# Social News Desk Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Social News Desk Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more.

Source: https://www.capterra.com/p/10017081/Social-News-Desk

---

# 

 Social News Desk Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Social News Desk

## What is Social News Desk?

Social News Desk is an enterprise-class social media management software for today's critical communicators. Since 2010, we’ve proudly supported America’s largest news companies, cities, government agencies, schools, and businesses who require powerful, always-on social media tools. Social News Desk provides a full suite of social media management solutions, including advanced publishing, engagement, customer support, and AI-driven business insights. With our cutting-edge technology and exceptional customer support, we help our clients optimize their social media presence and achieve their business objectives. Discover the perfect plan for you at socialnewsdesk.com/pricing-plans and see why thousands of people trust us every day.

## What is Social News Desk used for?

[Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)

Overall rating

Based on 9 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$299

Per User, Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Social News Desk?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.socialnewsdesk.com&name=Social News Desk)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Social News Desk

4.4 (9)

VS.

[### Vista Social](https://www.capterra.com/p/239366/Vista-Social/)

[4.9 (890)](https://www.capterra.com/p/239366/Vista-Social/reviews/)

Starting Price

$299

Per User, Per Year

Starting Price

$79

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (9)

Ease Of Use

4.9 (890)

Value For Money

4.1 (7)

Value For Money

4.8 (812)

Customer Service

4.6 (9)

Customer Service

4.8 (774)

## Social News Desk alternatives

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

[4.7 (3,403)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/159351/Zoho-Social/)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting price

$399.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/121701/HootSuite/)

[Publer](https://www.capterra.com/p/177145/Publer/)

[4.8 (911)](https://www.capterra.com/p/177145/Publer/reviews/)

Starting price

$5.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/177145/Publer/)

[Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)

[4.9 (159)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/166130/Cloud-Campaign/)

[View all alternatives](https://www.capterra.com/p/10017081/Social-News-Desk/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Post Scheduling

4.6 (9)

100.00% of 9 reviewers that rated this feature as important or highly important

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Multi-Account Management

4.5 (8)

100.00% of 8 reviewers that rated this feature as important or highly important

Manage and post content across multiple social media accounts and platforms simultaneously

Social Media Integration

4.5 (8)

100.00% of 8 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Automated Publishing

4.7 (7)

85.71% of 7 reviewers that rated this feature as important or highly important

Establish rules for automatic propagation of social media posts across one or more channels

Calendar Management

4.7 (6)

100.00% of 6 reviewers that rated this feature as important or highly important

Track and manage schedules and meetings via an integrated calendar

Content Management

5.0 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Social News Desk 78 features

An @mention is a way to tag or notify a specific person about a message/post

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage the process of evaluating documents or requests submitted for approval

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Establish rules for automatic propagation of social media posts across one or more channels

Automatically create schedules based on business needs or employee availability and qualifications

Compare key metrics for the business against prominent players in the industry

Capability to use a search engine via operators like AND, NOT, and OR

Monitor social media posts or web that mention a particular brand

Track and manage schedules and meetings via an integrated calendar

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Track the amount of clicks on individual products to measure campaign results

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Evaluating strengths and weaknesses of companies with the same target audience

Track activity of your competitors

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Initiate interactions with customers by proactively starting conversations or providing informational content

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Receive and/or send email notifications for urgent updates, requests, or other information

Tracks metrics that provide insight into how a user interacts with any interface or product

Find & retrieve relevant data or documents

Use AI to generate content in the form of text, images, videos, etc.

Track the usage of certain hashtags

Store and manage images

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Monitor and collect information from social media based on specific keywords

Track and monitor a specific set of keywords

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and post content across multiple social media accounts and platforms simultaneously

Manage multiple campaigns in one system

Collect information from multiple sources

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor and manage customers' perceptions about a business, product, or service

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Search and filter data across systems to locate required information by entering keywords or certain criteria

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Create and manage advertising campaigns on social media networks

Monitor social media sites for specific keywords

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track social media posts that reference a specific brand, business, name, etc.

Market event via social media tools

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.4 (9)

4.4

Based on 9 reviews

## Pricing

Value for money

4.1 (7)

Free Trial

[View pricing plan details](https://www.capterra.com/p/10017081/Social-News-Desk/pricing/)

Pro Plan (Annual)

$299.00

Per User,Per Year

It includes:

-   Unlimited social accounts
-   All features
-   365 day priority support
-   \* $149/mo for each additional user

Pro Plan (Monthly)

$399.00

Per User,Per Month

It includes:

-   Unlimited social accounts
-   All features
-   365 day priority support
-   \* $199/mo for each additional user

Value for money

4.1 (7)

4.1

Based on 7 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.6 (9)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (9)

4.6

Based on 9 reviews

## User reviews

Overall rating

4.4

Based on 9 reviews

Filter by rating

5(7)

4(1)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

Adria P.

Audience Engagement Specialist

Media Production

### "Constant technical difficulties"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 17, 2026

Overall, SND has been a huge stress for myself and the rest of the social media team at our company. We have something go wrong with SND at least once a week, and it often takes several hours for support to get back to us, and once they do, they give us very vague, half-effort "solutions." When completing things such as social media audits, the data I retrieve from SND is highly inaccurate which makes the audit invalid. SND has been about 80% stressful and 20% useful.

Pros

When the autopilot feature on SND works, it's great. But it isn't always guaranteed to work. However, when it does work it makes regular posting to social media accounts a lot easier and faster, especially on weekends when off the clock.

Cons

The worst part about Social News Desk has been the constant technical difficulties. There is always something wrong, whether it's autopilot posting not working, accounts randomly being disconnected, incorrect post appearance, etc. At first SND Support was great, but lately they have been terrible. They give extremely vague directions for fixing an issue without an explanation of why the issue may have occurred. And it's usually the same "solution": reconnect your social accounts. But without knowing why all these issues are happening, we have no way of preventing them from happening. There is also very limited personalization when scheduling autopilot posts; you pretty much have to go into Instagram itself to do anything such as tagging pages, collaborating posts with pages, etc. The reporting feature is also AWFUL. The data is often inaccurate, listing things like 0 impressions but 5 likes, which doesn't make sense. And the reporting is not nearly as in-depth as other softwares such as Meta Business Suite.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RM

Ray M.

Reporter and Editor

Newspapers

### "Easy to use, saves me labor"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

February 16, 2024

Pros

The auto posting is the most valuable asset Social News Desk provides for me.

Cons

Not really a con, but I want Social News to look into connecting to Next Door, which my community uses a lot.

Switched from

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AS

Andrea S.

Communications and Media Coordinator

Education Management

### "Social Media Success in Education"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 16, 2024

I started using SND when I worked in government for a Township. When I moved over to my current position in Education, I knew I needed to continue using the product. It is the most user friendly of all the social media management tools, and I have used many. It is convenient, efficient, and helps to improve engagement. As a county-wide ISD, we need to connect with parents. Knowing when to post what critical. SND has allowed us to work smarter, not harder.

Pros

Social News Desk provides a "one stop shop" for all your social media accounts and platforms. As a social media management tool, you can quickly post, add photos and video.

Cons

Social News Desk has been so responsive to the user community that of course we want more. I would love to be able to post directly to the Nextdoor platform. I love that I can monitor the chatter on Nextdoor, but it would be helpful to post, as well. I also wished that I could tag partners and collaborators on LinkedIn, but I am positive it is coming in the near future.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DY

Denise Y.

Director of Digital Content

Broadcast Media

### "Social News Desk Does It All"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 8, 2024

Pros

Social News Desk is very comprehensive. Almost all our social media functions are available within the platform. It has made user management and security turnkey, and the customer service is exceptional.

Cons

There are sometimes too many functions to keep track of within the dashboard, but recent efforts to improve the organization have been very helpful and well received.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SR

Scott R.

Social media manager

Newspapers

### "SND automation really works"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 8, 2024

Like the social world in which we live, SND continues to evolve with new products and services.

Pros

We use SND's AutoPilot feature across our many social accounts. This customizable feature lets our journalists focus on gathering the news.

Cons

I wish the permission settings were more customizable by top-end users so we could select which features various users can access.

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JM

Jordan M.

Social Media Editor

Media Production

### "Social Media Management - News"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 8, 2024

Pros

SND makes it easy to ensure that important content is published even when I am unable to manually schedule. As a news organization, we need to be able to get breaking news out at the drop of a hat - and SMM’s don’t always have time to do that.

Cons

I have had some issues with link scrubbing. For older news stories that have been updated recently, SND sometimes pulls old images that are no longer relevant. This is a minor, fixable issue though.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TL

Travis L.

Social Media Manager

Online Media

### "Good for large social media portfolios"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 8, 2024

It has been an overall positive experience with very few drawbacks from a product and support standpoint.

Pros

Social News Desk allows us to utilize a large portfolio of social media accounts to coordinate publishing, scheduling and analytics.

Cons

The biggest issue may be not having ease of access in the Post Manager feature for extremely large datasets while using the Social News Desk dashboard, but there are workarounds to get the necessary data.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Greg N.

Digital Content Manager

Broadcast Media

### "SND contributes to effective social media campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 8, 2024

Pros

SND is easy to use and incorporates all social platforms across all my properties, making one-time simultaneous posting a breeze. It also features all the metadata options I need to create an effective post. The main reason why I enjoy using SND is because the support staff is very responsive and thorough.

Cons

As with any program, there are sometimes bugs that hinder tasks. Over the years, however, I have not experienced a widespread, long-term outage.

Switched from

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Corporate decision/groupwide license purchased

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NN

Natalie N.

Digital Strategy Manager

Online Media

### "We love SND "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 8, 2024

I love SND and would prefer to use it no matter where I work.

Pros

Social News Desk is a great tool to use when publishing to several platforms. I've used SND at just about every phase of my career. From being a hands-on digital producer, social media manager, digital strategist and more.

Cons

The only issue I have with SND relies more on the social media companies.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10017081/Social-News-Desk/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)