--- title: "Leal 360 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Leal 360 Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/10024719/Leal-360/" page_type: "product" language: "en" --- # Leal 360 Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Leal 360 ## What is Leal 360? Leal 360 is a Customer Lifecycle Marketing platform built for retailers who want to increase average order value, purchase frequency, and customer lifetime value. With Leal 360, you can centralize and activate all your customer data using powerful AI-driven decisioning across SMS, Email, and WhatsApp. Its intuitive interface makes adoption easy for marketing and sales teams. From capturing and segmenting customer data to launching personalized campaigns and building loyalty programs, Leal 360 covers the entire customer lifecycle in a single platform designed for modern retail. ## What is Leal 360 used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $250 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... - CRM / 2025 Our "Best of" badge program showcases products with the highest ratings... Do you work for Leal 360?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.leal.co&name=Leal 360) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Leal 360 4.7 (19) VS. [4.3 (6,987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price $250 Usage Based, Per Month Starting Price $14 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (19) Ease Of Use 4.2 (4,376) Value For Money 4.5 (19) Value For Money 4.3 (3,507) Customer Service 4.4 (19) Customer Service 4.1 (3,516) ## Leal 360 alternatives [4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [4.5 (4,475)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152373/HubSpot-CRM/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18,799)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/61368/Salesforce/) Highest Rated [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) [4.8 (616)](https://www.capterra.com/p/210630/Kylas/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210630/Kylas/) [View all alternatives](https://www.capterra.com/p/10024719/Leal-360/alternatives/) ## FAQs about Leal 360 Overview ### Which roles and teams benefit most from Leal 360? Leal 360 is most used by marketing, commercial, and loyalty teams that need to run campaigns, strengthen customer retention, and track engagement across channels. Operations and franchise managers use it to align point-of-sale execution, while executives and CRM leaders rely on it for performance visibility, customer insights, and growth decisions. Answer based on 19 reviews Overview ### What company size and industries is Leal 360 built for? Leal 360 is built for small businesses in B2C retail and consumer brands, with 47% of reviewers from small companies and Food & Beverages leading at 37%. It also serves Retail and Restaurants at 16% each, with additional use across midsize and enterprise firms. CRM is the most common use case. Answer based on 19 reviews Features and Usability ### What are the key features of Leal 360? Leal 360 offers CRM, contact database and contact management, plus lead generation and lead management tools. It also includes campaign management, email marketing with templates, customer segmentation, reporting and analytics, sales forecasting, task management, alerts and notifications, and third-party integrations. Integrations ### Which third-party tools and platforms does Leal 360 integrate with? Leal 360 integrates with 10 third-party tools and platforms, including CRM, ecommerce, and POS systems such as HubSpot CRM, Microsoft Dynamics 365 Business Central tegossuite, Salesforce Commerce Cloud, Shopify, WooCommerce, Magento 2 PWA POS, Wix POS, Odoo, and Softland ERP. Getting Started and Support ### What training and onboarding options does Leal 360 offer? Leal 360 provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for learning features and setup steps. Getting Started and Support ### What customer support options does Leal 360 offer? Leal 360 provides Email/Help Desk, FAQ/Forum, Knowledge Base, and 24/7 Live Rep support. No reviewer feedback about support experience is available, so support quality, response speed, and helpfulness cannot be assessed from user comments. ## Features AI summary Based on 14,670 CRM reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **Sales Pipeline Management** (**43%**) - **Lead Management** (**44%**) Leal 360 supports **Contact Management** and **Lead Management**, helping teams keep customer records organized and track prospects through early-stage sales activity. However, it does not offer **Sales Pipeline Management**. Instead, it provides other relevant features that reviewers also value, including **Lead Capture** (**39%**), **Data Import/Export** (**38%**), and **Task Management** (**37%**). These features help businesses bring in new prospect data, move information between systems, and stay on top of follow-up work, allowing teams to manage customer relationships more efficiently. Contact Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Management 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Lead Capture 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Data Import/Export 4.7 (10) 80.00% of 10 reviewers that rated this feature as important or highly important Import and export data to and from software applications Marketing Automation 4.2 (11) 90.91% of 11 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Sales Reports 4.3 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Reports specific to sales analysis for trends and strategies Leal 360 30 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Forecasting: Form predictions based on past and present data/trends - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Personalization: Adjust communications based on previous interactions or personal preferences - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Reports: Reports specific to sales analysis for trends and strategies - Segmentation: Group leads or contacts based on their specific characteristics - Task Management: Create, manage and track all task activities and progression - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.4 (19) 4.4 Based on 19 reviews ## Pricing Value for money 4.5 (19) Plan Professional $250.00 Usage Based,Per Month Value for money 4.5 (19) 4.5 Based on 19 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Odoo](https://www.capterra.com/p/135618/Odoo/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/)[ Magento 2 PWA POS](https://www.capterra.com/p/185080/Magento-2-PWA-POS/)[ Softland ERP](https://www.capterra.com/p/196365/Softland-ERP/)[ POSbistro](https://www.capterra.com/p/170942/POSbistro/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (19) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (19) 4.4 Based on 19 reviews ## User reviews Overall rating 4.7 Based on 19 reviews Filter by rating 5(14) 4(4) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent EL Eileen L. Oficial de Mercadeo Health, Wellness and Fitness ### "Leal Microlab " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 19, 2025 Experiencia regular, cuenta con muchas limitantes aún. Como cliente quisiera que la programación de envíos de mensajería me de 100% la tranquilidad de que se enviará sin inconvenientes, ya que es de apoyo para mí dejar los contenidos ya listos para todo un mes. Pros Es un programa que fideliza a nuestros clientes y se puede presentar como algo amigable. Muy conveniente el uso de las segmentaciones para envíos de mensajería. Cons Fallos en los envíos de la mensajería al realizar programaciones, no brinda seguridad de que se envíen correctamente. No se pueden borrar plantillas de HMTL ya creadas. Considero que deberían hacer más publicidad para la zona de Centroamerica para respaldar su uso y beneficios. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EG Eduardo G. Coordinador Comercial de Canales Digitales Food & Beverages ### "Cinco estrellas para LEAL" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 19, 2025 En general me ha gustado mucho la experiencia, todos los módulos están muy bien construidos y bien pensados para que sean fáciles de utilizar y aplicar. Pros El CDP, de verdad me gusta la facilidad con la que se crean y administran segmentos. También me gusta la cantidad de soluciones que tienen para las diferentes situaciones que se pueden presentar. Cons Que aún no estén disponibles las automatizaciones (journeys) en sms y mail, tienen un CDP tan bueno, que esto sería un gran complemento. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PD Paola D. Jefe de operaciones puntos de venta Food & Beverages ### "Experiencia de Usuario" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 18, 2025 La interacción es agradable y satisfactoria. El diseño es de fácil uso Es un programa integral, que permite fortalecer la comunicación por diferentes medios, segmentando de manera efectiva. Pros Su uso es muy fácil. ES muy intuitivo el manejo y la información es muy clara. Nos ayuda a pensar en nuevas estrategias según el target, pues nos da información relevante de nuestros clientes. Cons Fallas en sistema de acumulación, redención e inscripción. Mucho reproceso para los clientes en cuanto a datos y realización de esos procesos en caja. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. GM Guadalupe M. Coordinador de marketing Pharmaceuticals ### "Clienta satisfecha y agradecida" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 September 11, 2025 Leal y su plataforma, son un gran complemento para los comercios, te apoya a iniciar tu programa de fidelización y retener clientes, luego de eso poder analizar el tipo de cliente. Para una empresa que nunca ha tenido un registro de la información de sus clientes, es muy favorable. Con Leal, logramos entender metricas que son dificiles de obtener y existen empresas que te lo dan por costes muy altos, pero leal es una plataforma muy completa y accesible tomando en cuenta que el costo no es tan alto y te dan muchos datos y ademas de eso están en constante crecimiento, agregando actualizaciones que complementan tus estrategias. Pros Es una plataforma muy completa y fácil te entender, te da los datos claves para realizar estrategias especificas. Te ayuda a conocer a tu cliente y poder comunicarte con el de forma accesible y sin tanta complicaciones y trabas. Cons El unico detalle que puede cambiar, es que es una plataforma un poco genérica, se que no es fácil pero pudieran acoplarse a cada comercio, tomando en cuenta sus necesidades y que valoran más, así modificar cada usuario con los datos a los que le dan prioridad. Y mejorar la parte de historial o registro de todos los clientes ya inscritos, que sea un poco más modificable para los que lo están consultando. Alternatives considered [Own](https://www.capterra.com/p/150184/OwnBackup/) Reasons for choosing Leal 360 Se penso en crear nuestro propio programa pero no es lo mismo, los datos que da leal 360 son bien especificos y nos los da cualquier otra plataforma y mucho menos los presenta de maneras tan graficas y entendibles. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ME May E. Brand Manager Food & Beverages ### "Espectacular" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2025 En DLK hemos tenido una gran experiencia trabajando con Leal 360, pues no ha ayudado a impulsar campañas con los mensajes y correos. Nos ayuda a pensar en nuevas estrategias según el target, pues nos da información relevante de nuestros clientes. Pros Poder revisar la venta cruzada y la segmentación de nuestros clientes es un la mejor parte de la plataforma, pues ayuda a tener una mejor visión del mercado y target. Cons Hacer que nuestros clientes se inscriban no ha sido tan sencillo durante el tiempo que llevamos trabajando juntos. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reasons for choosing Leal 360 El precio y el servicio al cliente que brindan. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MC Marcela C. Subgerente del Programa de Lealtad Consumer Electronics ### "LEAL 360 + Puntos MAX" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 9, 2025 En general mi experiencia con LEAL 360 ha sido positiva. Me gustan las funciones que ofrecen y la manera en que todo está integrado. Aún me cuesta confiar al 100% en la plataforma. Pros Me gusta contar con mi base de clientes del programa de lealtad en un mismo lugar y poder comunicarme con ellos por medio de los diversos medios que ofrece la plataforma. Cons A veces tiene problemas de conexión y no se despliegan los datos de los clientes. Hemos tenido problemas con los mensajes de textos enviados a los usuarios. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. VB Viviana B. JEFE DE PRODUCTO Farming ### "BUENA HERRAMIENTA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 9, 2025 En términos generales es una buena herramienta, con información en tiempo real y con gráficos que permiten tomar decisiones Pros Una plataforma amigable y fácil de usar, con una data sumamente interesante para tomar decisiones y mantener una fidelización con los clientes Cons Las plantillas son muy genéricas, deberían permitir que cada cliente las ajuste a su necesidad, ya que cuando se envían a diseñar con Uds. toma mucho tiempo Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MA michel angel P. gerente de TOOL STORE Retail ### "si quieres fidelizar usa leal !" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 9, 2025 excelente ! me encanta , lo que mas me gusta es que escuchan a sus clientes. evoluciona con sus clientes, y se adapta. Pros una herramienta muy completa, me permite ver todos los indicadores de mi proceso de fidelización, con indicadores claves, en tiempo real y escuchando la voz de mi cliente. en conclusión es una gran herramienta! me gusta mucho, mi nps para esta es 100% Cons creo que puedes mejorar la segmentación , evolucionando a segmentación tipo meta, pero con lo actual se deja trabajar mucho. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. IS Ivania S. Gerente Comercial y Marketing Food & Beverages ### "Excelente CRM negocios B2C" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 17, 2025 Es un CRM muy valioso para los negocios B2C, permite crear fácilmente un programa de lealtad. Y genera un Pros La facilidad de llegar a clientes, el crear campañas automatizadas o especificas. Cons No tengo identificada una desventaja significativa. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. OA Oscar A. Profesional Comercial Utilities ### "Leal es un buen aliado para nuestro negocio" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 27, 2024 en general la experiencia es satisfactoria y la expectativa es seguir evolucionando con el programa para beneficio y fidelización de los usuarios. Pros se tiene respuesta rápida ante los requerimientos que se realizan, es flexible y la atención ágil cuando se presenta alguna situación Cons es posible que se pueda acceder mas rápido a reportes sobre el comportamiento de los clientes en el programa, además poder acceder a información general sobre tendencias del mercado. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/10024719/Leal-360/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.