--- title: "giftmall Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about giftmall Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/10014231/giftmall/" page_type: "product" language: "en" --- # giftmall Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) giftmall ## What is giftmall? giftmall is an international provider of gift card solutions. Founded in 2013, the company evolved from a single gift card catalogue to an ecosystem of products and services for simple, accessible, and effective corporate gifting. After 13 years on the market, led by the principle of win-win partnerships, giftmall has earned the trust of The company’s products include the giftmall multibrand card and brand gift cards from more than 3,000 brands in 45 countries. The company’s tech solutions include: 1. giftmall business account, a self-service tool for companies to effectively engage employees, build customer loyalty, and strengthen partner relationships across Europe; 2. giftmall API for clients who want to automate the gift card distribution from their CRM, ERP, HRM systems or streamline loyalty programs; 3. giftmall white label, a customised catalogue, for the businesses that want to maintain their brand’s visual identity in gifting but have access to giftmall’s choice of brands. ## What is giftmall used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Recognitions Shortlist Best ease of use Best value for money Top alternative Featured Overall rating Based on 51 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Contact vendor for pricing Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Customer Loyalty / 2025 Our "Best of" badge program showcases products with the highest ratings... - Customer Loyalty / 2025 Our "Best of" badge program showcases products with the highest ratings... - Customer Loyalty / 2025 Do you work for giftmall?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://giftmall.eu/&name=giftmall) ## giftmall Overview Updated August 2026 AI summary giftmall enables organizations of all sizes to manage customer loyalty and rewards programs through a user-friendly, web-based platform. With an extensive international gift card catalog and features such as rewards management, loyalty program tools, and third-party integrations, giftmall supports personalized incentive delivery, analytics, and multi-region reward options for teams seeking to engage customers or motivate employees. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### giftmall 5.0 (51) VS. [4.9 (3,809)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price Contact vendor Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (51) Ease Of Use 4.9 (3,809) Value For Money 4.9 (46) Value For Money 4.9 (3,432) Customer Service 4.9 (49) Customer Service 4.9 (3,492) ## giftmall alternatives [4.9 (256)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (529)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (191)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (531)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [View all alternatives](https://www.capterra.com/p/10014231/giftmall/alternatives/) ## FAQs about giftmall Overview ### What problems does giftmall solve? giftmall solves the hassle of sending one-size-fits-all rewards by letting teams deliver personalized, trackable gift cards across countries. It fixes messy loyalty and recognition workflows, manual incentive distribution, and poor reward visibility. Marketing, customer success, HR, sales, and research teams use it to boost engagement, feedback response rates, retention, and employee motivation. Answer based on 39 reviews Overview ### Which roles and teams benefit most from giftmall? giftmall is most used by executives, marketing teams, sales leaders, and project or administrative staff who manage gifting, brand experiences, and stakeholder engagement. Marketing and employer branding teams use it to run campaigns and events, while sales, customer care, and operations roles streamline relationship-building, coordination, and personalized reward delivery. Answer based on 51 reviews Overview ### What company size and industries is giftmall built for? giftmall is built for small businesses running incentive and reward programs, with 55% of reviewers from small companies and 41% in information technology and services. It also serves midsize firms at 29% and enterprises at 16%, especially in computer software and marketing and advertising, often for customer loyalty programs. Answer based on 51 reviews Features and Usability ### What are the key features of giftmall? giftmall includes core gift card management features like multi-brand gift cards, eCards, rewards catalog, and rewards management. Reviewers also highlight loyalty program and incentive management for customer loyalty and employee recognition, plus real-time analytics, customizable branding for personalized gifting, and API integrations for connecting campaigns and workflows. Answer based on 39 reviews Overview ### How does giftmall help with customer loyalty programs? giftmall helps businesses run customer loyalty programs with flexible rewards, broad brand choice, and clear campaign tracking. Marketing teams, agencies, and B2B sales groups use it to encourage repeat purchases, improve engagement, and manage budgets, while some global teams still want the catalog to expand further across more countries. Answer based on 17 reviews Overview ### Is giftmall good for incentive gifts and rewards? giftmall works well for incentive gifts by offering multi-brand cards, e-gift cards, and reward options that feel relevant to different audiences. Marketing teams, HR teams, and survey managers value the easy ordering and fast delivery, while some programs may still need careful catalog selection to match local preferences and campaign goals. Answer based on 14 reviews Getting Started and Support ### What training and onboarding options does giftmall offer? giftmall provides live online sessions and documentation for training and onboarding. Live online sessions support guided setup and direct instruction, while documentation gives teams written reference material for self-paced review and feature lookup. Answer based on 1 reviews Getting Started and Support ### What customer support options does giftmall offer, and how do users rate the experience? giftmall offers email/help desk, FAQ/forum, phone support, and chat. Users generally describe support as fast, responsive, helpful, and kind, with staff eager to solve issues and communicate clearly. Reviews also mention quick delivery and a customer-oriented approach, while recurring complaints about support are minimal. Answer based on 20 reviews Features and Usability ### How good is giftmall's selection of card brands? giftmall offers a wide card brand selection that gives recipients useful choice across shopping, services, and experiences. HR teams, marketers, and loyalty managers like the multi-card flexibility and international options, though some users want more brand parity between countries and note that fixed card values can leave small unused balances. Answer based on 13 reviews ## Features AI summary Based on 1,802 Customer Loyalty reviews Capterra data shows that buyers of Customer Loyalty software rank the following features as their top priorities: - **Loyalty Program** (**43%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**50%**) giftmall supports all three of the features reviewers rate most highly: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase programs, manage incentives more effectively, and connect loyalty efforts with other business systems, allowing teams to deliver more consistent customer experiences and strengthen retention. Loyalty Program 5.0 (12) 75.00% of 12 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 5.0 (15) 73.33% of 15 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 5.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Gift Card Management 5.0 (18) 72.22% of 18 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Cards 5.0 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Manage loyalty cards that hold rewards and promotions to incentivize customers to return Customer Database 5.0 (13) 46.15% of 13 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. giftmall 20 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Features 4.9 (51) 4.9 Based on 51 reviews ## Pricing Value for money 4.9 (46) Free Trial Free Version Basic €0.00 Value for money 4.9 (46) 4.9 Based on 46 reviews ## Support, customer service and training options Customer Service 4.9 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (49) 4.9 Based on 49 reviews ## User reviews Overall rating 5.0 Based on 51 reviews Filter by rating 5(50) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent LL Lari L. Pilot Airlines/Aviation ### "Gift mate is great " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 23, 2025 Pros Easy to use, simple to log in and access gifts Cons Could be a bit more selection but overall great Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Jeffrey B. Owner Consumer Services ### "This is a great app" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 10, 2024 My overall experience with gift mate has been. Exceptional. Pros The name itself is good but what it's for is pretty good Cons So far not much Im pretty sure hope to keep it like that Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VB Veronika B. People Partner Logistics and Supply Chain ### "Great platform for employee motivation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2024 Giftmate has been a fantastic addition to our company’s employee engagement strategy. As a logistics company, keeping our staff motivated is key, and this platform has made it easy to set up and manage various reward programs. The flexibility in reward options is a big plus, and the strong support we get is very reassuring. Highly recommend it for companies looking for an easy and impactful way to motivate their teams! Pros \- Giftmate's platform is incredibly simple to navigate, making it easy to manage and implement employee motivation programs in no time. - Their customer support is top-notch, always responsive and ready to help with any specific needs or queries. - The rewards system is very flexible, in the end allowing employees to choose between cash or gift certificates for their favorite brands, which makes it feel more personalized. Cons Honestly, after several months of usage, I haven't encountered any issues or downsides with the platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OI Oleg I. Chief Engineer Oil & Energy ### "Probably my favourite bonus so far" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2024 I was pleasantly surprised when I received a multi-card giftmall as a reward for my recent project. It was a nice change from the usual bonuses. The gift card gave me the flexibility to choose from a wide range of brands and experiences on their marketplace. I ended up using it to book a weekend getaway, which was just what I needed to relax and recharge. Thanks for the thoughtful gift! Pros I loved having the option to pick whatever I wanted with the multi card. It was like having a bunch of gift cards all in one Cons I hasn’t been using the service for a long time though so far everything looks lovely, nothing bad to address Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Anna L. Lektor Education Management ### "Helps us make learning more exciting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2024 We've been using giftmate to motivate and reward our students, and it's been a fantastic addition to our program. The platform is easy for both teachers and students to use. The wide variety of gift cards makes it easy to find rewards that appeal to different interests. Our students are always excited to receive their gift cards, and it's been a great way to encourage learning and achievement. Pros giftmate is easy to use and offers a variety of rewards that students love. It's a great way to motivate and encourage learning Cons the only area for improvement we see is just introducing even more countries to their catalog Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Anastasiia S. Customer Care Manager Information Technology and Services ### "Our customers enjoy it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2024 giftmate has been a game-changer for our customer care team. We've integrated it into our workflow so that agents can easily reward customers for positive interactions or to quickly resolve issues. Our customers love the variety of gift cards they can choose from. It's like giving them a little surprise gift, and it really makes a difference in how they feel about our company. We've seen a huge improvement in customer satisfaction since we started using giftmate. It's a simple tool with a big impact. Pros It's incredibly easy to integrate and use, and the wide variety of gift cards allows us to offer personalized rewards. Cons We've been using giftmate for over a year, and we haven't encountered any issues. The platform has been reliable and easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DM Daniel M. Human Resources Specialist Education Management ### "Happy Employees, Happy Work" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 9, 2024 We've been using giftmate’s gift card solutions to boost employee engagement at our university. The platform is easy to navigate, and the wide variety of gift cards makes it simple to find something that fits our employees' interests. We've seen a noticeable increase in employee satisfaction since implementing these programs. The gift cards serve as a great way to reward hard work and recognize achievements, fostering a positive and motivated work environment. Pros Its user-friendly interface and wide selection of gift cards make it easy to find the perfect reward for every occasion. We love that we can customize rewards and track employee engagement through the platform. Plus, the giftmate team is always there to provide excellent support. Cons We couldn’t find something that would bother us so I guess nothing at all Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SL Svitlana L. CRM Senior Analyst Mechanical or Industrial Engineering ### "multi-card giftmall is a great corporate gift for everyone" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2024 great solution with convenient multi-card, vast verity of brand-partners and fast support. recommended Pros our company is using giftmate for corporate gifting and rewarding. it's always great to get multi-card as a gift from the company. Multi-card gives me flexibility to exchange it to any branded card or split balance between a few branded cards, it's super convenient. Big amount of partners in Poland is also a great plus Cons can't see any, support is fast and helpful. further increasing partners network will make service even better Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Roman B. Digital Artist Media Production ### "Workplace benefit" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 8, 2024 Have been receiving incentives via giftmate for a couple of months now, everything is running super smoothly and I truly enjoy all the gifts. Pros I can use the point my company sends me the very same day for what I prefer in the marketplace. Cons Never had any fail or issue with this product so nothing to mention even. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AP Alexandra P. Marketing Director Information Technology and Services ### "great solution for team recognition and client's feedback collection. Recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 7, 2024 we use giftmate as an incentives solution to recognise achievements of my team and to improve response rate for feedback collection emails to our clients. I like the overall service of giftmate, ability to send and track gift cards in the tool and their multi card cause it's super convenient for our clients. Pros multi card is super convenient, easy to use tool, great service Cons don't see any. further increasing of branded gift cards will be a great. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor August 14, 2024 Alexandra, thanks for choosing giftmate and leaving your review. [View all Reviews](https://www.capterra.com/p/10014231/giftmall/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Guusto vs giftmall](https://www.capterra.com/compare/186209-10014231/Guusto-vs-giftmall)