--- title: "Reform Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Reform Software - reviews, pricing plans, popular comparisons to other Form Builder products and more." source_url: "https://www.capterra.com/p/10023975/Reform/" page_type: "product" language: "en" --- # Reform Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Reform ## What is Reform? Reform is the leading form builder for non-technical marketers, lead gen specialists, growth, and demand gen managers seeking to maximize lead quality and streamline lead generation. With multi-step, interactive forms, Reform is designed to enhance user experience and boost conversion rates. Its features include data enrichment, email validation, spam prevention, and advanced lead qualification with conditional routing. Seamlessly integrate with CRM and marketing automation tools to automate workflows and gain attribution insights. Reform is built with modern web components and headless integrations, making it easy to embed forms into websites and apps. It’s the ideal form builder for marketers focused on capturing and converting high-quality leads. ## What is Reform used for? [Form Builder](https://www.capterra.com/form-builder-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Per User, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Reform?[Manage this product listing](https://www.g2.com/products/reform/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Reform 0.0 VS. [4.6 (5,315)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting Price $15 Per User, Per Month Starting Price $29 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.7 (2,902) Value For Money 0.0 (0) Value For Money 4.5 (2,333) Customer Service 0.0 (0) Customer Service 4.6 (2,161) ## Reform alternatives [4.5 (103)](https://www.capterra.com/p/144453/FormAssembly/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) [4.7 (2,926)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158456/JotForm-4-0/) Highest Rated [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) [4.7 (17,715)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/247901/Google-Workspace/) [Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/) [4.5 (330)](https://www.capterra.com/p/246649/Microsoft-Forms/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/246649/Microsoft-Forms/) ## FAQs about Reform Overview ### What company size and specific industries is Reform built for? Reform is designed for non-technical marketers, lead generation specialists, growth managers, and demand generation managers at B2B SaaS and technology companies. It is suited to organizations focused on improving lead conversion and form user experience, especially teams that manage online forms as part of their marketing and sales process. Features and Usability ### What are the key features of Reform? Reform offers customizable forms, customizable fields, and customizable templates for form creation and design. It includes conditional logic, autofill, and drag and drop controls for data capture and transfer, plus workflow management, reporting and analytics, data import/export, API access, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Reform offers a free version, plus the $15 per user/month Basic plan with unlimited responses, conditional logic, branding removal, email support, custom thank-you pages, headless forms, and basic integrations. The $35 per user/month Pro plan adds team access, file uploads, draft saving, incomplete-response views, custom CSS and JavaScript, and pro integrations. Integrations ### Which third-party tools and platforms does Reform integrate with? Reform connects natively to Google Analytics 360, Google Sheets, HubSpot Marketing Hub, HubSpot Sales Hub, Kit, Marketo Engage, Slack, and Zapier. These integrations cover analytics, spreadsheets, marketing automation, sales, and team communication, giving Reform connections to eight third-party tools and platforms. Getting Started and Support ### What training and onboarding options does Reform offer? Reform provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, videos offer visual walkthroughs, and documentation gives written reference material for setup and feature review. Getting Started and Support ### What customer support options does Reform offer? Reform provides email/help desk support, an FAQ/forum, and a knowledge base for customer assistance. These channels give users written guidance and a place to find answers through self-service resources. ## Features AI summary Based on 2,914 Form Builder reviews Capterra data shows that buyers of form builder software rank the following features as their top priorities: - **Customizable Forms** (**57%** of reviewers rated this feature as critical) - **Forms Creation & Design** (**54%**) - **Customizable Fields** (**53%**) Reform supports all three features that reviewers rate most highly: **Customizable Forms**, **Forms Creation & Design**, and **Customizable Fields**. Together, these capabilities help businesses build forms that match their workflows, tailor fields to collect the right information, and create better user experiences, allowing teams to gather more accurate data and manage submissions more efficiently. API Application programming interface that allows for integration with other systems/databases Autofill Automatically populating fields or sections within a form Conditional Logic Capability of a software or system to make decisions and perform actions based on specified conditions Customizable Branding Add customized logos and colors to align with company branding Customizable Fields Customize data fields to support various needs and use cases Customizable Forms Customize contracts and forms to collect specific information Reform 18 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Autofill: Automatically populating fields or sections within a form - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Import/Export: Import and export data to and from software applications - Design: Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.) - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Forms Management: Store, manage and track all forms in a centralized location - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- ## Pricing Free Version [View pricing plan details](https://www.capterra.com/p/10023975/Reform/pricing/) Basic Plan ($15/mo) $15.00 Per User,Per Month It includes: - Unlimited responses - Conditional logic - Hide Reform branding on forms - Email support - Custom "Thank you" pages and redirects - Headless forms - Basic integrations - Notion, Google Sheets, Zapier, ConvertKit, etc Pro Plan ($35/mo) $35.00 Per User,Per Month It includes: - Unlimited responses - Conditional logic - Hide Reform branding on forms - Email support - Custom "Thank you" pages and redirects - Headless forms - Basic integrations - Notion, Google Sheets, Zapier, ConvertKit, etc - Team access - File uploads - Allow respondents to save drafts - See incomplete responses - Custom CSS & Javascript - Pro integrations - Hubspot, Salesforce (coming soon) ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[ Kit](https://www.capterra.com/p/175000/ConvertKit/) ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.