# Adobe Journey Optimizer B2B Edition Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Adobe Journey Optimizer B2B Edition Software - reviews, pricing plans, popular comparisons to other Customer Journey Mapping Tools products and more.

Source: https://www.capterra.com/p/10028858/Adobe-Journey-Optimizer-B2B-Edition/pricing

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 Adobe Journey Optimizer B2B Edition Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)

Adobe Journey Optimizer B2B Edition

## What is Adobe Journey Optimizer B2B Edition?

Create buying groups using generative AI powered with unified B2B data from across your enterprise, align them to your company’s offerings, and automate how you define, identify and target the right members for each role to scale the most precise targeting possible for your customer journeys. Build and execute tailored journeys for buying groups within target accounts that automate hyper-personalized sales and marketing engagement to streamline demand generation, qualification and a seamless, coordinated buying group experience, all with the assistance of generative AI.

## What is Adobe Journey Optimizer B2B Edition used for?

[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

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Neutral

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for pricing

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Adobe Journey Optimizer B2B Edition

0.0

VS.

[4.4 (18,765)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting Price

Contact vendor

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.0 (305)

Value For Money

0.0 (0)

Value For Money

4.0 (295)

Customer Service

0.0 (0)

Customer Service

4.1 (298)

## Adobe Journey Optimizer B2B Edition alternatives

[4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

Highest Rated

[4.7 (129)](https://www.capterra.com/p/157980/ChurnZero/reviews/)

Starting price

$12000.00

Per User, Per Month

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

Campaign Analytics

Track and interpret campaign performance metrics

Contact Management

Manage, organize, and store contact information

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Adobe Journey Optimizer B2B Edition 18 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Track and interpret campaign performance metrics

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Process of dividing customers into groups based on common characteristics

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

Use AI to generate content in the form of text, images, videos, etc.

Store information about leads or contacts and track, manage and nurture them throughout the sales process

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Streamlining repetitive tasks and activities through automated and predefined workflows

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Define, track, and/or automate sales activities and sales processes

Pipeline view and tracking lead status

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## Pricing

### Starting price

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for pricing

Free trial  
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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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