--- title: "Ethos Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ethos Software - reviews, pricing plans, popular comparisons to other Brand Management products and more." source_url: "https://www.capterra.com/p/10013827/Ethos/" page_type: "product" language: "en" --- # Ethos Software Review 2026: Features, Integrations, Pros & Cons Last updated on January 25, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ethos ## What is Ethos? Ethos is a powerful AI-driven platform that empowers Brand Professionals to maximize their brand's potential by providing a centralized platform to manage all brand-related content and assets. With Ethos, creating a stunning and well-organized online Brand Guideline using AI is effortless. ## What is Ethos used for? [Brand Management](https://www.capterra.com/brand-management-software/)[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Creative Management](https://www.capterra.com/creative-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 26 user reviews Reviews sentiment Positive 96% Neutral 0% Negative 4% Starting price $25 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Brand Management / 2026 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ethos?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.rollingthunderventures.com&name=Ethos) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ethos 4.7 (26) VS. [4.6 (2,240)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting Price $25 Flat Rate, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (26) Ease Of Use 4.4 (13,366) Value For Money 4.5 (24) Value For Money 4.5 (10,154) Customer Service 4.7 (21) Customer Service 4.4 (8,341) ## Ethos alternatives [4.6 (6,076)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Canva](https://www.capterra.com/p/168956/Canva/) [4.7 (13,378)](https://www.capterra.com/p/168956/Canva/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) [4.7 (17,634)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [OneDrive](https://www.capterra.com/p/161304/OneDrive/) [4.5 (12,789)](https://www.capterra.com/p/161304/OneDrive/reviews/) Starting price $1.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10013827/Ethos/alternatives/) ## FAQs about Ethos Overview ### Which roles and teams benefit most from Ethos? Ethos is most used by business owners, founders, and executives who need a polished digital presence that supports branding, growth, and client acquisition. Marketing leaders, creative professionals, and project managers benefit from streamlined website updates, campaign alignment, and content management, while consultants and service providers use it to present expertise clearly. Answer based on 26 reviews Overview ### What company size and industries is Ethos built for? Ethos is built mainly for small businesses in marketing and advertising, which account for 96% and 38% of reviewers, respectively. It serves marketing leadership, brand teams, graphic designers, and UX designers, with additional use in information technology and services and internet companies at 8% each, primarily for brand management. Answer based on 26 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Ethos? Ethos offers brand management and resource management, plus digital asset management features such as asset library, document storage, file management, image library, and metadata management. It also includes brand guidelines, customizable branding, customizable templates, collaboration tools, access controls/permissions, search/filter, tagging, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Ethos starts at $25/month for the Premium plan for freelancers, with the Agency plan at $35/month and the Enterprise plan at $55/month. A free trial is available. Premium includes 10 users and 10MB file brand asset limits; Enterprise adds unlimited users and unlimited brand showroom. Answer based on 5 reviews Integrations ### Which third-party tools and platforms does Ethos integrate with? Ethos integrates with Zapier. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Ethos offer? Ethos provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for learning product features and processes. Getting Started and Support ### What customer support options does Ethos offer? Ethos offers Email/Help Desk, FAQ/Forum, Knowledge Base, 24/7 Live Rep, and Chat. Users describe support as helpful overall, though one reviewer noted slow response times at times. Another reviewer called the customer support amazing, suggesting service quality can be strong but may vary. Answer based on 2 reviews User interface ### Is Ethos easy to use for brand guidelines and assets? Ethos makes brand guidelines and asset management easy to navigate for many teams and client-facing businesses. Its visual layout, logical grouping, and web access help agencies, designers, and small businesses share fonts, logos, and color codes, though some users still mention clunky templates, limited customization, bugs, and slow loading. Answer based on 10 reviews ## Features AI summary Based on 2,413 Brand Management reviews Capterra data shows that buyers of brand management software rank the following features as their top priorities: - **Customizable Templates** (**53%** of reviewers rated this feature as critical) - **Customizable Branding** (**51%**) - **Content Management** (**45%**) Ethos supports all three features that reviewers rate most highly: **Customizable Templates**, **Customizable Branding**, and **Content Management**. Together, these capabilities help businesses maintain brand consistency, organize and control content more effectively, and create on-brand materials faster, allowing teams to manage brand assets with greater accuracy and efficiency. Customizable Templates 3.8 (17) 76.47% of 17 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Customizable Branding 4.3 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Content Management 4.6 (19) 84.21% of 19 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Data Import/Export 4.4 (13) 61.54% of 13 reviewers that rated this feature as important or highly important Import and export data to and from software applications Collaboration Tools 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together File Management 4.6 (14) 71.43% of 14 reviewers that rated this feature as important or highly important Create, save, and store files Ethos 30 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Collection of all assets in the system Share access to files and assets with individuals Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Provides a channel for team members to share AI models, media files, communicate, and work together Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Manage digital assets Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Create, save, and store files Build applications without the use of code Establish measurable goals and objectives and track their progress over a specific period of time Store and manage images Collect and maintain structured information that describes data or content Pre-defined templates within a library for common cases such as contracts, websites, emails, and more Plan and coordinate all the resources, costs and time needed to execute assignments Preview and make real-time changes in the web content Process of planning, scheduling and executing the optimal and effective use of human capital across projects Search and filter data across systems to locate required information by entering keywords or certain criteria Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Use visual elements such as pre-built blocks and/or shapes to assemble a model or design Get Advice We can help you find the software with the features you need. Features 4.5 (26) 4.5 Based on 26 reviews ## Pricing Value for money 4.5 (24) Free Trial [View pricing plan details](https://www.capterra.com/p/10013827/Ethos/pricing/) Ethos Premium $25.00 Flat Rate,Per Month It includes: - 50 Brand Showroom - 10 Users - 10MB File Brand Asset Limit - Unlimited Brand Asset Uploads - Brand Audit - Brand Education - Logo White Label - Design Custom Templates - Enhanced Security Permissions - Collaborator Invites - Remove "Powered By Ethos" Badge - Standard Support (24-48 Hours) - Business Hours Standard Chat Support Ethos Agency $35.00 Other,Per Month It includes: - Everything in Ethos Premium - 100 Brand Showroom - 250 Users - 15MB File Brand Asset Limit - Custom Domain Whitelisting - Priority Email Support (12-24 Hours) Ethos Enterprise $55.00 Flat Rate,Per Month It includes: - Everything in Ethos Agency - Unlimited Brand Showroom - Unlimited Users - 20MB File Brand Asset Limit Value for money 4.5 (24) 4.5 Based on 24 reviews ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (21) 4.7 Based on 21 reviews ## User reviews Overall rating 4.7 Based on 26 reviews Filter by rating 5(21) 4(4) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent Jillyn D. Founder Marketing and Advertising ### "Platform Quality Has Declined Steadily Since Purchase" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 25, 2026 Clients who receive this platform as part of our agency's service offering have begun requesting that we build a custom replacement—and offering to pay for it. When users prefer to pay out of pocket to escape a free tool, that is a meaningful signal about product quality. The issues I've encountered are not isolated bugs. The pattern of unresponsive support, missed commitments, and unresolved technical failures points to something structural. I'd encourage prospective buyers to evaluate carefully before committing. Pros We were excited to add this to our tech stack. The concept is sound, and the core use case has real market value. Cons \- Persistent platform bugs with no visible resolution timeline - Slow load times that directly impact client experience - White label functionality does not work as advertised - Custom URLs fail repeatedly - Brand guides are indexed by Google and competing in search results against clients' actual websites—an active SEO liability, not a minor oversight - Support is unresponsive through normal channels; escalating publicly on AppSumo appears to be the only reliable trigger for a response - Vendor no-shows on scheduled sales calls with no follow-up Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/) [Bynder](https://www.capterra.com/p/122257/Bynder/) Reasons for choosing Ethos Price Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GP Graziele P. Supervisor Retail ### "Ferramenta muito boa, otimiza bem os processos." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2024 Pros Otimiza bem os processos, melhora a produtividade das tarefas. Cons Não tenho nada a declarar sobre este assunto. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VH Victory H. Founder and CEO Marketing and Advertising ### "Huge Ethos Fan" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 4, 2024 Pros I love the \[sensitive content hidden\] of this product (didn't meet him until after I signed up) and I love how responsive the team is. I love the platform and couldn't say enough good things about this. Cons I do wish I could completely customize the templates. Reasons for choosing Ethos I read all of the great reviews and was sold! Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Karen S. Director of Development Non-Profit Organization Management ### "Everything you need with excellent service!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 28, 2024 Pros Intuitive, creative and functional - they thought of everything! And great customer service! Cons Access to support; exceptional responsiveness. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MP Mary P. doctor Health, Wellness and Fitness ### "Amazing tool to keep my branding consistent and clean" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 26, 2024 amazing customer support and the cost-effectiveness makes it a no brainer. Pros Ethos makes it easy to keep all of the things related to your brand organized. It is especially useful to keep brand colors, fonts etc organized. Its accessibility has made is very easy to share across our team. Cons nothing, love it. It has had a huge impact on our business for the better. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. T.J. C. CEO Marketing and Advertising ### "Really great product for agency use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2023 Really great experience with ethos, I'll be using it much more going forward. Pros The number of clients I could bring on using the platform. Cons The number of templates was quite limiting, expect to see a lot more with there next update though Switched from [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) Limiting, needed something like ethos for clients to access. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User UX research Information Technology and Services ### "Super useful" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 3, 2023 Pros Ethos makes really easier to create the brand identity Cons Should be increased the quality of results Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RV Reynaldo V. Principal Marketing and Advertising ### "One of my favorite tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 3, 2023 It has been one of the best of my many martech purchases the past two years. Pros Great value, big productivity booster, keeps me organized and very easy to use. Cons Maybe the vanilla design. But that's not a big issue. Reasons for choosing Ethos Ethos had a great price and refund policy. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LL Lionel L. Founder and Owner Marketing and Advertising ### "Best Value Out There" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2023 Pros What I like about Ethos is it allows me to delivery a brand identity in a visual way that is professional and easy to navigate Cons I would like it to have more customized templates, but more is going through the roadmap which is what I appreciate Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Director Consumer Goods ### "smart and easy way to manage brand" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 12, 2023 My overall experience with Ethos has been positive and rewarding. I use Ethos to create and manage my brand for my online store, and it has helped me increase my brand awareness, engagement, and loyalty among my customers.Ethos is a great platform for anyone who wants to build and grow their brand with the help of AI. I use Ethos to monitor and improve my brand reputation, consistency, and relevance across different channels and platforms.Ethos is a powerful and easy-to-use tool for brand management. I use Ethos to generate and optimize my brand content, such as logos, slogans, taglines, and stories. It saves me time and effort, and enhances my creativity. Pros I liked how Ethos uses AI to analyze my brand performance and give me insights and recommendations.Ethos has a user-friendly interface and a lot of features to help me create and manage my brand identity, voice, and content.Ethos integrates well with other platforms and tools that I use for my business, such as social media, email, and analytics. Cons I think Ethos could improve its pricing and customer support. It is a bit expensive for a small business like mine, and sometimes I have to wait for a long time to get a response from their team.Ethos has some limitations in terms of customization and flexibility. I wish I could have more control over the design and style of my brand elements, and be able to adjust the AI settings to suit my preferences.Ethos can be buggy and slow at times. I have experienced some glitches and errors when using the platform, and sometimes it takes too long to load or process the data. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/10013827/Ethos/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Canva vs Ethos](https://www.capterra.com/compare/168956-10013827/Canva-vs-Ethos)