--- title: "Pricing Intelligence Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Pricing Intelligence Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more." source_url: "https://www.capterra.com/p/10015481/Peak-AI-Pricing-Intelligence/" page_type: "product" language: "en" --- # Pricing Intelligence Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Pricing Intelligence ## What is Pricing Intelligence? Pricing AI applies predictive and generative models to your inventory, pricing and transactional data, whilst incorporating business-specific rules and guardrails to give you pricing suggestions across every channel and every location. Pricing AI uses price elasticity and forecasting models to measure a product’s change in demand in relation to a hypothetical change in its price, giving you SKU-level pricing suggestions based on the metrics you want to maximize. For retailers this means that end users can create, manage and monitor both in-season and end-of-season pricing campaigns for any location or channel, ensuring that no SKU is overlooked. For manufacturers this means that end users know the right price for a product either list or quote in real time to increase win rates and maximize margin. Pricing AI is part of Peak, the AI platform for inventory and pricing optimization that delivers real commercial gains. ## What is Pricing Intelligence used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/) Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pricing Intelligence?[Manage this product listing](https://www.g2.com/products/peak-pricing-intelligence/claim_requests/new?auto=true) ## Pricing Intelligence Overview Updated September 2026 AI summary Pricing Intelligence supports businesses of all sizes in optimizing pricing strategies by leveraging machine learning, market data analysis, and price forecasting. Delivered as a cloud-based solution, it enables teams to analyze pricing performance, monitor market trends, and make data-driven decisions. Notably, it includes promotion optimization features to further refine pricing approaches within pricing analytics workflows. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pricing Intelligence 4.0 (1) VS. [### Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (46)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting Price Contact vendor Starting Price $98 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.5 (46) Value For Money 0.0 (0) Value For Money 4.5 (44) Customer Service 0.0 (0) Customer Service 4.7 (46) ## Pricing Intelligence alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) ## Features AI summary Based on 494 Pricing Optimization reviews Capterra reviewers highlight the following as the features buyers value most when evaluating pricing optimization software: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) Pricing Intelligence is positioned around pricing optimization workflows and supports pricing analysis and decision-making activities within that broader process. Its feature set is geared toward helping businesses review pricing data, monitor market conditions, and manage pricing strategy with greater consistency, giving teams clearer visibility into pricing performance and helping businesses make more informed pricing decisions. Pricing Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Forecasting Form predictions based on past and present data/trends Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Market Data Analysis Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Price Forecasting Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Promotion Optimization Assess and optimize pricing markdowns, special offers, or other promos Pricing Intelligence 6 features ### All Features - Forecasting: Form predictions based on past and present data/trends - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos --- Features 4.0 (1) 4.0 Based on 1 reviews ## Pricing ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## User reviews Overall rating 4.0 Based on 1 reviews Filter by rating 5(0) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JC Joanne C. Commercial Trading Manager Building Materials ### "Marshall's - Pricing Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 October 22, 2024 Pros Peak's product has embedded with our own system, fitting in with our day-to-day. Having been on such a long journey with Peak, they have become part of our normal. We've also had great support from our AM (Amy) Cons There was a huge learning curve to understand the mechanics of what was happening as there was little documentation. Also the responsiveness of the system is not optimal, for example, we are able to switch between volume and margin, but the impact is not immediately obvious in terms of UI. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.