---
title: "Starfish Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Starfish Software - reviews, pricing plans, popular comparisons to other Business Plan products and more."
source_url: "https://www.capterra.com/p/10017963/Starfish/"
page_type: "product"
language: "en"
---

# 

 Starfish Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 17, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Starfish

## What is Starfish?

Starfish uses AI to help small businesses lower costs and increase profit margins. We integrate into your accounting system and give you reporting that is not possible today. Then on top of that we give you tasks that lay out a step by step action plan on how to decrease costs and make more money. We are your AI controller

## What is Starfish used for?

[Business Management](https://www.capterra.com/business-management-software/)[Financial Reporting](https://www.capterra.com/financial-reporting-software/)[Budgeting](https://www.capterra.com/budgeting-software/)

Top alternative

Featured

Overall rating

Based on 6 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$50

Flat Rate, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Starfish?[Manage this product listing](https://www.g2.com/products/starfish-starfish/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Starfish

5.0 (6)

VS.

[4.4 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting Price

$50

Flat Rate, Per Month

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (6)

Ease Of Use

4.0 (7,763)

Value For Money

5.0 (6)

Value For Money

4.0 (6,671)

Customer Service

5.0 (6)

Customer Service

4.1 (6,376)

## Starfish alternatives

[4.4 (3,329)](https://www.capterra.com/p/120109/Xero/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[4.2 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)

[4.3 (8,529)](https://www.capterra.com/p/190778/QuickBooks-Online/reviews/)

Starting price

$38.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/190778/QuickBooks-Online/)

[View all alternatives](https://www.capterra.com/p/10017963/Starfish/alternatives/)

## FAQs about Starfish

Overview

### What company size and specific industries is Starfish built for?

Starfish is designed for small businesses in the restaurant industry, making it a fit for restaurants that need a solution tailored to their daily operations and customer service needs.

Features and Usability

### What are the key features of Starfish?

Starfish offers real-time data, AI/Machine Learning, and dashboard creation for monitoring financial and operational metrics. It includes financial reporting, customizable reports, ad hoc reporting, and visual analytics, plus budgeting/forecasting, expense tracking, access controls/permissions, workflow automation, and third-party integrations.

Getting Started and Support

### What training and onboarding options does Starfish offer?

Starfish provides live online training, webinars, documentation, and videos to help teams get started. Live online sessions and webinars can support guided instruction, while documentation and videos offer self-paced reference material for learning features and reviewing setup steps.

Getting Started and Support

### What customer support options does Starfish offer?

Starfish provides email/help desk, FAQ/forum, knowledge base, and phone support. With no reviewer feedback on support experiences available, no user sentiment about response times, helpfulness, or common frustrations can be stated. The listed channels indicate multiple ways to seek product assistance.

## Features

AI summary

Based on 417 Business Plan reviews

Capterra reviewers highlight these as the features buyers care about most when choosing business plan software:

-   **Strategic Planning** (**55%** of reviewers rated this feature as critical)
-   **Budgeting/Forecasting** (**45%**)
-   **Task Management** (**56%**)

Starfish supports **Strategic Planning** and **Budgeting/Forecasting**, so teams can map long-term priorities and build more accurate financial plans in one system. However, it does not include **Task Management**. Instead, it offers **Goal Setting/Tracking** (**44%**), which gives teams a way to monitor progress against business objectives. Together, these features help businesses stay focused on strategy, track financial expectations, and keep work aligned with key goals.

Strategic Planning

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Budgeting/Forecasting

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create budgets based on historical data and future projections

Goal Setting/Tracking

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Establish measurable goals and objectives and track their progress over a specific period of time

Accounting

4.8 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Data Import/Export

5.0 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Performance Metrics

5.0 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Starfish 45 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
- Accounting Integration: Integrate with a third-party accounting system
- Ad hoc Reporting: Generate one-off reports that meet information requirements
- AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Benchmarking: Compare key metrics for the business against prominent players in the industry
- Budgeting/Forecasting: Create budgets based on historical data and future projections
- Chart of Accounts: A financial statement that lists a company's accounts and details the account type and balance
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Consolidation/Roll-Up: Combining loans, assets, liabilities, and other financial data from multiple subsidiary companies into one entity for reporting
- Customizable Reports: Alter the layout and content of reports
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Dashboard Creation: Creation and customization of dashboards
- Data Classification: Grouping log entries based on similar attributes.
- Data Import/Export: Import and export data to and from software applications
- Data Visualization: Graphical representation of data
- Expense Management: Plan, pay and track business related expenses.
- Expense Tracking: Monitor and record expenses such as purchases or charges incurred
- Financial Analysis: Evaluate units, projects, budgets, and other finance-related data to gauge their performance and potential risk
- Financial Management: Plan, manage, and track the financial activities of an individual or organization
- Financial Reporting: Generate reports to assess the financial performance of an organization
- For Small Businesses: Designed for small businesses
- Forecasting: Form predictions based on past and present data/trends
- Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time
- Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity
- Multi-Company: Manage the accounting and financial aspects of multiple locations or companies in a single location
- Multi-Location: Manage and support multiple locations
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Predictive Analytics: Predict future data based on historical data sets
- Profit/Loss Statement: A type of financial statement used to record and report an organization's revenues, costs, and expenses over a specific amount of time
- Profitability Analysis: Evaluate the degree to which business operations bring monetary gains
- Real-Time Data: Receive data and information in real time
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals
- Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
- Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance
- Trend/Problem Indicators: Visually identify direction of development and areas that require attention
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows

---

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Features

4.8 (6)

4.8

Based on 6 reviews

## Pricing

Value for money

5.0 (6)

Free Trial

Single Location

$50.00

Flat Rate,Per Month

Multi Location

$35.00

Flat Rate,Per Month

Value for money

5.0 (6)

5.0

Based on 6 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (6)

5.0

Based on 6 reviews

## User reviews

Overall rating

5.0

Based on 6 reviews

Filter by rating

5(6)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JG

Jesse G.

Owner

Restaurants

### "Starfish Review 5 stars"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 13, 2025

A++ From start to finish the user experience has been unlike any other software. They are quick to make positive adjustments and update as well. Highly recommend!

Pros

Easy to use, user friendly. Great AI insights into my data that I never think of. Great support and training on how to use the software.

Cons

I didn't like that comparing data from different time periods were a little uneasy to navigate, and that the AI insights were sometimes information I already knew, but both of these points have been addressed and updated. The software is phenomenal.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

RR

Rafael R.

Owner

Restaurants

### "Starfish review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 16, 2024

I like the monthly task and meetings and mails

Pros

I can see variations in expenses, in all ny locations.

Cons

Hard to use in the phone this need to improve.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Response from Vendor

October 24, 2024

Thanks Rafa, really appreciate the Starfish love!

JL

Joseph L.

COO

Restaurants

### "Granular Data at a Glance"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 1, 2024

Pros

Starfish has brought us the ability to extract meaningful financial data into a dashboard that is easy to digest. The ability to compare the business health to industry standards has helped pinpoint financial pinch points and prioritize cost saving tasks.

Cons

The ability to easily access realtime financial data in an easy to use and user friendly dashboard. Automated tasks make it easy to highlight issues and address them before they snowball into larger issues.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Response from Vendor

March 4, 2024

Thanks so much Joe! Appreciate your partnership!

DM

Dan M.

CEO

Hospitality

### "Game Changer"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 1, 2024

I can say enough; they are easy to work with, it's intuitive, and it just keeps getting better and more informative the more updates they roll out.

Pros

We now have the ability to see our company's health on a daily basis in seconds. Coupled with the email notifications on particular items makes this easily our most important tool within our business.

Cons

Really nothing - we love everything that it offers.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Response from Vendor

March 5, 2024

Thank you Dan!!

YM

Yannis M.

CEO

Hospitality

### "Life savior"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 27, 2024

Phenomenal. Let's start with \[sensitive content hidden\]: a super clever, empathetic, friendly, helpful and thoughtful person. He's superbe to work with. Then comes the software: mind blowingly helpful in giving you guidance and support in analyzing your finances. Give it a few years and this business can either boost or eliminate most CFO positions out there! I highly recomend anyone that runs a business and more precisely that handles numbers, to use Starfish.

Pros

The benchmarking is incredible and has to be experienced to be believed! amazing product.

Cons

the UIX is still a bit wonky. Worse is the calendar date range selector.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Response from Vendor

February 27, 2024

Thank you so much Yannis, we appreciate your partnership!

SB

Stephen B.

Vice President of Operations

Food & Beverages

### "Rudy Resto"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 26, 2024

Very positive experience. Will recommend it to other business managers and owners.

Pros

How easy it is to set up and use. The daily task emails help me stay on top of problem areas

Cons

Nothing. No issues from set up to QuickBooks integration.

Reasons for choosing Starfish

No other product like this in the market

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Response from Vendor

February 27, 2024

Thanks so much Stephen, we appreciate it!

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