--- title: "Sales Ask Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sales Ask Software - reviews, pricing plans, popular comparisons to other Sales Coaching products and more." source_url: "https://www.capterra.com/p/10022202/Sales-Ask/" page_type: "product" language: "en" --- # Sales Ask Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Sales Ask ## What is Sales Ask? Sales Ask is a cloud-based AI sales coaching platform built for home service, home building, and home remodeling companies. It records, transcribes, and analyzes sales calls and in-person meetings to help managers understand how their teams are performing in the field. Sales Ask gives sales reps and managers access to call scores, talk-time breakdowns, keyword tracking, and objection analysis. Coaches can leave timestamped feedback directly on recordings, making it easier to review specific moments in a conversation. The platform is best suited for small to midsize businesses in residential home services and construction, particularly sales managers, team leads, and business owners looking to improve close rates and standardize coaching across their teams. ## What is Sales Ask used for? [Sales Coaching](https://www.capterra.com/sales-coaching-software/)[Conversation Intelligence](https://www.capterra.com/conversation-intelligence-software/)[AI Sales Assistant](https://www.capterra.com/ai-sales-assistant-software/) Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $160 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Sales Ask Overview Updated September 2026 AI summary Sales Ask provides conversation intelligence and sales coaching tools for businesses of all sizes, offering features such as automatic transcription, call recording, call tracking, and real-time analytics. With integrated AI, performance metrics, and training management, it helps sales teams analyze calls, monitor performance, and deliver coaching. Sales Ask is deployed across web, desktop, and mobile platforms. ## Sales Ask alternatives Highest Rated [Fathom](https://www.capterra.com/p/276054/Fathom/) [5.0 (809)](https://www.capterra.com/p/276054/Fathom/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/276054/Fathom/) [Gong](https://www.capterra.com/p/157969/Gong-io/) [4.8 (561)](https://www.capterra.com/p/157969/Gong-io/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/157969/Gong-io/) [Substrata](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/) [4.9 (166)](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/) [Clari](https://www.capterra.com/p/194117/Wingman/) [4.7 (314)](https://www.capterra.com/p/194117/Wingman/reviews/) Starting price $1080.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/194117/Wingman/) [View all alternatives](https://www.capterra.com/p/10022202/Sales-Ask/alternatives/) ## FAQs about Sales Ask Overview ### What company size and specific industries is Sales Ask built for? Sales Ask is designed for small to midsize companies in North America that work in home services, home building, and home remodeling. It fits businesses in HVAC, roofing, plumbing, painting, windows and doors, chimney services, and dental or DSO practices. Features and Usability ### What are the key features of Sales Ask? Sales Ask offers conversation intelligence for sales teams, including automatic transcription, call recording, call tracking, and call monitoring. It also includes sentiment analysis, scorecards, performance metrics, real-time analytics, and sales reports, plus CRM integration, API access, third-party integrations, coaching, and training management. Integrations ### Which third-party tools and platforms does Sales Ask integrate with? Sales Ask integrates with 10 third-party tools, including AccuLynx, Builder Prime, Housecall Pro, JobNimbus, Jobber, JustCall, Procore, RingCentral Engage Voice, Roofr, and ServiceTitan. These catalog integrations cover field service, construction, roofing, and communications platforms. Getting Started and Support ### What training and onboarding options does Sales Ask offer? Sales Ask provides live online sessions and documentation to help teams get started. Live online sessions support guided training with an instructor or support specialist, while documentation offers written reference material for self-paced setup, feature review, and step-by-step guidance. Getting Started and Support ### What customer support options does Sales Ask offer? Sales Ask provides email/help desk support, FAQ/forum resources, a knowledge base, and phone support. No reviewer feedback about support quality is available, so the support experience cannot be described in terms of response time, helpfulness, or common frustrations. ## Features AI summary Based on 570 Sales Coaching reviews Capterra data shows that buyers of sales coaching software rank the following features as their top priorities: - **Training Management** (**60%** of reviewers rated this feature as critical) - **Performance Management** (**60%**) - **Call Recording** (**67%**) Sales Ask supports all three of the features reviewers rate most important: **Training Management**, **Performance Management**, and **Call Recording**. Together, these capabilities help businesses deliver consistent coaching, track rep progress more effectively, and review real customer conversations, allowing teams to improve sales performance with clearer feedback and more focused training. Call Recording 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Performance Metrics 5.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. AI/Machine Learning 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Software program that continuously adjusts its behavior based on observed data Conversation Intelligence 5.0 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Performance Management 5.0 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Third-Party Integrations 5.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Sales Ask 26 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Automatic Transcription: Use AI to convert voice into text automatically - Call Monitoring: Listen to live phone conversations for the purpose of training and assessing agent performance - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Tracking: Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number - Coaching: Assign coaches to new employees based on role and experience. - Commenting/Notes: Leave comments and notes on documents for others to view - Competition: Motivates employees by creating time-sensitive competititons that drive performance. - Conversation Intelligence: Recording, transcription, and analysis of sales calls for the purpose of training and generating insights - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Data Entry: The process of entering information or updating records in a computer system or database - For Sales Teams/Organizations: Caters to sales teams - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Review: Lets managers review recorded video pitches to discuss areas of skill and areas that require improvement. - Sales Activity Management: Define, track, and/or automate sales activities and sales processes - Sales Automation: Automate processes to manage leads, contacts, opportunities and sales activities - Sales Reports: Reports specific to sales analysis for trends and strategies - Scorecard: Provides a scorecard to display team and/or individual performance. - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Training Management: Track employee/learner's progression through training programs --- Get Advice We can help you find the software with the features you need. Features 5.0 (9) 5.0 Based on 9 reviews ## Pricing Value for money 5.0 (9) Sales Team $160.00 Per User,Per Month Value for money 5.0 (9) 5.0 Based on 9 reviews ## Integrations [ Housecall Pro](https://www.capterra.com/p/140363/HouseCall-Pro/)[ Procore](https://www.capterra.com/p/56250/Procore/)[ Jobber](https://www.capterra.com/p/127994/Jobber/)[ AccuLynx](https://www.capterra.com/p/116187/Acculynx/)[ JobNimbus](https://www.capterra.com/p/126797/JobNimbus/)[ ServiceTitan](https://www.capterra.com/p/150053/ServiceTitan/)[ JustCall](https://www.capterra.com/p/157853/JustCall/)[ Roofr](https://www.capterra.com/p/208102/Roofr/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (9) 5.0 Based on 9 reviews ## User reviews Overall rating 5.0 Based on 9 reviews Filter by rating 5(9) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent TB Tony B. Auto Mechanic specialist in Car Modifying and engine tuning Security and Investigations ### "More Focused and Effective Sales Conversations" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 30, 2026 It helps us make our sales conversations more structured and focused. Instead of relying entirely on manual research, our team can better understand prospects and tailor discussions around their specific requirements, which saves time and improves the overall quality of our outreach. Pros Sales Ask makes it easier to prepare for important client conversations. The platform helps our team organise sales information and approach prospects with more relevant questions, which is especially useful when dealing with complex security and risk-management requirements. Cons The platform can take some time to get used to when first setting up workflows and understanding all of its features. A few areas could also benefit from more customisation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP Michael P. Member-Mgmt Board Retail ### "Useful Platform for Structuring Sales Coaching and Feedback" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 24, 2026 Sales Ask is a useful solution for organisations looking to bring more structure to sales coaching. Its conversation insights and automated feedback can help teams identify improvement areas and maintain more consistent sales practices. Pros Sales Ask gives us a practical way to review sales conversations and identify opportunities for improvement. The AI-driven feedback helps make coaching more structured and gives team members clearer guidance on how to improve their communication. Cons Getting familiar with the platform takes a little time, particularly when exploring the different features. More flexibility to customise coaching criteria around specific internal sales processes would be a welcome improvement. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MT Max T. Sales Manager Construction ### "I give Sales Ask 5 Stars!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2026 Super valuable tool for both Sales Reps and Sales Managers, and there are a lot of very useful tools in the app that can improve performance and close rates. Pros Sales Ask allows me to analyze my meetings and gather valuable information on things like objection handling, next meeting preparation, and closing deals. Cons One time the Sales Ask synched my recording to the wrong person in Service Minder, but it has not happened since. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NW Nathan W. Director Construction ### "Build sales confidence for technical teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2025 Sales Ask helped our plumbers confidently recommend additional services when appropriate. This increased average job value while maintaining trust and transparency with homeowners. Pros Sales Ask helps technicians explain complex plumbing issues clearly. The feedback on clarity and documentation improves professionalism and provides a reliable record of customer interaction. Cons Audio can be muffled if phones are stored in toolbelts, and AI suggestion can feel generic. Weekend customer support availability would be helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DS Dan S. CEO Construction ### "Improves trust before construction even begins" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2025 Sales Ask reduced miscommunication in early project discussions. It improved alignment with clients, built trust, and helped our projects start on the right footing. Pros Virtual ride along ensure our brand and messaging are consistent. Missed question alerts uncover client concerns early, and recording provide clear record of commitments. Cons The platform requires discipline to review consistently. Some features exceed our current needs, though they support long term growth. Export tools are underused. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RY Rob Y. President Construction ### "Brings clarity to complex design-build conversions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2025 Sales Ask provides a clear record of promises and concerns in high value projects. It reduced miscommunication, streamlined onboarding, and improved trust before construction begins. Pros The ability to review long, detailed client meeting is invaluable. Topic coverage ensures nothing is missed, and it keeps our sales and leadership teams aligned on messaging. Cons File storage fills quickly with long meetings, and customizing workflows for multi-stage sales cycles took time. It's an investment that requires commitment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Tim M. Co-Founder Construction ### "Clear visibility into what closes roofing estimates" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2025 Sales Ask helped us understand why some estimates convert and others don't. It improved coaching, consistency, and confidence across the team, resulting in better close rates on restoration projects. Pros Sales Ask captures clear transcription even on noisy job sites. It shows where reps miss key insurance questions and help standardize how deductibles and warranties are explained after inspection. Cons Initial setup required time to customize scorecards, and some senior reps needed time to adapt. We also noticed minor battery drain on longer inspection days. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NE Nick E. Senior Estimator Construction ### "Perfect fit for small construction companies." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 31, 2025 It's made our construction workflow smoother and improved communication with clients. Great investment for smaller construction trams who need structure. Pros I love the fact that it helps us track every project bid and client conversation in one place. The visual pipeline gives a clear view of which projects are active, pending or closed. Cons The automation features take some time to fully understand and customize to your workflow. Once you get the hang of it, though, it's worth it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TH Todd H. Field Supervisor Construction ### "Game changer for managing Plumbing leads." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 31, 2025 Sales Ask has increased our conversion rate by nearly 25%. It's a must-have for any plumbing company looking to stay organized and close more jobs. Pros Sales Ask makes it so easy to manage and follow up with plumbing leads. The automated text and email follow-ups helps us stay connected with customers without having to remember every single one. I really like how organized the pipeline is and how quickly we can create and send estimates. Cons The mobile app can feel a bit slow when switching between customers but it is manageable. And it has greatly helped our business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.