--- title: "Social News Desk Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Social News Desk Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more." source_url: "https://www.capterra.com/p/10017081/Social-News-Desk/" page_type: "product" language: "en" --- # Social News Desk Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Social News Desk ## What is Social News Desk? Social News Desk is an enterprise-class social media management software for today's critical communicators. Since 2010, we’ve proudly supported America’s largest news companies, cities, government agencies, schools, and businesses who require powerful, always-on social media tools. Social News Desk provides a full suite of social media management solutions, including advanced publishing, engagement, customer support, and AI-driven business insights. With our cutting-edge technology and exceptional customer support, we help our clients optimize their social media presence and achieve their business objectives. Discover the perfect plan for you at socialnewsdesk.com/pricing-plans and see why thousands of people trust us every day. ## What is Social News Desk used for? [Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $299 Per User, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Social News Desk?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.socialnewsdesk.com&name=Social News Desk) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Social News Desk 4.4 (9) VS. [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price $299 Per User, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (9) Ease Of Use 4.1 (920) Value For Money 4.1 (7) Value For Money 3.8 (842) Customer Service 4.6 (9) Customer Service 4.4 (804) ## Social News Desk alternatives Highest Rated [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (920)](https://www.capterra.com/p/239366/Vista-Social/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,451)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (957)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,800)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $249.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10017081/Social-News-Desk/alternatives/) ## FAQs about Social News Desk Overview ### What company size and specific industries is Social News Desk built for? Social News Desk is designed for public-sector and communications organizations, including city government agencies, municipalities, public safety teams, K-12 schools, universities and higher education, as well as news and publishing groups. The vendor description does not specify a company size, but the product is aimed at these sectors. Features and Usability ### What are the key features of Social News Desk? Social News Desk offers social media monitoring and social listening, plus social mentions tracking, sentiment analysis, and competitor monitoring. It also includes automated publishing, post scheduling, approval process control, workflow management, and reporting features such as real-time analytics, campaign analytics, customizable reports, and visual analytics. Talk to an expert ### More questions? Ask our experts Pricing ### How much does it cost and what fees or limitations are included? Social News Desk starts at $299 per year per user on the Pro Plan (Annual), which includes two users, all features, unlimited social accounts, and 365-day priority support. The Pro Plan (Monthly) costs $399 per month per user, and a free trial is available. For Teams uses customized pricing. Getting Started and Support ### What training and onboarding options does Social News Desk offer? Social News Desk provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation and videos give teams self-paced reference materials for learning features and reviewing setup steps as needed. Getting Started and Support ### What customer support options does Social News Desk offer? Social News Desk provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. No reviewer feedback is available here to describe support quality, response times, or common frustrations, so the support experience cannot be assessed from user comments in this data. ## Features AI summary Based on 6,068 Social Media Management reviews Capterra data shows that buyers of Social Media Management software rank the following features as their top priorities: - **Social Media Integration** (**55%** of reviewers rated this feature as critical) - **Post Scheduling** (**57%**) - **Automated Publishing** (**54%**) Social News Desk supports all three of the features reviewers value most: **Social Media Integration**, **Post Scheduling**, and **Automated Publishing**. Together, these capabilities help businesses manage multiple social channels in one place, plan content ahead of time, and publish posts consistently, allowing teams to save time, maintain an active presence, and keep social media operations organized. Social Media Integration 4.5 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Post Scheduling 4.6 (9) 100.00% of 9 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Automated Publishing 4.7 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels Content Management 5.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Multi-Account Management 4.5 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Calendar Management 4.7 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Social News Desk 78 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Benchmarking: Compare key metrics for the business against prominent players in the industry - Boolean Search: Capability to use a search engine via operators like AND, NOT, and OR - Brand Tracking: Monitor social media posts or web that mention a particular brand - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Hashtag Tracking: Track the usage of certain hashtags - Image Library: Store and manage images - Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Social Advertising: Create and manage advertising campaigns on social media networks - Social Listening: Monitor social media sites for specific keywords - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Mentions Tracking: Track social media posts that reference a specific brand, business, name, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.4 (9) 4.4 Based on 9 reviews ## Pricing Value for money 4.1 (7) Free Trial [View pricing plan details](https://www.capterra.com/p/10017081/Social-News-Desk/pricing/) Pro Plan (Annual) $299.00 Per User,Per Year It includes: - Unlimited social accounts - All features - 365 day priority support - \* $149/mo for each additional user Pro Plan (Monthly) $399.00 Per User,Per Month It includes: - Unlimited social accounts - All features - 365 day priority support - \* $199/mo for each additional user For Teams: Customized Plan Scalable Pricing for 10+ users It includes: - Agency & enterprise-friendly pricing - Dedicated 365 day support team - Single Sign-on (SSO) - Tailored onboarding and trainin - Custom development & integration Value for money 4.1 (7) 4.1 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (9) 4.6 Based on 9 reviews ## User reviews Overall rating 4.4 Based on 9 reviews Filter by rating 5(7) 4(1) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent Adria P. Audience Engagement Specialist Media Production ### "Constant technical difficulties" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 17, 2026 Overall, SND has been a huge stress for myself and the rest of the social media team at our company. We have something go wrong with SND at least once a week, and it often takes several hours for support to get back to us, and once they do, they give us very vague, half-effort "solutions." When completing things such as social media audits, the data I retrieve from SND is highly inaccurate which makes the audit invalid. SND has been about 80% stressful and 20% useful. Pros When the autopilot feature on SND works, it's great. But it isn't always guaranteed to work. However, when it does work it makes regular posting to social media accounts a lot easier and faster, especially on weekends when off the clock. Cons The worst part about Social News Desk has been the constant technical difficulties. There is always something wrong, whether it's autopilot posting not working, accounts randomly being disconnected, incorrect post appearance, etc. At first SND Support was great, but lately they have been terrible. They give extremely vague directions for fixing an issue without an explanation of why the issue may have occurred. And it's usually the same "solution": reconnect your social accounts. But without knowing why all these issues are happening, we have no way of preventing them from happening. There is also very limited personalization when scheduling autopilot posts; you pretty much have to go into Instagram itself to do anything such as tagging pages, collaborating posts with pages, etc. The reporting feature is also AWFUL. The data is often inaccurate, listing things like 0 impressions but 5 likes, which doesn't make sense. And the reporting is not nearly as in-depth as other softwares such as Meta Business Suite. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Ray M. Reporter and Editor Newspapers ### "Easy to use, saves me labor" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 16, 2024 Pros The auto posting is the most valuable asset Social News Desk provides for me. Cons Not really a con, but I want Social News to look into connecting to Next Door, which my community uses a lot. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Andrea S. Communications and Media Coordinator Education Management ### "Social Media Success in Education" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2024 I started using SND when I worked in government for a Township. When I moved over to my current position in Education, I knew I needed to continue using the product. It is the most user friendly of all the social media management tools, and I have used many. It is convenient, efficient, and helps to improve engagement. As a county-wide ISD, we need to connect with parents. Knowing when to post what critical. SND has allowed us to work smarter, not harder. Pros Social News Desk provides a "one stop shop" for all your social media accounts and platforms. As a social media management tool, you can quickly post, add photos and video. Cons Social News Desk has been so responsive to the user community that of course we want more. I would love to be able to post directly to the Nextdoor platform. I love that I can monitor the chatter on Nextdoor, but it would be helpful to post, as well. I also wished that I could tag partners and collaborators on LinkedIn, but I am positive it is coming in the near future. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DY Denise Y. Director of Digital Content Broadcast Media ### "Social News Desk Does It All" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2024 Pros Social News Desk is very comprehensive. Almost all our social media functions are available within the platform. It has made user management and security turnkey, and the customer service is exceptional. Cons There are sometimes too many functions to keep track of within the dashboard, but recent efforts to improve the organization have been very helpful and well received. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Scott R. Social media manager Newspapers ### "SND automation really works" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 8, 2024 Like the social world in which we live, SND continues to evolve with new products and services. Pros We use SND's AutoPilot feature across our many social accounts. This customizable feature lets our journalists focus on gathering the news. Cons I wish the permission settings were more customizable by top-end users so we could select which features various users can access. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM Jordan M. Social Media Editor Media Production ### "Social Media Management - News" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 8, 2024 Pros SND makes it easy to ensure that important content is published even when I am unable to manually schedule. As a news organization, we need to be able to get breaking news out at the drop of a hat - and SMM’s don’t always have time to do that. Cons I have had some issues with link scrubbing. For older news stories that have been updated recently, SND sometimes pulls old images that are no longer relevant. This is a minor, fixable issue though. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TL Travis L. Social Media Manager Online Media ### "Good for large social media portfolios" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2024 It has been an overall positive experience with very few drawbacks from a product and support standpoint. Pros Social News Desk allows us to utilize a large portfolio of social media accounts to coordinate publishing, scheduling and analytics. Cons The biggest issue may be not having ease of access in the Post Manager feature for extremely large datasets while using the Social News Desk dashboard, but there are workarounds to get the necessary data. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Greg N. Digital Content Manager Broadcast Media ### "SND contributes to effective social media campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2024 Pros SND is easy to use and incorporates all social platforms across all my properties, making one-time simultaneous posting a breeze. It also features all the metadata options I need to create an effective post. The main reason why I enjoy using SND is because the support staff is very responsive and thorough. Cons As with any program, there are sometimes bugs that hinder tasks. Over the years, however, I have not experienced a widespread, long-term outage. Switched from [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Corporate decision/groupwide license purchased Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NN Natalie N. Digital Strategy Manager Online Media ### "We love SND " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2024 I love SND and would prefer to use it no matter where I work. Pros Social News Desk is a great tool to use when publishing to several platforms. I've used SND at just about every phase of my career. From being a hands-on digital producer, social media manager, digital strategist and more. Cons The only issue I have with SND relies more on the social media companies. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10017081/Social-News-Desk/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.