--- title: "dunnhumby Shop Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about dunnhumby Shop Software - reviews, pricing plans, popular comparisons to other Data Analysis products and more." source_url: "https://www.capterra.com/p/10022730/dunnhumby-Shop/" page_type: "product" language: "en" --- # dunnhumby Shop Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) dunnhumby Shop ## What is dunnhumby Shop? A web-based, self-serve platform that delivers on-demand insights, helping retailers better understand their customers’ buying behaviour in stores and online. Powered by cutting-edge science, dunnhumby Shop ensures retailers and CPGs have the right insights to make confident, data-led decisions in the areas of merchandising, promotions, new products, customer shopping behaviours, and more. This leads to an improved customer shopping experience across touchpoints, increasing sales and revenue. dunnhumby Shop access can be customised according to the retailer’s business needs and questions, ensuring that you’re getting the right levels of data and insight to make customer-first decisions. Key benefits for retailers: • Real-time key category insights available to retailers, with a suite of reports available to monitor and act upon performance trends • Relevant data and insights available to brand owners for their categories • Shared view between retailers and brand owners ## What is dunnhumby Shop used for? [Product Analytics](https://www.capterra.com/product-analytics-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for dunnhumby Shop?[Manage this product listing](https://www.g2.com/products/dunnhumby-shop/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### dunnhumby Shop 0.0 VS. [5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews) Starting Price Contact vendor Starting Price $75 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 5.0 (9) Value For Money 0.0 (0) Value For Money 4.7 (9) Customer Service 0.0 (0) Customer Service 4.7 (7) ## dunnhumby Shop alternatives [Decile](https://www.capterra.com/p/240539/Decile/) [4.8 (9)](https://www.capterra.com/p/240539/Decile/reviews/) Starting price $800.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/240539/Decile/) [Snowplow BDP](https://www.capterra.com/p/186343/Snowplow-Insights/) [4.8 (9)](https://www.capterra.com/p/186343/Snowplow-Insights/reviews/) Starting price $1500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186343/Snowplow-Insights/) [Simba Embedded Analytics](https://www.capterra.com/p/10005468/Logi-Symphony/) [4.5 (258)](https://www.capterra.com/p/10005468/Logi-Symphony/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10005468/Logi-Symphony/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) ## FAQs about dunnhumby Shop Overview ### What company size and specific industries is dunnhumby Shop built for? dunnhumby Shop is designed for retail businesses, especially those in grocery, convenience grocery, drug store and pharma, health and beauty, and pet sectors. The product is aimed at organizations in these consumer-facing retail categories rather than a specific company size. Features and Usability ### What are the key features of dunnhumby Shop? dunnhumby Shop offers API access, customer segmentation, and product data management for organizing retail data and customer groups. It also includes dashboard views, reporting/analytics, data discovery, and data visualization, plus machine learning, personalization, sales trend analysis, trend analysis, and visual analytics for examining performance patterns. Getting Started and Support ### What training and onboarding options does dunnhumby Shop offer? dunnhumby Shop provides webinars and videos to help teams get started. Webinars support live, guided instruction, while videos offer self-paced viewing for learning features and reviewing setup steps as needed. Getting Started and Support ### What customer support options does dunnhumby Shop offer? dunnhumby Shop provides email/help desk support for customer assistance. No reviewer feedback about support is available, so user experience details such as response speed, helpfulness, or common frustrations cannot be described from the catalog data. ## Features AI summary Based on 3,958 Data Analysis reviews Capterra reviewers highlight these as the features buyers value most when choosing Data Analysis software: - **Multiple Data Sources** (**47%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**47%**) - **Dashboard Creation** (**43%**) dunnhumby Shop includes **Reporting/Analytics**, giving teams a way to review performance data and track trends over time. However, it does not include **Multiple Data Sources** or **Dashboard Creation**. Instead, it offers **Data Visualization** (**43%**), which still gives users a clear way to explore and present insights. These capabilities help businesses turn data into understandable findings, allowing teams to monitor results and make more informed decisions. API Application programming interface that allows for integration with other systems/databases Customer Segmentation Process of dividing customers into groups based on common characteristics Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Discovery Discover and connect variety of data sources to the application for analysis Data Visualization Graphical representation of data Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue dunnhumby Shop 12 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Visualization: Graphical representation of data - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Personalization: Adjust communications based on previous interactions or personal preferences - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.