# Active Content Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Active Content Software - reviews, pricing plans, popular comparisons to other Customer Engagement products and more.

Source: https://www.capterra.com/p/10024704/Active-Content

---

# 

 Active Content Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on January 14, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)

Active Content

## What is Active Content?

Active Content enables marketers to create visually compelling dynamic content by seamlessly drawing data from multiple data silos like - CRM, CDP, recommendation engines, third-party APIs and more. Enabling marketers to create multiple variations of hyper-personalized content at scale, and deliver across channels like email, WhatsApp, and SMS. This enhances customer experience, thereby boosting conversions. Through its no-code, drag-and-drop editor, marketers can build, customize, and deploy content effortlessly, reducing IT dependency and accelerating time-to-market. Why are marketers choosing Active Content? • Faster campaign setup with automated, real-time content updates. • Increased engagement via personalized content for each interaction. • Enhanced ROI from omnichannel reach and agile marketing capabilities.

## What is Active Content used for?

[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$10000

Usage Based, Per Year

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Active Content?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://algonomy.com&name=Active Content)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Active Content

0.0

VS.

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting Price

$10000

Usage Based, Per Year

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

3.8 (475)

Value For Money

0.0 (0)

Value For Money

3.8 (381)

Customer Service

0.0 (0)

Customer Service

3.9 (385)

## Active Content alternatives

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

[4.5 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

Starting price

$11.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/76928/Campaign-Monitor/)

[Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/)

[3.9 (11)](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/)

Highest Rated

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting price

$13.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/110228/MailChimp/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Abandoned Cart Saver

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

API

Application programming interface that allows for integration with other systems/databases

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Behavioral Targeting

Display advertising and marketing messages to users based on their browsing history and preferences

Active Content 52 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track visitors'/audience's responses across web pages and other optimized content

Display advertising and marketing messages to users based on their browsing history and preferences

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Identify customers at risk of migration and activate strategies to retain them

Track the amount of clicks on individual products to measure campaign results

The ability to create unique content

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Add, edit, and manipulate HTML code directly

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

Allows for businesses to run a variety of different campaigns across different channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Preview materials before finalizing projects

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Analyze and gain insights into data in real-time

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Track and analyze information regarding website visitors

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

## Pricing

Standard Pricing

$10,000

Usage Based,Per Year

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)