--- title: "Salesforce Data Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce Data Cloud Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/" page_type: "product" language: "en" --- # Salesforce Data Cloud Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Data Cloud ## What is Salesforce Data Cloud? Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work. Connect your data with an AI CRM to empower teams to act on relevant data and insights from your existing Salesforce processes and applications. ## What is Salesforce Data Cloud used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Management](https://www.capterra.com/data-management-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce Data Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.salesforce.com/&name=Salesforce Data Cloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Data Cloud 4.1 (10) VS. [4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price Contact vendor Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (10) Ease Of Use 4.5 (22) Value For Money 3.6 (9) Value For Money 4.3 (20) Customer Service 3.7 (10) Customer Service 4.3 (21) ## Salesforce Data Cloud alternatives Highest Rated [Meiro](https://www.capterra.com/p/190554/Meiro/) [4.9 (22)](https://www.capterra.com/p/190554/Meiro/reviews/) Starting price $4500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190554/Meiro/) [Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (251)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) Starting price $213.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158696/Apollo/) [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) [4.7 (466)](https://www.capterra.com/p/245800/Monday-CRM/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/245800/Monday-CRM/) [View all alternatives](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/alternatives/) ## FAQs about Salesforce Data Cloud Overview ### Which roles and teams benefit most from Salesforce Data Cloud? Salesforce Data Cloud benefits sales teams, data analysts, and business operations staff who need unified customer records and clearer reporting. Sales managers and inside sales use it to improve pipeline visibility and targeting, while analysts, assistants, and office or HR staff support segmentation, workflow coordination, and cross-functional data management. Answer based on 10 reviews Overview ### What company size and industries is Salesforce Data Cloud built for? Salesforce Data Cloud is built mainly for small businesses, which make up 80% of reviewers, especially in Information Technology and Services at 20%. It serves Sales, Marketing, and Service teams and customers, with additional use among enterprises and midsize businesses at 10% each, plus Airlines/Aviation and Automotive at 10% each. Answer based on 10 reviews Features and Usability ### What are the key features of Salesforce Data Cloud? Salesforce Data Cloud offers customer profiles, contact management, and CRM data unification, along with data integration, data import/export, and data connectors. It also includes customer segmentation, audience targeting, interaction tracking, AI/Machine Learning, reporting and analytics, dashboards, data visualization, and information governance. Integrations ### Which third-party tools and platforms does Salesforce Data Cloud integrate with? Salesforce Data Cloud integrates with Criteo, LiveIntent, and LiveRamp for advertising and audience data connections. These catalog integrations support data activation and identity resolution across marketing platforms, giving Salesforce Data Cloud connections to three third-party tools. Getting Started and Support ### What training and onboarding options does Salesforce Data Cloud offer? Salesforce Data Cloud provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature guidance, while videos provide visual walkthroughs that users can follow at their own pace. Getting Started and Support ### What customer support options does Salesforce Data Cloud offer? Salesforce Data Cloud provides Email/Help Desk, FAQ/Forum, Phone Support, 24/7 Live Rep, and Chat. Support guidance is available through these channels for users who need help with setup, account questions, or troubleshooting, though no reviewer feedback is available here to describe response speed or service quality. ## Features AI summary Based on 1,845 Data Management reviews Capterra reviewers highlight these as the most important features to look for in data management software: - **Data Security** (**64%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Salesforce Data Cloud supports **Data Security** and **Data Import/Export**, so teams can protect sensitive information while moving data in and out of the system as needed. However, it does not offer **Data Synchronization**. Instead, it provides **Data Capture and Transfer** (**45%**) and **Reporting/Analytics** (**44%**), which give businesses other ways to collect data efficiently and turn it into useful insights, helping teams maintain data quality and make better decisions. Data Security 4.5 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Protect sensitive data for digital privacy Data Import/Export 3.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Capture and Transfer 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Reporting/Analytics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Visualization 3.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Graphical representation of data Lead Management 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Salesforce Data Cloud 29 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Multi-Channel Data Collection: Collect information from multiple sources - Personalization: Adjust communications based on previous interactions or personal preferences - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Segmentation: Group leads or contacts based on their specific characteristics - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.1 (10) 4.1 Based on 10 reviews ## Pricing Value for money 3.6 (9) ### Starting price Free trial not available Value for money 3.6 (9) 3.6 Based on 9 reviews ## Integrations [ Criteo](https://www.capterra.com/p/162594/Criteo/)[ LiveRamp](https://www.capterra.com/p/168533/LiveRamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (10) 3.7 Based on 10 reviews ## User reviews Overall rating 4.1 Based on 10 reviews Filter by rating 5(3) 4(5) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent GI Gabriel I. BA Financial Services ### "Strong Customer Data Platform " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 3, 2026 Salesforce Data Cloud provides valuable customer insights that improve personalization and marketing effectiveness. Although setup requires planning, the platform delivers meaningful long-term benefits for data-driven organizations. Pros Salesforce Data Cloud consolidates customer information from multiple sources into unified profiles. It supports powerful segmentation, automation, and analytics while integrating seamlessly with other Salesforce products. Cons Implementation can be complex for organizations unfamiliar with the Salesforce ecosystem. Licensing costs may also be significant for smaller businesses. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MP Megan P. Specialist Education Management ### "Great tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 February 10, 2026 Pros I like how it utilizes real time updates to keep up with our departments ever changing needs. It is also easy to use. Cons The back end bug fixes can be difficult to navigate when it’s hard to reach a customer service representative. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BM Brian M. Data Analyst Information Technology and Services ### "My Data Cloud experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 January 27, 2026 This isn't a plug-and-play solution. You need technical expertise, time for proper setup, and realistic expectations. If you're already heavily invested in Salesforce and have complex data unification needs, it can deliver real value. But if you're hoping for something quick and easy, this might not be it. Pros Performance is generally solid, though we occasionally see lag when running complex segmentations on our larger datasets. Also worth noting - it's not cheap, so make sure you've got the use cases to justify the investment. Overall, if you're already in the Salesforce ecosystem and dealing with fragmented customer data, it's worth the effort. Just budget time for implementation and training. Cons Integration with non-Salesforce tools is clunky. Supposed to be universal tool but it clearly works best if you're 100% in their ecosystem. We've run into some issues syncing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CL Clarice L. Human Resources Airlines/Aviation ### "I would go for a different program." 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 December 29, 2025 Customer support is just ok, data management is nothing special, reporting, performance and speed are inaccurate. In all, I do not like the value for the money. Pros There was only one thing I liked most about Salesforce Data Cloud, it was easy to use when it functioned correctly. Cons What I you like the least about Salesforce Data Cloud are the issues. Dashboard and data visualization were subpar at best in my opinion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KA Khyan A. Inside sales Computer Software ### "Solid platform, but you’ll need patience" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 November 24, 2025 Overall, it did the job - once the plumbing was sorted. Day-to-day, it gave me better data to work with, fewer dead leads, and more confidence in the pipeline. But it also came with the usual Salesforce tax: complexity, admin overhead, and the sense that you're always one configuration away from needing outside help. Good tool for mature teams, but not something you just “plug in and go”. Pros Once it’s set up properly, the visibility you get is unreal. Being able to pull customer data, touchpoints, and history into one spot made my day-to-day a lot easier. As someone in inside sales, it was handy seeing cleaner segments and having more accurate lists without having to chase the ops team. It genuinely helps with prioritising who to call and when. Cons The setup and ongoing tweaks are the painful part. Nothing is ever “quick”, and unless you’ve got someone technical on hand, you’re waiting around to get changes made. It feels heavier than it needs to be, and you definitely pay for every ounce of capability. For smaller teams or those without a proper admin, it can feel like overkill. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) salesforce was becoming confusing for all departments Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Carl H. Automotive Consultant Automotive ### "Easy to use system but does have cost implications" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 15, 2025 Not a bad system keeps everything organisedbut does have some serious cost involved and Set up isn't straight forward Pros Having all customer data handy and easily accessible and have an easily readable dashboard available Cons The amount of data and the cost can be prohibitatitve for smaller businesses. This is where you seriously need to look at the cost roi Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SO Shane O. Sales Manager Sporting Goods ### "Good for our sales team" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 4, 2025 Overall it has been good. Our team uses it daily and has gotten familiar with it over the years. I am not sure if we would want to change to anything else Pros Saleforce has been a pivitol piece of our sales team. They use the program daily for all of their leads and customer needs. Cons There can be a large learning curve for getting familar with everything. It really is an indepth program so some time needs to be taken to fully function. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DP Digna P. Counsellor Mental Health Care ### "Salesforce Data Cloud is a efficient way of sharing data " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 June 2, 2025 Pros Great way to consolidate data and allow for sharing and collaboration within and across different organisations. Cons Can sometimes enounter delays in data being updated or integration across platforms and takes some time to get used to the platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DW Deborah W. Assistant Information Services ### "Salesforce positivity " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 May 25, 2025 Overall it is a great online base and secure. I feel like information is easy to access and keep organized. It is something I would recommend to someone, or organization, needing to upload data online. Pros I liked that you were able to keep an organized list of individual files that could be seperated by years, majors, sports, etc. I also liked how easy it is to add events and update files whenever needed. Cons The thing I liked the least was navigation. When you first open salesforce it can be tricky to find the correct spot to go, it tends to open in integration instead of the salesforce home page so navigating back to that for contacts is my least favorite thing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AV ASHLEY V. Office Manager Information Technology and Services ### "Love This!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 4, 2025 This was a great tool to store and save information. Pros Was able to store a lot of different crucial data. Cons i actually enjoyed this platform overall. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.