--- title: "Toma Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Toma Software - reviews, pricing plans, popular comparisons to other Virtual Assistant products and more." source_url: "https://www.capterra.com/p/10031035/Toma/" page_type: "product" language: "en" --- # Toma Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Toma ## What is Toma? Toma builds AI agents that automate customer communications for automotive dealerships, tailoring each agent to a store’s unique workflows, tone and system integrations (DMS, CRM, service scheduler, website) to ensure seamless alignment with existing operations. The AI answers 100 % of inbound calls in natural, human-like conversation—scheduling service appointments, checking recalls, and fielding inquiries for various departments—before transferring to a human only when necessary. Continuously listening and learning through reinforcement learning with human feedback (RLFH), Toma’s agents become a true extension of dealership teams, improving CSI scores, capturing service revenue, generating sales leads and freeing staff to focus on critical tasks rather than the mundane repetitive tasks easily executed by AI. ## What is Toma used for? [Virtual Assistant](https://www.capterra.com/virtual-assistant-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Toma?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.toma.com&name=Toma) ## Toma Overview Updated August 2026 AI summary Toma provides AI-driven virtual assistant capabilities for businesses of all sizes, automating customer interactions and supporting workflows through features like natural language processing, conversation intelligence, and speech recognition. With multi-channel communication, workflow automation, and integration with major dealership and communication platforms, Toma is deployed across web and desktop environments to enhance service quality and operational efficiency. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Toma 0.0 VS. [4.8 (73)](https://www.capterra.com/p/229303/Wing/reviews/) Starting Price Contact vendor Starting Price $699 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.8 (854) Value For Money 0.0 (0) Value For Money 4.7 (791) Customer Service 0.0 (0) Customer Service 4.8 (815) ## Toma alternatives [micro1](https://www.capterra.com/p/10030872/micro1/) [4.9 (854)](https://www.capterra.com/p/10030872/micro1/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10030872/micro1/) [fonio.ai](https://www.capterra.com/p/10025797/fonio-ai/) [4.8 (109)](https://www.capterra.com/p/10025797/fonio-ai/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10025797/fonio-ai/) [Celoxis](https://www.capterra.com/p/5923/Celoxis/) [4.5 (553)](https://www.capterra.com/p/5923/Celoxis/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/5923/Celoxis/) Highest Rated [Zolie](https://www.capterra.com/p/10048234/Zolie/) [5.0 (4)](https://www.capterra.com/p/10048234/Zolie/#reviews) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10048234/Zolie/) ## FAQs about Toma Overview ### What company size and specific industries is Toma built for? Toma is designed for single-point stores and dealership groups in the automotive retail sector, especially for general managers, fixed ops directors, service managers, and BDC leaders. It fits businesses that want to automate routine customer interactions while maintaining service quality across dealership operations. Features and Usability ### What are the key features of Toma? Toma offers AI and machine learning, chatbot, virtual personal assistant, and natural language processing features for automated conversations. It also includes workflow automation, business process automation, attended and unattended automation, and rules-based workflows, plus reporting and analytics, activity dashboards, third-party integrations, and multi-channel communication. Integrations ### Which third-party tools and platforms does Toma integrate with? Toma integrates with 9 third-party tools and platforms, including CDK Global, Dealertrack DMS, PBS Systems, Xtime, myKaarma, GoTo Connect, RingCentral Engage Voice, and RingCentral Engage Digital. These catalog integrations cover dealership systems, voice, and customer communication platforms. Getting Started and Support ### What training and onboarding options does Toma offer? Toma provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided instruction, webinars offer group learning, documentation provides written reference material, and videos allow self-paced review of key steps. Getting Started and Support ### What customer support options does Toma offer? Toma provides email/help desk, FAQ/forum, knowledge base, and chat support. These channels give users several ways to find answers or contact support directly. No reviewer feedback is available here to describe response times, helpfulness, or common frustrations with support. ## Features AI summary Based on 607 Virtual Assistant reviews Capterra data shows that buyers of virtual assistant software rank the following features as their top priorities: - **Conversation Intelligence** (**36%** of reviewers rated this feature as critical) - **Speech Recognition** (**38%**) - **Natural Language Processing** (**38%**) Toma supports all three of the features reviewers value most: **Conversation Intelligence**, **Speech Recognition**, and **Natural Language Processing**. Together, these capabilities help businesses understand customer interactions more clearly, process spoken requests accurately, and respond in a more natural way, allowing teams to improve service quality and handle conversations more efficiently. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Attended Automation Bots that work alongside humans on tasks that cannot be fully automated Automated Responses Automatic reply functionality for incoming messages Business Process Automation Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes Toma 33 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Bots that work alongside humans on tasks that cannot be fully automated Automatic reply functionality for incoming messages Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes AI-based platform which conducts a conversation via auditory or textual methods Assemble applications and bots from pre-made building blocks without having to write software code or knowing a programming language Track and manage adherence to policies for any service, product, process, or supplier Configure existing workflows to meet your organization's needs Interprets what a user is doing based on context and helps guide them through the process. Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Artificial neural networks using multiple layers of processing are used to extract progressively higher level features from data. Assemble applications and processes by dragging over and arranging pre-built components Used as a promotional or demonstration tool in sales and marketing presentations Helps understand a user's intentions/actions Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Manage and support multiple languages Process and analyze human language in text or audio form Adjust communications based on previous interactions or personal preferences View and track pertinent metrics to find patterns and gain insights from data Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work Categorize emotions expressed and identify if they are positive, negative or neutral Train your system to interpret and transcribe voice messages Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes Transfer queries and organize messages between agents Automate processes from start to finish without human assistance Program systems that assist users with their daily administrative responsibilities Streamlining repetitive tasks and activities through automated and predefined workflows ## Pricing ## Integrations [ GoTo Connect](https://www.capterra.com/p/163604/GoTo-Connect/)[ CDK Global](https://www.capterra.com/p/122988/CDK-Global/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ RingCentral Engage Voice](https://www.capterra.com/p/242187/RingCentral-Engage-Voice/)[ Xtime](https://www.capterra.com/p/187244/Xtime/)[ RingCentral Engage Digital](https://www.capterra.com/p/173380/Dimelo-Digital-platform/)[ PBS Systems](https://www.capterra.com/p/2059/PBS-DMS/)[ CallRevu](https://www.capterra.com/p/189074/CallRevu/) ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.