--- title: "Trakwell Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Trakwell Software - reviews, pricing plans, popular comparisons to other Business Intelligence products and more." source_url: "https://www.capterra.com/p/10016562/Trakwell/" page_type: "product" language: "en" --- # Trakwell Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Trakwell ## What is Trakwell? Trakwell.ai is a retail analytic software that utilizes AI-vision so businesses can see their foot traffic, improve their teams, and automate their sales.     Most systems merely count foot traffic and provide the data. We connect foot traffic analytics to every part of a business to track the entire customer journey; including advertising, in-store experience, sales results, and follow-up tools and goaling that keep customers coming back.  ## What is Trakwell used for? [Data Analysis](https://www.capterra.com/data-analysis-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) Recognitions Shortlist Overall rating Based on 20 user reviews Reviews sentiment Positive 85% Neutral 15% Negative 0% Starting price $159 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Business Intelligence / 2026 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Trakwell Overview Updated September 2026 AI summary Trakwell offers small businesses tools for data analysis and business intelligence, providing dashboards, data discovery, data visualization, predictive analytics, and reporting features. With self-service data preparation, it allows users to explore and interpret data on their own. Trakwell is accessible across web and desktop platforms, including Windows, Mac, Linux, and Chromebook, through cloud-based deployment. ## Trakwell alternatives Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [4.5 (391)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/) Starting price $1851.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,892)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [View all alternatives](https://www.capterra.com/p/10016562/Trakwell/alternatives/) ## FAQs about Trakwell Overview ### Which roles and teams benefit most from Trakwell? Trakwell benefits sales teams, managers, and marketing staff who need to track customer activity, coordinate outreach, and monitor performance. General managers and office leaders use it to oversee daily operations and team accountability, while finance and IT roles support reporting accuracy, system upkeep, and smoother cross-functional workflows. Answer based on 20 reviews Overview ### What company size and industries is Trakwell built for? Trakwell is built primarily for small businesses, which make up 85% of reviewers, especially in furniture at 55% and retail at 40%. It also serves midsize businesses, representing 15% of reviewers, with more limited use in building materials at 5%, often for data analysis. Answer based on 20 reviews Features and Usability ### What are the key features of Trakwell? Trakwell offers dashboards and dashboard creation, interactive reports, customizable reports, and visual analytics for reporting and analysis. It also includes real-time analytics, real-time reporting, performance metrics, benchmarking, and trend analysis, plus alerts/notifications, role-based permissions, data import/export, third-party integrations, and an API. Integrations ### Which third-party tools and platforms does Trakwell integrate with? Trakwell integrates with 3 third-party platforms: Podium, RICS Software, and RMS. Podium is the best-documented connection in the available data, and the catalog also lists RICS Software and RMS for property management and customer engagement workflows. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Trakwell offer? Trakwell provides live online sessions, webinars, and videos to help teams get started. Live online sessions and webinars support guided instruction and group learning, while videos offer self-paced reference for reviewing setup steps and product features as needed. Answer based on 1 reviews Getting Started and Support ### What customer support options does Trakwell offer? Trakwell provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. User feedback is mixed: some describe knowledgeable, patient staff and quick phone responses, while others report slow or absent follow-up on unresolved issues. Support experience appears to vary depending on the problem and contact method. Answer based on 2 reviews ## Features AI summary Based on 3,958 Business Intelligence reviews Capterra data shows that buyers of data analysis software rank the following features as their top priorities: - **Multiple Data Sources** (**47%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**47%**) - **Dashboard Creation** (**43%**) Trakwell supports all three of the features reviewers rate highest: **Multiple Data Sources**, **Reporting/Analytics**, and **Dashboard Creation**. Together, these capabilities help businesses bring data into one place, track performance through clear reporting, and build dashboards for faster visibility, allowing teams to make more informed decisions and monitor trends with less manual work. Multiple Data Sources 4.4 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Reporting/Analytics 4.2 (18) 55.56% of 18 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Visualization 4.1 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Graphical representation of data Data Import/Export 4.1 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Import and export data to and from software applications Dashboard 4.4 (17) 41.18% of 17 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Discovery 4.3 (12) 33.33% of 12 reviewers that rated this feature as important or highly important Discover and connect variety of data sources to the application for analysis Trakwell 28 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Interactive Reports: Edit and personalize data view as needed - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.3 (20) 4.3 Based on 20 reviews ## Pricing Value for money 4.4 (17) Free Version Retail $159.00 Usage Based, Value for money 4.4 (17) 4.4 Based on 17 reviews ## Integrations [ RICS Software](https://www.capterra.com/p/146415/RICS-Software/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (20) 4.4 Based on 20 reviews ## User reviews Overall rating 4.5 Based on 20 reviews Filter by rating 5(13) 4(4) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent MA Mathew A. Store Manager Furniture ### "Trakwell Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 28, 2024 The product and service have been great thus far Pros It is an invaluable tool in keeping track of the foot traffic in the store Cons Sometimes the camera doesn't take pictures, but that's more due to our placement. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EP Eric P. VP of Sales Furniture ### "Quality Camera Tracking" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 20, 2024 Pros Camera system is very accurate and helps us easily track customers coming in and out of the door. It is good that this integrates with our current CRM (PERQ). Also, using the cameras for surveillance in sensitive areas is helpful in having all cameras on the same account. Cons We didn't find the CRM portion of the product to be as useful as the one we were currently using. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 26, 2024 Thank you for your review. We are happy that you are benefiting from the accuracy and ease-of-use of the customer-entry photos. During the past two years, we have invested in, and incorporated, AI body-recognition into the customer-entry photos, saving salespeople significant time, and automatically eliminating photos generated by other moving objects (spinners, balloons, shadows). BW Brenda W. Office Manager Furniture ### "Good partner for traffic data" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 19, 2024 pretty good. When we have issues they are responsive. Pros It does a pretty good job of tracking and qualifying traffic to help our store data. Cons sometimes it auto excludes things that are not accurate, and can't override. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 27, 2024 Thank you for your review. We have recently improved the accuracy of the photos by incorporating AI-enhanced image recognition that will auto-exclude photos of non-body images (spinners, shadows at the door). JL JR L. Manager Furniture ### "Great product " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 19, 2024 Enjoyed the product it has helped us be more efficient Pros Ease and convenience of reports in one place Cons Picture quality not taking pictures. Hard to convert potential sales to sales without taking yourself out of rotation. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TE Traci E. Sales Manager Furniture ### "Sooo valuable!!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2024 Make me a better sales manager. Wouldn’t want to do my job without it! Pros Track well keeps my sales staff honest about the traffic in our showroom. You can’t dispute the actual facts because it’s on camera. The data that Trackwell collects for me is so valuable. I use the reports every day. Cons I sometimes have issues doing year to year comparisons on weekends. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 26, 2024 Thank you for your review. We are very happy with the value that you have experienced. Trakwell was created by a retailer who wanted to know, with a photo, who entered the store, when they entered, which salesperson got assigned to work with them, how long the opportunity lasted, what was the result, and what was the next step- with real-time, on-demand reporting, and a fully integrated contact manager, to help the salesperson get better. DR Debra R. Sales Consultant Furniture ### "Sales Consultant" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 November 19, 2024 Colleagues share the opportunity board. But, must have a central computer if you are helping a colleague to go on break, or back up. Reading opportunities in a long list more challenging. I understand more training is also involved. Pros As a CRM system it is easy to input information. Cons Cluttered. How can I click on one record and have it expand. Small area to read. When I input a phone number to see if the customer has been here it does not always come up. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SC Susan C. Director of Marketing Retail ### "Love this Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2024 Support is second to none. They are responsive as are reps and trainer. Pros Ease of use, accuracy and our ability to link several platforms for the best customer followup! Cons Not much really. We've always had questions and issues dealt with quickly Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JB Jessica B. Marketing Manager Furniture ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 19, 2024 Great! Between the pictures and the reports it's user friendly. Pros How easy the program is to use. Just click on a picture and away you go. Cons If this program integrated into profits it would be the best! Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 26, 2024 Thank you so much for your review! We’re thrilled to let you know that integrating Trakwell with Profit is doable and we integrate with various POS systems, including Profit, all the time. It’s a game-changer that will make your experience with Trakwell even smoother. We will be reaching out shortly to discuss getting this set up. Thank you again for sharing your experience with us. Your feedback is valuable and helps us continue to improve. BS brian S. Management Furniture ### "Lots of features" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 19, 2024 Pros This program is easy to navigate , many options to review different aspects. Cons The titles of each category seem a little redundant and not accurate to what they do. More simple listings to navigate would be helpful. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MM Marianne M. Designer Retail ### "Review door counts " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 3, 2024 I am enjoying using doorcounts-trackwell Pros Ease of use and portability. Ie web based system Cons There is nothing I don’t like about trackwell Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/10016562/Trakwell/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.