--- title: "Zuko Analytics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Zuko Analytics Software - reviews, pricing plans, popular comparisons to other Form Builder products and more." source_url: "https://www.capterra.com/p/10017636/Zuko-Analytics/" page_type: "product" language: "en" --- # Zuko Analytics Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Zuko Analytics ## What is Zuko Analytics? Cloud-based solution to track user behavior on web forms and checkouts via analytics and session replay. Zuko shows businesses when, where and why customers and AI agents are abandoning their forms. By using the insights generated by Zuko organizations can fix the user problems on their forms and maximize the number of people completing them. ## What is Zuko Analytics used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $56 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Zuko Analytics?[Manage this product listing](https://www.g2.com/products/zuko-analytics/claim_requests/new?auto=true) ## Zuko Analytics Overview Updated September 2026 AI summary Zuko Analytics enables organizations of all sizes to optimize and manage online forms through features like forms creation, design, and management, along with customizable fields and third-party integrations. Positioned across forms automation, web analytics, and website monitoring categories, it offers reporting, analytics, and API access, and is accessible via cloud or web on multiple operating systems. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Zuko Analytics 4.9 (16) VS. [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $56 Usage Based, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (16) Ease Of Use 4.6 (258) Value For Money 4.9 (15) Value For Money 4.6 (204) Customer Service 5.0 (16) Customer Service 4.7 (200) ## Zuko Analytics alternatives [4.6 (5,315)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (1,260)](https://www.capterra.com/p/131735/PandaDoc/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10017636/Zuko-Analytics/alternatives/) ## FAQs about Zuko Analytics Overview ### Which roles and teams benefit most from Zuko Analytics? Zuko Analytics is most used by conversion rate optimization specialists, product managers, digital strategy leaders, and marketing or analytics teams. These roles use it to analyze form performance, identify drop-off points, improve user journeys, support experimentation, and guide conversion-focused decisions with clearer behavioral insights. Answer based on 16 reviews Overview ### What company size and industries is Zuko Analytics built for? Zuko Analytics is built for small businesses, which make up 56% of reviewers, and for Financial Services, Marketing and Advertising, and Insurance, each at 19%. It serves organizations using forms to acquire customers, with particular fit in banking, loans, education, gaming, and eCommerce, especially for web analytics. Answer based on 16 reviews Features and Usability ### What are the key features of Zuko Analytics? Zuko Analytics offers website analytics and real-time analytics for tracking form and website activity, plus behavior tracking and screen activity recording. It includes forms creation and design, forms management, customizable fields, customizable reports, data visualization, alerts/notifications, API access, file storage, and third-party integrations for reporting and conversion rate optimization. Pricing ### How much does it cost and what fees or limitations are included? Zuko Analytics starts at $56 per month for the Light plan, which tracks up to 5,000 sessions monthly and includes unlimited trackable forms and users. Basic costs $112, Mid $280, and High $560 per month for higher session limits. A free trial is available. Integrations ### Which third-party tools and platforms does Zuko Analytics integrate with? Zuko Analytics integrates with 11 third-party tools and platforms, including form and analytics tools such as Formstack Forms, Jotform, Looker, and Google Optimize, plus experimentation and optimization platforms like Kameleoon, Monetate, and SiteSpect. It also connects with ConvertCalculator, Shopify Plus, Zapier, and Zoho Show. Getting Started and Support ### What training and onboarding options does Zuko Analytics offer? Zuko Analytics provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation and videos give teams written and visual reference material for self-paced learning and review. Getting Started and Support ### What customer support options does Zuko Analytics offer? Zuko Analytics provides email/help desk support, a FAQ/forum, a knowledge base, and chat. These channels give users multiple ways to find answers and contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 7,153 Form Builder reviews Not all forms automation products cover every feature buyers care about most. Here is what reviewers highlight as essential when choosing a solution: - **Customizable Fields** (**53%** of reviewers rated this feature as critical) - **Customizable Forms** (**53%**) - **Mobile Access** (**61%**) Zuko Analytics supports **Customizable Fields**, which gives teams more control over how they capture and organize form data. However, it does not include **Customizable Forms** or **Mobile Access**. Instead, it offers **Forms Creation & Design** (**46%**), a related capability that can still help businesses build and refine form experiences. Together, these features help teams collect more relevant information, improve form usability, and make data capture more effective. Customizable Fields 5.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Forms Creation & Design 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system Alerts/Notifications 4.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Forms Management 4.7 (3) 133.33% of 3 reviewers that rated this feature as important or highly important Store, manage and track all forms in a centralized location Real-Time Analytics 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Zuko Analytics 17 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Data Visualization: Graphical representation of data - For Websites: Software is used for working on online pages - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Forms Management: Store, manage and track all forms in a centralized location - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Screen Activity Recording: Capture what is happening on a computer screen - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.9 (16) 4.9 Based on 16 reviews ## Pricing Value for money 4.9 (15) Free Trial [View pricing plan details](https://www.capterra.com/p/10017636/Zuko-Analytics/pricing/) Light $56.00 Usage Based,Per Month It includes: - Unlimited trackable forms - Unlimited users Basic $112.00 Usage Based,Per Month It includes: - Unlimited trackable forms - Unlimited users - Access to all features and reports Mid $280.00 Usage Based,Per Month It includes: - Unlimited trackable forms - Unlimited users - Access to all features and reports High $560.00 Usage Based,Per Month It includes: - Unlimited trackable forms - Unlimited users - Access to all features and reports Value for money 4.9 (15) 4.9 Based on 15 reviews ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[ Looker](https://www.capterra.com/p/169053/Looker/)[ Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[ Monetate](https://www.capterra.com/p/276426/Monetate/)[ ConvertCalculator](https://www.capterra.com/p/176575/ConvertCalculator/)[ Zoho Show](https://www.capterra.com/p/227445/Zoho-Show/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (16) 5.0 Based on 16 reviews ## User reviews Overall rating 4.9 Based on 16 reviews Filter by rating 5(15) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent SB Sean B. Communications and Analytics Manager Insurance ### "Zuko Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 20, 2025 Really positive, all the support i need to keep tabs on my forms and make sure they are performing as expected, and if they aren't, feedback on how i can improve them. Pros Great product and great service from the staff. New features always on the way and it provides all the insight i need into the forms i create. also super affordable compared to similar services especially with the level of support provided. Cons it does feel like a steep learning curve at first but overall it is intuitive once you get into it, especially since the rep is there to help Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ED Elvin D. Data analyst Online Media ### "The best dedicated form analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 14, 2025 You can use all in one tools or you can choose dedicated tools for different demands. The first option might seem easier but at the end of the day I believe the quality and level of detail will always be better with the latter option. This is Zuko, possibly the best form analytics solution there is. Pros Low cost, valuable, dedicated and detailed data, straightforward implementation, flexible, fast tool, and great personal support all the way, for (among others): training coworkers, fixing issues and offering insights. Cons High granular data can be complex to understand, especially for new users. Some training is required to get them engaged with the tool. Not really a negative, just something to be mindful of. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MG Max G. Senior Product Manager Financial Services ### "Tour de force of great form analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2025 Fantastic, easy to use for the team, great source of insight and an experienced team only an email away to support you at any time. Zuko has been a key growth driver for experian and a fantastic investment. Pros Zuko is the best form analytics tool i've seen without exception. Most people wonder why they should bother with something other than a standard analytics tool be it MixPanel, Adobe or GA4 but i've truly seen nothing better for capturing field level data and turning it into actionable insight and consultancy with them has been a major factor in our growth. Not to mention some of the most hands on support out there. Cons Nothing to dislike, it's limitations are fairly self described, it's a tool for form analysis. It's not something to invest in if you don't have a form as a key part of your user journey. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Ihor S. CEO Information Technology and Services ### "Most sophisticated conversion form analytics tool for CRO purposes on the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 26, 2025 I believe this is the most advanced and sophisticated conversion form analytics tool for CRO purposes available on the market. Pros Zuko is invaluable for identifying conversion form leaks and uncovering potential CRO improvements for conversion forms. I’m not aware of any other tool on the market with such a comprehensive feature set for analyzing user behavior in forms and spotting CRO opportunities. Cons Zuko’s team is continuously improving the product, making it even more useful and comprehensive. When I was considering that video session recording of specific user behavior could help yield deeper insights into form performance, they rolled out the feature within a few months. No real drawbacks — they move fast, listen closely to user needs, and consistently refine the product to stay ahead. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EB Elodie B. CRO and Analytics Lead Financial Services ### "Zuko Analytics is an exceptional tool for form analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 6, 2025 The team is using it to shape data driven form optimization strategies. Pros Zuko Analytics is an excellent tool for optimizing form performance, offering clear, actionable insights into user behavior and drop-off points. Its intuitive interface and robust reporting make it a valuable asset for improving conversions. A special shoutout to \[sensitive content hidden\], the incredible CSM, whose proactive support and expertise ensure that at SumUp we get maximum value from the platform. Highly recommended! Cons I am happy with the solution as it stands and confident in its product evolution strategy. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reasons for choosing Zuko Analytics The support team is knowledgeable, responsive, and always willing to go the extra mile to resolve issues or provide guidance. The quality of reports offering clear, accurate, and actionable insights that enable data-driven decision-making. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RT Rosario T. Senior CRO Consultant Marketing and Advertising ### "One of the best tool to do form analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 16, 2024 I have used the tool in several projects. Not always, just because of the type of projects I found myself working on. Pros A complete tool with plenty of useful reports to identify insights that are useful for optimizing the project. I have witnessed the evolution of the tool and it is a mature and solid solution. They have improved many aspects, including onboarding and support. The trial they have made available is very useful: you pay after you have verified that the acquired data is correct. This is no small thing since the forms are not always very easy to track. And then human support to discuss and find a solution for the configuration - not trivial to start acquiring data correctly Cons A bit of complexity, especially when you start to get familiar with the tool, as there are different types of reports available. Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reasons for choosing Zuko Analytics The support they offer, the flexibility in terms of configuration Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EM Emanuela M. Senior CRO Specialist Marketing and Advertising ### "a Great way to find new insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 18, 2024 I am a new user but i want to include this type of tracking in many of our B2B clients Pros with a simple installation you can get a perfectly working tracking system that can bring new ideas of optimization even on seasoned projects Cons When you export a report, it will not export exactly what you see in the page but it will reorganize data in a new format Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TG Tony G. Engagement Manager Market Research ### "Brought our forms to life" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 14, 2024 Pros Extremely easy to use, and the data visualisation brought our forms to life. Clearly showing opportunities and pain points we hadn't thought about. The customer service and support are second to now, always on hand if had any queries. Cons There wasn't too much I didnt like about using Zuko Analytics, honestly. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DS Dakota S. Director of Digital Strategy Insurance ### "Zuko Analytics is a great resource for better understanding how customers interact with your forms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 3, 2024 My experience has been fantastic. \[sensitive content hidden\] have both been great to work with and value outside opinions greatly. Knowing how much we utilize Jotform, they valued our opinions when they began creating their own form builder tool. The data provided is incredibly helpful and gives you the ability to better understand your customers. A lot of assumption is made when it comes to individuals completing forms, but Zuko allows the peak under the hood to see what exactly is being done and the different trends that can begin to happen due to the smallest issue on your form. Pros The data provided is very insightful. It is one thing to capture data, but to also present it in a way that is easy to digest and understand is rare. The data allows us to quickly make changes and constantly test different form fields and layouts to identify what resonates most with our customers. Cons We utilize Jotform, and unfortunately the integration there isn't as deep as other form builders. The fields come through as their field code/ID from Jotform, which means you have to edit them all to better reflect what the field represents. It would also be really helpful to better identify individual sessions to make direct actions off of them such as reaching out to the customer. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TM Trina M. Head of Marketing Information Technology and Services ### "See how traffic interacts with your forms, without heatmaps or recordings" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 3, 2024 Pros 1\. Intuitive interface. 2. I could get started right away -- the prompts and nudges are extremely well timed. 3. Easy visualization - the funnel we custom built in GA way back when comes out of the box with Zuko. We could understand where people dropped off, by how much, what error messages they encountered and which fields contribute to abandonment. We even found evidence of a target persona frustration that we did not know existed -- simply because these people were abandoning the form post a very telling field (repeatedly). This behavior was not present in other personas. Cons There isn't much to dislike. The onboarding can be streamlined, I guess. Maybe just a couple of videos. You don't need a lot to start seeing value. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/10017636/Zuko-Analytics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.