# Salesforce Data Cloud Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Salesforce Data Cloud Software - reviews, pricing plans, popular comparisons to other Data Management products and more. Source: https://www.capterra.com/p/10013117/Salesforce-Data-Cloud --- # Salesforce Data Cloud Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Data Cloud ## What is Salesforce Data Cloud? Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work. Connect your data with an AI CRM to empower teams to act on relevant data and insights from your existing Salesforce processes and applications. ## What is Salesforce Data Cloud used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Management](https://www.capterra.com/data-management-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce Data Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.salesforce.com&name=Salesforce Data Cloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Data Cloud 4.1 (9) VS. [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price Contact vendor Starting Price $14 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (9) Ease Of Use 4.2 (6,521) Value For Money 3.6 (8) Value For Money 4.3 (5,385) Customer Service 3.7 (9) Customer Service 4.1 (5,264) ## Salesforce Data Cloud alternatives [4.2 (1,304)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Security 4.5 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Protect sensitive data for digital privacy Data Visualization 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Graphical representation of data Lead Management 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Data Integration 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Combining data from different sources and providing a unified view Personalization 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Visual Analytics 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Salesforce Data Cloud 29 features Software program that continuously adjusts its behavior based on observed data Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Assembly of graphs and charts for visualizing and tracking statistics/metrics Analyze survey results via statistical testing or crosstabs directly within the software Import, collect, and capture data from multiple sources Connect to big data sources Discover and connect variety of data sources to the application for analysis Import and export data to and from software applications Combining data from different sources and providing a unified view Move from one database to another, or upgrade the version of database software being used Establish guidelines about how much and what kind of data can be stored in the repository Protect sensitive data for digital privacy Graphical representation of data Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Track interaction history by documenting conversations for contacts Store information about leads or contacts and track, manage and nurture them throughout the sales process Collect information from multiple sources Adjust communications based on previous interactions or personal preferences Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement View and track pertinent metrics to find patterns and gain insights from data Group leads or contacts based on their specific characteristics Access, combine, transform, and store data without the help of an IT department Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 3.6 (8) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.6 (8) 3.6 Based on 8 reviews ## Integrations [ Criteo](https://www.capterra.com/p/162594/Criteo/)[ LiveRamp](https://www.capterra.com/p/168533/LiveRamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (9) 3.7 Based on 9 reviews ## User reviews Overall rating 4.1 Based on 9 reviews Filter by rating 5(3) 4(4) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent MP Megan P. Specialist Education Management ### "Great tool " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 February 10, 2026 Pros I like how it utilizes real time updates to keep up with our departments ever changing needs. It is also easy to use. Cons The back end bug fixes can be difficult to navigate when it’s hard to reach a customer service representative. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BM Brian M. Data Analyst Information Technology and Services ### "My Data Cloud experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 January 27, 2026 This isn't a plug-and-play solution. You need technical expertise, time for proper setup, and realistic expectations. If you're already heavily invested in Salesforce and have complex data unification needs, it can deliver real value. But if you're hoping for something quick and easy, this might not be it. Pros Performance is generally solid, though we occasionally see lag when running complex segmentations on our larger datasets. Also worth noting - it's not cheap, so make sure you've got the use cases to justify the investment. Overall, if you're already in the Salesforce ecosystem and dealing with fragmented customer data, it's worth the effort. Just budget time for implementation and training. Cons Integration with non-Salesforce tools is clunky. Supposed to be universal tool but it clearly works best if you're 100% in their ecosystem. We've run into some issues syncing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CL Clarice L. Human Resources Airlines/Aviation ### "I would go for a different program." 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 December 29, 2025 Customer support is just ok, data management is nothing special, reporting, performance and speed are inaccurate. In all, I do not like the value for the money. Pros There was only one thing I liked most about Salesforce Data Cloud, it was easy to use when it functioned correctly. Cons What I you like the least about Salesforce Data Cloud are the issues. Dashboard and data visualization were subpar at best in my opinion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KA Khyan A. Inside sales Computer Software ### "Solid platform, but you’ll need patience" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 November 24, 2025 Overall, it did the job - once the plumbing was sorted. Day-to-day, it gave me better data to work with, fewer dead leads, and more confidence in the pipeline. But it also came with the usual Salesforce tax: complexity, admin overhead, and the sense that you're always one configuration away from needing outside help. Good tool for mature teams, but not something you just “plug in and go”. Pros Once it’s set up properly, the visibility you get is unreal. Being able to pull customer data, touchpoints, and history into one spot made my day-to-day a lot easier. As someone in inside sales, it was handy seeing cleaner segments and having more accurate lists without having to chase the ops team. It genuinely helps with prioritising who to call and when. Cons The setup and ongoing tweaks are the painful part. Nothing is ever “quick”, and unless you’ve got someone technical on hand, you’re waiting around to get changes made. It feels heavier than it needs to be, and you definitely pay for every ounce of capability. For smaller teams or those without a proper admin, it can feel like overkill. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) salesforce was becoming confusing for all departments Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Carl H. Automotive Consultant Automotive ### "Easy to use system but does have cost implications" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 15, 2025 Not a bad system keeps everything organisedbut does have some serious cost involved and Set up isn't straight forward Pros Having all customer data handy and easily accessible and have an easily readable dashboard available Cons The amount of data and the cost can be prohibitatitve for smaller businesses. This is where you seriously need to look at the cost roi Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SO Shane O. Sales Manager Sporting Goods ### "Good for our sales team" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 4, 2025 Overall it has been good. Our team uses it daily and has gotten familiar with it over the years. I am not sure if we would want to change to anything else Pros Saleforce has been a pivitol piece of our sales team. They use the program daily for all of their leads and customer needs. Cons There can be a large learning curve for getting familar with everything. It really is an indepth program so some time needs to be taken to fully function. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DP Digna P. Counsellor Mental Health Care ### "Salesforce Data Cloud is a efficient way of sharing data " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 June 2, 2025 Pros Great way to consolidate data and allow for sharing and collaboration within and across different organisations. Cons Can sometimes enounter delays in data being updated or integration across platforms and takes some time to get used to the platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DW Deborah W. Assistant Information Services ### "Salesforce positivity " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 May 25, 2025 Overall it is a great online base and secure. I feel like information is easy to access and keep organized. It is something I would recommend to someone, or organization, needing to upload data online. Pros I liked that you were able to keep an organized list of individual files that could be seperated by years, majors, sports, etc. I also liked how easy it is to add events and update files whenever needed. Cons The thing I liked the least was navigation. When you first open salesforce it can be tricky to find the correct spot to go, it tends to open in integration instead of the salesforce home page so navigating back to that for contacts is my least favorite thing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AV ASHLEY V. Office Manager Information Technology and Services ### "Love This!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 4, 2025 This was a great tool to store and save information. Pros Was able to store a lot of different crucial data. Cons i actually enjoyed this platform overall. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)