# RB2B Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about RB2B Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more.

Source: https://www.capterra.com/p/10030488/RB2B/pricing

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# 

 RB2B Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

RB2B

## What is RB2B?

RB2B is a website visitor identification solution that transforms anonymous traffic into actionable leads. The system employs a tracking pixel to identify both individuals and companies browsing a website, delivering LinkedIn profiles directly to Slack for US-based visitors in real-time. The platform features hot leads filtering capabilities that allow users to segment visitors by company revenue, size, seniority, department, and geography, while the traffic insights functionality provides analytics on website visitor behavior. RB2B integrates with different applications including Salesforce, HubSpot, and Zapier, enabling users to route identified leads through existing technology stacks. The platform combines first and third-party cookies, device IDs, and IP addresses to track and identify people across its publisher network, while also utilizing Demandbase's proprietary reverse-IP lookup network for additional visitor identification.

## What is RB2B used for?

[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$129

Per User, Per Month

Free trial  
available

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## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Tracking

Track the performance of marketing campaigns across multiple channels.

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Data Import/Export

Import and export data to and from software applications

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

RB2B 15 features

Track and interpret campaign performance metrics

Track the performance of marketing campaigns across multiple channels.

Visualize and analyze customer experience across all touchpoints and channels

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Collect information from multiple sources

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Optimize and manage the search engine optimization efforts for a website or digital content

Set up connections to third-party platforms to improve business processes

Track and analyze information regarding website visitors

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## Pricing

Free Trial

Free Version

Pro+

$129.00

It includes:

-   Overages 85¢ (reduces to 45¢ at 1,000 credits per month)
-   Traffic Insights
-   Hot Pages
-   Hot Leads (Filtering)
-   URL Exclusions

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Apollo.io](https://www.capterra.com/p/158696/Apollo/)[

HireQuotient](https://www.capterra.com/p/253704/HireQuotient/)[

BetterContact](https://www.capterra.com/p/10015705/BetterContact/)[

Growth-X](https://www.capterra.com/p/10022481/Growth-X/)[

Highperformr.ai](https://www.capterra.com/p/10016314/Highperformr-ai/)

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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