# Aprimo Personalization Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Aprimo Personalization Software - reviews, pricing plans, popular comparisons to other Personalization products and more.

Source: https://www.capterra.com/p/10032278/Aprimo-Personalization

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# 

 Aprimo Personalization Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

Aprimo Personalization

## What is Aprimo Personalization?

Real-time decisioning software that enables brands to deliver tailored digital experiences to website visitors. The platform utilizes AI-driven insights to adjust content based on user behavior and preferences, functioning across multiple touchpoints including websites, product pages, landing pages, and emails. It includes AI-enabled tagging and automated location management to serve relevant content for each user's needs, enhancing asset use and optimizing content placement. The software works with both known and anonymous visitors, making content decisions in real-time based on behavioral data without relying on third-party cookies or personally identifiable information.

## What is Aprimo Personalization used for?

[Personalization](https://www.capterra.com/personalization-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$10000

Other, Per Year

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Aprimo Personalization?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.aprimo.com/&name=Aprimo Personalization)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Aprimo Personalization

0.0

VS.

[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$10000

Other, Per Year

Starting Price

$25

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.7 (1,366)

Value For Money

0.0 (0)

Value For Money

4.7 (1,260)

Customer Service

0.0 (0)

Customer Service

4.7 (1,157)

## Aprimo Personalization alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting price

$13.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/110228/MailChimp/)

[Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/)

[4.9 (110)](https://www.capterra.com/p/186030/Luigi-s-Box/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/186030/Luigi-s-Box/)

Highest Rated

[Shopamine](https://www.capterra.com/p/10008735/Shopamine/)

[5.0 (30)](https://www.capterra.com/p/10008735/Shopamine/reviews/)

Starting price

$345.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10008735/Shopamine/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Behavioral Targeting

Display advertising and marketing messages to users based on their browsing history and preferences

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Aprimo Personalization 15 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track visitors'/audience's responses across web pages and other optimized content

Display advertising and marketing messages to users based on their browsing history and preferences

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Process of dividing customers into groups based on common characteristics

Tracks metrics that provide insight into how a user interacts with any interface or product

Analyze and gain insights into data in real-time

Active reporting of data and metrics

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

View and track pertinent metrics to find patterns and gain insights from data

Set up connections to third-party platforms to improve business processes

Track and analyze information regarding website visitors

Customize website features

## Pricing

Basic

$10,000

Other,Per Year

## Integrations

[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

Adobe Target](https://www.capterra.com/p/238886/Adobe-Target/)[

Aprimo Digital Asset Management](https://www.capterra.com/p/168221/Aprimo-Digital-Asset-Management/)

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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