--- title: "Active Content Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Active Content Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more." source_url: "https://www.capterra.com/p/10024704/Active-Content/" page_type: "product" language: "en" --- # Active Content Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Active Content ## What is Active Content? Active Content enables marketers to create visually compelling dynamic content by seamlessly drawing data from multiple data silos like - CRM, CDP, recommendation engines, third-party APIs and more. Enabling marketers to create multiple variations of hyper-personalized content at scale, and deliver across channels like email, WhatsApp, and SMS. This enhances customer experience, thereby boosting conversions. Through its no-code, drag-and-drop editor, marketers can build, customize, and deploy content effortlessly, reducing IT dependency and accelerating time-to-market. Why are marketers choosing Active Content? • Faster campaign setup with automated, real-time content updates. • Increased engagement via personalized content for each interaction. • Enhanced ROI from omnichannel reach and agile marketing capabilities. ## What is Active Content used for? [Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $10000 Usage Based, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Active Content?[Manage this product listing](https://www.g2.com/products/active-content/claim_requests/new?auto=true) ## Active Content Overview Updated September 2026 AI summary Active Content supports businesses of all sizes in managing customer engagement and content marketing initiatives through tools for communication management, engagement tracking, and multi-channel messaging. It offers features such as email management, campaign management, customer segmentation, and real-time analytics, with additional options for CRM integration and customizable branding, and is accessible via cloud, web, and desktop deployments. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Active Content 0.0 VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $10000 Usage Based, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (10) Value For Money 0.0 (0) Value For Money 3.9 (8) Customer Service 0.0 (0) Customer Service 3.9 (10) ## Active Content alternatives [Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/) [3.9 (11)](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/) [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Starting price $11.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76928/Campaign-Monitor/) Highest Rated [SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) [4.8 (9)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews) Starting price $8000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) ## FAQs about Active Content Overview ### What company size and specific industries is Active Content built for? Active Content is designed for digital marketing leaders at small to enterprise organizations that need to create hyper-personalized content at scale. It targets retail, grocery, and quick-service restaurant businesses, along with other industries that run high-volume marketing programs and need tailored content for different audiences. Features and Usability ### What are the key features of Active Content? Active Content offers A/B testing, audience targeting, behavior tracking, and personalization for targeted campaigns. It also includes email campaign management, drip campaigns, dynamic content, and event-triggered actions, plus campaign analytics, reporting and statistics, CRM, and third-party integrations for managing and measuring multi-channel marketing. Getting Started and Support ### What training and onboarding options does Active Content offer? Active Content provides live online sessions, documentation, and videos to support team setup. Live online sessions offer guided instruction, documentation gives written reference material, and videos support self-paced viewing of product steps and features. Getting Started and Support ### What customer support options does Active Content offer? Active Content provides email/help desk, FAQ/forum, knowledge base, phone support, and 24/7 live rep support. Support is described only by its listed channels here, with no reviewer feedback available on response speed, helpfulness, or common frustrations. ## Features AI summary Based on 3,736 Content Marketing reviews Capterra reviewers highlight these as the top features buyers look for in customer engagement software: - **Content Management** (**53%** of reviewers rated this feature as critical) - **Engagement Tracking** (**45%**) - **Activity Tracking** (**40%**) Active Content supports **Content Management** and **Engagement Tracking**, giving teams the tools to organize customer-facing materials and monitor how audiences interact with them. However, it does not include **Activity Tracking**. Instead, it offers **Third-Party Integrations** (**44%**), a feature many reviewers also view as important. This can help businesses connect customer engagement data with other systems, allowing teams to manage content more effectively and track interactions across their broader software stack. Abandoned Cart Saver Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Targeting Display advertising and marketing messages to users based on their browsing history and preferences Active Content 53 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - HTML Editor: Add, edit, and manipulate HTML code directly - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Real-Time Analytics: Analyze and gain insights into data in real-time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Analytics: Track and analyze information regarding website visitors - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. ## Pricing Standard Pricing $10,000 Usage Based,Per Year Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.