# Master Metrics Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Master Metrics Software - reviews, pricing plans, popular comparisons to other Data Analysis products and more.

Source: https://www.capterra.com/p/10023461/Master-Metrics

---

# 

 Master Metrics Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Master Metrics

## What is Master Metrics?

Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a glance what needs your immediate attention with our Overview Table: All your client's ad network data together with custom fields such as budget, goals, analyst and so forth. -Dashboards: Create dashboards with one click using 10+ data sources. -Marketing Alerts: Use Alerts to get notified every time a specific metric is over a determined value.Receive alerts in your email inbox, Slack, WhatsApp or in your favorite project management tool (Click Up, Asana, Monday) -Google Sheets: Extracts and merge data from different marketing sources into Google Sheets. Schedule data exports and automatically update your Ad Data in Google Sheets -Create AI Google Slides presentations for your client in just a few clicks.

## What is Master Metrics used for?

[Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Reporting](https://www.capterra.com/reporting-software/)

Recognitions

Best ease of use

Top alternative

Featured

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$30

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

-   Data Analysis / 2025
-   Reporting / 2025

Our "Best of" badge program showcases products with the highest ratings...

-   Data Analysis / 2025
-   Marketing Analytics / 2025
-   Reporting / 2025

Do you work for Master Metrics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mastermetrics.com&name=Master Metrics)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Master Metrics

4.9 (14)

VS.

[4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting Price

$30

Flat Rate, Per Month

Starting Price

$126

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (14)

Ease Of Use

4.3 (119)

Value For Money

4.9 (14)

Value For Money

4.3 (103)

Customer Service

4.9 (13)

Customer Service

4.7 (96)

## Master Metrics alternatives

[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.5 (13,568)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (6,029)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.4 (2,987)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/10023461/Master-Metrics/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Analytics

5.0 (10)

60.00% of 10 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Reporting & Statistics

4.9 (10)

50.00% of 10 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Third-Party Integrations

4.6 (9)

55.56% of 9 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Data Visualization

4.9 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Graphical representation of data

Performance Metrics

5.0 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Campaign Management

4.2 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Master Metrics 46 features

Informs of any account changes and notifications

Generate one-off reports that meet information requirements

Manage advertising space and its sales within your network or publication

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the performance of marketing campaigns across multiple channels.

Analytics that breaks the data in a data set into related groups/categories.

Alter the layout and content of dashboards

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Connect to big data sources

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Connect to big data sources

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

To be used for PPC specific marketing campaigns

Establish measurable goals and objectives and track their progress over a specific period of time

Tracking the status of previously identified performance measurements

Reports specific to marketing and associated campaigns

Collect information from multiple sources

Allows users to manage data from a number of sources

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Plan and coordinate all the resources, costs and time needed to execute assignments

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set a time to generate routine reports automatically

Search and filter data across systems to locate required information by entering keywords or certain criteria

Access, combine, transform, and store data without the help of an IT department

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.9 (14)

4.9

Based on 14 reviews

## Pricing

Value for money

4.9 (14)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/10023461/Master-Metrics/pricing/)

Freelance

$30.00

Flat Rate,Per Month

Basic

$69.00

Per Feature,Per Month

Intermediate

$169.00

Per Feature,Per Month

Pro

$269.00

Per Feature,Per Month

Value for money

4.9 (14)

4.9

Based on 14 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

monday.com](https://www.capterra.com/p/147657/monday-com/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (13)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (13)

4.9

Based on 13 reviews

## User reviews

Overall rating

4.9

Based on 14 reviews

Filter by rating

5(13)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Martin P.

Gerente

Marketing and Advertising

### "Un gran aliado! La mejor app de gestión y control para Agencias"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 26, 2026

Pros

Gran aplicación! Facilita nuestro día a día en la agencia y optimiza los resultando teniendo toda la información en una sola plataforma.

Cons

La comunicación de los cambios. Muchas veces uno se entera de cmabios y actualizaciones en uso diario y tiene que adapterse sobre la marcha.

Switched from

[Detrics](https://www.capterra.com/p/10028181/Detrics/)

[Dataslayer](https://www.capterra.com/p/218756/Dataslayer/)

Calidad y utilidad. La aplicación anterior conecta datos a Sheets y todo el trabajo es de parte de uno.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SR

Sofia R.

Directora

Marketing and Advertising

### "Excelente herramienta. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 4, 2025

La herramienta es ideal para agencias o para quienes trabajan en muchas cuentas al mismo tiempo, ya que nos permite seguir el día a día de las cuentas y hacer análisis más exhaustivos. A la vez que sacar métricas de mercado y alertas importantes para la optimización y seguimiento.

Pros

La facilidad de uso de la plataforma y la atención personalizada son dos características destacables de la herramienta. Estamos muy contentos desde que empezamos a usarla, resultó ser mejor de lo esperado.

Cons

No tengo nada para decir acá. La realidad es que la herramienta tiene todo lo que necesitamos para manejar y seguir. Es ideal para quienes manejan muchas cuentas en simultáneo.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SC

Sofia C.

CEO

Marketing and Advertising

### "Mastermetrics, un indispensable "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 29, 2025

Pros

Lo que más me gustó es el soporte al cliente y la usabilidad de la plataforma. Valoro también la implementación gratuita.

Cons

Por ahora nada, cualquier inconveniente que pude haber llegado a tener fue resuelto satisfactoria e inmediatamente por el equipo de soporte.

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Porque Mastermetrics mejora en precio, soporte y funcionalidades

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ER

Erwin R.

Director de Medios Digitales e Innovación

Marketing and Advertising

### "Maravillosa Herramienta."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 29, 2024

Muy buena una herramienta que me ha simplificado el trabajo a nivel de reportes.

Pros

Me gusta que puedo centralizar todo en una sola herramienta es decir tengo los datos de Meta, Google, Linkedin en un solo clic y al alcance, además puedo compartirlo a mis clientes para que hagan seguimiento de sus métricas alcanzadas

Cons

Creo que ninguna real, cuando encontré algo lo trabajaron y mejoraron

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TR

Tatiana R.

Directora

Marketing and Advertising

### "Más simple y mejor de lo que pensé "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 24, 2024

La experiencia ha sido muy buena. \[contenido sensible oculto\] está ahorrando tiempo y nos permitirá vernos más robustos ante nuestros clientes.

Pros

La curva de aprendizaje es rápida y el soporte es excelente.

Cons

Aún no la exploro tanto, pronto lo sabré.

Alternatives considered

[Reportei](https://www.capterra.com/p/180418/Reportei/)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)

Reasons for choosing Master Metrics

Por el servicio y el soporte de \[contenido sensible oculto\]. La explicación de la plataforma fue sencilla y pude ver que era lo que estaba buscando.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EL

Emelia L.

Gerente

Marketing and Advertising

### "Excelente herramienta, recomendado."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 22, 2024

Master metric llego a ser una solución de medición cuando ni siquiera sabíamos que necesitábamos algo así, supero por mucho, nuestras expectativas

Pros

Lo que más nos gusta es su simpleza, super amigable y fácil de usar. Sin restarle capacidad de contenido, información relevante y recursos valiosos para manejo de data

Cons

Si bien no todo es perfecto, por ahora no tengo nada que decir sobre lo que menos me gusto.

Switched from

[Metricool](https://www.capterra.com/p/203702/Metricool/)

Buscábamos algo más enfocado a la data y análisis

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reasons for choosing Master Metrics

Buscábamos algo más enfocado a la data y análisis

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EN

Enderson N.

Marketing

Marketing and Advertising

### "Me gusta la herramienta, la atención rápida a las consultas. Las mejoras que se van haciendo día a día. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 15, 2024

Rápida, ágil, intuitiva y además super digerible para presentar métricas.

Pros

Fácil y rápido de configurar. Además que los clientes entienden super rápido el funcionamiento.

Cons

Que no se pueda visualizar bien en dispositivos móbiles.

Alternatives considered

[Metricool](https://www.capterra.com/p/203702/Metricool/)

Reasons for choosing Master Metrics

Por el precio y la cantidad de integraciones que ofrece la plataforma.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TM

Tomas M.

Director

Marketing and Advertising

### "Good Software to Media Buyers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

3/10

October 15, 2024

Excelent customer experience and onboarding

Pros

Good alerts and sheets automation to save a lot of manual work

Cons

Reports to clients are good, but they need a little improvement on the design

Switched from

[Reportei](https://www.capterra.com/p/180418/Reportei/)

automation of sheets and alerts to a slack channrl

Alternatives considered

[Porter](https://www.capterra.com/p/211128/Porter/)

Reasons for choosing Master Metrics

price and customer experience of the whole onboarding process

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

October 23, 2024

Hi Tomás! We are working to improve our design as soon as possible. Thanks for your feedback!

FB

Francisco B.

Owner - Marketing Director

Marketing and Advertising

### "Transformative Tool for Centralized Metrics and Process Optimization"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 14, 2024

We've been using this software for over a year now, and it has completely transformed how we work. It helped us optimize our internal processes and eliminated a lot of repetitive tasks. Once everything was set up, the time we've saved is remarkable. The efficiency boost we’ve experienced is truly invaluable!

Pros

We replaced multiple solutions with just one software. It allowed us to centralize metrics for all our clients and platforms.

Cons

The implementation curve takes time, but the support team is always available and proactive in assisting throughout the process.

Switched from

[Dataslayer](https://www.capterra.com/p/218756/Dataslayer/)

Because I wanted to move away from Excel and have everything in one place.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Juan S.

CO Founder at We Management

Marketing and Advertising

### "Muy buena app para llevar las campañas de tus clientes en un mismo lugar"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 14, 2024

Es fácil de usar y tienen buen soporte, estan muy atentos a las consultas.

Pros

Alertas y custom dashboards además de que es fácil de usar y tienen buen soporte

Cons

Ningúna, cuenta con todas las funcionalidades que necesito

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10023461/Master-Metrics/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)