# Focal Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Focal Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more. Source: https://www.capterra.com/p/10016081/Focal --- # Focal Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Focal ## What is Focal? Focal is the digital asset management (DAM) platform built for performance advertising teams. Our AI makes thousand of creative assets discoverable, organized, and connected to performance data. Focal replaces the scattered stack of Google Drive, project management tools, spreadsheets and creative analytics tools with one platform that covers the full workflow from brief to approval to channel launch with AI-powered tagging. Teams using Focal spend less time on admin, increase creative velocity, get full visibility into what's in production and what's performing, and build a library of winning creatives that compounds over time. ## What is Focal used for? [Creative Management](https://www.capterra.com/creative-management-software/)[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €299 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Focal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.focal.inc&name=Focal) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Focal 0.0 VS. [4.5 (13,604)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting Price €299 Usage Based, Per Month Starting Price $10.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.4 (12,204) Value For Money 0.0 (0) Value For Money 4.4 (8,768) Customer Service 0.0 (0) Customer Service 4.3 (7,865) ## Focal alternatives Highest Rated [4.6 (6,072)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (308)](https://www.capterra.com/p/176854/Flipsnack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars ## FAQs about Focal Overview ### What company size and specific industries is Focal built for? Focal is designed for mid-market to enterprise B2C advertisers that spend at least about $500,000 per month on paid advertising. It is built for DTC brands, consumer apps, mobile gaming companies, online travel businesses, and similar organizations that produce large volumes of performance ad creatives. Features and Usability ### What are the key features of Focal? Focal offers digital asset management and document management features such as asset categorization, metadata management, file management, version control, and secure data storage. It also includes project management tools like task management, deadline management, status tracking, and workflow management, plus collaboration features such as @mentions, commenting/notes, and real-time notifications. Talk to an expert ### More questions? Ask our experts Pricing ### How much does it cost and what fees or limitations are included? Focal starts at €299 per month for the Starter plan, with a free trial available. Plus costs €599 per month and Growth costs €799 per month; Enterprise pricing is not listed. Starter includes 1 ad account, 1,000 automations monthly, 5,000 assets, and unlimited seats. Integrations ### Which third-party tools and platforms does Focal integrate with? Focal connects natively to Dropbox Business, Facebook Business Suite, Figma, Google Drive, TikTok, and YouTube. These integrations cover file storage, design, social media, and content platforms, giving Focal compatibility with six third-party tools. Getting Started and Support ### What training and onboarding options does Focal offer? Focal provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, webinars cover product topics in a group format, and documentation offers written reference for self-paced review. Getting Started and Support ### What customer support options does Focal offer? Focal provides email/help desk and chat support for customer questions and technical issues. Those channels give users direct ways to get assistance, but no reviewer feedback is available to describe response times, helpfulness, or common support frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Tracking Track and document all activities across devices, networks, and other systems AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users API Application programming interface that allows for integration with other systems/databases Asset Categorization Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Asset Library Collection of all assets in the system Focal 47 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Track and document all activities across devices, networks, and other systems A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Application programming interface that allows for integration with other systems/databases Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Collection of all assets in the system Share access to files and assets with individuals Use AI to convert voice into text automatically Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Configure existing workflows to meet your organization's needs Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Specify or track the date/time a project, task, etc., is due for completion Manage digital assets Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Create, save, and store files Search for specific words or phrases within a document or database Use AI to generate content in the form of text, images, videos, etc. Store and manage images Ability of software to identify an image among other data Collect and maintain structured information that describes data or content Process and analyze human language in text or audio form Plan and coordinate all the resources, costs and time needed to execute assignments Monitor the progress of projects from start to finish Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Allow users to access multiple services after entering their login credentials once Track the status over time for a request, process, asset, or transaction Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Track and manage the scheduling of tasks A digital list of items that need to be completed Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track revisions and updates made to files and navigate between different versions Store and manage online video content Supports various video file formats Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Starter €299.00 Usage Based,Per Month It includes: - Unlimited seats - 5000 assets - 1000 automations / month - 1 ad account with max $100k in ad spend Plus €599.00 Usage Based,Per Month It includes: - Unlimited seats - 7500 assets - 2000 automations / month - 2 ad accounts with max $100k in ad spend Growth €799.00 Usage Based,Per Month It includes: - Unlimited seats - 10000 assets - 3000 automations / month - Unlimited ad accounts with max $500k in spend ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ YouTube](https://www.capterra.com/p/237905/YouTube/)[ Figma](https://www.capterra.com/p/175027/Figma/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.