--- title: "Madison Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Madison Software - reviews, pricing plans, popular comparisons to other Conversational AI Platform products and more." source_url: "https://www.capterra.com/p/10032254/Madison/" page_type: "product" language: "en" --- # Madison Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 8, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Madison ## What is Madison? Madison is a cloud-based AI chatbot built for real estate agents, teams, and brokerages. It connects to any agent or brokerage website and engages visitors around the clock, qualifying buyer, seller, and renter intent through natural conversation without agent involvement. Businesses use Madison to capture lead details including contact information, budget, timeline, location, and property preferences. It books meetings directly into the agent's calendar and syncs qualified leads into CRM platforms such as Follow Up Boss and KVCore automatically. Agents receive an AI-written lead summary by SMS and email the moment a lead is captured, giving them full context before their first call. A performance dashboard displays conversations, contacts, and key metrics. The tool supports multiple languages and installs via a single code snippet with no developer needed. ## What is Madison used for? [Conversational AI Platform](https://www.capterra.com/conversational-ai-platform-software/)[Chatbot](https://www.capterra.com/chatbot-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $100 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Madison?[Manage this product listing](https://www.g2.com/products/realty-ai-madison/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Madison 0.0 VS. [4.7 (32)](https://www.capterra.com/p/10031687/Text/#reviews) Starting Price $100 Flat Rate, Per Month Starting Price $19 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.8 (73) Value For Money 0.0 (0) Value For Money 4.4 (70) Customer Service 0.0 (0) Customer Service 4.7 (70) ## Madison alternatives [UChat](https://www.capterra.com/p/239947/UChat/) [4.9 (73)](https://www.capterra.com/p/239947/UChat/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239947/UChat/) [Compass](https://www.capterra.com/p/10041681/Compass/) [5.0 (26)](https://www.capterra.com/p/10041681/Compass/#reviews) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10041681/Compass/) [Celoxis](https://www.capterra.com/p/5923/Celoxis/) [4.5 (566)](https://www.capterra.com/p/5923/Celoxis/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/5923/Celoxis/) Highest Rated [Fathom](https://www.capterra.com/p/276054/Fathom/) [5.0 (809)](https://www.capterra.com/p/276054/Fathom/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/276054/Fathom/) ## FAQs about Madison Overview ### What company size and specific industries is Madison built for? Madison is designed for real estate agents, real estate brokerages, and mortgage professionals. It is best suited for companies and teams operating in the real estate and mortgage sectors, rather than general-purpose businesses across unrelated industries. Features and Usability ### What are the key features of Madison? Madison offers AI Copilot, chatbot, automated responses, and contextual guidance for handling conversations. It also includes intent recognition, sentiment analysis, language detection, and natural language processing for interpreting messages. Lead capture, lead qualification, query suggestions, transcripts and chat history, plus customizable branding support sales and marketing workflows. Pricing ### How much does it cost and what fees or limitations are included? Madison starts at $100 per month for the Standard plan, which includes 2,500 visitors monthly, book meetings, calendar integration, conversation history, and a performance dashboard. The $250 per month Premium plan adds 10,000 visitors monthly, custom branding, custom CRM integration, contract automation, and three custom leading questions. Integrations ### Which third-party tools and platforms does Madison integrate with? Madison connects natively to BoldTrail, Constant Contact, Follow Up Boss, Lofty, and Zapier. These integrations cover CRM, marketing, and automation workflows, giving Madison users direct connections to key third-party platforms without needing custom setup. Getting Started and Support ### What training and onboarding options does Madison offer? Madison provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct, face-to-face instruction, live online sessions allow guided remote learning, and documentation offers written reference material for self-paced review and setup guidance. Getting Started and Support ### What customer support options does Madison offer? Madison provides email/help desk, FAQ/forum, knowledge base, and chat support. These channels give users multiple ways to find answers or contact support. No reviewer feedback about response times or helpfulness is available, so support quality cannot be characterized from user experience data. ## Features AI summary Based on 1,278 Conversational AI Platform reviews Capterra data shows that buyers of chatbot software rank the following features as their top priorities: - **Automated Responses** (**42%** of reviewers rated this feature as critical) - **Language Detection** (**44%**) - **Natural Language Processing** (**43%**) Madison supports all three features that reviewers rate as most important: **Automated Responses**, **Language Detection**, and **Natural Language Processing**. Together, these capabilities help businesses respond faster, understand user intent across different languages, and handle conversations more accurately, allowing teams to improve customer service while reducing manual work. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Automated Responses Automatic reply functionality for incoming messages Chatbot AI-based platform which conducts a conversation via auditory or textual methods Contextual Guidance Interprets what a user is doing based on context and helps guide them through the process. Customizable Branding Add customized logos and colors to align with company branding Madison 16 features ### All Features - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Automated Responses: Automatic reply functionality for incoming messages - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Customizable Branding: Add customized logos and colors to align with company branding - For Sales/Marketing: Used as a promotional or demonstration tool in sales and marketing presentations - Intent Recognition: Helps understand a user's intentions/actions - Language Detection: Identify different languages - Lead Capture: Automatically identify and save contact information of potential customers - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Query Suggestions: See options for potential search queries within the system - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Transcripts/Chat History: View messages sent by both parties during the chat conversation --- Get Advice We can help you find the software with the features you need. ## Pricing [View pricing plan details](https://www.capterra.com/p/10032254/Madison/pricing/) Standard Plan $100.00 Flat Rate,Per Month It includes: - Instant Responses - Engage Visitors - Manage Conversations - Recognize Intents - Book Meetings - Calendar Integration - Conversation History - Performance Dashboard - 2,500 Visitors/month Premium Plan $250.00 Flat Rate,Per Month It includes: - Custom CRM Integration - Custom Branding - Contract Automation - 3 Custom Leading Questions - 10,000 Visitors/month Enterprise Plan Contact vendor for details It includes: - Custom Onboarding - Custom Responses - Custom Integrations - Unlimited Conversations ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[ Lofty](https://www.capterra.com/p/157457/Lofty/)[ Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.