--- title: "Foundation Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Foundation Software - reviews, pricing plans, popular comparisons to other Headless eCommerce products and more." source_url: "https://www.capterra.com/p/10019344/Foundation/" page_type: "product" language: "en" --- # Foundation Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Foundation ## What is Foundation? Foundation is a B2B eCommerce platform for manufacturers, distributors, and wholesalers that empowers sales teams to simplify complex B2B processes and drive growth by delivering intelligent customer insights and real-time visibility into product, price, inventory, and order data. Foundation’s cloud-based platform is quick to implement and easy to use, enabling B2B companies to create high-converting, personalized eCommerce experiences with support for complex pricing models, flexible order terms, and seamless integration with ERP, OMS, and WMS solutions. ## What is Foundation used for? [B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Headless eCommerce](https://www.capterra.com/headless-ecommerce-platform-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $449 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Foundation?[Manage this product listing](https://www.g2.com/products/foundation-foundation/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Foundation 5.0 (2) VS. [4.3 (662)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting Price $449 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 3.8 (641) Value For Money 5.0 (2) Value For Money 4.1 (499) Customer Service 5.0 (2) Customer Service 4.0 (474) ## Foundation alternatives [Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) [4.5 (102)](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) Highest Rated [Shopamine](https://www.capterra.com/p/10008735/Shopamine/) [5.0 (31)](https://www.capterra.com/p/10008735/Shopamine/reviews/) Starting price $345.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10008735/Shopamine/) [B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/) [4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Starting price $350.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/133836/B2B-Wave/) [WizCommerce](https://www.capterra.com/p/10002153/Sourcewiz/) [4.7 (13)](https://www.capterra.com/p/10002153/Sourcewiz/#reviews) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10002153/Sourcewiz/) ## FAQs about Foundation Overview ### What company size and specific industries is Foundation built for? Foundation is designed for wholesalers and distributors of all sizes, with a focus on companies that operate in product distribution and related supply chain activities. It is built for businesses in wholesale trade and distribution sectors that need software suited to inventory movement, order handling, and supplier-customer coordination. Features and Usability ### What are the key features of Foundation? Foundation offers catalog management, CRM, and customer accounts for B2B sales workflows, plus order management, order tracking, and purchase order management. It also includes inventory control and inventory tracking, multi-channel and multi-location management, shipping management, payment options, reporting and analytics, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Foundation starts at $449 per month for the Growth plan, a flat-rate wholesale eCommerce platform for distributors. The plan includes CMS, customer-based pricing, multi-user buyer accounts, order placement for buyers, a sales rep app, tiered pricing, and an eCommerce storefront. A free trial is available. Integrations ### Which third-party tools and platforms does Foundation integrate with? Foundation integrates with 8 third-party tools, including Shopify, Stripe, ShipStation, Zapier, Fishbowl, Katana Cloud Inventory, Veeqo, and authorize.net. These integrations cover e-commerce, payments, shipping, inventory, and automation, giving Foundation connections to common operational systems used alongside the platform. Getting Started and Support ### What training and onboarding options does Foundation offer? Foundation offers live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided learning, while documentation and videos provide written and visual reference material for self-paced setup and feature review. Getting Started and Support ### What customer support options does Foundation offer? Foundation provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. These support channels give users multiple ways to get help and find information, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 691 Headless eCommerce reviews Capterra data shows that buyers of B2B eCommerce Platform rank the following features as their top priorities: - **Catalog Management** (**41%** of reviewers rated this feature as critical) - **Customer Management** (**41%**) - **Order Management** (**48%**) Foundation supports all three features that reviewers rate as most important: **Catalog Management**, **Customer Management**, and **Order Management**. Together, these capabilities help businesses maintain accurate product information, manage customer relationships more effectively, and process orders with greater consistency, allowing teams to deliver a more organized buying experience from product discovery through fulfillment. Catalog Management 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Order Management 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage and track customer orders for goods, investments, or any other purchases Mobile Access 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Payment Options 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Customer Management 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Store and organize information about customers and previous interactions For B2B 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Serves B2B organizations Foundation 39 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Bulk Ordering: Accept and track orders with multiple items - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Credit Card Processing: Accept and process credit card transactions - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Accounts: Record customer information, purchase history, and other notes - Customer Management: Store and organize information about customers and previous interactions - Customizable Branding: Add customized logos and colors to align with company branding - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - For B2B: Serves B2B organizations - Inventory Control: Monitor product stock levels - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Mobile Access: Access software remotely via mobile devices - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Location: Manage and support multiple locations - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Tracking: Track orders throughout the fulfillment process - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Purchase Order Management: Create, send, and track purchase orders and their statuses - Real-Time Data: Receive data and information in real time - Reordering: Accept and track repeat orders - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Order Management: An order generated by a seller to a customer, containing details about products or services - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 5.0 (2) Free Trial [View pricing plan details](https://www.capterra.com/p/10019344/Foundation/pricing/) Growth $449.00 Flat Rate,Per Month It includes: - CMS - Sales Rep App - Tiered Based Pricing - Customer Based Pricing - Price Lists - eCommerce Storefront - Place Order for Buyer - Multi-User Buyer Account Value for money 5.0 (2) 5.0 Based on 2 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Fishbowl](https://www.capterra.com/p/123794/Fishbowl/)[ ShipStation](https://www.capterra.com/p/155621/ShipStation/)[ authorize.net](https://www.capterra.com/p/221412/authorizenet/)[ Katana Cloud Inventory](https://www.capterra.com/p/172888/Katana-MRP/)[ Veeqo](https://www.capterra.com/p/150907/Veeqo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DV Danielle V. Owner Consumer Goods ### "Game Changer" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 4, 2024 Pros Foundation is quickly proving to be a game changer is getting in from of our customers. Once it becomes a habit for our customers to click our website they are more loyal, more likely to come back, and love the ease of use. Cons Challenges with adding products. This has gotten better and better and will just continue to take time and improvement. The team is great with assisting. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Marty M. Co-Founder Consumer Goods ### "Exactly what we were looking for." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 2, 2024 Foundation has been very responsive about dealing with any issues or shortcomings I have seen in the software. They're obviously passionate about making the software the best it can be. Pros Foundation has the features that were most important to us while we were looking for a B2B platform and they are constantly improving the product. Things like price lists that specify a pricing strategy and being able to assign those price lists to certain customers make the product flexible enough to use it how WE need it to work instead of adjusting our business strategy to match the platform. Cons Although they are constantly improving the product based on customer feedback, it is fairly new so there are some features missing or that feel incomplete. Alternatives considered [Wholesale for WooCommerce](https://www.capterra.com/p/10005024/Wholesale-for-WooCommerce/) Reasons for choosing Foundation We needed something simple to use with flexible pricing models, invoicing, customer management and inventory catalog met our needs better than other software we saw out there. As a small business, we couldn't pay for the enterprise level options so Foundation was perfect. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.