# NOVACRM Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about NOVACRM Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more. Source: https://www.capterra.com/p/10020468/Nova-CRM/reviews --- # NOVACRM Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) NOVACRM ## What is NOVACRM? NOVACRM is an AI-powered real estate CRM with IDX and MLS integration, built for agents, teams, and brokerages. It helps real estate professionals manage leads, automate follow-ups, and scale marketing with ease. From lead and opportunity tracking to task automation, batch texting, and email campaigns, NOVACRM centralizes customer relationship management in one platform. Agents can launch branded real estate websites with IDX, capture web-to-lead forms, run social media campaigns, and nurture prospects through advanced workflows. With features like pipeline management, customizable email templates, visitor tracking, and seamless integration across tools, NOVACRM helps real estate companies improve client engagement and close deals faster. Designed to support individual realtors as well as growing teams, it’s a flexible, modern solution for real estate CRM and marketing automation. ## What is NOVACRM used for? [Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for NOVACRM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://novacrm.ca/&name=NOVACRM) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### NOVACRM 5.0 (9) VS. [4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price Contact vendor Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (9) Ease Of Use 4.6 (476) Value For Money 4.9 (9) Value For Money 4.5 (416) Customer Service 4.9 (9) Customer Service 4.5 (389) ## NOVACRM alternatives [4.3 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10020468/Nova-CRM/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 4.6 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Lead Engagement 4.7 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Personalization 4.8 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Lead Notifications 5.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Real-time alerts or notifications that inform teams about new leads or prospects Lead Qualification 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Lead Segmentation 4.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules NOVACRM 50 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Create and automatically send premade copy in response to customer messages Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Communicate using direct chat or messages within the system Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Manage, organize, and store contact information Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events For realtors, real estate investors, property managers, and other real estate professionals. Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 5.0 (9) 5.0 Based on 9 reviews ## Pricing Value for money 4.9 (9) ### Starting price Contact vendor for pricing Free trial available Value for money 4.9 (9) 4.9 Based on 9 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (9) 4.9 Based on 9 reviews ## User reviews Overall rating 5.0 Based on 9 reviews Filter by rating 5(9) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Payam R. Senior Real Estate Broker Real Estate ### "Advanced CRM with Smart AI Tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2026 Very helpful for managing high lead volume, improves efficiency once you get familiar with the system. Pros Automation, AI calling, and marketing tools help improve response time and increase chances of closing deals. Cons Might feel feature-heavy for small teams and requires some effort to understand all available tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Sumeta B. Realtor Real Estate ### "Complete CRM with Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2026 Reliable and feature-packed CRM, ideal for teams looking to automate and grow their business efficiently. Pros Offers CRM, marketing, and AI tools together, making it easy to manage and convert real estate leads. Cons Might feel feature-heavy for small teams and requires some effort to understand all available tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BI barb i. Real Estate Sales Manager Real Estate ### "NOVACRM: Powerful CRM for Realtors" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 6, 2026 Pros Clean interface and strong automation tools. A good choice and best crm for realtors handling deals. Cons Learning all features takes time, especially for new users who are just getting started with CRM platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PB Paul B. Broker Associate Real Estate ### "NOVA CRM for Easy Lead Follow-Up" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2026 NOVA is a solid CRM for real estate agents who want automation without complexity. Once set up, it runs smoothly in the background and helps keep lead communication consistent. Pros Automates daily follow-ups so agents stay in touch with leads without spending hours on manual work. Cons Requires stable internet to work smoothly, so performance may drop in areas with weak or unreliable networks. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Key C. Contact Support Representative Real Estate ### "NOVACRM: Seamless, Intuitive and Robust CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 7, 2025 NOVACRM offers a user-friendly experience with well-integrated features that streamline customer relationship management. Pros A great CRM offered seamless automation, intuitive interfaces, and robust analytics to help businesses manage customer relationships effectively. Cons NOVACRM is generally user-friendly, offering a smooth experience with its well-designed features. While there might be occasional delays in loading, its intuitive interface and functionality make up for it, allowing users to efficiently manage customer relationships and workflows. With potential optimizations in speed and responsiveness, it could become an even more seamless tool for users. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EP Earnest Patrick M. Video Editor Internet ### "NovaCRM, a life changing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 27, 2025 My overall experience is great, it gives me the time and freedom to do other stuffs related to my business and let NovaCRM handle the rest. Pros I love the different features that I can use in it like social media management, graphic design, video editing etc. Cons Because of the many features sometimes it gets a little overwhelming but with time you will learn to use it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. UJ Urvashi J. HR Manager Real Estate ### "Fantastic CRM with Great Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2025 Pros NOVACRM has been a game-changer for our business! The platform is user-friendly, highly customizable, and packed with powerful automation features that streamline our workflow. The seamless integration with other tools makes data management effortless. The support team is also responsive and always ready to help. Highly recommended for businesses looking to optimize their CRM processes! Cons I absolutely love using NOVACRM! It has been a great tool with excellent features and smooth functionality. No cons as of now. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DR Deepak R. Marketing Manager Real Estate ### "all in one crm" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2025 Pros user friendly, all features in one crm - email marketing, social media, lead management, ai calling Cons idx isnt available yet. support says it will be available soon Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RK Raihan K. Manager Real Estate ### "Nova CRM: A Must-Have Tool for Real Estate Success!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 3, 2025 Pros NOVA CRM offers an all-in-one solution with intuitive lead management, efficient deals tracking, and time-saving features like batch texting and email marketing. The social media management integration is a standout, ensuring consistent branding, while the task management tools keep the team organized and on track. It’s user-friendly and perfectly tailored for real estate professionals. Cons While NovaCRM is highly functional, it could improve by offering more customization options for workflows and reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)