# Madison Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Madison Software - reviews, pricing plans, popular comparisons to other Chatbot products and more.

Source: https://www.capterra.com/p/10032254/Madison

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# 

 Madison Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

Madison

## What is Madison?

Madison is a real estate AI chatbot that automates lead generation for agents. It connects to websites, engages visitors, and converts them into qualified leads through Madison, an AI assistant that answers real estate questions and schedules meetings directly into calendars. The system features lead engagement capabilities where Madison builds rapport with visitors, identifies buying intent, and gathers important details. Lead handling tools deliver notifications, conversation summaries, and CRM integration. The platform also captures leads by booking meetings and collecting contact information.

## What is Madison used for?

[Chatbot](https://www.capterra.com/chatbot-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$100

Flat Rate, Per Month

Free trial  
not available

Free version not included

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Do you work for Madison?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.realty-ai.com&name=Madison)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Madison

0.0

VS.

[4.7 (30)](https://www.capterra.com/p/10031687/Text/#reviews)

Starting Price

$100

Flat Rate, Per Month

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.7 (30)

Value For Money

0.0 (0)

Value For Money

4.4 (29)

Customer Service

0.0 (0)

Customer Service

4.7 (30)

## Madison alternatives

[4.5 (1,134)](https://www.capterra.com/p/134347/Intercom/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.6 (18)](https://www.capterra.com/p/10031266/Fin/#reviews)

Starting price

$0.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.5 (487)](https://www.capterra.com/p/5923/Celoxis/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[ChatGPT](https://www.capterra.com/p/10009334/ChatGPT/)

[4.4 (376)](https://www.capterra.com/p/10009334/ChatGPT/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009334/ChatGPT/)

## FAQs about Madison

Overview

### What company size and specific industries is Madison built for?

Madison is designed for real estate agents, real estate brokerages, and mortgage professionals of any company size. It is built for users in the real estate and mortgage sectors who need software tailored to those professional services.

Features and Usability

### What are the key features of Madison?

Madison offers AI Copilot, chatbot, and automated responses for sales and marketing conversations. It includes intent recognition, natural language processing, sentiment analysis, and language detection for interpreting messages, plus lead capture, lead qualification, query suggestions, transcripts and chat history, contextual guidance, and customizable branding.

Pricing

### How much does it cost and what fees or limitations are included?

Madison starts at $100 per month for the Standard plan, which includes 2,500 visitors monthly, book meetings, calendar integration, conversation history, and instant responses. The Premium plan costs $250 per month and adds 10,000 visitors monthly, custom branding, custom CRM integration, three custom leading questions, and contract automation.

Integrations

### Which third-party tools and platforms does Madison integrate with?

Madison integrates with BoldTrail, Constant Contact, Follow Up Boss, Lofty, and Zapier. These catalog integrations cover CRM, marketing, and automation connections, giving Madison a focused set of third-party tools for syncing contacts, campaigns, and workflows across commonly used real estate and business platforms.

Getting Started and Support

### What customer support options does Madison offer?

Madison provides FAQ/Forum support for users seeking help with common questions and product guidance. Support quality details from reviewers are not available, so no conclusions can be drawn about response times, helpfulness, or common frustrations.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Automated Responses

Automatic reply functionality for incoming messages

Chatbot

AI-based platform which conducts a conversation via auditory or textual methods

Contextual Guidance

Interprets what a user is doing based on context and helps guide them through the process.

Customizable Branding

Add customized logos and colors to align with company branding

Madison 16 features

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Software program that continuously adjusts its behavior based on observed data

Automatic reply functionality for incoming messages

AI-based platform which conducts a conversation via auditory or textual methods

Interprets what a user is doing based on context and helps guide them through the process.

Add customized logos and colors to align with company branding

Used as a promotional or demonstration tool in sales and marketing presentations

Helps understand a user's intentions/actions

Identify different languages

Automatically identify and save contact information of potential customers

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage and support multiple languages

Process and analyze human language in text or audio form

See options for potential search queries within the system

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

View messages sent by both parties during the chat conversation

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## Pricing

Standard Plan

$100.00

Flat Rate,Per Month

It includes:

-   Instant Responses
-   Engage Visitors
-   Manage Conversations
-   Recognize Intents
-   Book Meetings
-   Calendar Integration
-   Conversation History
-   Performance Dashboard
-   2,500 Visitors/month

Premium Plan

$250.00

Flat Rate,Per Month

It includes:

-   Custom CRM Integration
-   Custom Branding
-   Contract Automation
-   3 Custom Leading Questions
-   10,000 Visitors/month

## Integrations

[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[

BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[

Lofty](https://www.capterra.com/p/157457/Lofty/)[

Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/)

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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