# Fragmatic Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Fragmatic Software - reviews, pricing plans, popular comparisons to other Personalization products and more. Source: https://www.capterra.com/p/10033659/Fragmatic --- # Fragmatic Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Fragmatic ## What is Fragmatic? Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled. Built for teams who want personalization that actually drives growth. AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions. Topic Analytics shows which themes fuel conversions and which cause friction. Opportunity Radar mines your GA4 data to turn traffic into tactics instantly. Re:Call keeps ad and on-site journeys aligned in real time. All insights are transparent—every recommendation includes a why. Marketers review, adjust, and publish with confidence. No black-box automation. No developer bottlenecks. Just faster learning, higher conversions, and human-led AI execution. ## What is Fragmatic used for? [Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $300 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Fragmatic?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://fragmatic.io&name=Fragmatic) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Fragmatic 0.0 VS. [4.8 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price $300 Flat Rate, Per Month Starting Price $25 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.7 (1,402) Value For Money 0.0 (0) Value For Money 4.7 (1,296) Customer Service 0.0 (0) Customer Service 4.6 (1,192) ## Fragmatic alternatives [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) Highest Rated [Personizely](https://www.capterra.com/p/177632/Personizely/) [4.9 (38)](https://www.capterra.com/p/177632/Personizely/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177632/Personizely/) [Insider One](https://www.capterra.com/p/160085/InOne/) [4.8 (18)](https://www.capterra.com/p/160085/InOne/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/160085/InOne/) ## FAQs about Fragmatic Overview ### What company size and specific industries is Fragmatic built for? Fragmatic is designed for SMB and mid-market teams in SaaS, B2B services, education, fintech, and media. It fits organizations that need simple, AI-powered website personalization to improve conversion rates, making it suitable for companies in these sectors rather than enterprise-only deployments. Features and Usability ### What are the key features of Fragmatic? Fragmatic offers A/B Testing, AI Copilot, and Website Personalization for testing and tailoring content. It also includes Behavioral Targeting, Contextual Targeting, and Customer Segmentation for audience targeting, plus Real-Time Analytics, Reporting/Analytics, Activity Dashboard, and Third-Party Integrations for tracking campaign performance and connecting with other systems. Pricing ### How much does it cost and what fees or limitations are included? Fragmatic starts at $300 per month for the Pro plan, billed as a flat rate. A free trial is available. The Pro plan includes 5 domains, phone support, 24 months of data retention, 250k visitors, AI-recommended segments, AI-suggested experiments, consent mapping, and core plus premium integrations. Integrations ### Which third-party tools and platforms does Fragmatic integrate with? Fragmatic integrates with Google Ads, HubSpot CRM, Klaviyo, LinkedIn Marketing Solutions, Mailchimp, and Salesforce Marketing Cloud. These integrations cover advertising, CRM, email marketing, and marketing automation platforms, giving Fragmatic connections to six third-party tools for campaign and customer data workflows. Getting Started and Support ### What training and onboarding options does Fragmatic offer? Fragmatic provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer written and visual reference materials for self-paced learning and review. Getting Started and Support ### What customer support options does Fragmatic offer? Fragmatic offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback about support experience is available in the catalog data, so support quality, response times, and helpfulness are not described here. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Account Based Marketing Provide personalized marketing content Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Behavioral Targeting Display advertising and marketing messages to users based on their browsing history and preferences Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Fragmatic 21 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Provide personalized marketing content Dashboard to view the status of ongoing processes, identify current incidents and track past activities A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Track visitors'/audience's responses across web pages and other optimized content Display advertising and marketing messages to users based on their browsing history and preferences Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Manage multiple campaigns in one system Analyze and gain insights into data in real-time Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement View and track pertinent metrics to find patterns and gain insights from data Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors Customize website features ## Pricing Free Trial Pro $300.00 Flat Rate,Per Month It includes: - AI-Recommended Segments - AI-Suggested Experiments - 24 Months Data Retention - Core + Premium Integrations (GA4, CRM, Ads) - Consent Mapping ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.