--- title: "Qloo Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Qloo Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/10013772/Qloo/" page_type: "product" language: "en" --- # Qloo Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Qloo ## What is Qloo? Qloo is the leading AI company dissecting and predicting global consumer tastes and preferences. Since 2012, Qloo’s award-winning Taste AI technology has helped helped enterprise customers — including Netflix, Starbucks, JCDecaux, and Michelin — drive growth through personalized customer experiences and large language models, superior recommendations, data-driven marketing strategies, and advanced audience insights. The company operates one of the world’s most robust catalogs of 575M+ notable people, places, things, and interests, coupled with a consumer behavior and sentiment database containing more than 10 trillion unique signals and zero personally identifiable information (PII). By leveraging cutting-edge AI models, Qloo unlocks the value of these databases to understand and predict audiences’ interests and affinities with unrivaled accuracy. ## What is Qloo used for? [Personalization](https://www.capterra.com/personalization-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)[Data Collection](https://www.capterra.com/data-collection-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Qloo?[Manage this product listing](https://www.g2.com/products/qloo/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Qloo 5.0 (2) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (2) Ease Of Use 4.1 (2,354) Value For Money 5.0 (2) Value For Money 3.7 (1,539) Customer Service 4.5 (2) Customer Service 3.9 (1,453) ## Qloo alternatives [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) [JMP](https://www.capterra.com/p/151815/JMP-Statistical-Software/) [4.5 (53)](https://www.capterra.com/p/151815/JMP-Statistical-Software/reviews/) Starting price $1390.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151815/JMP-Statistical-Software/) [Aware](https://www.capterra.com/p/237462/AwareHQ/) [3.5 (4)](https://www.capterra.com/p/237462/AwareHQ/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/237462/AwareHQ/) Highest Rated [TCS Customer Intelligence & Insights](https://www.capterra.com/p/239399/TCS-Customer-Intelligence--Insights/) [5.0 (1)](https://www.capterra.com/p/239399/TCS-Customer-Intelligence--Insights/#reviews) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239399/TCS-Customer-Intelligence--Insights/) [View all alternatives](https://www.capterra.com/p/10013772/Qloo/alternatives/) ## FAQs about Qloo Overview ### What company size and specific industries is Qloo built for? Qloo is designed for brands and organizations of any size that need privacy-compliant insight into customer tastes, preferences, and interests. It fits businesses in consumer-facing sectors such as retail, media, entertainment, hospitality, and marketing, as well as other organizations that rely on audience data to better understand customers. Features and Usability ### What are the key features of Qloo? Qloo offers analytics, audience analytics, behavior tracking, and real-time analytics for tracking and interpreting data. It also includes AI/machine learning, predictive analytics, and natural language processing, plus dashboards, customizable reports, data connectors, and API access for data import, extraction, and visualization. Integrations ### Which third-party tools and platforms does Qloo integrate with? Qloo connects natively to Snowflake. Getting Started and Support ### What training and onboarding options does Qloo offer? Qloo provides in person training, live online sessions, webinars, documentation, and videos. In person and live online sessions support guided setup, webinars cover scheduled instruction, documentation offers written reference, and videos provide visual walkthroughs for teams reviewing features and steps. Getting Started and Support ### What customer support options does Qloo offer? Qloo provides email/help desk support, a FAQ/forum, and a knowledge base. These channels give users direct contact and self-service help for setup and troubleshooting, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 5,579 Heatmap reviews Capterra reviewers highlight these as the features buyers care about most when choosing artificial intelligence software: - **Generative AI** (**35%** of reviewers rated this feature as critical) - **Data Import/Export** (**31%**) - **Natural Language Processing** (**34%**) Qloo includes **Data Import/Export** and **Natural Language Processing**, giving teams the ability to move data in and out of the system and work with text-based inputs more effectively. However, it does not offer **Generative AI**. Instead, it provides **Machine Learning** (**33%**), which still supports pattern detection and predictive use cases. Together, these features help businesses work with data more efficiently, extract insights from language, and make more informed decisions. API 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Website Personalization 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Customize website features A/B Testing 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Segmentation 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Predictive Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Predict future data based on historical data sets Recommendations 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Qloo 76 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Account Based Marketing: Provide personalized marketing content - Ad hoc Reporting: Generate one-off reports that meet information requirements - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Authentication: Verify the identity of users/devices to enable secure access - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Big Data Analytics: Examine large amounts of data to uncover hidden patterns, correlations, and other insights - Campaign Planning: Plan and strategize marketing campaigns - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Content Library: Centralized repository to store content and assets - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Catalog: An organized inventory of all data assets - Data Connectors: Connect to big data sources - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Mapping: Track the management and flow of data throughout the organization - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Decision Making: Makes informed choices based on available data and objectives - Deep Learning: Artificial neural networks using multiple layers of processing are used to extract progressively higher level features from data. - Embeddable Widget: Allows you to easily add interactive elements to your website or blog with a simple embed code. - For Sales Teams/Organizations: Caters to sales teams - Geographic Maps: Visualize locations on a map - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - HIPAA Compliant: Compliant with HIPAA, which sets standards for sensitive patient data protection - Hover Maps: Shows where users' cursors move while navigating a website - Integration: Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources. - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Metadata Extraction: Retrieval of embedded metadata that is present within a file - ML Algorithm Library: Share, track, and store machine learning models and data. - Model Training: Process of testing an ML algorithm by feeding it training data to learn from - Multiple Data Sources: Allows users to manage data from a number of sources - Natural Language Processing: Process and analyze human language in text or audio form - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Query Builder: Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards: Provide rewards, monetary or non-monetary, based on incentive programs - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Self-service Analytics: Generate reports on your own without IT involvement - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Statistical Analysis: Apply statistical/mathematical models to sets of data - Storytelling: Ability to present data insights in the form of a story to the audience - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Research Analysis: Analyze and gain insights into user experience - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Personalization: Customize website features --- Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (2) ### Starting price Free trial not available Value for money 5.0 (2) 5.0 Based on 2 reviews ## Integrations [ Snowflake](https://www.capterra.com/p/148267/Snowflake/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (2) 4.5 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BG Brittany G. Marketing Writer Marketing and Advertising ### "Great Value " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 21, 2024 Pros It offers exclusive perspectives on consumer preferences that are unparalleled elsewhere. Cons Everything has been great so far but wish the free period was longer. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DE David E. Director, Client Success Food & Beverages ### "Unique Consumer Preference Data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 19, 2024 Pros We know a lot about our customers' food preferences, given that CookUnity is a meal delivery service, but we don't know much more about our users. Qloo allows us to enrich our customer profiles with thousands of other details about their interests, which is not something we can get from other third-party data providers. We use this data in myriad ways from understanding which cuisines and meals we should recommend to customers each week, to identifying potential celebrity and influencer partners that would be good fits given who our users follow. Cons Getting started with Qloo did require some custom implementation from our team. However, our Qloo contacts made this process as easy as possible and even onboarded some new, custom data categories into their database that we specifically request. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.