Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
AITA is a SaaS marketing mix modeling (MMM) software that uses machine learning algorithms to provide companies with independent media impact measurement, budget optimization to maximize their ROI, and sales forecasting (scenario planning). AITA leverages marketing data to assess effectiveness across media channels like television, radio, print, and digital. AITA is a state-of-the-art MMM that measures how all marketing activities (offline, online, events, pr...), price changes, seasonality, competitors campaigns etc affect sales in the short and long term. AITA is a self-service SaaS solution, empowering brands to autonomously upload their data (it ensures data ownership, data doesn't have to be shared), full transparency (advertisers see how the MMM model has been trained) and agility (brands do not depend on agencies to run the models, they can do it whenever they want).
Provider
Garitano Advisors
Located In
Spain
Open API
No
Deployment
Cloud, SaaS, Web-Based
Training
In Person, Live Online, Webinars, Documentation, Videos
Support
Email/Help Desk, Phone Support, 24/7 (Live rep)
AITA can optimize any kind of marketing budget and vertical. Our affordable SaaS price model makes AITA suitable for any company size. Join world class advertisers who are already using AITA.
Content Source: AITA
Based on other buyer's searches, these are the products that could be a good fit for you.
AITA Reviews
"Transformative Tool for Data Analysis and Decision Making"
Overall: My overall experience with AITA has been exceptional. It has revolutionized the way we approach data analysis, providing us with clear and actionable insights that have positively impacted our business decisions. The support team has also been very responsive and helpful, ensuring that any issues we encounter are quickly resolved. I would highly recommend AITA to any organization looking to enhance their data analysis capabilities.
Pros: AITA is an incredibly intuitive tool that has significantly streamlined our data analysis processes. Its user-friendly interface, combined with powerful analytical capabilities, allows us to quickly gain insights and make informed decisions. The ability to integrate with various data sources seamlessly is also a major plus, making our workflows more efficient and reducing manual work.
Cons: While AITA is a robust tool, the initial setup can be a bit complex for new users. However, once you get past the learning curve, the benefits far outweigh this initial challenge.
"A game-changer for optimizing marketing investments"
Overall: AITA has been a great addition to our marketing toolkit. It provides the kind of insights and optimization strategies that help us get the most out of our advertising investments. The speed, ease of use, and affordability compared to traditional marketing consultancy make it a must-have for any marketing leader looking to drive results with data-driven decisions.
Pros: What I liked most about AITA is how quickly it delivers actionable insights. As a CMO, I need fast and reliable data to make informed decisions, and AITA provides detailed analysis across all our marketing channels. The ability to run unlimited models without extra costs is a big plus, as it allows us to experiment with different strategies without budget concerns. The AI-driven budget optimization feature is another standout, helping us maximize ROI with data-backed recommendations. AITA’s comprehensive view of performance across channels—whether TV, digital, or social—makes it easy to see where our resources will have the most impact.
Cons: While AITA is incredibly powerful, the setup for larger campaigns can take some time, especially for teams new to this type of tool. However, once you get the hang of it, the intuitive interface makes it straightforward to use. The platform could also benefit from a few more customization options for channel-specific strategies, but these are minor points considering the overall value it brings.
"Big solution to big problem"
Overall: Good dashboards and attention of AITA personnel
Pros: The methodology. We struggled in the past trying to measure our offline campaigns. AITA methodology is the only one that sounds good to us.
Cons: Difficult to validate results. You must trust in the methodology because there no other indicator to follow
"Sprinter Marketing"
Pros: UX super intuitive Main information related to media performance is available in the platform
Cons: It's missing a media forecast prediction according to sales increase expected by the business
"AITA: EXCELENT PERFORMANCE AND SIMPLE USABILITY"
Overall: I got surprised how powerful AITA is and high level of accuracy it has for investments estimation.
Pros: Easy to use, simple interface and strong data model for attribution and working with different scenarios.
Cons: Some benchmarking would be great to be able to compre with industry standard or other brands/companies.
"Digital Analyst"
Overall: Exciting! Effective for analyzing marketing impact, but lacks flexibility in niche scenarios
Pros: Adstock curves and Budget Optimizer. User-friendly interface with detailed insights for ROI optimization.
Cons: Less flexibility of filtering. Limited customization options for specific industry needs
