--- title: "Toma Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Toma Software - reviews, pricing plans, popular comparisons to other Virtual Assistant products and more." source_url: "https://www.capterra.com/p/10031035/Toma/" page_type: "product" language: "en" --- # Toma Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Toma ## What is Toma? Toma builds AI agents that automate customer communications for automotive dealerships, tailoring each agent to a store’s unique workflows, tone and system integrations (DMS, CRM, service scheduler, website) to ensure seamless alignment with existing operations. The AI answers 100 % of inbound calls in natural, human-like conversation—scheduling service appointments, checking recalls, and fielding inquiries for various departments—before transferring to a human only when necessary. Continuously listening and learning through reinforcement learning with human feedback (RLFH), Toma’s agents become a true extension of dealership teams, improving CSI scores, capturing service revenue, generating sales leads and freeing staff to focus on critical tasks rather than the mundane repetitive tasks easily executed by AI. ## What is Toma used for? [Virtual Assistant](https://www.capterra.com/virtual-assistant-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Toma?[Manage this product listing](https://www.g2.com/products/toma/claim_requests/new?auto=true) ## Toma Overview Updated September 2026 AI summary Toma provides businesses of all sizes with a virtual assistant platform that leverages AI and natural language processing to automate processes, support chatbot interactions, and deliver contextual guidance. It offers features such as sentiment analysis, intent recognition, workflow automation, and multi-language support, with options for integration, compliance management, and both attended and unattended automation across cloud and desktop environments. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Toma 0.0 VS. [4.8 (75)](https://www.capterra.com/p/229303/Wing/reviews/) Starting Price Contact vendor Starting Price $699 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.8 (988) Value For Money 0.0 (0) Value For Money 4.7 (920) Customer Service 0.0 (0) Customer Service 4.8 (946) ## Toma alternatives [4.9 (101)](https://www.capterra.com/p/220182/Now-Book-It/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [micro1](https://www.capterra.com/p/10030872/micro1/) [4.9 (988)](https://www.capterra.com/p/10030872/micro1/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10030872/micro1/) [fonio.ai](https://www.capterra.com/p/10025797/fonio-ai/) [4.8 (110)](https://www.capterra.com/p/10025797/fonio-ai/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10025797/fonio-ai/) [Celoxis](https://www.capterra.com/p/5923/Celoxis/) [4.5 (566)](https://www.capterra.com/p/5923/Celoxis/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/5923/Celoxis/) ## FAQs about Toma Overview ### What company size and specific industries is Toma built for? Toma is designed for single-point stores and dealership groups in the automotive retail sector, especially for general managers, fixed ops directors, service managers, and BDC leaders. It fits small single-location operations as well as larger multi-store dealer organizations that want to automate routine customer interactions while maintaining service quality. Features and Usability ### What are the key features of Toma? Toma offers AI and machine learning features such as natural language processing, intent recognition, sentiment analysis, and speech recognition, plus chatbot and virtual personal assistant capabilities. It also includes workflow automation, business process automation, attended and unattended automation, routing and transfers, reporting and analytics, and third-party integrations. Integrations ### Which third-party tools and platforms does Toma integrate with? Toma integrates with CDK Global, Dealertrack DMS, PBS Systems, Xtime, myKaarma, GoTo Connect, RingCentral Engage Voice, and RingCentral Engage Digital. These catalog integrations cover dealership management, service scheduling, and communications platforms. Getting Started and Support ### What training and onboarding options does Toma offer? Toma provides in person training, live online sessions, webinars, documentation, and videos. In person training supports direct instruction, live online sessions and webinars allow guided remote learning, documentation offers written reference material, and videos provide visual self-paced guidance for teams getting started. Getting Started and Support ### What customer support options does Toma offer? Toma provides email/help desk support, FAQ/forum resources, a knowledge base, and chat. With no reviewer feedback about support experiences available, the support setup can only be described by these channels, without claims about response times, helpfulness, or common frustrations. ## Features AI summary Based on 733 Virtual Assistant reviews Capterra data shows that buyers of virtual assistant software rank the following features as their top priorities: - **Conversation Intelligence** (**36%** of reviewers rated this feature as critical) - **Speech Recognition** (**38%**) - **Natural Language Processing** (**36%**) Toma supports all three features that reviewers identify as most important: **Conversation Intelligence**, **Speech Recognition**, and **Natural Language Processing**. Together, these capabilities help businesses understand customer interactions more clearly, capture spoken input accurately, and respond to requests in a more natural way, allowing teams to improve service quality and handle conversations more efficiently. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Attended Automation Bots that work alongside humans on tasks that cannot be fully automated Automated Responses Automatic reply functionality for incoming messages Business Process Automation Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes Toma 35 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Attended Automation: Bots that work alongside humans on tasks that cannot be fully automated - Automated Responses: Automatic reply functionality for incoming messages - Business Process Automation: Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Code-free Development: Assemble applications and bots from pre-made building blocks without having to write software code or knowing a programming language - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Conversation Intelligence: Recording, transcription, and analysis of sales calls for the purpose of training and generating insights - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Deep Learning: Artificial neural networks using multiple layers of processing are used to extract progressively higher level features from data. - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - For Sales/Marketing: Used as a promotional or demonstration tool in sales and marketing presentations - Integration: Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources. - Intent Recognition: Helps understand a user's intentions/actions - Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Personalization: Adjust communications based on previous interactions or personal preferences - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rules-Based Workflow: Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work - Scheduling: Plan availability and assign specific time slots for tasks and resources - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Speech Recognition: Train your system to interpret and transcribe voice messages - Task Management: Create, manage and track all task activities and progression - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transfers/Routing: Transfer queries and organize messages between agents - Unattended Automation: Automate processes from start to finish without human assistance - Virtual Personal Assistant (VPA): Program systems that assist users with their daily administrative responsibilities - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- ## Pricing ## Integrations [ GoTo Connect](https://www.capterra.com/p/163604/GoTo-Connect/)[ CDK Global](https://www.capterra.com/p/122988/CDK-Global/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ RingCentral Engage Voice](https://www.capterra.com/p/242187/RingCentral-Engage-Voice/)[ Xtime](https://www.capterra.com/p/187244/Xtime/)[ RingCentral Engage Digital](https://www.capterra.com/p/173380/Dimelo-Digital-platform/)[ PBS Systems](https://www.capterra.com/p/2059/PBS-DMS/)[ CallRevu](https://www.capterra.com/p/189074/CallRevu/) ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.