---
title: "Obsera Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Obsera Software - reviews, pricing plans, popular comparisons to other Social Media Monitoring products and more."
source_url: "https://www.capterra.com/p/10033217/Obsera/"
page_type: "product"
language: "en"
---

# 

 Obsera Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

Obsera

## What is Obsera?

Obsera is a social media management and monitoring platform that combines media intelligence with omnichannel capabilities. The system provides tools for tracking mentions across news websites, blogs, forums, and social networks in real-time, while offering sentiment analysis and keyword monitoring features. Obsera includes centralized management for multiple social profiles, allowing users to post, reply, and analyze content across various platforms from a single interface. The platform incorporates AI-powered tools for content creation, including image generation and text suggestions, alongside analytics dashboards that deliver performance insights and reports. The system integrates with existing platforms to streamline social media workflows and monitoring processes.

## What is Obsera used for?

[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$59

Flat Rate, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Obsera?[Manage this product listing](https://www.g2.com/products/obsera/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Obsera

0.0

VS.

[4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

$59

Flat Rate, Per Month

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.5 (6,068)

Value For Money

0.0 (0)

Value For Money

4.3 (4,685)

Customer Service

0.0 (0)

Customer Service

4.4 (4,478)

## Obsera alternatives

[4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (127)](https://www.capterra.com/p/207701/Hibu/reviews/)

Starting price

$449.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

81%

of reviewers

rated it above 4 stars

[Brand24](https://www.capterra.com/p/149054/Brand24/)

[4.7 (255)](https://www.capterra.com/p/149054/Brand24/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/149054/Brand24/)

Highest Rated

[YouScan](https://www.capterra.com/p/173036/YouScan/)

[4.9 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

Starting price

$499.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/173036/YouScan/)

## FAQs about Obsera

Features and Usability

### What are the key features of Obsera?

Obsera offers social listening and social mentions tracking, plus sentiment analysis, trend analysis, and competitive analysis for monitoring brand activity. It also includes campaign management, campaign analytics, customizable reports, dashboard and visual analytics, real-time analytics and notifications, multi-channel data collection, social media integration, and generative AI.

Pricing

### How much does it cost and what fees or limitations are included?

Obsera starts at $59 per month for the Standard plan, with the Premium plan at $119 per month. A free trial is available. Standard includes 5 keywords, 10k mentions per month, monthly reporting, and 2-hour scraping; Premium raises limits to 15 keywords, 20k mentions, and 1-hour scraping.

Integrations

### Which third-party tools and platforms does Obsera integrate with?

Obsera integrates with Instagram, TikTok, WhatsApp, and YouTube for social media and messaging workflows. These catalog integrations cover content publishing, audience engagement, and video distribution across major consumer platforms.

Getting Started and Support

### What customer support options does Obsera offer?

Obsera provides Email/Help Desk support for customer questions and issue handling. Because no reviewer feedback about support is available, user experience details such as response speed, helpfulness, or common frustrations cannot be confirmed from the catalog data.

## Features

AI summary

Based on 2,520 Social Media Monitoring reviews

Capterra reviewers highlight the following features as the top priorities when choosing social media monitoring software:

-   **Social Media Integration** (**47%** of reviewers rated this feature as critical)
-   **Automated Publishing** (**52%**)
-   **Content Management** (**39%**)

Obsera supports **Social Media Integration** and **Content Management**, so teams can connect social platforms and organize content in one place. However, it does not offer **Automated Publishing**. Instead, it provides other important features that reviewers also value, including **Multi-Channel Data Collection** (**44%**), **Performance Metrics** (**37%**), and **Social Listening** (**36%**). These features help businesses track activity across channels, measure results, and monitor audience conversations, allowing teams to make better content and response decisions.

Activity Tracking

Track and document all activities across devices, networks, and other systems

Benchmarking

Compare key metrics for the business against prominent players in the industry

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Obsera 23 features

### All Features
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Benchmarking: Compare key metrics for the business against prominent players in the industry
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content
- Customizable Reports: Alter the layout and content of reports
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Generative AI: Use AI to generate content in the form of text, images, videos, etc.
- Multi-Channel Data Collection: Collect information from multiple sources
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral
- Social Listening: Monitor social media sites for specific keywords
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Mentions Tracking: Track social media posts that reference a specific brand, business, name, etc.
- Social Promotion: Market event via social media tools
- Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data

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## Pricing

Free Trial

[View pricing plan details](https://www.capterra.com/p/10033217/Obsera/pricing/)

Standard

$59.00

Flat Rate,Per Month

It includes:

-   Social Media Monitoring: Facebook, Instagram, X, News, Blogs, Reddit, Youtube
-   Mentions: 10k/month
-   Keywords: 5 Keywords
-   Scraping Frequency: 2 Hours
-   AI Sentiment Analysis
-   Reporting: Monthly

Premium

$119.00

Flat Rate,Per Month

It includes:

-   Mentions: 20k/month
-   Keywords: 15 Keywords
-   Scraping Frequency: 1 Hour
-   Social Media Monitoring: TikTok

Enterprise

Contact vendor for details

It includes:

-   Social Media Monitoring: Linkedin (Custom Addition By Request)
-   Unlimited Mentions
-   Unlimited Keywords
-   Scraping Frequency: Real Time
-   Priority Support
-   24/7 Dedicated Support

## Integrations

[

WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[

Instagram](https://www.capterra.com/p/210721/Instagram/)[

YouTube](https://www.capterra.com/p/237905/YouTube/)[

TikTok](https://www.capterra.com/p/237591/TikTok/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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