--- title: "Master Metrics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Master Metrics Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more." source_url: "https://www.capterra.com/p/10023461/Master-Metrics/" page_type: "product" language: "en" --- # Master Metrics Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Master Metrics ## What is Master Metrics? Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a glance what needs your immediate attention with our Overview Table: All your client's ad network data together with custom fields such as budget, goals, analyst and so forth. -Dashboards: Create dashboards with one click using 10+ data sources. -Marketing Alerts: Use Alerts to get notified every time a specific metric is over a determined value.Receive alerts in your email inbox, Slack, WhatsApp or in your favorite project management tool (Click Up, Asana, Monday) -Google Sheets: Extracts and merge data from different marketing sources into Google Sheets. Schedule data exports and automatically update your Ad Data in Google Sheets -Create AI Google Slides presentations for your client in just a few clicks. ## What is Master Metrics used for? [Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Reporting](https://www.capterra.com/reporting-software/) Recognitions Best ease of use Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $30 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... - Data Analysis / 2025 - Reporting / 2025 Our "Best of" badge program showcases products with the highest ratings... - Data Analysis / 2025 - Marketing Analytics / 2025 - Reporting / 2025 Do you work for Master Metrics?[Manage this product listing](https://www.g2.com/products/master-metrics/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Master Metrics 4.9 (15) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price $30 Flat Rate, Per Month Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (15) Ease Of Use 4.3 (119) Value For Money 4.9 (15) Value For Money 4.3 (103) Customer Service 4.9 (14) Customer Service 4.7 (96) ## Master Metrics alternatives [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.8 (116)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Taboola](https://www.capterra.com/p/156009/Taboola/) [4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156009/Taboola/) [Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) [4.4 (84)](https://www.capterra.com/p/146220/Whatagraph/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146220/Whatagraph/) [View all alternatives](https://www.capterra.com/p/10023461/Master-Metrics/alternatives/) ## FAQs about Master Metrics Overview ### Which roles and teams benefit most from Master Metrics? Master Metrics is most used by executives, directors, and operations leaders who need centralized performance visibility across teams. Marketing leaders rely on it to track campaign results and digital metrics, while founders and business owners use dashboards and reporting to guide strategy, monitor operations, and support faster decision-making. Answer based on 14 reviews Overview ### What company size and specific industries is Master Metrics built for? Master Metrics is designed for businesses of all sizes, with a focus on agencies and marketing teams that need to schedule data exports, automate marketing dashboards, and set up budget and goal alerts. It fits organizations that manage recurring reporting and campaign performance data. Features and Usability ### What are the key features of Master Metrics? Master Metrics offers API access, key performance indicators, project management, and KPI monitoring for tracking performance. It also includes customizable dashboards and reports, real-time analytics and reporting, data connectors and import/export, plus campaign analytics, ROI tracking, and web traffic reporting. Integrations ### Which third-party tools and platforms does Master Metrics integrate with? Master Metrics integrates with over 20 third-party tools and platforms, including Google Ads, Google Analytics 360, Google Sheets, HubSpot Marketing Hub, Facebook Business Suite, Instagram, LinkedIn Marketing Solutions, Shopify, Slack, Asana, ClickUp, Pipedrive, monday.com AI Work Platform, TikTok, and WhatsApp. Getting Started and Support ### What training and onboarding options does Master Metrics offer? Master Metrics provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided training, while documentation and videos offer self-paced reference material for setup and feature review. Getting Started and Support ### What customer support options does Master Metrics offer? Master Metrics provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. No reviewer feedback about support is available here, so the support experience cannot be characterized from user reports. The listed channels indicate multiple ways for users to seek help and product information. ## Features AI summary Based on 3,958 Social Media Analytics Tools reviews Capterra data shows that buyers of Data Analysis software rank the following features as their top priorities: - **Multiple Data Sources** (**47%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**47%**) - **Dashboard Creation** (**43%**) Master Metrics supports all three features buyers rate highest: **Multiple Data Sources**, **Reporting/Analytics**, and **Dashboard Creation**. Together, these capabilities help businesses connect data from different systems, turn information into clear reports, and build dashboards for ongoing visibility, allowing teams to make faster and more informed decisions. Multiple Data Sources 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Reporting/Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Reporting & Statistics 4.9 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Data Visualization 4.9 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Graphical representation of data Campaign Analytics 5.0 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Third-Party Integrations 4.6 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Master Metrics 46 features ### All Features - Account Alerts: Informs of any account changes and notifications - Ad hoc Reporting: Generate one-off reports that meet information requirements - Advertising Management: Manage advertising space and its sales within your network or publication - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Source Connectors: Connect to big data sources - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For PPC Campaigns: To be used for PPC specific marketing campaigns - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - KPI Monitoring: Tracking the status of previously identified performance measurements - Marketing Reports: Reports specific to marketing and associated campaigns - Multi-Channel Data Collection: Collect information from multiple sources - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.9 (15) 4.9 Based on 15 reviews ## Pricing Value for money 4.9 (15) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/10023461/Master-Metrics/pricing/) Freelance $30.00 Flat Rate,Per Month Basic $69.00 Per Feature,Per Month Intermediate $169.00 Per Feature,Per Month Pro $269.00 Per Feature,Per Month Pro Plus Custom quote available Value for money 4.9 (15) 4.9 Based on 15 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ Asana](https://www.capterra.com/p/184581/Asana-PM/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (14) 4.9 Based on 14 reviews ## User reviews Overall rating 4.9 Based on 15 reviews Filter by rating 5(14) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Social Media Manager Marketing and Advertising ### "A great tool for agencies and marketing teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2026 Our overall experience has been excellent. We use Master Metrics regularly to manage and analyze data across multiple advertising platforms and client accounts. It has significantly reduced the time we spend manually collecting and analyzing data. One of the things we value the most is the support team. Whenever we need help setting up a dashboard or finding the right way to visualize specific metrics, they are very responsive and can guide us through chat or calls. We can also create customized templates depending on each client's needs, which makes reporting much more visual, clear and easy to share. Overall, it has become a very useful tool in our agency's day-to-day workflow. Pros What I like most is having all of our marketing data centralized in one place. We can connect and visualize data from Meta Ads, Google Ads, TikTok Ads, Google Analytics and other platforms, which saves us a lot of time. The dashboards are very easy to customize, and the AI features are especially useful for analyzing campaigns, generating summaries and getting insights from the data. It makes complex information much easier to understand and share with clients. Cons There are many features and customization options, so it can take some time to explore everything the platform offers. However, the support team is always available to help and guide us through the setup. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Martin P. Gerente Marketing and Advertising ### "Un gran aliado! La mejor app de gestión y control para Agencias" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2026 Pros Gran aplicación! Facilita nuestro día a día en la agencia y optimiza los resultando teniendo toda la información en una sola plataforma. Cons La comunicación de los cambios. Muchas veces uno se entera de cmabios y actualizaciones en uso diario y tiene que adapterse sobre la marcha. Switched from [Detrics](https://www.capterra.com/p/10028181/Detrics/) [Dataslayer](https://www.capterra.com/p/218756/Dataslayer/) Calidad y utilidad. La aplicación anterior conecta datos a Sheets y todo el trabajo es de parte de uno. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Sofia R. Directora Marketing and Advertising ### "Excelente herramienta. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 4, 2025 La herramienta es ideal para agencias o para quienes trabajan en muchas cuentas al mismo tiempo, ya que nos permite seguir el día a día de las cuentas y hacer análisis más exhaustivos. A la vez que sacar métricas de mercado y alertas importantes para la optimización y seguimiento. Pros La facilidad de uso de la plataforma y la atención personalizada son dos características destacables de la herramienta. Estamos muy contentos desde que empezamos a usarla, resultó ser mejor de lo esperado. Cons No tengo nada para decir acá. La realidad es que la herramienta tiene todo lo que necesitamos para manejar y seguir. Es ideal para quienes manejan muchas cuentas en simultáneo. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SC Sofia C. CEO Marketing and Advertising ### "Mastermetrics, un indispensable " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2025 Pros Lo que más me gustó es el soporte al cliente y la usabilidad de la plataforma. Valoro también la implementación gratuita. Cons Por ahora nada, cualquier inconveniente que pude haber llegado a tener fue resuelto satisfactoria e inmediatamente por el equipo de soporte. Switched from [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) Porque Mastermetrics mejora en precio, soporte y funcionalidades Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ER Erwin R. Director de Medios Digitales e Innovación Marketing and Advertising ### "Maravillosa Herramienta." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2024 Muy buena una herramienta que me ha simplificado el trabajo a nivel de reportes. Pros Me gusta que puedo centralizar todo en una sola herramienta es decir tengo los datos de Meta, Google, Linkedin en un solo clic y al alcance, además puedo compartirlo a mis clientes para que hagan seguimiento de sus métricas alcanzadas Cons Creo que ninguna real, cuando encontré algo lo trabajaron y mejoraron Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TR Tatiana R. Directora Marketing and Advertising ### "Más simple y mejor de lo que pensé " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2024 La experiencia ha sido muy buena. \[contenido sensible oculto\] está ahorrando tiempo y nos permitirá vernos más robustos ante nuestros clientes. Pros La curva de aprendizaje es rápida y el soporte es excelente. Cons Aún no la exploro tanto, pronto lo sabré. Alternatives considered [Reportei](https://www.capterra.com/p/180418/Reportei/) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Reasons for choosing Master Metrics Por el servicio y el soporte de \[contenido sensible oculto\]. La explicación de la plataforma fue sencilla y pude ver que era lo que estaba buscando. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EL Emelia L. Gerente Marketing and Advertising ### "Excelente herramienta, recomendado." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 22, 2024 Master metric llego a ser una solución de medición cuando ni siquiera sabíamos que necesitábamos algo así, supero por mucho, nuestras expectativas Pros Lo que más nos gusta es su simpleza, super amigable y fácil de usar. Sin restarle capacidad de contenido, información relevante y recursos valiosos para manejo de data Cons Si bien no todo es perfecto, por ahora no tengo nada que decir sobre lo que menos me gusto. Switched from [Metricool](https://www.capterra.com/p/203702/Metricool/) Buscábamos algo más enfocado a la data y análisis Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Master Metrics Buscábamos algo más enfocado a la data y análisis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EN Enderson N. Marketing Marketing and Advertising ### "Me gusta la herramienta, la atención rápida a las consultas. Las mejoras que se van haciendo día a día. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Rápida, ágil, intuitiva y además super digerible para presentar métricas. Pros Fácil y rápido de configurar. Además que los clientes entienden super rápido el funcionamiento. Cons Que no se pueda visualizar bien en dispositivos móbiles. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) Reasons for choosing Master Metrics Por el precio y la cantidad de integraciones que ofrece la plataforma. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Tomas M. Director Marketing and Advertising ### "Good Software to Media Buyers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 October 15, 2024 Excelent customer experience and onboarding Pros Good alerts and sheets automation to save a lot of manual work Cons Reports to clients are good, but they need a little improvement on the design Switched from [Reportei](https://www.capterra.com/p/180418/Reportei/) automation of sheets and alerts to a slack channrl Alternatives considered [Porter](https://www.capterra.com/p/211128/Porter/) Reasons for choosing Master Metrics price and customer experience of the whole onboarding process Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 23, 2024 Hi Tomás! We are working to improve our design as soon as possible. Thanks for your feedback! FB Francisco B. Owner - Marketing Director Marketing and Advertising ### "Transformative Tool for Centralized Metrics and Process Optimization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 14, 2024 We've been using this software for over a year now, and it has completely transformed how we work. It helped us optimize our internal processes and eliminated a lot of repetitive tasks. Once everything was set up, the time we've saved is remarkable. The efficiency boost we’ve experienced is truly invaluable! Pros We replaced multiple solutions with just one software. It allowed us to centralize metrics for all our clients and platforms. Cons The implementation curve takes time, but the support team is always available and proactive in assisting throughout the process. Switched from [Dataslayer](https://www.capterra.com/p/218756/Dataslayer/) Because I wanted to move away from Excel and have everything in one place. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10023461/Master-Metrics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.