# Besty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Besty Software - reviews, pricing plans, popular comparisons to other AI Marketing Tools products and more. Source: https://www.capterra.com/p/10024260/Besty --- # Besty Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Besty ## What is Besty? Besty was made by hosts for hosts, aiming to supercharge property management through advanced AI. We integrate directly with your PMS and enhance every aspect of your operation: Operations: Leverage AI for guest messaging, task management, and review handling. Get insightful conversation summaries and sentiment analysis directly where you need them. Upselling: Increase conversions with our advanced features including gap-night offers, early check-in options, retargeting, inquiry winback, and our AI direct booking widget. Analytics: Monitor response times, agent performance, and ROI meticulously. One-stop shop for AI automation at scale: Upselling, messaging, tasks, direct booking widget, and review management. 2 minutes to setup and free trial! ## What is Besty used for? [AI Marketing Tools](https://www.capterra.com/ai-marketing-tools-software/) Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $3 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Besty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://getbesty.ai&name=Besty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Besty 4.1 (17) VS. [### Blaze](https://www.capterra.com/p/10013921/Blaze/) [4.8 (719)](https://www.capterra.com/p/10013921/Blaze/reviews/) Starting Price $3 Usage Based, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (17) Ease Of Use 4.6 (719) Value For Money 4.0 (17) Value For Money 4.6 (702) Customer Service 4.2 (17) Customer Service 4.7 (640) ## Besty alternatives [Marky](https://www.capterra.com/p/10021719/Marky/) [4.5 (99)](https://www.capterra.com/p/10021719/Marky/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10021719/Marky/) Highest Rated [Virbo](https://www.capterra.com/p/10014640/Virbo/) [4.9 (105)](https://www.capterra.com/p/10014640/Virbo/reviews/) Starting price $18.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10014640/Virbo/) [Adzviser](https://www.capterra.com/p/10019188/Adzviser/) [4.9 (28)](https://www.capterra.com/p/10019188/Adzviser/reviews/) Starting price $34.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10019188/Adzviser/) [Gemini](https://www.capterra.com/p/10020130/Gemini/) [4.6 (60)](https://www.capterra.com/p/10020130/Gemini/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020130/Gemini/) [View all alternatives](https://www.capterra.com/p/10024260/Besty/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. AI/Machine Learning 4.2 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Software program that continuously adjusts its behavior based on observed data For Marketing and Advertising 4.7 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Used by marketers and advertisers Marketing Management 4.6 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Dashboard 4.3 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Besty 4 features Software program that continuously adjusts its behavior based on observed data Assembly of graphs and charts for visualizing and tracking statistics/metrics Used by marketers and advertisers Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Get Advice We can help you find the software with the features you need. Features 4.2 (17) 4.2 Based on 17 reviews ## Pricing Value for money 4.0 (17) Free Trial Besty AI Monthly $3.00 Usage Based,Per Month Value for money 4.0 (17) 4.0 Based on 17 reviews ## Integrations [ Hostaway](https://www.capterra.com/p/152433/Hostaway/)[ Lodgify](https://www.capterra.com/p/131924/Lodgify/)[ Guesty](https://www.capterra.com/p/159377/Guesty/)[ OwnerRez](https://www.capterra.com/p/100831/OwnerRez/)[ Hostfully](https://www.capterra.com/p/187827/Property-Management-Platform/)[ Uplisting](https://www.capterra.com/p/154137/Uplisting/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (17) 4.2 Based on 17 reviews ## User reviews Overall rating 4.1 Based on 17 reviews Filter by rating 5(11) 4(1) 3(2) 2(1) 1(2) Mentioned topic Sorted by most recent AU Anonymous User Owner Hospitality ### "Amazing product even better customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2025 Before I met the team at Besty I tried Yada, ENSO connect and Charge automation. The biggest advantage Besty has over the other ones is that their AI automation is super dialed in and if there are some mishaps their teams normally resolves it in minutes their problem solving is impressive everything from handling multi currencies to platform restrictions they are always one step ahead. I never worked with a company that gives you this kind of personal experience, they truly make you feel VIP. Pros Their customer service and how they are listening to the clients and actually making products that we need. Their interface is super easy of use and you can find all the adjustments in one place, not like some of their competition with complicated boarding pass adjustment that you have to adjust in several different places. Also had compared Enso upsale vs Besty on the same time and Besty beat them 10/1 we are actually bringing in over 2000usd monthly in upsales. Im also impressed how well it works and these guys will be a market leader in this segment if they continue on the same track they are doing right now. Cons That we didn't start with them sooner, if we would have jumped on with them from the beginning it would have saved us from many bad reviews. Switched from [Enso Connect](https://www.capterra.com/p/275827/Enso-Connect/) It was never working correctly we had constant problems with the boarding passes and the upsells that would not pass the cards Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PD Paul D. Director Marketing and Advertising ### "Poor Experience, Buggy Software, Unresponsive Support " 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 September 24, 2025 Pros Great concept, and the salesmen are very sleek at convincing you to join and set up. Overall the upsell strategies and booking booster are great techniques to leverage. Cons Poor support and buggy software with numerous issues in their automations. You're better off running the same automations within your PMS and managing the upsell/crossell strategies yourself. Can't get a response from the team on issues, and they missed countless scheduled meetings with no follow up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PD Paula D. Founder Hospitality ### "Doesn't work, unable to set it up" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 19, 2025 Said it had a connection with Uplisting, spoke with support multiple times, waited for weeks and the product never integrated properly. Messaged the \[sensitive content hidden\]- he never responded - contacted the support team who said: 'Sorry this is all we are able to provide' They would only work with property management companies with big listings. If you have less than 20 listings, don't bother trying them as if something goes wrong they will not help you. Pros Nothing, bad support team, do not help customers with less than 20 listings. Would not trust them with my business. Cons Doesn't work with Uplisting. \[sensitive content hidden\] brags about product but wasn't even able to get it set up for my 10 listing management company. Alternatives considered [HostBuddy AI](https://www.capterra.com/p/10021407/HostBuddy-AI/) Reasons for choosing Besty Upsells - but doesn't even integrate properly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CB Charles B. Owner Hospitality ### "Lots of issues integrating with PMS" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 5, 2024 If it worked as well as they said it would, it would be a great product. But all in all, I think they need to go back to the drawing board as far as integration with Guesty. The idea of the features 'provided' is great, but the function of the core product is sub par and some of the additional features do not work as described. On three occasions I was told that the messaging issues had been fixed, but after looking into it, it was clear that the issues remained. So my impression is that either this is the way it is supposed to function or they weren't able to actually figure it out. In either case, not good or useful. My team spent as much or more time checking to see if Besty was working properly, as they would have not using an AI product at all. Pros Salesman did his pitch well. Convinced me to switch from HostAI to Besty. Cons Setup: Fairly easy, however the Account Manager did not follow through on his promised timeline of uploading our data on two occasions. Syncing and messaging: Major issues from the beginning. Many messages not showing up in Besty, of the messages that did show, many were hours delayed or the AI did not know how to respond to some very simple guest messages. Tech Support: No one seems to be working there on the weekends. There is a person on the help chat, but for technical issues there is little to no help during nights or weekends. Upselling: The systems auto triggers for this seemed to work ok, however it cannot recognize the difference between a manual block to the calendar and a preparation block causing some limitations on this feature. Tasks from messages: The task recognition works if you are using the task suggestion from a guest message on the Guesty Dashboard, however the integration with Guesty is limited and does not allow you to choose a time or date to set the task or choose a group assignee. Tasks from reviews: Again the integration with Guesty isn't there. You cannot create a task in Besty from a guest to Guesty. It simply doesn't work. Their suggestion was to copy and paste. Of course, this was not mentioned until after we signed up. Review responder: Works ok except for the 1 out of 15 times it responds to an English review with French. It seems they may have fixed this, but I have not received an email confirming it. Drafting messages: Of the times I tried using the Chrome extension to edit messages I had prepared for a guest to either translate or change the tone, Besty simply deleted the message I had written before. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LW Lindsey W. National Head of Customer Experience Hospitality ### "An AI tool that will change your business - for the better!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 23, 2024 The whole journey with Besty has been great - from the demo explaining what the tool can do for our business to the on-going support from the team. Pros Besty is an amazing tool - from the speediness of the responses to the add-on's it has. It has massively changed the way we work, for the better! Cons There has been a few messages that have needed tweaking - but any issues are always resolved extremely efficiently and are few and far between. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MR Mariane Rose N. Property Management Virtual Assistant Executive Office ### "Guest Communication" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 20, 2024 All good so far. Besty doesnt know how to answer anymore most of the time so. Pros It can easily create a response, and all I have to do is to proof read, modify a bit, then send. Cons When besty over promises for issues reported by guest. Besty create a "Yes" response right away instead of creating a safe response. Besty should also know how to probe. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Jen M. STR Real Estate ### "Besty Feedback" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 September 20, 2024 So far so good, with fast suggestions and grammatically correct answers. Pros It quickly provides fast, relevant answers. Cons It sometimes provides answers that are not directly related to the questions. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Jo Maria F. Property Manager Hospitality ### "Honest Review | Besty | Delegate.co" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 19, 2024 Overall, it’s a great tool for getting things done efficiently. Pros I love how Besty is always ready with quick, helpful responses no matter what the guest's message is. Cons One downside of using Besty is that it can sometimes miss the context or misunderstand the question, so you might need to rephrase things a bit. While it's good at a lot of things, it can't give personalized messages or real emotional feedback like a human would. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GG Gavin G. President Hospitality ### "GAME CHANGER!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2024 FANTASTIC!! TERRIFIC!! RESPONSIVE!! SUPPORTIVE!! Pros Incredibly intuitive and easy to understand. Cons Sometimes gives wrong answers that can create a problem for guests. Switched from [Guesty](https://www.capterra.com/p/159377/Guesty/) Guesty AI was not nearly as good as Besty Alternatives considered [Guesty](https://www.capterra.com/p/159377/Guesty/) Reasons for choosing Besty Superior product Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA mimsy A. Operations Manager Outsourcing/Offshoring ### "Efficient and User-Friendly Solution for Guest Communications" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2024 My overall experience with Besty has been highly positive. The platform is intuitive, and its AI-driven features have greatly improved our efficiency in guest communications. By integrating seamlessly with our PMS, it saves time and reduces manual tasks, allowing us to focus on delivering exceptional service. It’s been a valuable tool for streamlining operations. Pros The AI feature in Besty significantly streamlines guest responses, allowing us to manage communications more quickly and efficiently. By automatically pulling information from the PMS, Besty eliminates the need for manual checks on listing details whenever we receive inquiries about property specifics. Cons I haven't encountered any cons so far. However, I would recommend making certain automation features more customizable to better align with specific needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/10024260/Besty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)