# Adobe Journey Optimizer B2B Edition Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Adobe Journey Optimizer B2B Edition Software - reviews, pricing plans, popular comparisons to other Customer Journey Mapping Tools products and more. Source: https://www.capterra.com/p/10028858/Adobe-Journey-Optimizer-B2B-Edition --- # Adobe Journey Optimizer B2B Edition Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support) Adobe Journey Optimizer B2B Edition ## What is Adobe Journey Optimizer B2B Edition? Create buying groups using generative AI powered with unified B2B data from across your enterprise, align them to your company’s offerings, and automate how you define, identify and target the right members for each role to scale the most precise targeting possible for your customer journeys. Build and execute tailored journeys for buying groups within target accounts that automate hyper-personalized sales and marketing engagement to streamline demand generation, qualification and a seamless, coordinated buying group experience, all with the assistance of generative AI. ## What is Adobe Journey Optimizer B2B Edition used for? [Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adobe Journey Optimizer B2B Edition?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.adobe.com/&name=Adobe Journey Optimizer B2B Edition) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adobe Journey Optimizer B2B Edition 0.0 VS. [4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.0 (18,116) Value For Money 0.0 (0) Value For Money 4.0 (12,803) Customer Service 0.0 (0) Customer Service 4.1 (14,034) ## Adobe Journey Optimizer B2B Edition alternatives [4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.8 (351)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Campaign Analytics Track and interpret campaign performance metrics Contact Management Manage, organize, and store contact information CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Adobe Journey Optimizer B2B Edition 18 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Track and interpret campaign performance metrics Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Process of dividing customers into groups based on common characteristics Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Use AI to generate content in the form of text, images, videos, etc. Store information about leads or contacts and track, manage and nurture them throughout the sales process A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Streamlining repetitive tasks and activities through automated and predefined workflows Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Define, track, and/or automate sales activities and sales processes Pipeline view and tracking lead status Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Contact vendor for pricing Free trial not available Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)