# Adexo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Adexo Software - reviews, pricing plans, popular comparisons to other Artificial Intelligence products and more. Source: https://www.capterra.com/p/10020060/Adexo --- # Adexo Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on April 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Adexo ## What is Adexo? Adexo is AI software that automates Facebook and Google ads. The system analyzes data to optimize ad targeting and follow-up workflows with the goal of generating more leads and sales for businesses. Key features include AI-powered ad creation, testing, and targeting along with AI-enabled appointment booking. ## What is Adexo used for? [Artificial Intelligence](https://www.capterra.com/artificial-intelligence-software/) Overall rating Based on 20 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $297 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Artificial Intelligence / 2026 Do you work for Adexo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://adexoadvertising.com&name=Adexo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adexo 4.8 (20) VS. [### VideoExpress](https://www.capterra.com/p/10019949/VideoExpress/) [4.7 (6,502)](https://www.capterra.com/p/10019949/VideoExpress/reviews/) Starting Price $297 Flat Rate, Per Month Starting Price $49 Flat Rate, One Time Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (20) Ease Of Use 4.5 (6,502) Value For Money 4.9 (20) Value For Money 4.7 (6,399) Customer Service 4.9 (20) Customer Service 4.5 (6,185) ## Adexo alternatives Highest Rated [CloneVoice.ai](https://www.capterra.com/p/10036120/CloneVoice-ai/) [4.8 (564)](https://www.capterra.com/p/10036120/CloneVoice-ai/reviews/) Starting price $148.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10036120/CloneVoice-ai/) [Anyword](https://www.capterra.com/p/229878/Anyword/) [4.8 (391)](https://www.capterra.com/p/229878/Anyword/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/229878/Anyword/) [MarketingBlocks](https://www.capterra.com/p/276473/MarketingBlocks/) [4.8 (277)](https://www.capterra.com/p/276473/MarketingBlocks/reviews/) Starting price $57.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/276473/MarketingBlocks/) [ChatGPT](https://www.capterra.com/p/10009334/ChatGPT/) [4.4 (352)](https://www.capterra.com/p/10009334/ChatGPT/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009334/ChatGPT/) [View all alternatives](https://www.capterra.com/p/10020060/Adexo/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. For Sales Teams/Organizations 5.0 (17) 100.00% of 17 reviewers that rated this feature as important or highly important Caters to sales teams Process/Workflow Automation 4.8 (17) 100.00% of 17 reviewers that rated this feature as important or highly important Streamlining repetitive tasks and activities through automated and predefined workflows Machine Learning 4.9 (16) 93.75% of 16 reviewers that rated this feature as important or highly important Enable businesses to implement machine learning algorithms on business data such as sales and revenue Natural Language Processing 5.0 (16) 100.00% of 16 reviewers that rated this feature as important or highly important Process and analyze human language in text or audio form Real-Time Data 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Receive data and information in real time Performance Metrics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adexo 7 features A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Caters to sales teams Enable businesses to implement machine learning algorithms on business data such as sales and revenue Process and analyze human language in text or audio form A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Streamlining repetitive tasks and activities through automated and predefined workflows Receive data and information in real time Features 5.0 (20) 5.0 Based on 20 reviews ## Pricing Value for money 4.9 (20) Professional $297.00 Flat Rate,Per Month Value for money 4.9 (20) 4.9 Based on 20 reviews ## Support, customer service and training options Customer Service 4.9 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (20) 4.9 Based on 20 reviews ## User reviews Overall rating 4.8 Based on 20 reviews Filter by rating 5(17) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JA James A. Marketing Manager Financial Services ### "I would recommend" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 12, 2026 Overall it was great. Although the set up was a bit longer than anticipated, it was well worth the wait. We're getting a lot more leads and sales since joining Adexo Pros The results are fantastic. Our lead cost dropped around 35% since joining as compared to running our own facebook and google ads. The support team is also super friendly and always willing to help Cons The set up is a little bit of a pain. Took around a full 3 days to finally get up and running. I was expecting it to be a lot quicker Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YF Yair F. President Consumer Services ### "Great Experience with Adexo Highly Recommended!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 6, 2026 Overall, I was very pleased with the services provided by Adexo. Great customer service was provided to me, and the company responded appropriately to my needs, only making my use of the product that much easier. Overall, I felt that the value I received for my money was excellent, and I would highly recommend Adexo to anyone requiring an efficient advertising solution. Pros Adexo also has many great benefits like fast responses on issues because qualified people are helping you maximize your Adexo experience. Cons Some of the disadvantages to note were that there were instances where I had to wait to hear back on my questions, which didn't take away from my overall positive experience. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) I switched from other basic advertising platforms, but Adexo provided a much better experience and results compared to what I used before. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. QP Quynh P. Office Manager Consumer Services ### "Superb Experience with Adexo for Complete Digital Marketing Needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 6, 2026 I used the platform personally and was amazed at how much it exceeded my expectations. The platform is easy to use and navigate, and very reasonably priced. I used it for content creation, video advertising, article writing, and website management, as well as for support from their customer service representatives. Pros I had a great experience with Adexo. Value for Money, The number of tools that can be easily accessed, including help desk support, allows for flexibility and utility in creating content, video advertising, and managing your website. Cons While my experience using the platform was generally positive, I felt that the customization capabilities were lacking for some tools. There is also a learning curve for first-time users to become comfortable with the tools available to them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jay R. Audit Manager Financial Services ### "Great Experience with Adexo Excellent Support and Easy to Use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 6, 2026 I have had a fantastic experience working with Adexo. The platform is user-friendly and intuitive to navigate, providing a comprehensive range of tools for creating content, producing videos, and managing websites. I am always able to reach customer service quickly, and they have been able to resolve any issues I've encountered in a timely manner. I have been very pleased with the value for my money, and I have great confidence in using Adexo for my business purposes. Pros Adexo's cost-to-value ratio is very favorable. Their customer service team has been extremely prompt and supportive. The platform is user-friendly and definitely streamlines the process of creating video content, writing articles, managing content, etc. Would strongly recommend Adexo for effective website management. Cons As an advanced user, I would prefer to see a few more customizable options to suit different end-user needs. However, Adexo takes care of the majority of my requirements reasonably well. Switched from [Jasper](https://www.capterra.com/p/217242/Jasper/) I made the switch because Adexo offers better value for money, is easier to use, and provides more complete features for content creation, automation, and overall business management. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KB Krystal B. CEO Transportation/Trucking/Railroad ### "Excellent Service for Content Creation and More!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2026 I have had an awesome experience with Adexo! It has allowed me to greatly improve my efficiency and workflow for creating content and managing my website. All of the customer support staff are incredibly quick to respond, and I've been able to save a lot of time because of the tools that Adexo gave me. I highly recommend this service for anyone who creates content. Pros A total Game-Changer! For the price, we get an exceptional value for your money, 24/7 amazing customer support, and an extremely easy-to-use system to create video content, including articles and articles related to your website. Adexo has made everything I do for creating and maintaining my website a breeze. Cons The only problem I have encountered is that it takes too long to load sometimes, though this is a very small issue compared to the others. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TW Tom W. CEO Consumer Services ### " Reliable, Creative, and Great Value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2026 Overall, my experience using Adexo has been extremely positive. The platform provided an easy way to manage marketing projects, including articles, videos etc. The platform was user-friendly and has a solid support team behind it. Overall, Adexo added value to my business operations through my usage of the platform. Pros Adexo's ability to create content and manage websites is extremely efficient. The company has exceptional customer service that frequently responds to requests in a timely manner. In addition, the overall value provided by the product is excellent. Cons There were times when I would have liked additional creative template options to be available, however, the products currently available on the website deliver the desired results in most cases. Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) I switched from HubSpot to Adexo, and it gave me an excellent experience while being extremely beneficial in managing content, workflows, and sales more efficiently. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RR Rohit R. Senior Oil Market Analyst Computer Software ### "Adexo Made My Marketing So Much Easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2026 My overall experience with Adexo has been amazing! They’ve provided me with an excellent platform for managing my content, creating videos, and optimizing my website. They’ve provided exceptional value for my money, and the customer support has been outstanding! I’ve seen a significant increase in my business due to their services. Pros I like how easy and effective Adexo Is. Their support team is there for me every step of the way. Their content creation, video creation and website management tools save me a lot of money and time. Cons There are so many features that it can take some time to navigate them all, but once I got used to it, it has worked well. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) I switched from HubSpot to Adexo because it offered better value and features for my needs Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CP Curt P. Director Education Management ### "Support team was quick to answer our questions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 26, 2025 Everything from onboarding to support has been smooth, and we appreciate the transparency in pricing each month. The onboarding call is helpful, but a video tutorial library would be a nice addition for even more convenience. Pros Everything from onboarding to support has been smooth, and we love knowing exactly what we’re paying each month Cons The onboarding call is helpful, but a video tutorial library would be great too. Only my personal opinion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EW Eric W. Owner Consumer Services ### "A solid tool for tracking and improving ad performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 24, 2025 I really enjoy the automations—they save a ton of time—and the support has been great. The only downside is that customer support isn’t available 24/7, but they’re still pretty responsive during business hours. Pros Their automation features are a huge time-saver, streamlining routine tasks, and their support team is always helpful and responsive. Cons The customer support team is excellent—knowledgeable, friendly, and quick to resolve issues—though it would be even better if they offered 24/7 availability. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SS Sean S. Associate Director Hospitality ### "It’s helped us stay on top of our Facebook leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 21, 2025 The support team is awesome, and the setup was really quick, they’re always there to help. The only thing missing is built in reputation management, so you’ll need to handle reviews and ratings elsewhere. But overall, it’s been a great experience. Pros The support team is absolutely fantastic—setup was incredibly quick, and they’re always available whenever you need assistance. Cons One limitation is the lack of a built-in reputation management feature, which would help monitor and enhance online reviews more efficiently. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PM Paige M. Manager Health, Wellness and Fitness ### "Clear tracking and helpful support exactly what we needed" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 4, 2025 Everything was easy to understand, the pricing made sense, and the support team made the whole process run smoothly. If you’ve never run ads before, though, there’s a bit of a learning curve, but it’s manageable with the support they offer. Pros Everything was easy to understand, the pricing made sense, and the support team made the whole process smooth Cons If you’ve never run ads before, the learning curve can feel quite steep and may take some time to fully understand and navigate the platform effectively. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Amber J. Rapid Support Recruiter Health, Wellness and Fitness ### "We’re booking more jobs since using Adexo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 31, 2025 The results have definitely improved, and it’s saved us both time and money. There are occasional small bugs or updates needed, but nothing too major that it slows things down. Overall, it’s been a solid tool for our business. Pros Experience significantly increased results while saving valuable time and reducing overall costs effortlessly. Cons While the system runs smoothly overall, occasional minor bugs or updates may be required to ensure optimal performance. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EH Eleanor H. Owner Financial Services ### "Does what it says without the usual marketing fluff" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 28, 2025 We’ve definitely seen an improvement in lead quality, and the support team has been super helpful throughout. The only downside is that there are limited integrations with third-party CRMs, which can be a bit of a hassle if you’re using a different system. Pros We’ve been getting better quality leads, and the support team has been super responsive and helpful the whole way Cons The platform's limited integrations with third-party CRMs can hinder workflow automation and reduce overall efficiency for businesses that rely heavily on external customer relationship management systems. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Jeanette G. Marketing Manager Food & Beverages ### "Affordable, effective, and backed by real support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 26, 2025 We were up and running pretty quickly, and the results came faster than expected. The only thing to note is that the initial setup can be a bit confusing for non-tech users, especially with the multiple accounts you need to link. But once it’s all set up, it runs smoothly. Pros Quick setup, fast results! Exceeded expectations with smooth performance. Highly recommend for efficiency. Cons The initial setup process requires linking several accounts, which might be overwhelming for less tech-savvy users. A simpler onboarding would help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DR Denise R. Assistant Program Director Education Management ### "I finally understand what’s working in my marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 19, 2025 I love that there’s no contract, and having everything in one place is really convenient. The support team is great, but sometimes there’s a bit of a wait when they’re busy. Still, it’s been a pretty solid experience overall. Pros There are no long-term contracts to worry about, everything is conveniently organized in one place, and the customer support has been consistently helpful and responsive. Cons The support team is genuinely great—friendly, knowledgeable, and eager to help—but during peak times, there can be a short wait before getting assistance, which is understandable given the demand. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VC Victoria C. Data Science Staff Defense & Space ### "Clear tracking and helpful support exactly what we needed" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 17, 2025 Adexo is a huge time-saver and delivers great results with an easy-to-use interface. The only downside is that it could benefit from a more robust mobile app for on-the-go management, but it's still very effective when used on a desktop. Pros It’s incredibly easy to use, delivers impressive results, and helps you save a significant amount of time and effort. Cons I really wish the mobile app offered a smoother, more intuitive user experience with better functionality and fewer bugs—it definitely has room for improvement. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CF Clara F. Program Assistant Arts and Crafts ### "Adexo made ads way easier to manage" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 14, 2025 Adexo has been a great fit for our local business, driving more leads without increasing our budget—it's a big time saver. However, the reporting features are a bit basic compared to more advanced tools, but it still provides enough insight to make informed decisions. Pros We’ve seen a big jump in leads without spending more, and it fits perfectly with our local business needs. Huge time saver too! Cons Some of the reporting metrics feel a bit too basic and lack the depth and customization options offered by more advanced, high-end analytics tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GC Glenda C. Customer Service Representative Health, Wellness and Fitness ### "My experience with this platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 12, 2025 Setting up with Adexo was quick and easy, thanks to its straightforward pricing and helpful support. The automations are definitely useful, though they could be more customizable to fit specific business needs. Still, it’s a great tool that delivers solid results with minimal effort. Pros Really impressed with how simple everything was to get going—clear pricing and friendly support made a big difference Cons Automations are a powerful feature that significantly improve efficiency, but they would be even better with more advanced customization options to tailor workflows to specific business needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SF Stella F. Associate Legal Services ### "Experience with Adexo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 10, 2025 Getting started with Adexo is pretty straightforward, especially with the clear pricing and responsive support team. It does take a little time to get familiar with the dashboard, but once you’re set up, it’s easy to manage and runs smoothly. Pros Easy Setup, Flat Monthly Pricing, Helpful Support Team. Setup was a breeze, the pricing is super straightforward, and the support team made sure we had everything running smoothly from day one. Cons At first, the dashboard can be a bit overwhelming and takes some time to get used to, especially if you're new to this type of interface. However, with a little patience and regular use, it becomes much easier to navigate and eventually feels quite intuitive and user-friendly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jeremy S. Business Owner Consumer Goods ### "Great Marketing Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2024 10/10 so far. It's helped me a lot to grow my business Pros The results! I got leads my first day and jobs soon after. I've worked with other marketing companies in the past (an agency and Angies), and this has been the best company I've used Cons I wish the interface was a little more simple. It's still easy to use, but I would say it takes 1-2 days to get used to Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)