# NOVACRM Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about NOVACRM Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more.

Source: https://www.capterra.com/p/10020468/Nova-CRM

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# 

 NOVACRM Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

NOVACRM

## What is NOVACRM?

NOVACRM is an AI-powered real estate CRM with IDX and MLS integration, built for agents, teams, and brokerages. It helps real estate professionals manage leads, automate follow-ups, and scale marketing with ease. From lead and opportunity tracking to task automation, batch texting, and email campaigns, NOVACRM centralizes customer relationship management in one platform. Agents can launch branded real estate websites with IDX, capture web-to-lead forms, run social media campaigns, and nurture prospects through advanced workflows. With features like pipeline management, customizable email templates, visitor tracking, and seamless integration across tools, NOVACRM helps real estate companies improve client engagement and close deals faster. Designed to support individual realtors as well as growing teams, it’s a flexible, modern solution for real estate CRM and marketing automation.

## What is NOVACRM used for?

[Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Overall rating

Based on 7 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### NOVACRM

5.0 (7)

VS.

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (7)

Ease Of Use

4.6 (476)

Value For Money

4.9 (7)

Value For Money

4.5 (416)

Customer Service

4.9 (7)

Customer Service

4.5 (389)

## NOVACRM alternatives

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

[View all alternatives](https://www.capterra.com/p/10020468/Nova-CRM/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

4.5 (6)

83.33% of 6 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Lead Engagement

4.7 (6)

100.00% of 6 reviewers that rated this feature as important or highly important

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Personalization

4.8 (5)

100.00% of 5 reviewers that rated this feature as important or highly important

Adjust communications based on previous interactions or personal preferences

Lead Notifications

5.0 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Real-time alerts or notifications that inform teams about new leads or prospects

Lead Qualification

4.8 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

Lead Segmentation

4.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Divide leads into buckets based on predefined criteria and routing rules

NOVACRM 48 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Create and automatically send premade copy in response to customer messages

Track and manage schedules and meetings via an integrated calendar

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Communicate using direct chat or messages within the system

Track the amount of clicks on individual products to measure campaign results

Manage contact details and communication with clients

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

For realtors, real estate investors, property managers, and other real estate professionals.

Track interaction history by documenting conversations for contacts

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Real-time alerts or notifications that inform teams about new leads or prospects

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Notifications that are delivered to users as soon as an event occurs

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

5.0 (7)

5.0

Based on 7 reviews

## Pricing

Value for money

4.9 (7)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.9 (7)

4.9

Based on 7 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Instagram](https://www.capterra.com/p/210721/Instagram/)[

Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (7)

4.9

Based on 7 reviews

## User reviews

Overall rating

5.0

Based on 7 reviews

Filter by rating

5(7)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

BI

barb i.

Real Estate Sales Manager

Real Estate

### "NOVACRM: Powerful CRM for Realtors"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 6, 2026

Pros

Clean interface and strong automation tools. A good choice and best crm for realtors handling deals.

Cons

Learning all features takes time, especially for new users who are just getting started with CRM platforms.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PB

Paul B.

Broker Associate

Real Estate

### "NOVA CRM for Easy Lead Follow-Up"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 18, 2026

NOVA is a solid CRM for real estate agents who want automation without complexity. Once set up, it runs smoothly in the background and helps keep lead communication consistent.

Pros

Automates daily follow-ups so agents stay in touch with leads without spending hours on manual work.

Cons

Requires stable internet to work smoothly, so performance may drop in areas with weak or unreliable networks.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Key C.

Contact Support Representative

Real Estate

### "NOVACRM: Seamless, Intuitive and Robust CRM"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 7, 2025

NOVACRM offers a user-friendly experience with well-integrated features that streamline customer relationship management.

Pros

A great CRM offered seamless automation, intuitive interfaces, and robust analytics to help businesses manage customer relationships effectively.

Cons

NOVACRM is generally user-friendly, offering a smooth experience with its well-designed features. While there might be occasional delays in loading, its intuitive interface and functionality make up for it, allowing users to efficiently manage customer relationships and workflows. With potential optimizations in speed and responsiveness, it could become an even more seamless tool for users.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EP

Earnest Patrick M.

Video Editor

Internet

### "NovaCRM, a life changing tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 27, 2025

My overall experience is great, it gives me the time and freedom to do other stuffs related to my business and let NovaCRM handle the rest.

Pros

I love the different features that I can use in it like social media management, graphic design, video editing etc.

Cons

Because of the many features sometimes it gets a little overwhelming but with time you will learn to use it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

UJ

Urvashi J.

HR Manager

Real Estate

### "Fantastic CRM with Great Features"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 13, 2025

Pros

NOVACRM has been a game-changer for our business! The platform is user-friendly, highly customizable, and packed with powerful automation features that streamline our workflow. The seamless integration with other tools makes data management effortless. The support team is also responsive and always ready to help. Highly recommended for businesses looking to optimize their CRM processes!

Cons

I absolutely love using NOVACRM! It has been a great tool with excellent features and smooth functionality. No cons as of now.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DR

Deepak R.

Marketing Manager

Real Estate

### "all in one crm"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 13, 2025

Pros

user friendly, all features in one crm - email marketing, social media, lead management, ai calling

Cons

idx isnt available yet. support says it will be available soon

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RK

Raihan K.

Manager

Real Estate

### "Nova CRM: A Must-Have Tool for Real Estate Success!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

January 3, 2025

Pros

NOVA CRM offers an all-in-one solution with intuitive lead management, efficient deals tracking, and time-saving features like batch texting and email marketing. The social media management integration is a standout, ensuring consistent branding, while the task management tools keep the team organized and on track. It’s user-friendly and perfectly tailored for real estate professionals.

Cons

While NovaCRM is highly functional, it could improve by offering more customization options for workflows and reporting.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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