# Tharro Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Tharro Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more.

Source: https://www.capterra.com/p/10033688/Tharro

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# 

 Tharro Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)

Tharro

## What is Tharro?

Tharro is a hotel marketing intelligence platform that helps hoteliers understand where travelers discover them and optimize marketing strategy accordingly. The platform tracks market demand by origin country, analyzes guest behavior patterns (keywords, booking windows, channels), monitors competitor positioning across pricing and reputation, and reveals visibility in AI search engines like ChatGPT and Perplexity. With four core pillars—Discover, Analyze, Compete, and an AI Assistant—Tharro transforms fragmented marketing data into actionable insights. Hotels can identify which markets are growing, understand how different traveler personas search, benchmark pricing and reputation against competitors, and see exactly where they appear in AI recommendations. The platform addresses the critical shift from Google-driven discovery to AI-driven recommendations, helping hotels recapture bookings that OTAs currently capture through AI platforms

## What is Tharro used for?

[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€150

Flat Rate, Per Month

Free trial  
available

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Do you work for Tharro?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://tharro.io&name=Tharro)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Tharro

0.0

VS.

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

€150

Flat Rate, Per Month

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.3 (2,312)

Value For Money

0.0 (0)

Value For Money

4.2 (1,888)

Customer Service

0.0 (0)

Customer Service

4.4 (1,695)

## Tharro alternatives

Highest Rated

[Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/)

[4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/202337/Google-Alerts/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[Hermix](https://www.capterra.com/p/10009064/Hermix/)

[4.7 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/)

Starting price

$160.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/10009064/Hermix/)

[Newslever](https://www.capterra.com/p/205647/Signal-Insights/)

[4.6 (35)](https://www.capterra.com/p/205647/Signal-Insights/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/205647/Signal-Insights/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Benchmarking

Compare key metrics for the business against prominent players in the industry

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Customer Profiles

Record customer information, purchase history, and other notes

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Tharro 16 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Compare key metrics for the business against prominent players in the industry

Evaluating strengths and weaknesses of companies with the same target audience

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Observe and track the demand, usage, progress or quality of a system, product, or user

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

View and track pertinent metrics to find patterns and gain insights from data

Review data from past periods to reveal recurring tendencies and predict future performance

Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

Collect and analyze traffic data about website visitors

## Pricing

Free Trial

Starter

€150.00

Flat Rate,Per Month

It includes:

-   Full Platform Access
-   Unlimited Users
-   Audience Insights For 1 Market
-   Email Support

Accelerate

€250.00

Flat Rate,Per Month

It includes:

-   Audience Insights For 3 Markets
-   Phone & Email Support

Maximize

€450.00

Flat Rate,Per Month

It includes:

-   Audience Insights For 5 Markets
-   Priority Support (Faster Response Times)

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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