--- title: "Madlitics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Madlitics Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/10033387/Madlitics/" page_type: "product" language: "en" --- # Madlitics Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Madlitics ## What is Madlitics? Madlitics is an attribution tracking solution that helps businesses capture marketing data to enrich customer lead data, enhancing CRM systems and marketing tools. The platform records first-touch sources, marketing channels, campaign segmentation and UTM parameters, and landing page information to provide visibility into campaign performance. Madlitics enables users to create detailed reports on lead sources and customer journeys for data-driven marketing decisions that help marketing teams identify effective channels and campaigns. The solution requires minimal setup with a code snippet installation process and works with form submissions to automatically collect and process attribution data, and integrates with various marketing platforms including CRMs, email marketing services, and form builders to streamline attribution analysis. ## What is Madlitics used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Madlitics?[Manage this product listing](https://www.g2.com/products/madlitics/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Madlitics 0.0 VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (138) Value For Money 0.0 (0) Value For Money 3.9 (112) Customer Service 0.0 (0) Customer Service 3.9 (121) ## Madlitics alternatives [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) Highest Rated [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.7 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152004/Call-tracking-software/) [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (126)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145771/Voluum/) ## FAQs about Madlitics Overview ### What company size and specific industries is Madlitics built for? Madlitics is designed for SMB and mid-market marketing teams and agencies that capture leads through web forms, especially in demand generation, growth, and RevOps roles. It is built for organizations in B2B SaaS, services, and ecommerce. Features and Usability ### What are the key features of Madlitics? Madlitics offers campaign analytics, campaign tracking, and conversion tracking for measuring marketing performance across multiple campaigns and channels. It also includes multi-channel attribution, ROI tracking, KPI monitoring, customizable reports, dashboard views, and data import/export, plus customer segmentation, engagement tracking, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Madlitics starts at $49 per month for the Starter plan, which covers up to 500 leads on a single site. Growth costs $99 monthly for 1,000 leads, Scale is $149 monthly with unlimited leads on one site, and Unlimited plans run from $199 to $399 monthly. A free trial is available. Integrations ### Which third-party tools and platforms does Madlitics integrate with? Madlitics integrates with over 50 third-party tools across CRM, marketing, analytics, billing, and forms. Key integrations include ActiveCampaign, Airtable, Amplitude, Brevo, Campaign Monitor by Marigold, Chargebee, Clio, Close, Constant Contact, Copper, Domo, Elementor, FastSpring, and Freshsales. Getting Started and Support ### What customer support options does Madlitics offer? Madlitics provides email/help desk support and an FAQ/forum for customer questions. These channels give users a direct way to request help and a self-service place to look for answers. No reviewer feedback is available here to describe response speed, helpfulness, or common support issues. ## Features AI summary Based on 2,771 Marketing Attribution reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing analytics software: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Madlitics is positioned around other marketing analytics capabilities rather than these commonly prioritized features. Its feature set is geared toward tracking and analyzing marketing performance data, giving teams visibility into campaign results, audience behavior, and reporting trends that support more informed planning and day-to-day decision-making. API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Campaign Segmentation Group campaigns by project, client, or campaign for better management. Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Madlitics 24 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Insights: Analyzes historical and current marketing campaigns to inform future strategy - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Capture: Automatically identify and save contact information of potential customers - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial [View pricing plan details](https://www.capterra.com/p/10033387/Madlitics/pricing/) Starter $49.00 Flat Rate,Per Month It includes: - Up To 500 Leads Per Month - Campaign-To-Creative Marketing Attribution - Detailed Landing Page And Path Data - Capture campaign and traffic source data - Email support Growth $99.00 Flat Rate,Per Month It includes: - Up To 1,000 Leads Per Month - Campaign-to-creative marketing attribution - Detailed landing page and path data - Seamless CRM and analytics integrations - Email support Scale $149.00 Flat Rate,Per Month It includes: - Unlimited Monthly Leads - Dedicated Support Unlimited 10 $199.00 Flat Rate,Per Month It includes: - Unlimited Monthly Leads - Licenses for 10 sites - Automatic capture of campaign and traffic source data - Landing page and visitor path tracking data - Integrate with CRMs, analytics tools, and marketing platforms - Priority dedicated support Unlimited 25 $299.00 Flat Rate,Per Month It includes: - Unlimited Monthly Leads - Licenses for 25 sites - Automatic capture of campaign and traffic source data - Landing page and visitor path tracking data - Integrate with CRMs, analytics tools, and marketing platforms - Priority dedicated support Unlimited 50 $399.00 Flat Rate,Per Month It includes: - Unlimited Monthly Leads - Licenses for 50 sites - Automatic capture of campaign and traffic source data - Landing page and visitor path tracking data - Integrate with CRMs, analytics tools, and marketing platforms - Priority dedicated support ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[ Stripe](https://www.capterra.com/p/123889/Stripe/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.