--- title: "NOVACRM Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about NOVACRM Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more." source_url: "https://www.capterra.com/p/10020468/Nova-CRM/" page_type: "product" language: "en" --- # NOVACRM Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) NOVACRM ## What is NOVACRM? NOVACRM is an AI-powered real estate CRM with IDX and MLS integration, built for agents, teams, and brokerages. It helps real estate professionals manage leads, automate follow-ups, and scale marketing with ease. From lead and opportunity tracking to task automation, batch texting, and email campaigns, NOVACRM centralizes customer relationship management in one platform. Agents can launch branded real estate websites with IDX, capture web-to-lead forms, run social media campaigns, and nurture prospects through advanced workflows. With features like pipeline management, customizable email templates, visitor tracking, and seamless integration across tools, NOVACRM helps real estate companies improve client engagement and close deals faster. Designed to support individual realtors as well as growing teams, it’s a flexible, modern solution for real estate CRM and marketing automation. ## What is NOVACRM used for? [Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for NOVACRM?[Manage this product listing](https://www.g2.com/products/novacrm/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### NOVACRM 5.0 (9) VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (9) Ease Of Use 3.8 (477) Value For Money 4.9 (9) Value For Money 3.9 (416) Customer Service 4.9 (9) Customer Service 3.9 (389) ## NOVACRM alternatives Highest Rated [Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215082/Dripify/) [Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/) [4.6 (619)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/) [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) [View all alternatives](https://www.capterra.com/p/10020468/Nova-CRM/alternatives/) ## FAQs about NOVACRM Overview ### What company size and specific industries is NOVACRM built for? NOVACRM is designed for small to mid-sized real estate companies, including real estate agents, real estate teams and brokerages, as well as realtors and property consultants. It suits both new and experienced professionals working in residential or commercial real estate sales and client management. Features and Usability ### What are the key features of NOVACRM? NOVACRM offers CRM and contact management, lead management with lead qualification, lead capture, lead distribution, and lead nurturing, plus marketing automation features such as autoresponders, drip campaigns, campaign segmentation, and event triggered actions. It also includes workflow management, pipeline management, reporting & statistics, and third-party integrations. Integrations ### Which third-party tools and platforms does NOVACRM integrate with? NOVACRM connects natively to Facebook Business Suite, Gmail, Google Ads, Google Calendar, Google Sheets, IDX Broker, Instagram, LinkedIn for Business, Zapier, and Zoom. These integrations cover marketing, email, scheduling, spreadsheets, real estate data, and automation tools, giving NOVACRM connections to 10 third-party platforms. Getting Started and Support ### What training and onboarding options does NOVACRM offer? NOVACRM provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled learning sessions, documentation offers written reference material, and videos provide visual, self-paced guidance. Getting Started and Support ### What customer support options does NOVACRM offer? NOVACRM provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback is available to describe response times, helpfulness, or common support frustrations, so the support experience cannot be assessed from user comments. ## Features AI summary Based on 1,459 Real Estate CRM reviews Capterra data shows that buyers of real estate CRM software rank the following features as their top priorities: - **Contact Database** (**60%** of reviewers rated this feature as critical) - **Client Management** (**54%**) - **Customer Database** (**49%**) NOVACRM includes **Client Management**, which helps teams track relationships and manage ongoing buyer, seller, and tenant interactions in one place. However, it does not include **Contact Database** or **Customer Database**. Instead, it offers other highly rated capabilities such as **Contact Management** (**54%**), **Lead Management** (**54%**), and **Lead Capture** (**52%**). These features help businesses organize prospect details, track opportunities, and bring new inquiries into the pipeline, providing teams with a clearer way to manage outreach and move deals forward. Lead Capture 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Campaign Management 4.6 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Lead Engagement 4.7 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Personalization 4.8 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Lead Notifications 5.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Real-time alerts or notifications that inform teams about new leads or prospects Lead Qualification 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors NOVACRM 50 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Autoresponders: Create and automatically send premade copy in response to customer messages - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Chat/Messaging: Communicate using direct chat or messages within the system - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Client Management: Manage contact details and communication with clients - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 5.0 (9) 5.0 Based on 9 reviews ## Pricing Value for money 4.9 (9) ### Starting price Free trial available Value for money 4.9 (9) 4.9 Based on 9 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (9) 4.9 Based on 9 reviews ## User reviews Overall rating 5.0 Based on 9 reviews Filter by rating 5(9) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Payam R. Senior Real Estate Broker Real Estate ### "Advanced CRM with Smart AI Tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2026 Very helpful for managing high lead volume, improves efficiency once you get familiar with the system. Pros Automation, AI calling, and marketing tools help improve response time and increase chances of closing deals. Cons Might feel feature-heavy for small teams and requires some effort to understand all available tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Sumeta B. Realtor Real Estate ### "Complete CRM with Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2026 Reliable and feature-packed CRM, ideal for teams looking to automate and grow their business efficiently. Pros Offers CRM, marketing, and AI tools together, making it easy to manage and convert real estate leads. Cons Might feel feature-heavy for small teams and requires some effort to understand all available tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BI barb I. Real Estate Sales Manager Real Estate ### "NOVACRM: Powerful CRM for Realtors" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 6, 2026 Pros Clean interface and strong automation tools. A good choice and best crm for realtors handling deals. Cons Learning all features takes time, especially for new users who are just getting started with CRM platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PB Paul B. Broker Associate Real Estate ### "NOVA CRM for Easy Lead Follow-Up" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2026 NOVA is a solid CRM for real estate agents who want automation without complexity. Once set up, it runs smoothly in the background and helps keep lead communication consistent. Pros Automates daily follow-ups so agents stay in touch with leads without spending hours on manual work. Cons Requires stable internet to work smoothly, so performance may drop in areas with weak or unreliable networks. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Key C. Contact Support Representative Real Estate ### "NOVACRM: Seamless, Intuitive and Robust CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 7, 2025 NOVACRM offers a user-friendly experience with well-integrated features that streamline customer relationship management. Pros A great CRM offered seamless automation, intuitive interfaces, and robust analytics to help businesses manage customer relationships effectively. Cons NOVACRM is generally user-friendly, offering a smooth experience with its well-designed features. While there might be occasional delays in loading, its intuitive interface and functionality make up for it, allowing users to efficiently manage customer relationships and workflows. With potential optimizations in speed and responsiveness, it could become an even more seamless tool for users. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EP Earnest Patrick M. Video Editor Internet ### "NovaCRM, a life changing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 27, 2025 My overall experience is great, it gives me the time and freedom to do other stuffs related to my business and let NovaCRM handle the rest. Pros I love the different features that I can use in it like social media management, graphic design, video editing etc. Cons Because of the many features sometimes it gets a little overwhelming but with time you will learn to use it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. UJ Urvashi J. HR Manager Real Estate ### "Fantastic CRM with Great Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2025 Pros NOVACRM has been a game-changer for our business! The platform is user-friendly, highly customizable, and packed with powerful automation features that streamline our workflow. The seamless integration with other tools makes data management effortless. The support team is also responsive and always ready to help. Highly recommended for businesses looking to optimize their CRM processes! Cons I absolutely love using NOVACRM! It has been a great tool with excellent features and smooth functionality. No cons as of now. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DR Deepak R. Marketing Manager Real Estate ### "all in one crm" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2025 Pros user friendly, all features in one crm - email marketing, social media, lead management, ai calling Cons idx isnt available yet. support says it will be available soon Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RK Raihan K. Manager Real Estate ### "Nova CRM: A Must-Have Tool for Real Estate Success!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 3, 2025 Pros NOVA CRM offers an all-in-one solution with intuitive lead management, efficient deals tracking, and time-saving features like batch texting and email marketing. The social media management integration is a standout, ensuring consistent branding, while the task management tools keep the team organized and on track. It’s user-friendly and perfectly tailored for real estate professionals. Cons While NovaCRM is highly functional, it could improve by offering more customization options for workflows and reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.