# AITA Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about AITA Software - reviews, pricing plans, popular comparisons to other Predictive Analytics products and more.

Source: https://www.capterra.com/p/10024504/AITA

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# 

 AITA Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

AITA

## What is AITA?

AITA is a cutting-edge SaaS prescriptive analytics platform, leveraging advanced machine learning algorithms to transform marketing mix modeling (MMM) into actionable strategies. It goes beyond traditional analytics by not only measuring media impact but prescribing optimal budget allocations to maximize ROI. Key prescriptive features: Automated Budget Optimization: AITA doesn't just analyze past performance; it recommends precise budget allocations across channels to achieve maximum ROI. Predictive Scenario Planning: Empowers marketers to forecast sales under various "what-if" scenarios, guiding strategic decisions. Adaptive Marketing Strategies: Continuously learns from new data to prescribe evolving marketing strategies, ensuring relevance in dynamic markets. Cross-Channel Effectiveness Prescription: Analyzes the interplay between offline and online channels, events, PR, and competitor activities to prescribe the most effective marketing mix.

## What is AITA used for?

[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Overall rating

Based on 7 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€1500

Flat Rate, Per Month

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### AITA

5.0 (7)

VS.

[4.5 (387)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/)

Starting Price

€1500

Flat Rate, Per Month

Starting Price

$1851

Flat Rate, Per Year

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (7)

Ease Of Use

4.2 (2,090)

Value For Money

4.7 (7)

Value For Money

4.2 (1,486)

Customer Service

4.7 (7)

Customer Service

4.2 (1,370)

## AITA alternatives

[4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews)

Starting price

Contact vendor for pricing

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)

[4.6 (2,090)](https://www.capterra.com/p/125813/MATLAB/reviews/)

Starting price

$203.63

Per User, Per Month

[Learn More](https://www.capterra.com/p/125813/MATLAB/)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

[4.6 (1,869)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Starting price

$10.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/176586/Power-BI/)

Highest Rated

[Tableau](https://www.capterra.com/p/208764/Tableau/)

[4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting price

$15.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/208764/Tableau/)

[View all alternatives](https://www.capterra.com/p/10024504/AITA/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Performance Metrics

4.6 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

AI/Machine Learning

4.8 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Software program that continuously adjusts its behavior based on observed data

Data Visualization

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Graphical representation of data

Reporting/Analytics

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Data Discovery

4.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Discover and connect variety of data sources to the application for analysis

Demand Forecasting

4.7 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Forecast customer demand using historical insights and simulations

AITA 36 features

Software program that continuously adjusts its behavior based on observed data

Application programming interface that allows for integration with other systems/databases

Define and maintain business rules that determine workflow capabilities and criteria

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the performance of marketing campaigns across multiple channels.

Track user conversions from all digital sources

Alter the layout and content of reports

Create labels for products that contain required information such as colors, sizes, dates, etc.

Merge data from multiple sources to a single data set

Grouping log entries based on similar attributes.

Clustering or grouping objects based on data similarities

Discover and connect variety of data sources to the application for analysis

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

AI method of discovering or extracting data patterns from larger volumes of data

Translate EDI formats into data suitable for use with company applications.

Graphical representation of data

Tools that provide relevant information at specific times to support judgments and courses of action

Forecast customer demand using historical insights and simulations

Assemble applications and processes by dragging over and arranging pre-built components

Used for educational purposes

Software designed for the healthcare industry

For Retail Stores

Form predictions based on past and present data/trends

Automate workflows and trigger campaigns based on customer actions

Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making

Collect information from multiple sources

Evaluate the impact of each touch point that drives a conversion

Allows users to manage data from a number of sources

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Apply statistical/mathematical models to sets of data

Set up connections to third-party platforms to improve business processes

Series of data points indexed in time order

Review data from past periods to reveal recurring tendencies and predict future performance

Get Advice

We can help you find the software with the features you need.

Features

4.4 (7)

4.4

Based on 7 reviews

## Pricing

Value for money

4.7 (7)

Monthly flat-fee

€1,500

Flat Rate,Per Month

Value for money

4.7 (7)

4.7

Based on 7 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Clockify](https://www.capterra.com/p/169607/Clockify/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Indeed for Employers](https://www.capterra.com/p/161381/Indeed/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Instagram](https://www.capterra.com/p/210721/Instagram/)[

Brevo](https://www.capterra.com/p/132996/brevo/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (7)

4.7

Based on 7 reviews

## User reviews

Overall rating

5.0

Based on 7 reviews

Filter by rating

5(7)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

VH

Victor H.

Marketing Online

Leisure, Travel & Tourism

### "Great tool "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 17, 2024

Pros

The insights it offers are very interesting for aiding decision-making

Cons

It is not easy to understand at first; it has a moderate learning curve.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SR

Sara R.

Global Brand Manager

Retail

### "Sprinter Marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 28, 2024

Pros

UX super intuitive Main information related to media performance is available in the platform

Cons

It's missing a media forecast prediction according to sales increase expected by the business

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MM

Mario M.

Digital Data Analyst

Sports

### "Digital Analyst"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 28, 2024

Exciting! Effective for analyzing marketing impact, but lacks flexibility in niche scenarios

Pros

Adstock curves and Budget Optimizer. User-friendly interface with detailed insights for ROI optimization.

Cons

Less flexibility of filtering. Limited customization options for specific industry needs

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JB

Jordi B.

Controller

Consumer Goods

### "Big solution to big problem"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

November 28, 2024

Good dashboards and attention of AITA personnel

Pros

The methodology. We struggled in the past trying to measure our offline campaigns. AITA methodology is the only one that sounds good to us.

Cons

Difficult to validate results. You must trust in the methodology because there no other indicator to follow

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MD

Michiel D.

CMO

Health, Wellness and Fitness

### "A game-changer for optimizing marketing investments"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 9, 2024

AITA has been a great addition to our marketing toolkit. It provides the kind of insights and optimization strategies that help us get the most out of our advertising investments. The speed, ease of use, and affordability compared to traditional marketing consultancy make it a must-have for any marketing leader looking to drive results with data-driven decisions.

Pros

What I liked most about AITA is how quickly it delivers actionable insights. As a CMO, I need fast and reliable data to make informed decisions, and AITA provides detailed analysis across all our marketing channels. The ability to run unlimited models without extra costs is a big plus, as it allows us to experiment with different strategies without budget concerns. The AI-driven budget optimization feature is another standout, helping us maximize ROI with data-backed recommendations. AITA’s comprehensive view of performance across channels—whether TV, digital, or social—makes it easy to see where our resources will have the most impact.

Cons

While AITA is incredibly powerful, the setup for larger campaigns can take some time, especially for teams new to this type of tool. However, once you get the hang of it, the intuitive interface makes it straightforward to use. The platform could also benefit from a few more customization options for channel-specific strategies, but these are minor points considering the overall value it brings.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Matteo B.

Co-Founder

Veterinary

### "Transformative Tool for Data Analysis and Decision Making"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 21, 2024

My overall experience with AITA has been exceptional. It has revolutionized the way we approach data analysis, providing us with clear and actionable insights that have positively impacted our business decisions. The support team has also been very responsive and helpful, ensuring that any issues we encounter are quickly resolved. I would highly recommend AITA to any organization looking to enhance their data analysis capabilities.

Pros

AITA is an incredibly intuitive tool that has significantly streamlined our data analysis processes. Its user-friendly interface, combined with powerful analytical capabilities, allows us to quickly gain insights and make informed decisions. The ability to integrate with various data sources seamlessly is also a major plus, making our workflows more efficient and reducing manual work.

Cons

While AITA is a robust tool, the initial setup can be a bit complex for new users. However, once you get past the learning curve, the benefits far outweigh this initial challenge.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GG

German G.

Brand activation Manager

Consumer Goods

### "AITA: EXCELENT PERFORMANCE AND SIMPLE USABILITY"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 19, 2024

I got surprised how powerful AITA is and high level of accuracy it has for investments estimation.

Pros

Easy to use, simple interface and strong data model for attribution and working with different scenarios.

Cons

Some benchmarking would be great to be able to compre with industry standard or other brands/companies.

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Simple and easy to implement. Value for money.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Reasons for choosing AITA

Faster implementation and easy to use once set-up.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/10024504/AITA/reviews/)

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