# YouGov BrandIndex Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about YouGov BrandIndex Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more.

Source: https://www.capterra.com/p/10025939/YouGov-BrandIndex

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# 

 YouGov BrandIndex Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

YouGov BrandIndex

## What is YouGov BrandIndex?

YouGov BrandIndex is a daily brand and competitor tracking platform that delivers always-on tracking of key brand health metrics through an industry-leading platform. It offers deep insights into brand health by helping brands track performance, benchmark against competitors, and uncover emerging trends in real-time – all with over 15 years of historical data updated daily.

## What is YouGov BrandIndex used for?

[Brand Management](https://www.capterra.com/brand-management-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

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Do you work for YouGov BrandIndex?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://business.yougov.com/&name=YouGov BrandIndex)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### YouGov BrandIndex

5.0 (1)

VS.

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting Price

Contact vendor

Starting Price

$10.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.4 (3,375)

Value For Money

4.0 (1)

Value For Money

4.4 (2,960)

Customer Service

5.0 (1)

Customer Service

4.3 (2,755)

## YouGov BrandIndex alternatives

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Highest Rated

[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)

Starting price

$199.00

Per User, Per Month

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Competitive Analysis

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Evaluating strengths and weaknesses of companies with the same target audience

Visual Analytics

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Interact with data visualization elements, such as charts and graphs, to drill down into data

Benchmarking

Compare key metrics for the business against prominent players in the industry

Brand Tracking

Monitor social media posts or web that mention a particular brand

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

YouGov BrandIndex 10 features

Compare key metrics for the business against prominent players in the industry

Monitor social media posts or web that mention a particular brand

Evaluating strengths and weaknesses of companies with the same target audience

Observe and track the demand, usage, progress or quality of a system, product, or user

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

View and track pertinent metrics to find patterns and gain insights from data

Access, combine, transform, and store data without the help of an IT department

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

4.0 (1)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.0 (1)

4.0

Based on 1 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

TD

Thibault D.

Chief Marketing Officer

Automotive

### "Best tool to get customer perception insights about your brand"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 21, 2025

Yougov BrandIndex is the best platform to collect brand awareness (aided & unaided) and customer perceptions data for your brand(s), competitors and market

Pros

This survey tool is very intuitive, and best tool to quickly get customer insights (just few days are needed to collect the first data)

Cons

The access of this platform remains a bit expensive, especially for smaller companies like startups. Yet, they remain the best tool to use

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

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