# Cross Brand Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Cross Brand Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more. Source: https://www.capterra.com/p/10024563/Cross-Brand --- # Cross Brand Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Cross Brand ## What is Cross Brand? Cross Brand is a secure tool designed to give businesses a competitive edge by providing real-time insights into branded keyword performance. It allows you to monitor competitor activity on your brand terms, automatically adjusting bids to outsmart rivals while preventing wasted spend. This competitive intelligence empowers businesses in industries like finance, luxury, tech, health, legal, and more, to protect their brand and optimize ad strategies, all while driving better ROI. With customizable pricing, Cross Brand ensures that businesses can make informed decisions and stay ahead in the competitive landscape. ## What is Cross Brand used for? [Brand Protection](https://www.capterra.com/brand-protection-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $2000 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Cross Brand?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.primelis.com/&name=Cross Brand) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Cross Brand 5.0 (2) VS. [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting Price $2000 Flat Rate Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 3.9 (10) Value For Money 4.5 (2) Value For Money 3.8 (10) Customer Service 5.0 (2) Customer Service 4.3 (10) ## Cross Brand alternatives [4.7 (222)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [Marcode](https://www.capterra.com/p/10022197/Marcode/) [4.9 (8)](https://www.capterra.com/p/10022197/Marcode/#reviews) Starting price $850.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10022197/Marcode/) [Memcyco](https://www.capterra.com/p/10006983/Memcyco/) [4.7 (3)](https://www.capterra.com/p/10006983/Memcyco/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10006983/Memcyco/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Brand Tracking 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Monitor social media posts or web that mention a particular brand Data Import/Export 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Keyword Tracking 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Activity Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Competitive Analysis 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Monitoring 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Cross Brand 28 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Compare key metrics for the business against prominent players in the industry Monitor social media posts or web that mention a particular brand Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Evaluating strengths and weaknesses of companies with the same target audience Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Import and export data to and from software applications Graphical representation of data The process of discovering content on the web that is same or similar to logos, trademarks or other proprietary content Track and monitor a specific set of keywords Observe and track the demand, usage, progress or quality of a system, product, or user Monitor paid campaigns for occurrences of brand logos, keywords, names, and more to track any infringements. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 4.5 (2) Free Version Free $0.00 Premium $2,000 Flat Rate,Per Month Platinum $5,000 Flat Rate,Per Month Value for money 4.5 (2) 4.5 Based on 2 reviews ## Integrations [ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AB Andrea B. Sr. Digital Marketing Specialist Apparel & Fashion ### "Stepping into Cross Brand" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 22, 2024 Our experience has been great. The platform is really informative and easy to use. \[sensitive content hidden\] and team have been great at brainstorming and answering any questions we have had. Pros The partners that we work with have been incredibly informative and responsive during our time with Cross Brand. While our current account structure isn't ideal for a full roll out, the team has been helpful on the campaign that the tool does run on and we were able to see great efficiency's YoY. Cons It's not so much of a con to the specific tool but we noticed our current PMAX/Search structure isn't ideal for a full account roll out. Our concern with the tool is measuring its effectiveness when PMAX also has the same access to the search auctions. If we save in our search campaign, what's the percentage of those savings being eaten by PMAX cannibalization? These have definitely allowed our team to go back to the drawing board and discuss account structure and future tests we can run. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB Dvora B. SEM Health, Wellness and Fitness ### "Expert Team and Cost-Saving Solutions" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Our experience with Cross Brand has been overwhelmingly positive. The platform has led to noticeable cost savings and better performance across our campaigns. What stands out the most is the expertise and support of the team—they're always available and responsive. Overall, it’s been a reliable and valuable solution for optimizing our digital advertising efforts. Pros Cross Brand's ability to effectively manage bid adjustments across multiple campaigns has been a major cost-saver for us. The platform is user-friendly, and the team behind it is exceptionally knowledgeable and responsive. Cons The platform can occasionally be a bit complex to navigate for new users. However, the support team is always available to guide us, which helps overcome this learning curve. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)