# Fragmatic Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Fragmatic Software - reviews, pricing plans, popular comparisons to other Personalization products and more.

Source: https://www.capterra.com/p/10033659/Fragmatic

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# 

 Fragmatic Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

Fragmatic

## What is Fragmatic?

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled. Built for teams who want personalization that actually drives growth. AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions. Topic Analytics shows which themes fuel conversions and which cause friction. Opportunity Radar mines your GA4 data to turn traffic into tactics instantly. Re:Call keeps ad and on-site journeys aligned in real time. All insights are transparent—every recommendation includes a why. Marketers review, adjust, and publish with confidence. No black-box automation. No developer bottlenecks. Just faster learning, higher conversions, and human-led AI execution.

## What is Fragmatic used for?

[Personalization](https://www.capterra.com/personalization-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$300

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Fragmatic?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://fragmatic.io&name=Fragmatic)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Fragmatic

0.0

VS.

[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$300

Flat Rate, Per Month

Starting Price

$25

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.7 (1,366)

Value For Money

0.0 (0)

Value For Money

4.7 (1,260)

Customer Service

0.0 (0)

Customer Service

4.7 (1,157)

## Fragmatic alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting price

$13.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/110228/MailChimp/)

[Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/)

[4.9 (110)](https://www.capterra.com/p/186030/Luigi-s-Box/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/186030/Luigi-s-Box/)

Highest Rated

[Shopamine](https://www.capterra.com/p/10008735/Shopamine/)

[5.0 (30)](https://www.capterra.com/p/10008735/Shopamine/reviews/)

Starting price

$345.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10008735/Shopamine/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Account Based Marketing

Provide personalized marketing content

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Behavioral Targeting

Display advertising and marketing messages to users based on their browsing history and preferences

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Fragmatic 20 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Provide personalized marketing content

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track visitors'/audience's responses across web pages and other optimized content

Display advertising and marketing messages to users based on their browsing history and preferences

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Assemble applications and processes by dragging over and arranging pre-built components

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage multiple campaigns in one system

Analyze and gain insights into data in real-time

Active reporting of data and metrics

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

View and track pertinent metrics to find patterns and gain insights from data

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

Customize website features

## Pricing

Free Trial

Pro

$300.00

Flat Rate,Per Month

It includes:

-   AI-Recommended Segments
-   AI-Suggested Experiments
-   24 Months Data Retention
-   Core + Premium Integrations (GA4, CRM, Ads)
-   Consent Mapping

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[

Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[

LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/)

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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