--- title: "Xnurta Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Xnurta Software - reviews, pricing plans, popular comparisons to other Marketplace products and more." source_url: "https://www.capterra.com/p/10019630/Xmars/" page_type: "product" language: "en" --- # Xnurta Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Xnurta ## What is Xnurta? Xnurta is the ultimate growth platform for enterprise marketplace sellers and brands looking to scale market share and maximize return on ad spend (ROAS). Optimized specifically for the high-velocity environments of Amazon and Walmart Connect, Xnurta connects deeply into marketplace APIs to sync ad execution with real-time product performance. The platform eliminates wasteful ad spend by instantly filtering and pausing underperforming ad groups, while accelerating high-potential products, categories, and keywords via automated bidding loops. With its integrated AMC Hub, marketplace sellers can leverage advanced Amazon Marketing Cloud analytics using no-code templates allowing you to target high-intent custom audience segments and uncover full-funnel attribution without needing SQL expertise. Xnurta transforms complex marketplace data into a continuous competitive advantage that drives ad-attributable sales. ## What is Xnurta used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 52 user reviews Reviews sentiment Positive 94% Neutral 2% Negative 4% Starting price $499 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Xnurta?[Manage this product listing](https://www.g2.com/products/xnurta/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Xnurta 4.7 (52) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price $499 Usage Based, Per Month Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (52) Ease Of Use 4.3 (975) Value For Money 4.5 (52) Value For Money 4.3 (753) Customer Service 4.8 (52) Customer Service 4.7 (745) ## Xnurta alternatives [4.6 (62)](https://www.capterra.com/p/213461/TrueClicks/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.7 (223)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (127)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 81% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10019630/Xmars/alternatives/) ## FAQs about Xnurta Overview ### Which roles and teams benefit most from Xnurta? Xnurta is most used by advertising managers, paid media leaders, and digital marketing teams that manage Amazon and retail media campaigns. Brand managers and product leaders use it to optimize spend, improve campaign performance, and track marketplace growth, while directors and executives rely on reporting to guide strategy and channel decisions. Answer based on 44 reviews Overview ### What company size and industries is Xnurta built for? Xnurta is built for small businesses in marketing and advertising, with 89% of reviewers from small companies and 41% from that industry. It targets e-commerce agencies, enterprise brands, and large Amazon and Walmart marketplace sellers, while also appearing with consumer goods companies at 16% and retail businesses at 7%. Answer based on 44 reviews Features and Usability ### What are the key features of Xnurta? Xnurta offers A/B testing, AI Copilot, audience targeting, and geotargeting for campaign setup, plus campaign scheduling, segmentation, and multi-campaign management. It also includes bid management, budget management, ad optimization, KPI monitoring, ROI tracking, real-time analytics, customizable reports, and dashboard-based data visualization. Getting Started and Support ### What training and onboarding options does Xnurta offer? Xnurta provides live online sessions, webinars, and videos for training. Live online sessions support guided instruction, webinars cover structured presentations and updates, and videos offer self-paced reference for learning product features and setup steps. Answer based on 5 reviews Getting Started and Support ### What customer support options does Xnurta offer? Xnurta provides Email/Help Desk, FAQ/Forum, and Phone Support. User feedback is mixed: some describe strong customer service that speeds up reporting, while others report inflexible support policies, especially around trial-period requests. Support appears helpful for some tasks, but policy issues can create frustration. Answer based on 2 reviews ## Features AI summary Based on 2,771 Marketplace reviews Capterra data shows that buyers of marketing analytics software rank the following features as their top priorities: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Xnurta supports **Real-Time Data**. However, it does not include **Contact Management** or **Email Marketing**. Instead, it offers **Campaign Management** (**52%**), which gives teams another way to track, manage, and adjust marketing efforts as results come in. Together, these features help businesses monitor performance faster and make more informed campaign decisions. Real-Time Data 4.0 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Receive data and information in real time Campaign Management 4.6 (16) 93.75% of 16 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Analytics 4.7 (30) 100.00% of 30 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Conversion Tracking 4.3 (29) 93.10% of 29 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Planning 4.5 (22) 95.45% of 22 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Data Import/Export 4.7 (18) 72.22% of 18 reviewers that rated this feature as important or highly important Import and export data to and from software applications Xnurta 46 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Advertising Management: Manage advertising space and its sales within your network or publication - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - For PPC Campaigns: To be used for PPC specific marketing campaigns - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - KPI Monitoring: Tracking the status of previously identified performance measurements - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Reports: Reports specific to sales analysis for trends and strategies - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.5 (52) 4.5 Based on 52 reviews ## Pricing Value for money 4.5 (52) Free Trial Lead $499.00 Usage Based,Per Month Value for money 4.5 (52) 4.5 Based on 52 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (52) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (52) 4.8 Based on 52 reviews ## User reviews Overall rating 4.7 Based on 52 reviews Filter by rating 5(42) 4(7) 3(1) 2(0) 1(2) Mentioned topic Sorted by most recent Jan V. Amazon Growth Specialist Marketing and Advertising ### "Best PPC tool out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 9, 2026 Overall, a fantastic experience. The tool itself is reliable and works exactly as expected, and it's intuitive to use with a broad, well-thought-out feature set. On top of that, the service side has been fantastic too: whenever I have questions, I get quick and extensive feedback. Pros Xnurta is very intuitive to use and offers a wide range of handy features. The reporting is fantastic — I can analyze all my data directly within Xnurta without needing to jump into the ad console. The team also moves fast on shipping new features. I especially love the new MCP connection, which lets me pair Xnurta with other tools in my stack. Cons I haven't used the AI notifications feature much, as some of the recommendations were not suitable / applicable. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AN Anonymous User Amazon PPC Manager Consumer Goods ### "XNURTA EVERYDAY KEEP YOUR WORRIES AWAY" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 1, 2026 Overall it's superb, It help me with everything in managing our products making my life easier, plus the AI optimization reach our goal with a few clicks. Pros I love the most with XNURTA user friendly dashboard we're I can check parts in the amazon console that I can't check, I can do bulk change with an ease and checked performing targets, ads search terms using AI. Also I love the most is the insight agent Cons So far None, even though using it for a while now, I can't see any wrong or cons from XNURTA........ Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. DA Daniel A. VP of Marketplace Strategy Consumer Goods ### "VP of Marketplace Strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2026 Overall, Xnurta has been a game-changer for how we manage our campaigns. By giving us a clear view of true spend attribution, it empowers us to make the best optimization decisions for both growth and profitability. Pros The main reason we use Xnurta is that it provides true ASIN-level ad spend. It does an excellent job of separating the Advertised Product from the Purchased Product, which is essential for us to accurately track SKU-level CPAs and true profitability. Cons What I like least is the inability to input COGS, returns/refunds, and fees to view complete ASIN-level profitability within a single dashboard. Alternatives considered [Quartile](https://www.capterra.com/p/231674/Quartile/) Reasons for choosing Xnurta Their sales team did not address my issues with Pacvue Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Director of Media Retail ### "Great AdTech platform with the best resources and tools to help you succeed" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2026 A great platform with an amazing support team. From CS to Sales, there's always connectivity. Xnurta goes out of their way to make sure you have everything you need to succeed. There's even a quick line of feedback to the engineering team for feature requests, though at this point I believe the tool has every single lever out there. Pros Customer Success - the team is extremely knowledgeable of the industry and the platform. They do an amazing job of helping you decide which strategies within the platform can help you achieve your goals, whether it's efficiency or growth. Retail Media - Particularly for CPG products, this tool has every single lever you need to succeed from top to bottom of funnel. The MCP has only enhanced this as you can plug data in directly to your LLM of choosing. Cons The tool is complicated so onboarding can be slow, but the CS team bridges this gap quickly. This tool takes far more time to learn than native tools. However, with a knowledge of native tools it can be easier to pick up. The CS team is extremely close to you during onboarding (and the rest of your relationship) to set you up for success. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. MH Matt H. Amazon Advertising Manager Consumer Goods ### "Cannot recommend enough!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 28, 2026 Extremely satisfied. Most of the system is fairly intuitive and easy to learn on your own, but the support from the xnurta team more than covers for anything else. It's been a huge gamechanger for my day-to-day and I keep learning of new ways to use it. Pros The custom dashboards and labeling options for data segmentation have been incredible. The AI campaign management has been super helpful, as well as the insight agent. The customer support is excellent as well! Cons Nothing comes to mind- I'm super happy with my experience. Anything I've brought up has either already been resolved or is on the roadmap for implementation. Switched from [Stackline](https://www.capterra.com/p/248165/Atlas/) They provided inconsistent data and service Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. SS SAM S. Director Consumer Goods ### "Strong Platform $ " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 28, 2026 Strong platform, used daily across multiple brands for launches, restructures, and legacy cutovers. The optimization is real and the audit trail is best-in-class. It rewards operators who verify their writes rather than trusting the docs — tighten the documentation and surface the silent failures as errors, and this is a 5-star tool. Pros The AI-Managed Groups actually work. Running them across several brands and a few hundred Sponsored Products campaigns, the bid optimization and harvest logic delivered results we couldn't hand-tune at that scale. The important design choice is that it optimizes via bids rather than blunt budget caps, which is the right lever. The operation log is the standout feature and the reason I'd recommend it over competitors. Every AI action is timestamped and attributable, down to the second a budget ramp halted. Being able to audit "did the AI touch this, and when" is rare in this category and it's what makes the automation trustworthy instead of a black box. The MCP server / API access is a real differentiator too — I can pull performance data, manage groups, and reconcile state from my own tooling instead of living in the UI. OAuth support meant no PAT juggling. Cons Mostly documentation and discoverability — the platform is more capable than its docs let on. The API reference was the main friction point. A few field names and response shapes didn't match the live endpoint, so some writes came back clean but didn't actually take. Regenerating the docs from the live schema and surfacing partial writes as errors would fix this. One behavior worth documenting: campaign membership on a managed group is a replace, not an append, so a stale list can quietly drop campaigns. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Cameron B. Global Director, Marketplaces Sporting Goods ### "Best Team and Results in the Industry. Period. Full stop. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 28, 2026 Overall experience has been great. All our accounts are cranking. I am opening new countries every month with unmatched GTM speed. And rolling in other brands in our portfolio that are seeing great results. Also - their connection with the Amazon ads team is unparalleled in the industry. Our DAA funds Pros The Xnurta team is the best, the people really make this product shine. I really dig the custom dashboards, granularity you get with AI optimizations, and AMC hub. Ultimately I can manage our portfolio of brands, globally, all in one place - and get results. Could I ask for more from an ad tech? Cons This product is robust. There is a bit of a learning curve compare to other ad tech I've used. Almost more features than I know what to do with. Would love some sort of training program (xnurta university?) or community slack group. Switched from [Perpetua](https://www.capterra.com/p/184755/Perpetua/) DSP and AMC were behind. SB and SD terrible. No updates to Instacart, Walmart, or any other retail media products. High turnover of their team. Lots of excuses. Ultimately it was meeting the team in person at Accelerate last year. And seeing the AMC dashboards, specifically the cohort tables. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. GT Gio T. Amazon PPC Strategist Marketing and Advertising ### "The most complete and super easy to operate ad tech!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 28, 2026 Xnurta gives PPC teams the depth and control they need without making the experience feel heavy or technical. It streamlines complex tactical work, letting operators focus on better decisions instead of fighting the interface Pros Incredibly easy to use, and it’s obvious it was built by true PPC operators for PPC operators. It balances the complexity needed for tactical approach with a clean, intuitive UI that keeps everyday workflows simple. Cons Makes ppc ad management SO easy that I'd completely forget how to use the native Amazon Ads console. Switched from [Quartile](https://www.capterra.com/p/231674/Quartile/) Complicated and unresolved which is the worst combination Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. OY Ozan Y. Marketing Manager Marketing and Advertising ### "Solid execution layer for Sponsored Ads at agency scale" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 28, 2026 Positive. It works best if you treat it as an execution layer rather than a strategy replacement — you still set the targets and structure, and it handles the tactical bid and budget work between check-ins. Once the automation rules were tuned to how I actually manage accounts, it freed up meaningful time for the analysis clients actually pay for. Pros I manage Amazon Sponsored Ads for e-commerce clients, and the bid and budget automation is what earns Xnurta its seat. Rules run continuously at the keyword and campaign level instead of waiting on me to log in and adjust, which matters most during Q4 and deal periods when bids move hour to hour. Having Sponsored Products, Brands, and Display in one interface cuts the console-hopping, and changes sync back to Amazon fast enough that I trust what I’m looking at. For an agency juggling multiple accounts, the time saved on routine bid management is the real return. Cons price and undertstan AI personality’s. Some of the reporting views feel dense before you learn which columns matter for your workflow. Once you’ve set up your own views it’s fine, but the first few weeks are slower than they need to be. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DT Dmitry T. Amazon Ads Manager Retail ### "Powerful Amazon PPC Automation That Saves Time" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 28, 2026 Pros Xnurta makes Amazon ads management much more efficient. I like the automation, campaign optimization. It helps reduce manual work, quickly identify underperforming campaigns, and make data-driven decisions. The interface is also easy to navigate and provides a clear overview of PPC performance Cons Some features can be complex.More detailed analytics would be helpful. Campaign setup can require extra steps Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. LB Laura B. Marketplace E-commerce Lead Health, Wellness and Fitness ### "Marketplace E-commerce Lead" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 27, 2026 Overall, our experience with Xnurta has been very positive. The platform has helped us save time and simplify campaign management, while also providing useful insights to support our optimization efforts. The AI capabilities are particularly helpful in automating certain optimizations and allowing us to focus more on strategy. The support from \[sensitive content hidden\] has also been a key part of our positive experience. He is very dedicated to our account, responsive, and proactive in helping us get the most out of the platform. Pros One of the biggest advantages of Xnurta is the time savings it provides by automating and streamlining campaign management and optimization. It also gives us helpful insights and makes it easier to monitor performance and make adjustments. I also really appreciate the support from \[sensitive content hidden\], our Account Manager. He is very dedicated, responsive, and always willing to help us understand the platform, answer our questions, and find solutions when we encounter an issue. Cons The platform can sometimes be complex to navigate, especially when first getting started, and it can take some time to fully understand all of the features and recommendations. Some functionalities could also be more intuitive and easier to interpret. Alternatives considered [Quartile](https://www.capterra.com/p/231674/Quartile/) [m19](https://www.capterra.com/p/206108/m19/) Reasons for choosing Xnurta We met Sophia in Seattle and had multiple meetings with her. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. KA Kim A. Marketplace Associate Medical Devices ### "Helpful Insights, Excellent Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 27, 2026 Overall, our experience with Xnurta has been very positive. The platform provides valuable insights and tools that help us better understand and optimize our Amazon advertising campaigns. One of the highlights has been working with \[sensitive content hidden\] , who has been incredibly supportive throughout the onboarding and training process. He has taken the time to explain the platform’s capabilities, share best practices, and help us identify opportunities to improve campaign performance. His guidance has made it much easier for our team to adopt Xnurta and maximize its value. Pros I liked how Xnurta is easy to use, saves time, and provides actionable insights that help improve campaign performance. Cons At times, the amount of data and available features can feel overwhelming, especially when getting started. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AA Adriano A. Amazon Advertising Team Lead Electrical/Electronic Manufacturing ### "Automation with real human service - Great Ad Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 26, 2026 Xnurta's team has been very helpful and devoted to ensuring their clients are taken care of. We feel that they are extensions of our team helping us reach our goals. Jenny H. has been a great client manager to work with as she really went above and beyond to ensure we get the help and learnings we need to succeed as well as being super responsive and helpful when we have questions without making us feel like we are bothering her in any way. Pros I love how much control we still have despite there being so many automation layers around management from Portfolio down to budget and keyword target levels. Cons I still feel that the platform lacks some bulk-action abilities in the tooling. There are plenty of workarounds though that make sure it doesn't take away from the overall quality of this product. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. BT Benson T. Senior Advertising Manager Electrical/Electronic Manufacturing ### "Senior Advertising Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 26, 2026 \[sensitive content hidden\] is our CSM under self-service, she's been outstanding with onboarding and training, and has been very responsive. Pros Robust features, allows for both AI and rules-based automations, great visual reporting, has a lot of AMC pre-built tables. Cons Not bulk-operation-friendly, which is going to be a huge unlock for an account our size. We're eager to leverage MCP. Switched from [Quartile](https://www.capterra.com/p/231674/Quartile/) Quartile killed advertising spend when we needed to push. It was also very bloaty with its single keyword, single ASIN structure. Alternatives considered [Perpetua](https://www.capterra.com/p/184755/Perpetua/) Reasons for choosing Xnurta Robust features, sales pitch addressed my asks, liked that the product and brand is AI-forward. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. GL Gonzalo L. Advertising Manager Marketing and Advertising ### "A Powerful and Efficient Tool for Amazon Advertising" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2026 Overall, my experience with Xnurta has been very positive. It has made managing Amazon advertising more efficient and has reduced a lot of the manual work involved in monitoring and optimizing campaigns. The automation, data visibility, and optimization tools are particularly useful when managing multiple campaigns or accounts. The support team has also been helpful and responsive whenever questions come up. Pros The biggest advantage for me is how much time it saves when managing Amazon advertising. The automation and optimization tools make it much easier to manage campaigns at scale, while still giving you enough control to make manual adjustments when needed. I also really like the reporting and analytics, as they make it easier to identify opportunities and understand what is actually driving performance. Cons The platform has a lot of features, so there is definitely a learning curve when you first start using it. Some parts of the interface and navigation could be a little more intuitive. Once you get familiar with the workflows, though, it becomes much easier to use. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. WB Wyatt B. Co-Founder Marketing and Advertising ### "Co-Founder" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2026 Experience with Xnurta is amazing overall. Could not ask for a better partner to work with my clients on I look forward to assisting the team in anyway possible since they have provided me so much value beyond the contract Pros Customer support is amazing. From our CSM to the sales team that onboarded us the team really makes us feel like family. Answerring questions quickly and making sure we are staying ahead of the curve with all the new features Cons AI has been a hard part to adopt. The DSP AI I am testing seems to be a little weird and I have not been able to fine tune it to outperform expectations Switched from [Helium 10](https://www.capterra.com/p/193503/Helium10/) [Skai](https://www.capterra.com/p/138608/Kenshoo-Search/) Worked with them at previous agencies but the pricing model and features they have did not make sense. AMC is also lackluster on those products compared to XNruta Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AS Alexander S. Digital Marketing manager Marketing and Advertising ### "Love Xnurta, save huge amount of manual works" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 26, 2026 Pros Xnurta collapses work that Amazon's own console forces you to do by hand. Running 30 advertiser accounts, I used to switch profiles one at a time just to pull ASINs or campaign change history, then merge the spreadsheets myself. Xnurta puts Sponsored Products, Brands, Display, and DSP in one view, adjusts bids hourly off Amazon Marketing Stream instead of the console's once-daily refresh, and harvests high-performing keywords from auto into manual campaigns automatically. AMC Hub is the other standout: real attribution and audience segments without writing SQL or queuing behind a data team. Every AI action is logged, so I can see what changed and why. Cons The learning curve is real. Between managed groups, AI actions, rules, and dayparting, the first couple of weeks feel less like a dashboard and more like a cockpit, and it's easy to have AI bid logic and rules-based budget logic working against each other before you understand the hierarchy. I'd also want inventory pulled in natively. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. DG Derek G. President Retail ### "XNurta Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 26, 2026 I'd give it a 9/10, the people are great to work with and the software is easy and incredibly valuable. Pros Ease of access and clarity of data in dashboards, can drill down to very specific datapoints and quickly see trends over multiple timelines to figure out what is Cons AI management is a bit of a black box, when it doesn't work its hard to know why. It can also be hard to understand what exactly is being changed between the different AI settings Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. JB Jonathan B. Amazon Advertising Manager Marketing and Advertising ### "Great software for analytics reporting and ad management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2026 Overall, very good experience. Been using the software for an account for several months now. Our account Success Manager, \[sensitive content hidden\] has been on top of things. She also provides ideas and insights on how to improve performance. Pros I really like the Home Dashboard and how it gives you all the critical, high-level information that you need to see how your brand is doing. It provides a very detailed, high-level overview of your entire marketing funnel. I'm also liking the Insight Agent, which incorporates AI to ask it questions about the data and performance. Cons Nothing that I can think of. Anytime I don't know how to use a particular tool or have questions, there's always a rep that's there to help. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. KC Kevin C. e-commerce manager Marketing and Advertising ### "Great tool for Amazon ads management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 25, 2026 Good experience. Good platform, very easy to use. Good client success manager, always bring us good ideas on how to better utilize Xnurta. Pros AI optimization on bids, budget, keyword negation. Easy to view all campaigns, keywords, search terms in one view, which makes optimization so much easier. Cons Can't auto download AMC model results Can't push email or download ad dashboard. Dashboard data is useful for many people in the company, many of them only need data but not Xnurta platform access. So having a download dashboard button can help Xnurta users share data with non-Xnurta users. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. GP Gautam P. E-commerce Advertising Specialist Consumer Goods ### "Ad campaign Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 24, 2026 Overall I've had a very positive experience with Xnurta. The platform is effective for managing and optimizing Amazon Ads. Pros Xnurta makes it easy to manage and optimize Amazon Ads at scale, with strong reporting and response support Cons Some of the Advanced reporting features can take time to learn, but the support team is very helpful. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. OZ Oxana Z. ecomm director Arts and Crafts ### "A Smooth Experience and a Great Partnership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 24, 2026 It has been a smooth experience since onboarding, and we look forward to seeing what else we can achieve together. Pros Customer support and teamwork have been excellent. We are very happy with our Customer Success Manager. Cons So far, we are happy with everything. All minor issues we have encountered have been addressed promptly. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. KT Kellie T. Senior Advertising Specialist Consumer Services ### "Feedback and Review - Aug 2026" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 24, 2026 Overall, I have been working with Xnurta for about two years and do like the software. There are of course some areas for improvement but the good outweighs the bad and it has been a positive experience. Pros I really like the campaign creation tool. It allows us to quickly create campaigns in bulk through pre-saved templates we set up which helps with structure and strategy. The bulk operations tool is also very helpful when we are needing to adjust things such as bids on multiple targets, daily budgets, bid placement adjustments or even adding products to multiple campaigns to advertise. Cons Some of the AI functions are hard to trust all the time. For instance, setting up Managed Groups with a target ACOS and other parameters does not usually lead to the AI gearing the campaigns towards our goals. They either over push spend for drive growth without taking our goal ACOS into account or they are too conservative when Optimize ROAS is selected and leave sales on the table by not pushing campaigns further if they are well below the ACOS target. For the budget tool, the dynamic budget allocation selection is sometimes hard to trust. We notice that it really pulls back spend at the start of the month and then lets the flood gates open at the end of the month. It should instead take into account past performance and push high conversion, low ACOS campaigns steadily if not on a slight increase throughout the month. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. JH Josh H. Senior Digital Marketing Analyst and Videographer Retail ### "Thanks for everything Xnurta" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 20, 2026 It's been a pleasure to work with Xnurta and see it grow through the years. They've been very receptive to my feedback and it's been rewarding to see some of those ideas actually make it to the production stage. Pros The ability to use features like labels, managed groups, and organizing products by product type is very helpful. There are tons of useful features we can use in Xnurta that we can't use in Amazon's Campaign Manager. Cons A lot of it comes down to workflows and UI bugs. Sometimes you have to click into 3 different pop-up windows just to paste a list of ASINs into a search box. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AH Addie H. Senior Strategist Marketing and Advertising ### "FR Xnurta. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 20, 2026 I really like using Xnurta! It was a bit of a learning curve coming from another platform because Xnurta has so many offerings, and so many ways to optimize campaigns. I do like how customizable things are and how there are a lot of advanced tools that I still have to dig into. Pros I like how Xnurta has rules and add ons to make optimizations easier. I like how I can easily use the conditions filter and find keywords that are performing well, or single out targets that are not working as well as we hoped. I also love how I can rearrange metrics on certain pages so I can see what I am interested in seeing and what I care about. Cons I don't like or trust the AI managed groups. I also work with our 1P team that has many campaigns in a managed group, and it is hard to manage and ensure each campaign is spending. I wish we could employ dayparting and other features without using AI groups. It feels like a time consuming hurdle. While I appreciate all the filters, it can get frustrating to change brands and change filters quickly, I have made mistakes often since I will think I am doing one thing but forgot I left a filter on. It would be helpful to have anything that has a filter active to change color of the button or something that draws the eye so that it is harder to miss when you have filters enabled. Happy to chat through this idea more! Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Ads vs Xnurta](https://www.capterra.com/compare/213339-10019630/Google-Ads-vs-Xmars)