--- title: "Tharro Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Tharro Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more." source_url: "https://www.capterra.com/p/10033688/Tharro/" page_type: "product" language: "en" --- # Tharro Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Tharro ## What is Tharro? Tharro is a hotel marketing intelligence platform that helps hoteliers understand where travelers discover them and optimize marketing strategy accordingly. The platform tracks market demand by origin country, analyzes guest behavior patterns (keywords, booking windows, channels), monitors competitor positioning across pricing and reputation, and reveals visibility in AI search engines like ChatGPT and Perplexity. With four core pillars—Discover, Analyze, Compete, and an AI Assistant—Tharro transforms fragmented marketing data into actionable insights. Hotels can identify which markets are growing, understand how different traveler personas search, benchmark pricing and reputation against competitors, and see exactly where they appear in AI recommendations. The platform addresses the critical shift from Google-driven discovery to AI-driven recommendations, helping hotels recapture bookings that OTAs currently capture through AI platforms ## What is Tharro used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €150 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Tharro?[Manage this product listing](https://www.g2.com/products/tharro/claim_requests/new?auto=true) ## Tharro Overview Updated September 2026 AI summary Tharro provides small and midsize businesses with tools for monitoring and analyzing competitors’ online activities. Covering competitive intelligence, it offers features such as real-time analytics, keyword and engagement tracking, customer segmentation, and trend analysis. With benchmarking and real-time comparisons, Tharro helps organizations assess market position, all accessible through a cloud-based, web-enabled deployment. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tharro 0.0 VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price €150 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.7 (707) Value For Money 0.0 (0) Value For Money 4.5 (619) Customer Service 0.0 (0) Customer Service 4.6 (654) ## Tharro alternatives [4.3 (3)](https://www.capterra.com/p/195504/Cikisi-WMT/#reviews) Starting price $8000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [ReviewTrackers](https://www.capterra.com/p/140801/ReviewTrackers/) [4.7 (172)](https://www.capterra.com/p/140801/ReviewTrackers/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/140801/ReviewTrackers/) [InMoment](https://www.capterra.com/p/160599/InMoment/) [4.3 (29)](https://www.capterra.com/p/160599/InMoment/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/160599/InMoment/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) ## FAQs about Tharro Overview ### What company size and specific industries is Tharro built for? Tharro is designed for small and independent hotels that need an all-in-one marketing platform, as well as medium-to-large hotel chains that want benchmarking tools to compare performance, improve positioning, and increase direct bookings. It is built specifically for the hospitality industry. Features and Usability ### What are the key features of Tharro? Tharro offers activity dashboards, alerts and notifications, and real-time analytics for monitoring performance metrics. It includes benchmarking, competitive analysis, and real-time comparisons, plus customer profiles, customer segmentation, and engagement tracking. Tharro also provides keyword tracking, web tracking, web traffic reporting, trend analysis, and reporting and data visualization. Pricing ### How much does it cost and what fees or limitations are included? Tharro starts at €150 per month on the Starter plan, which includes full platform access, unlimited users, email support, and audience insights for 1 market. Accelerate costs €250 per month for 3 markets, and Maximize costs €450 per month for 5 markets. A free trial is available. Getting Started and Support ### What customer support options does Tharro offer? Tharro provides Email/Help Desk and FAQ/Forum support channels. Users can use these options to ask questions and find self-service guidance. No reviewer feedback on support experience is available, so response speed, helpfulness, and common frustrations cannot be described from the catalog data. ## Features AI summary Based on 871 Customer Experience reviews Not all competitive intelligence tools cover every feature buyers care about most. Here is what Capterra reviewers highlight as essential when choosing a solution: - **SEO Management** (**57%** of reviewers rated this feature as critical) - **Competitive Analysis** (**56%**) - **Search/Filter** (**43%**) Tharro includes **Competitive Analysis**, which gives teams a way to monitor rivals and compare market activity in one place. However, it does not include **SEO Management** or **Search/Filter**. Instead, it offers **Keyword Tracking** (**49%**), **Performance Metrics** (**41%**), and **Reporting/Analytics** (**40%**), which still give businesses useful ways to track visibility, measure results, and review trends over time, helping teams make better competitive decisions with clearer data. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Benchmarking Compare key metrics for the business against prominent players in the industry Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Customer Profiles Record customer information, purchase history, and other notes Customer Segmentation Process of dividing customers into groups based on common characteristics Tharro 16 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Benchmarking: Compare key metrics for the business against prominent players in the industry - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. - Web Traffic Reporting: Collect and analyze traffic data about website visitors --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial [View pricing plan details](https://www.capterra.com/p/10033688/Tharro/pricing/) Starter €150.00 Flat Rate,Per Month It includes: - Full Platform Access - Unlimited Users - Audience Insights For 1 Market - Email Support Accelerate €250.00 Flat Rate,Per Month It includes: - Audience Insights For 3 Markets - Phone & Email Support Maximize €450.00 Flat Rate,Per Month It includes: - Audience Insights For 5 Markets - Priority Support (Faster Response Times) Custom Contact vendor for details It includes: - Any Number Of Source Markets - Price Tailored To Your Needs - Dedicated Account Management And Onboarding - Customized Support And Data Integrations Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.