO and completely worth it. Will likely use it for at least my own company. It fits us really well and I can create VERY quickly, and less overwhelming than Canva or others.

Pros

First, Ease of use. I have been creating training material and content for over 20 years. This is hands-down the fastest workflow of any design software I have used for infographics and diagrams. I am shifting all of my IPs to this form of branding just so I can use the software for them all.

Cons

One: the sketch vibe is great, and usable, but FEELS like a barrier if your client is corporate modern and you need to change all the assets. So, other templates for different styles would be nice. Two: Cloud saves for your projects. I have NO idea where my files are after moving and changing computers. Now I have to go hunt all my backup drives, or start fresh.

Review Source

Wilhelm V.  
Principal  
Information Technology and Services  
Used the software for: Less than 6 months

### "Love this tool!"

February 14, 2025

5.0

I really like the personal feeling I'm getting from the company. Their approach is fresh. Their products are handy and easy to learn and add a lot of value to my day-to-day communications.

Pros

Easy to use with very powerful features that help creations stand out from the norm.

Cons

It's a pity their AI interface only works with OpenAI and not some of the better solutions out there, but I guess those are coming. (Could also just be user inexperience!)

Review Source

PL

Paul L.  
Pastor  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Top software to spice up ppt presentations"

February 7, 2025

5.0

Excellent and fun to use. I like to use it in my ppt presentations, especially for summaries. Visually eye-catching. A lot of template choices, and a nice AI-generated graphics feature

Pros

AI-generated graphics that I can edit, and the templates

Cons

It would be nicer to have templates that have options for 3,4,5,6 points, and more template sizes that fit a ppt slide

Review Source

Andreas Sune H.  
Mindfulness instructor  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "GREAT tool if you want to be creative"

January 31, 2025

5.0

Amazing, fun, innovative and just a joy to use and with the completely right amount of newsletters that are amongst the best newsletters I receive: Funny, witty, very informative and just a joy to read. The support is awesome too.

Pros

This is not like any other software out there - but so quirky and innovative and well thought out with amazing and very creative templates - nothing like the ordinary stuff you see everywhere. It's simply just fun to use and with some very creative possibilities - and the team are amazing to constantly bring updates.

Cons

I must admit that I really like SketchWow. But if I should mention anything it could be that the AI tools could be even better. But in all fairness: That goes for ANY AI tool. It's still very impressive!

Review Source

AJ

Alan J.  
Founder  
Civic & Social Organization  
Used the software for: 6-12 months

### "SketchWow gets ideas and thoughts flowing"

February 12, 2025

4.0

Overall, I am extremely happy with SketchWow and the level of support offered.

Pros

I just love firing up the application when I get stuck in my own head trying to use conventional presentation software to explain a concept or idea and putting myself to sleep in the process ! The ability to browse through so many templates for inspiration really gets the creative juices flowing. After about 2 months using the software, I bought all of the add-ons.

Cons

I suppose sometimes when I look at the templates, I get a tiny bit frustrated when I can't see how some of the graphics were created or where to find similar imagery to fit in with the style of a particular template. I would like to see more colour icons and imagery available in the library as well as some integration with a stock photo site.

Review Source

Bob B.  
Director of Process Improvement  
Consumer Services  
Used the software for: Less than 6 months

### "Well worth the investment."

February 4, 2025

5.0

Great! This tool helps bring your ideas and content to life. Very useful and cost effective. I wish they bundled the entire package and features instead of offering separate one off charges. Well worth the investment.

Pros

Really eye catching visuals, fairly easy to manipulate. Makes creating content easier and allows me to mix up similar content.

Cons

It needs more AI driven templates. While there are quite a few already, you see repetition quickly if you are creating a lot of content.

Review Source

TG

Tim G.  
Software Developer  
Computer Software  
Used the software for: Less than 6 months

### "My new go-to for engaging visuals! :)"

February 12, 2025

5.0

I love it! It's been great so far, and SketchWow has become my new go-to for engaging images and diagrams, and I love the option of hand-drawn effects and animation. Really great!

Pros

Simple and intuitive to use but gives me everything I need to create compelling and engaging visuals which really pop!

Cons

I would like to see more great templates added to the existing library.

Review Source

MK

Manshuk K.  
Team Lead  
Education Management  
Used the software for: 1-2 years

### "Nice sketches overall. Good support. "

February 7, 2025

4.0

I enjoy using SketchWow. Definitely anticipating more new features. I know Sketchwow team will exceed my expectations.

Pros

Eye-catching, modern, sketches. Good designs.

Cons

Too manual. Need more automation. More AI. I am working on a book for school children and students, need more templates with texts being reader-friendly (not italic, not cursiv, just plain text to correct the existing template with 1-click = apply to all button). I am using Gamma AI for presentation and honestly I am blown away with the simplicity to action the whole project with a prompt. I would love to see SketchWow do something similar to ease my life as a creator.

Review Source

JM

Julia M.  
NA  
Writing and Editing  
Used the software for: 6-12 months

### "I need to remember to use SketchWow more often."

February 11, 2025

4.0

I probably don't use it often enough (maybe every 3-6 months) but when I do have a concept that I'm finding hard to get across in say a powerpoint presentation and I DO remember that I have SketchWow - it doesn't take too long to remember how to use it and come up with a really useful concept. Imagine how good I could be if I used it more often - LOL.

Pros

SketchWow is an awesome tool. Its pretty simple to use (even for a non-tech head like me). I love the drag and drop and animation features. The templates are really useful as well to get started.

Cons

For me it is a bit of a pain that my designs aren't stored in the SketchWow app and that I have to download them (maybe I missed something but I've never worked out how to save them to reaccess them easily). Also more starter templates would be awesome.

Review Source

Shola O.  
Founder  
Information Services  
Used the software for: 2+ years

### "SketchWow Is AMAZING !!! "

February 4, 2025

5.0

Excellent tool for my content creation & illustration

Pros

SWEET!! CUSTOMER SERVICE (my caps are intended)

Cons

That I never bought it sooner !!! its doing more than what I expected or bought it for......I guess thats a bad thing 🤷😁

Review Source

AN

Alex N.  
Founder  
E-Learning  
Used the software for: 1-2 years

### "Simplify the Way You Communicate Your Ideas"

February 4, 2025

5.0

I've had a great experience with SketchWow. I came across them through an ad, and was very curious to see how I can integrate it into my tech stack. As I used it, I got to see many new ways I can incorporate it into my client work, and it's done an amazing job at helping me illustrate and communicate my ideas creatively. I've appreciated the team's ongoing support and education, which has helped me get the most out of the product.

Pros

The ease of use, regular upgrades and improvements, feature add-ons, and the customer service they provide.It's a feature rich app with many applications.

Cons

As with most software, there is a slight learning curve as you're getting familiar with the features and functions. However, with a little practice, it's very easy to get the hang of it and start using it proficiently.

Review Source

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