--- title: "Opensend Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Opensend the right Web Analytics solution for you? Explore 63 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/10015708/Opensend/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Opensend 4.9 (63) [View alternatives](https://www.capterra.com/p/10015708/Opensend/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Opensend Ease of use 5.0 Customer Service 5.0 ## Pros and Cons in Reviews ME Morris E Director, CRMApparel & Fashion, 51 - 200 employeesUsed the software for: Less than 6 months. “The ability to define and customize your target audience is huge as it allows us to curate a high value audience of customer acquisition within our comfort zone and at a positive ROI“ June 2, 2024 ST Sean T FounderRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “The pricing structure seems a little weird how you can go over a set amount of captures, but you're able to limit it.“ July 3, 2024 NG Nathan G FreelancerMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “I'm using it for advanced tracking and data analytics; with it I can identify visitors who would have otherwise stayed unknown and target them with personalized marketing campaigns.“ September 18, 2024 AB Abigail B COOE-Learning, 11 - 50 employeesUsed the software for: Less than 6 months. “The only thing I don't like is that we aren't as skilled as we could be in cold emailing because we could be doing way more with all the value they are giving us...“ July 5, 2024 KC Kelsey C Director of Email and SMS MarketingMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “It does not require a ton of additional flow support (it works well with most core email flows) and the dashboard makes it easy to track progress. Plus, the parameters around which emails are pulled give us more high-quality leads, so the customers we're getting aren't just buying once, but 2+ times!“ May 30, 2024 CH Cara H Senior Enterprise Account ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Its automation features save us a ton of time, and the detailed analytics give us great insights into how campaigns are performing. Plus, their customer support is always responsive and helpful, which is a big win for us.“ September 18, 2024 ## Showing most helpful reviews Showing 1-25 of 63 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sam Z. Director Of Marketing Retail Used the software for: Less than 6 months ### "A Quick Win For Your E-Commerce Business" November 27, 2025 5.0 Great support team, easy setup, and strong ROAS, make it a no brainer to add to your markeitng mix, and build your owned audience faster. Pros Opensend makes onboarding easy, particularly for Shopify sites, but also for other major e-commerce platforms and even custom integrations. It is possible to sign up and start collecting emails on the same day. Cons It takes making adjustments to collection rules to dial in the best between collection volume and quality. This is not so much a problem, as it is a process of improvement. Alternatives considered [Retention.com](https://www.capterra.com/p/195360/GetEmails/) Reason for choosing Opensend Easier implementation and more trusted overall in industry. Review Source Libie M. Co-Founder Consumer Goods Used the software for: Less than 6 months ### "Quality over quantity! " March 25, 2025 5.0 Opensend provides email addresses of real people, that actually convert (vs. competitors who provide email addresses that don't open/engage, and decrease deliverability). Opensend is the way to go, and I've tried them all! Pros The onboarding was really seamless, the quality of the email addresses provided is much higher than other providers Cons It's a bit more expensive per email address than competitors, but I think thats because the addresses they provide are higher quality and more likely to convert Switched from [Retention.com](https://www.capterra.com/p/195360/GetEmails/) deliverability with retention.com was decreasing, and high spam complaint rate Review Source ME Morris E. Director, CRM Apparel & Fashion Used the software for: Less than 6 months ### "Great Source of High Value Customer Acquisition " June 2, 2024 4.0 Pros Opensend does a great job of identifying our anonymous site traffic. The ability to define and customize your target audience is huge as it allows us to curate a high value audience of customer acquisition within our comfort zone and at a positive ROI Cons We do sometimes get passed leads that are already part of our database Review Source Barak O. VP marketing Consumer Goods Used the software for: Less than 6 months ### "Super Happy With Opensend and can't recommend them enough" June 15, 2024 5.0 Their people are great and they really do care about how we get on with the platform and to see that we maximize results. If you're looking for high quality with high quality people - at a great price, look no further. Pros Opensend was great - I've also used a competitor of theirs in the past; but the folks at Opensend blow the competition away in terms of level of care and customer engagement. The dashboard is easy to use and the tech is effective. We've added thousands of new emails to our newsletter database and sales have been growing! Cons not too much here to talk about here yet. It's been a great and positive experience. Switched from [Retention.com](https://www.capterra.com/p/195360/GetEmails/) Retention.com wouldn't take us on - wasn't happy with their lack of support Review Source Steve M. Head of Growth Apparel & Fashion Used the software for: Less than 6 months ### "A great data enrichment partner! " May 27, 2024 5.0 Overall an amazing experience the team is great, very communicative and knowledgeable in the space. Pros They went above and beyond in regards to what they said they would do in their pitch. The product over delivered and we had an amazing trial run and it continues to perform well after the trial period. The team is great and are extremely helpful. Excited for the new products on the roadmap as well. Cons I'd like a little more control personally on how to control the quality of the identification of the number of users that come to the site. Currently that is fully managed by the algorithm and the team. There are times I would want to be more aggressive if I know I'm bringing in a lot of new traffic or making a big push. But in those cases I would just let the team know to ease up on the parameters which I have discussed with them and they told me it was not an issue at all. Alternatives considered [Wunderkind](https://www.capterra.com/p/130205/BounceX/) Reason for choosing Opensend They are constantly innovating and evolving their product, great founder and team. Switched from [Retention.com](https://www.capterra.com/p/195360/GetEmails/) The team seemed very knowledgeable in the space and trustworthy. They seem to want to continue to evolve the product and help marketers. Review Source R P. CEO Online Media Used the software for: Less than 6 months ### "Retarget and Market Otherwise Lost Visitors" May 24, 2024 5.0 Pros Compliant with CANSPAM, visitors have already opted into partner networks and Opensend matches our visitors with those emails. Cons Pricing - wish it was cheaper haha! But like any good SAAS you must make it worth your while and it's pretty easy to see the value Opensend brings in through Klaviyo. Alternatives considered [Retention.com](https://www.capterra.com/p/195360/GetEmails/)[Customers.ai](https://www.capterra.com/p/10009400/Customers-ai/) Reason for choosing Opensend Pricing and email compliance. Retention wouldn't work with us simply because our email compliance laws are much stricter in Canada. Review Source KL Kate L. Email Marketing and Retention Manager Business Supplies and Equipment Used the software for: 6-12 months ### "Great experience so far" November 28, 2025 5.0 Overall I've been happy with Opensend. Set up was easy, their team did basically everything for us. Implementing with Klaviyo was a breeze and we started seeing additional revenue come in really quickly. Pros Super easy implementation, great communication from the Opensend team, team is always willing to hop on a call to get things figured out. Cons I wish they had the ability to qualify the emails for us before passing them to our ESP, as I've done with other similar companies before. Review Source AL Alfredo L. Email and SMS Marketing Manager Consumer Goods Used the software for: Less than 6 months ### "Definitely recommend Opensend" September 25, 2025 5.0 Fantastic. Would recommend to anyone who needs options for email lead generation. As mentioned, I was skeptical at first but decided to give them a try. I'm very happy I did! Our revenue has grown from Opensend and the leads I've gotten from them consistently perform. Obviously not all of them, but many more than I initially thought! Pros I was skeptical at first because I thought I'd only get a bunch of cold leads but I was very surprised to see the generally good quality of the leads. In fact, my Opensend segment in Klaviyo sometimes outperforms my usual list. Pricing is fair and the support is great! They helped me integrate and solve a few hiccups in a very timely and professional manner. Cons So far, I don't have any complaints. It's working. And their support is reliable and professional. I consistently get new leads from them that are performing well. Review Source IS Isla S. Community Engagement Coordinator Information Services Used the software for: Less than 6 months ### "Helpful Team, easy Outreach" April 9, 2025 5.0 My experience has been great- their staff is incredibly helpful, responsive, and genuinely supportive. Pros I like Opensend because it makes it easy to reach the right audience quickly with clear effective messaging Cons I wish Opensend provided more leads that include phone numbers to make follow-ups easier and more effective. Review Source MM Matt M. CEO Consumer Goods Used the software for: 6-12 months ### "Great Auto-Pilot Revenue Generator" February 25, 2025 5.0 Terrific to date. A team that's willing to engage and help. Pros The responsiveness of the team and backend UI for visibility/reporting Cons The concept of 'cold emailing' is a minor hurdle to get over, but the Opensend platform makes these customer engagements feel way less cringe and intrusive. Review Source AS Alex S. Email strategist Marketing and Advertising Used the software for: 6-12 months ### "Talk about Email list growth!! - Outstanding " November 15, 2024 5.0 10/10 - The OpenSend Team goes above and beyond when it comes to support, help with set up. talk about customer focus! Keep up the great work Pros OpenSend has exceeded my expectations—their team is amazing, always willing to go the extra mile for us. From setup through our ongoing partnerships, they’ve provided support, strategy, and advice. Our partners have experienced list growth, higher conversions, and notable revenue increases. OpenSend is a game-changer for any agency and its partners. If you're looking to build a community, grow it, and generate revenue, OpenSend is the best email setup out there. Five stars and highly recommended! Cons No Cons here! Genuinely, could not be happier with a software. Review Source AC Ashton C. Marketing Manager Cosmetics Used the software for: Less than 6 months ### "Great tool for growing my email list and revenue. " September 16, 2024 4.0 Overall I’ve had a great experience with Opensend. Quick and easy onboarding. Their customer support and success teams have been great to work with and I’ve seen actual results. Pros The email capture and matching is really accurate, and those leads convert well in my follow up email flows. Cons They have a good amount of analytics, especially in comparison to our previous provider of this type of software. I just wish it was a little more specific in reporting exactly where my orders are coming from (flows vs. campaigns vs. direct purchase). Review Source SD Sarrah D. Emails and SMS Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Easy Integration and Stellar Support" August 6, 2024 5.0 Opensend has exceeded my expectations. The team is amazing, offering unparalleled support and strategic advice during the setup process. Within the first few months, our clients have experienced noticeable success, with higher open rates and better customer engagement. Their attentiveness has been crucial in helping us deploy Opensend efficiently across various brands. I can’t recommend them enough! Pros Opensend is solving several key problems for us, particularly in identifying and engaging with our target audience. One of the biggest challenges in email marketing is reaching the right people—those who are genuinely interested in our products. Opensend addresses this by using advanced data capture techniques to identify and convert anonymous website visitors into leads. This means we can gather valuable information about potential customers who visit our site but don’t immediately make a purchase. Cons The platform could benefit from more advanced customization options. However, I do think they have some exciting updates in the works for users in this area! Additionally, it takes a bit of a learning curve to get those segmentations right, but the team is always there to explain and help! Review Source AB Abigail B. COO E-Learning Used the software for: Less than 6 months ### "Amazing for building email lists." July 5, 2024 5.0 Great service, great customer service, valuable. I've recommended it to a lot of people. Pros Scrapes all the emails that visit our website, even if they don't leave an opt in. The customer service is amazing, we get monthly meetings. My rep, \[sensitive content hidden\], is awesome. It brings our lead nurturing and email game to another level. Rather than rely on cold emails, these emails come in plentifully when ads are on and are somewhat warm, rather than completely cold. Great service. Cons The only thing I don't like is that we aren't as skilled as we could be in cold emailing because we could be doing way more with all the value they are giving us... Review Source IS Igor S. CEO Marketing and Advertising Used the software for: 6-12 months ### "Opensend is a must-have tool!" August 26, 2024 5.0 Pros Opensend is a kickass solution for our agency and the vast majority of our clients. It allows us to better understand a much larger portion of visitors to our sites, especially those who have not performed as we hoped. Cons I have not experienced anything negative about Opensend thus far. Their support is always handy whenever we have questions and concerns. Review Source VS Vanessa S. President Health, Wellness and Fitness Used the software for: 6-12 months ### "Opensend changed my business" May 25, 2024 5.0 Love them, I think its a great product I wish I knew about sooner. Pros I love that its an easy way to capture and communicate with my blog visitors Cons Can't think of many cons, probably price, but it is worth it! Review Source DO Derek O. CEO Retail Used the software for: 6-12 months ### "So far, so good..." May 29, 2024 5.0 Very effective and continuing to analyse the quality of the leads. Pros Easy to implement and immediate results. Cons Still waiting to see the quality or effectiveness of the leads over time. Review Source JC Josh C. COO Sporting Goods Used the software for: Less than 6 months ### "Getting Leads the Easy Way" May 28, 2024 5.0 Pros The ease of use and getting it set up was a big plus. We saw results almost instantly. Cons I don't have any Cons at the moment we are still only about 3 months into using their platform. Review Source JB Justin B. Ecom Consumer Goods Used the software for: Less than 6 months ### "Worth Testing" May 24, 2024 4.0 Pros $1 trial and a month-to-month agreement. Cons There is no direct integration with Sendlane. The customer journey feature is not available. Review Source ST Sean T. Founder Retail Used the software for: Less than 6 months ### "Clever tool for increasing sales" July 3, 2024 5.0 Awesome customer support. Our rep is one of the best people we work with and always fast to respond, and super helpful. Pros Opensend helps us capture and contact customers that we might have otherwise missed, and potentially turn them into sales. Cons The pricing structure seems a little weird how you can go over a set amount of captures, but you're able to limit it. Review Source CF Chelsea F. Enterprise Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "Opensend - exceptional service and offering!" September 17, 2024 5.0 I have had a phenomenal experience with Opensend and the customer service received on all ends. From a technical aspect to troubleshooting general inquiries, I've found the whole process to be smooth and transparent. Pros It's incredibly intuitive and user friendly. We've had success with Opensend and the reliability of the information and customer service provided. Cons Typically, it's fairly easy to explain the ROI to clients and brands for adding on this service, however this is another added expense for a client to take on. Review Source GM Gus M. CMO Apparel & Fashion Used the software for: Less than 6 months ### "Happy to recommend." March 20, 2025 5.0 Less than 2 weeks from the sales pitch, to onboarding, to go-live. Pros Ease of integration with Shopify. Straight forward pricing. Impecable customer service. Delivers on the ROAS promise. Cons Opensend should offer periodic optimization reviews with new clients. Not set it and forget it. Review Source JW Jessica W. Digital Marketing Manager Retail Used the software for: Less than 6 months ### "Great option for solid data" February 22, 2025 5.0 Overall, we're extremely happy with the services and support offered by Opensend. Pros We really appreciate the ease of the interface as well as the solid leads we're obtaining. Support has been phenomenal and are always willing to answer questions as they pop up. Cons No big issues, thus far. There is a bit of a learning curve but easy to overcome and support is always willing to answer questions. Review Source NK Natalia K. Sr Marketing Manager Logistics and Supply Chain Used the software for: 6-12 months ### "Valuable Addition to Sales Strategy" February 26, 2025 5.0 The presentation of information is easy to interpret. We are able to track traffic from diverse campaigns and segment our audience. A valuable addition to our marketing strategy Pros The platform is easy to navigate and offers a variety of filters to narrow your targeted database. Cons Can't say there are any negative sides. As any software it requires a brief training but once you got the basics, it's very easy to read and interpret Review Source MC Muneerah C. Ecommerce Manager Apparel & Fashion Used the software for: Less than 6 months ### "E-commerce Manager" April 9, 2025 5.0 Pros Switching to Opensend was extremely easy to use as our entire team is able to easily navigate the platform and the interface is very intuitive. I am most impressed with our fast we were able to grow our new customer base! Cons The only small challenge would be customers reaching out to us upset that are now receiving marketing materials without officially "subscribing" on our site. However, the Opensend team provided scripts and best practices to address this issues that have caused a very minimal disruption. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.