--- title: "Boomerang Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Boomerang Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/10030572/Boomerang/" page_type: "product" language: "en" --- # Boomerang Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Boomerang ## What is Boomerang? Boomerang by Webrunner is a marketing automation software designed specifically for contractors. The platform centralizes lead management by pulling leads from website chat, email, text, and phone into a unified inbox, allowing businesses to respond quickly and stay organized. It features automated lead response capabilities, two-way SMS marketing, appointment booking functionality, and a sales pipeline that tracks opportunities and attributes revenue to marketing initiatives. Boomerang also includes review solicitation tools, lead reactivation sequences, and email marketing capabilities to help contractors maintain communication with prospects. The system offers call tracking features, a website chat widget, and a mobile app for managing communications across devices. Additionally, the platform provides basic CRM functionality while also offering integration options with external CRM systems. ## What is Boomerang used for? [All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Construction CRM](https://www.capterra.com/construction-crm-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $599 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Boomerang?[Manage this product listing](https://www.g2.com/products/boomerang-io/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Boomerang 0.0 VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $599 Flat Rate, Per Month Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (3,509) Value For Money 0.0 (0) Value For Money 4.3 (3,086) Customer Service 0.0 (0) Customer Service 4.3 (3,085) ## Boomerang alternatives [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,559)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) [4.8 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/147415/EmailOctopus/) ## FAQs about Boomerang Overview ### What company size and specific industries is Boomerang built for? Boomerang is designed for contractors and home service businesses, especially small to mid-sized companies in roofing, remodeling, landscaping, maintenance, and related trades. It fits organizations that need support for marketing, sales, and customer communication in service-based field work. Features and Usability ### What are the key features of Boomerang? Boomerang offers marketing automation, email marketing, lead management, and lead nurturing for campaign and contact workflows. It also includes CRM, customer segmentation, customer journey mapping, and landing pages/web forms, plus real-time analytics, ROI tracking, activity tracking, live chat, mass texting, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Boomerang starts at $599 per month for the Lite plan, a flat-rate option with unlimited users, contacts, calendars, tracking forms, emails, SMS, and basic integrations. The Pro plan costs $899 per month and adds advanced automations, broader integrations, and deeper reporting. No free trial or extra fees are listed. Integrations ### Which third-party tools and platforms does Boomerang integrate with? Boomerang integrates with JobNimbus, Pipedrive, and Zapier. These connections cover CRM and workflow automation use cases, letting teams link Boomerang with sales pipelines and additional apps through Zapier. Getting Started and Support ### What training and onboarding options does Boomerang offer? Boomerang provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos give users written and visual materials for self-paced reference and feature review. Getting Started and Support ### What customer support options does Boomerang offer? Boomerang provides FAQ/Forum and chat support. With no reviewer feedback available about support experiences, no claims can be made about response speed, agent helpfulness, or common frustrations. The listed channels indicate self-service help through FAQs or forums and direct chat for support inquiries. ## Features AI summary Based on 3,030 Email Marketing reviews Capterra data shows that buyers of all-in-one marketing platforms rank the following features as their top priorities: - **Campaign Scheduling** (**51%** of reviewers rated this feature as critical) - **Email Marketing** (**53%**) - **Marketing Automation** (**52%**) Boomerang includes **Email Marketing** and **Marketing Automation**, giving marketing teams the tools to create campaigns and automate follow-up across customer journeys. However, it does not offer **Campaign Scheduling**. Instead, it provides **CRM** (**60%**), a feature reviewers also rate highly, which helps businesses keep customer data organized and manage relationships more effectively, allowing teams to coordinate outreach and track interactions in one place. Activity Tracking Track and document all activities across devices, networks, and other systems Automated Scheduling Automatically create schedules based on business needs or employee availability and qualifications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Boomerang 23 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Email Marketing: Create and send email blasts/campaigns - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing [View pricing plan details](https://www.capterra.com/p/10030572/Boomerang/pricing/) Lite $599.00 Flat Rate,Per Month It includes: - Unlimited Users, Contacts, Calendars, Tracking Forms, Emails, SMS, and Calling. - Unrestricted Content Tools such as Email Campaigns, Social Content Planner, and Landing Pages. - Advanced Reporting on Lead Sources, Lead Validity, and ROI. - Automate your Speed-To-Lead and Review Request - Basic Integration with 3 Lead Sources & 1 External CRM Pro $899.00 Flat Rate,Per Month It includes: - Advanced Automations - Estimate Follow-up - Lead Rehash & Reactivation - Production Notifications - Advanced Integration with 10 Lead Sources & 2 External CRMs ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ JobNimbus](https://www.capterra.com/p/126797/JobNimbus/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.