--- title: "Adobe Customer Journey Analytics B2B Edition Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Adobe Customer Journey Analytics B2B Edition Software - reviews, pricing plans, popular comparisons to other Data Analysis products and more." source_url: "https://www.capterra.com/p/10030914/Adobe-Customer-Journey-Analytics-B2B-Edition/" page_type: "product" language: "en" --- # Adobe Customer Journey Analytics B2B Edition Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Adobe Customer Journey Analytics B2B Edition ## What is Adobe Customer Journey Analytics B2B Edition? Adobe Customer Journey Analytics B2B Edition (CJA B2B Edition) is a purpose-built B2B customer journey application that delivers actionable insights across individual stakeholders, buying groups, accounts, and opportunities to inform next-best actions for marketing and sales teams. CJA B2B Edition enables analysts and marketers to analyze and explore marketing impact across campaigns, channels, and content – connecting marketing efforts and investments directly to revenue outcomes. With CJA B2B Edition, analysts and marketers can measure every interaction across buying groups and generate actionable insights that create individual stakeholder and account value to drive engagement, conversion, and pipeline growth. For product teams, CJA B2B Edition measures the impact of product releases and product usage on customer satisfaction. ## What is Adobe Customer Journey Analytics B2B Edition used for? [Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adobe Customer Journey Analytics B2B Edition?[Manage this product listing](https://www.g2.com/products/adobe-customer-journey-analytics-b2b/claim_requests/new?auto=true) ## Adobe Customer Journey Analytics B2B Edition Overview Updated September 2026 AI summary Adobe Customer Journey Analytics B2B Edition supports midsize and enterprise organizations in mapping, analyzing, and optimizing customer interactions across channels. Delivered as a cloud-based solution, it offers tools for activity tracking, behavioral analytics, and segmentation, with options for real-time data, attribution modeling, and predictive analytics. Teams can visualize journeys, manage campaigns, and collaborate using customizable templates and reports. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adobe Customer Journey Analytics B2B Edition 0.0 VS. [4.7 (87)](https://www.capterra.com/p/10012559/EngineRoom/reviews/) Starting Price Contact vendor Starting Price $495 Per User, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.7 (1,872) Value For Money 0.0 (0) Value For Money 4.6 (1,275) Customer Service 0.0 (0) Customer Service 4.6 (1,210) ## Adobe Customer Journey Analytics B2B Edition alternatives [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (210)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) ## FAQs about Adobe Customer Journey Analytics B2B Edition Overview ### What company size and specific industries is Adobe Customer Journey Analytics B2B Edition built for? Adobe Customer Journey Analytics B2B Edition is designed for B2B marketing and sales teams, especially in mid-market and enterprise companies that want to analyze the buyer’s journey, improve customer experiences, expand the sales pipeline, and support strategic growth across complex sales cycles. Features and Usability ### What are the key features of Adobe Customer Journey Analytics B2B Edition? Adobe Customer Journey Analytics B2B Edition offers customer journey mapping, customer profiles, and customer segmentation for B2B audiences. It also includes ad hoc analysis, attribution modeling, predictive analytics, and real-time data, plus dashboards, customizable reports, data connectors, and third-party integrations for reporting across multiple data sources. Integrations ### Which third-party tools and platforms does Adobe Customer Journey Analytics B2B Edition integrate with? Adobe Customer Journey Analytics B2B Edition integrates with Adobe Analytics, Adobe Journey Optimizer B2B Edition, and Adobe Real-Time CDP. These Adobe products connect customer journey data, B2B orchestration, and audience profiles in one environment for analysis and activation across marketing and analytics workflows. Getting Started and Support ### What training and onboarding options does Adobe Customer Journey Analytics B2B Edition offer? Adobe Customer Journey Analytics B2B Edition provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled learning, and documentation and videos offer self-paced reference and walkthroughs. Getting Started and Support ### What customer support options does Adobe Customer Journey Analytics B2B Edition offer? Adobe Customer Journey Analytics B2B Edition provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. With no reviewer feedback on support topics, no user experience patterns, response-time comments, or help quality concerns can be described from the available catalog data. ## Features AI summary Based on 274 Data Analysis reviews Capterra reviewers point to these as the top priorities when evaluating customer journey mapping tools: - **Conversion Tracking** (**57%** of reviewers rated this feature as critical) - **Performance Metrics** (**50%**) - **Data Import/Export** (**54%**) Adobe Customer Journey Analytics B2B Edition supports all three of the features buyers rate most highly: **Conversion Tracking**, **Performance Metrics**, and **Data Import/Export**. Together, these capabilities help businesses connect journey data across sources, measure how campaigns and touchpoints perform, and track conversions more accurately, allowing teams to make better decisions and improve customer journey outcomes. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Ad hoc Query One-off queries made on an as-needed basis Ad hoc Reporting Generate one-off reports that meet information requirements Adobe Customer Journey Analytics B2B Edition 52 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Touchpoints: Identify specific interactions between customers and brands - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Import/Export: Import and export data to and from software applications - Data Linking: Collating information from different sources in order to create a more valuable and helpful data set. - Data Mapping: Track the management and flow of data throughout the organization - Data Visualization: Graphical representation of data - Diagramming: Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams. - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Forecasting: Form predictions based on past and present data/trends - Map Creation: Create custom maps - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Single Sign On: Allow users to access multiple services after entering their login credentials once - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Discovery: Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. - Website Analytics: Track and analyze information regarding website visitors - Whiteboard: Allows multiple users to simultaneously annotate on a digital whiteboard - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available ## Integrations [ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Adobe Real-Time CDP](https://www.capterra.com/p/250209/Adobe-Real-Time-CDP/)[ Adobe Journey Optimizer B2B Edition](https://www.capterra.com/p/10028858/Adobe-Journey-Optimizer-B2B-Edition/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. 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