--- title: "Upfirst Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Upfirst Software - reviews, pricing plans, popular comparisons to other Virtual Assistant products and more." source_url: "https://www.capterra.com/p/10028341/Upfirst/" page_type: "product" language: "en" --- # Upfirst Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Upfirst ## What is Upfirst? Upfirst is an AI-powered virtual receptionist. Founded on the belief that small businesses should be able to afford great answering services, we help people change how they run their businesses by making it easy and affordable to get a virtual receptionist that’s dedicated to them. Upfirst helps small businesses answer calls around the clock so that callers never reach a voicemail. Businesses use our AI answering service to give callers an immediate human-like voice to answer questions, take messages, set appointments, and more. Knowing that every call is covered by a knowledgeable receptionist, business owners are able to focus on the day-to-day tasks that continue to drive their business forward, saving themselves time and money. ## What is Upfirst used for? [Virtual Assistant](https://www.capterra.com/virtual-assistant-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $24.95 Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Upfirst?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://upfirst.ai&name=Upfirst) ## Upfirst Overview Updated September 2026 AI summary Upfirst is a cloud-based virtual assistant for small, midsize, and enterprise businesses, designed to automate customer interactions and routine tasks. It features AI-driven natural language processing, conversation intelligence, and business process automation, with options for automated responses, multi-language support, reporting, and third-party integrations. Upfirst helps organizations manage calls and inquiries efficiently across various communication channels. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Upfirst 5.0 (9) VS. [4.5 (560)](https://www.capterra.com/p/5923/Celoxis/reviews/) Starting Price $24.95 Per Month Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (9) Ease Of Use 4.4 (915) Value For Money 5.0 (9) Value For Money 4.4 (851) Customer Service 5.0 (9) Customer Service 4.5 (875) ## Upfirst alternatives [4.8 (74)](https://www.capterra.com/p/229303/Wing/reviews/) Starting price $699.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.9 (101)](https://www.capterra.com/p/220182/Now-Book-It/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [micro1](https://www.capterra.com/p/10030872/micro1/) [4.9 (915)](https://www.capterra.com/p/10030872/micro1/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10030872/micro1/) [fonio.ai](https://www.capterra.com/p/10025797/fonio-ai/) [4.8 (110)](https://www.capterra.com/p/10025797/fonio-ai/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10025797/fonio-ai/) [View all alternatives](https://www.capterra.com/p/10028341/Upfirst/alternatives/) ## FAQs about Upfirst Overview ### What company size and specific industries is Upfirst built for? Upfirst is designed for small businesses across a range of industries, especially law firms, real estate professionals, home services companies, and other service-based businesses. It is a fit for organizations that need support handling customer communication and related tasks in these sectors. Features and Usability ### What are the key features of Upfirst? Upfirst offers AI/Machine Learning, Natural Language Processing, and Conversation Intelligence for analyzing interactions and generating Automated Responses. It also includes Business Process Automation, Transfers/Routing, Personalization, Multi-Language support, Reporting/Analytics, Third-Party Integrations, and a Virtual Personal Assistant (VPA) for handling structured workflows. Pricing ### How much does it cost and what fees or limitations are included? Upfirst starts at $24.95 per month for the Starter plan with 30 calls, and a free trial is available. Premium costs $59.95 for 90 calls, Pro is $159.95 for 300 calls, and Scale is $299 flat for 600 calls, with $0.70 per additional call. Integrations ### Which third-party tools and platforms does Upfirst integrate with? Upfirst integrates with 5 third-party tools: Google Calendar and Microsoft Outlook for calendar management, Acuity Scheduling for booking, Clio for legal practice workflows, and Zapier for connecting to additional apps. These integrations cover scheduling, calendars, and automation across common business systems. Getting Started and Support ### What training and onboarding options does Upfirst offer? Upfirst provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and training, documentation offers written reference material for self-paced review, and videos provide visual walkthroughs of features and workflows. Getting Started and Support ### What customer support options does Upfirst offer? Upfirst provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support resources are presented across self-serve and direct contact options, giving users multiple ways to get help and find answers quickly. ## Features AI summary Based on 607 Virtual Assistant reviews Capterra reviewers highlight these as the features buyers care about most when choosing a virtual assistant: - **Conversation Intelligence** (**36%** of reviewers rated this feature as critical) - **Speech Recognition** (**38%**) - **Natural Language Processing** (**38%**) Upfirst includes **Conversation Intelligence** and **Natural Language Processing**, giving teams useful tools to understand interactions and process user requests more accurately. However, it does not offer **Speech Recognition**. Instead, it provides **Automated Responses** (**31%**), which can help handle common inquiries without manual input. Together, these features help businesses improve response quality and manage routine conversations more efficiently. Conversation Intelligence 5.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Natural Language Processing 5.0 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Process and analyze human language in text or audio form Automated Responses 5.0 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Automatic reply functionality for incoming messages AI/Machine Learning 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Software program that continuously adjusts its behavior based on observed data Business Process Automation 4.8 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes Personalization 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Upfirst 11 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Automated Responses: Automatic reply functionality for incoming messages - Business Process Automation: Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes - Conversation Intelligence: Recording, transcription, and analysis of sales calls for the purpose of training and generating insights - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Personalization: Adjust communications based on previous interactions or personal preferences - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transfers/Routing: Transfer queries and organize messages between agents - Virtual Personal Assistant (VPA): Program systems that assist users with their daily administrative responsibilities --- Features 4.9 (9) 4.9 Based on 9 reviews ## Pricing Value for money 5.0 (9) Free Trial [View pricing plan details](https://www.capterra.com/p/10028341/Upfirst/pricing/) Starter $24.95 Per Month It includes: - $1.50 per additional call - 24/7 answering - AI call summaries - Dedicated phone number - Call recordings & transcription - Call transferring - Multilingual receptionist - Zapier integration - Google Calendar integration - Microsoft Outlook integration - Appointment scheduling - Call tags - Analytics dashboard - Send text messages Premium $59.95 Per Month It includes: - $1 per additional call - 24/7 answering - AI call summaries - Dedicated phone number - Call recordings & transcription - Call transferring - Multilingual receptionist - Zapier integration - Google Calendar integration - Microsoft Outlook integration - Appointment scheduling - Call tags - Analytics dashboard - Send text messages Pro $159.95 Per Month It includes: - $0.75 per additional call - 24/7 answering - AI call summaries - Dedicated phone number - Call recordings & transcription - Call transferring - Multilingual receptionist - Zapier integration - Google Calendar integration - Microsoft Outlook integration - Send text messages - Appointment scheduling - Call tags - Analytics dashboard Scale $299.00 Flat Rate,Per Month It includes: - $0.70 per additional call - 24/7 answering - AI call summaries - Dedicated phone number - Call recordings & transcription - Call transferring - Multilingual receptionist - Zapier integration - Google Calendar integration - Microsoft Outlook integration - Send text messages - Appointment scheduling - Call tags - Analytics dashboard Enterprise Custom Quote Available It includes: - 24/7 answering - AI call summaries - Dedicated phone number - Call recordings & transcription - Call transferring - Multilingual receptionist - Zapier integration - Google Calendar integration - Microsoft Outlook integration - Send text messages - Appointment scheduling - Call tags - Analytics dashboard Value for money 5.0 (9) 5.0 Based on 9 reviews ## Integrations [ Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Clio](https://www.capterra.com/p/105428/Clio/) ## Support, customer service and training options Customer Service 5.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (9) 5.0 Based on 9 reviews ## User reviews Overall rating 5.0 Based on 9 reviews Filter by rating 5(9) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Ethan B. Owner Law Practice ### "Phenomenal Product " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 4, 2026 A professional grade AI assistant that is always present and gives me comfort that clients and potential clients be able to contact me whenever necessary. Pros Upfirst is a cost effective receptionist that is easy to train, sounds professional, and connect clients, potential clients and courts seemlessly through instantaneous notifications. I couldn’t be happier with Upfirst as my new assistant. Cons I had to familiarize myself with training an AI assistant and there were a few glitches in having the assistant pronounce my name correctly but with the help of my sales rep those glitches were easily fixed. Switched from [LEX Reception](https://www.capterra.com/p/213013/LEX-Reception/) Upfirst AI costs significantly less than a life receptionist but completely satisfies the needs of my business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Sandy S. Proprietor Sporting Goods ### "I have an an Online Airgun Store and this saves me and the customer's time." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 27, 2026 Easy to use, EXCELLENT (and fast) support by a HUMAN! My callers helped me evaluate it and everyone liked it and didn't think it was annoying, artificial sounding or took too long. Pros EXCELLENT support, MUCH better than most companies. They even offered to help me set the whole thing up. But I wanted to do it myself. The Ai is VERY INTELLIGENT AND NATURAL IN RESPONSES AND QUESTIONS. A ton of different voices to use as well as speaking speed of the Ai agent. You do NOT have to port your number over but you can if you want. Cons I wish it DIRECTLY integrated with Shopify. Aside from that I didn't find anything that I did not "like" Switched from [Google Voice](https://www.capterra.com/p/210592/Voice/) I wanted more features to save me time and deliver an excellent customer experience Alternatives considered [Google Voice](https://www.capterra.com/p/210592/Voice/) Reasons for choosing Upfirst Great support and features that fit my needs and budget Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stephen B. Owner Law Practice ### "This is the AI receptionist you want!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 17, 2026 I have been extremely pleased with their product. It is reliable and works well. I have yet to have a complaint from a client. Pros The function of their AI is better than any other AI receptionist I have used. Also, their customer service is outstanding. Cons I wish they integrated with more of the other services I use, like MyCase or CallRail. Hopefully, they are working on that. Switched from [Nextiva](https://www.capterra.com/p/175788/Nextiva/) Their AI receptionist was glitchy and unreliable. Alternatives considered [Ruby Receptionists](https://www.capterra.com/p/186839/Ruby-Receptionists-Virtual-Receptionist-and-Chat-Services/) Reasons for choosing Upfirst Cost was a factor. But I also heard good things about UpFirst. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WK William K. Owner Construction ### "Garage Door Sales" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 16, 2026 Worked fantastic from the first call and relieves anxiety from answering every call now i already who why and where when i answer or return a call Pros It really works very well and seems to get better with time. It is easy to feed information , also excellent time saver pays for itself with one call. Cons Not really any cons i can think of other than every once in awhile it pauses a little more than i like. Switched from [Grasshopper](https://www.capterra.com/p/175002/Grasshopper/) Actually combined together which works great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EY Elizabeth Y. FNP-C Owner Health, Wellness and Fitness ### "Great Produtc" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 2, 2026 I has been a great pleasure having this extra tool to help with the daily operation of the business. Pros Easy setup!! Very easy to use. I love that I never miss a call and can easily see and hear what the caller is needing. Cons I haven't found anything I don't like about it. So far, the service has been very easy to use and never misses a call. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MI Matthew I. Executive Director Health, Wellness and Fitness ### "For a small non-profit with only one employee, this is a huge time saver!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2026 Our AI receptionist has taken so much off our plates and at the same time provide our guests information they need more quickly than waiting a return call. Our guests really appreciate it as well. Pros It is so easy to set up and get going. The initial tech support was very supportive Cons Absolutely nothing!!! Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. DW Darren W. Principal Broker Broker Real Estate ### "Amazing Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 6, 2025 My experience with the system has been great overall. The setup is very easy and the support is super Pros Upfirst has been an absolute game-changer for my business! The Value for Money is incredible, especially considering how much it helps with Assistant Tasks and Answering Questions. Their Customer Support is top-notch, always responsive and helpful. The Ease of Use of the service is fantastic, making it simple to integrate into my workflow. It truly feels like an extension of my Team, ensuring no call goes unanswered. Highly recommend! Cons So far, we have no cons with using the system. We feel the service is great and the price of the system is very reasonable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Will H. CEO Consumer Services ### "A must have for any business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 6, 2025 Beyond Positive. The Upfirst team is always there to help us out with any questions and is always open to building new features we suggest Pros Seamless intergration and the functionality is near perfect. We do not miss calls anymore and everything is recorded. Our productivity has increased 10 fold Cons Honestly there is nothing we do not like about Upfirst. It is a very simple product to use and all of our customers love to interact with it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Michael R. Owner Transportation/Trucking/Railroad ### "UpFirst Answering saves the day" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 2, 2025 Helpful responsive customer support. Was talking to knowledgable individuals who knew the business (product).they were responsive and quick to help provide solutions. Pros I absolutely love how well the UpFirst Answering AI responds now that I've fed it data about my company. It handles the vast majority of callers' questions more efficiently than I could myself. It’s been a lifesaver when I’m busy and can’t respond right away. Plus, it sends out text links quickly and answers pricing questions on the spot. For the rare items it didn’t catch right away, I just gave it a bit more info, and it quickly learned and adapted. Really impressed! Cons Would love to see CNAM caller ID lookup. Like the accurate data capture yet took a few script edits to get spellback confirmation consistent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.