--- title: "RB2B Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about RB2B Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/10030488/RB2B/" page_type: "product" language: "en" publication_date: "2026-10-15" --- # RB2B Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) RB2B ## What is RB2B? RB2B is a website visitor identification solution that transforms anonymous traffic into actionable leads. The system employs a tracking pixel to identify both individuals and companies browsing a website, delivering LinkedIn profiles directly to Slack for US-based visitors in real-time. The platform features hot leads filtering capabilities that allow users to segment visitors by company revenue, size, seniority, department, and geography, while the traffic insights functionality provides analytics on website visitor behavior. RB2B integrates with different applications including Salesforce, HubSpot, and Zapier, enabling users to route identified leads through existing technology stacks. The platform combines first and third-party cookies, device IDs, and IP addresses to track and identify people across its publisher network, while also utilizing Demandbase's proprietary reverse-IP lookup network for additional visitor identification. ## What is RB2B used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $129 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for RB2B?[Manage this product listing](https://www.g2.com/products/rb2b/claim_requests/new?auto=true) ## FAQs about RB2B Features and Usability ### What are the key features of RB2B? RB2B offers API access, dashboard reporting, and data import/export for managing marketing data. Core analytics features include campaign tracking, campaign analytics, website analytics, customer journey mapping, engagement tracking, ROI tracking, and performance metrics, plus multi-campaign support, multi-channel attribution, multi-channel data collection, SEO management, and third-party integrations. Integrations ### Which third-party tools and platforms does RB2B integrate with? RB2B integrates with 9 third-party tools, including CRM, sales, and automation platforms such as HubSpot CRM, Apollo.io, Slack, Zapier, Instantly, BetterContact, Growth-X, Highperformr.ai, and HireQuotient. Getting Started and Support ### What customer support options does RB2B offer? RB2B provides email/help desk support and an FAQ/forum for customer questions. These channels give users a direct way to request help and find common answers in one place. ## Features AI summary Based on 2,771 Web Analytics reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing analytics software: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) RB2B focuses on a different set of capabilities within the marketing analytics category. Based on the available coverage data, there are no additional high-priority features listed for this product. As a result, buyers may need to review RB2B's broader feature set more closely to determine how well it fits their reporting, tracking, and campaign analysis needs, helping businesses match the product to their day-to-day marketing workflows. Customer Journey Mapping 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Data Import/Export 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Performance Metrics 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Reporting & Statistics 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics RB2B 16 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 1.0 (1) 1.0 Based on 1 reviews ## Pricing Value for money 1.0 (1) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/10030488/RB2B/pricing/) Pro+ $129.00 It includes: - Overages 85¢ (reduces to 45¢ at 1,000 credits per month) - Traffic Insights - Hot Pages - Hot Leads (Filtering) - URL Exclusions Custom Custom Quote Available It includes: - Custom overage - Custom credits - Contract markups - Uptime SLA - Annual billing only Value for money 1.0 (1) 1.0 Based on 1 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Apollo.io](https://www.capterra.com/p/158696/Apollo/)[ HireQuotient](https://www.capterra.com/p/253704/HireQuotient/)[ BetterContact](https://www.capterra.com/p/10015705/BetterContact/)[ Highperformr.ai](https://www.capterra.com/p/10016314/Highperformr-ai/)[ Instantly](https://www.capterra.com/p/10017068/Instantly/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 1.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 1.0 (1) 1.0 Based on 1 reviews ## User reviews Overall rating 3.0 Based on 2 reviews Filter by rating Counts reflect reviews available in this feed. 5(1) 4(0) 3(0) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful Yash J. ### "Easy-to-Use Visitor Identification, but Pricey" 5.0 November 4, 2026 I use RB2B to identify website visitors. Pros I like that RB2B is simple to use. I value the overall product, and the setup was very easy—plug and play. Cons I find RB2B's pricing expensive, and I’d like it to be lower. CO COO COO Used the software for: Less than 1 year ### "Bad product, worse support!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 18, 2026 Horrific! After tolerating the lack of value we tried to cancel the service. There was no self-serve...had to send in a support ticket. When we told the rep that we couldn't log in they said it must be on our end. Their executives dug in their heals and all they could do is try to prove us wrong, even after we thoroughly researched the issue on our end. Pros Nothing... It is easy to like the promise they make...knowing who is visiting your site...but it just doesn't work... Cons The login process doesn't allow for a password or true 2FA. It requires sending a code every time you login and most times doesn't get there. The data they provide is also seldom complete or accurate, regardless of the level of plan. When you compare the number of visitors they actually capture against other site data it represents a very small percentage of overall visitors. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.