# Tharro Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Tharro Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more. Source: https://www.capterra.com/p/10033688/Tharro --- # Tharro Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Tharro ## What is Tharro? Tharro is a hotel marketing intelligence platform that helps hoteliers understand where travelers discover them and optimize marketing strategy accordingly. The platform tracks market demand by origin country, analyzes guest behavior patterns (keywords, booking windows, channels), monitors competitor positioning across pricing and reputation, and reveals visibility in AI search engines like ChatGPT and Perplexity. With four core pillars—Discover, Analyze, Compete, and an AI Assistant—Tharro transforms fragmented marketing data into actionable insights. Hotels can identify which markets are growing, understand how different traveler personas search, benchmark pricing and reputation against competitors, and see exactly where they appear in AI recommendations. The platform addresses the critical shift from Google-driven discovery to AI-driven recommendations, helping hotels recapture bookings that OTAs currently capture through AI platforms ## What is Tharro used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €150 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Tharro?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://tharro.io&name=Tharro) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tharro 0.0 VS. [4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price €150 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (2,320) Value For Money 0.0 (0) Value For Money 4.2 (1,895) Customer Service 0.0 (0) Customer Service 4.4 (1,702) ## Tharro alternatives [Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/) [4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202337/Google-Alerts/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Hermix](https://www.capterra.com/p/10009064/Hermix/) [4.7 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/) Starting price $160.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009064/Hermix/) Highest Rated [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176340/Ahrefs/) ## FAQs about Tharro Overview ### What company size and specific industries is Tharro built for? Tharro is designed for small and independent hotels, as well as medium-to-large hotel chains. It serves the hospitality industry by providing an all-in-one marketing platform for smaller properties and a benchmarking tool for larger chains looking to improve positioning and direct bookings. Features and Usability ### What are the key features of Tharro? Tharro offers activity dashboards, alerts and notifications, and real-time analytics for monitoring web traffic and engagement. It also includes customer profiles, customer segmentation, keyword tracking, benchmarking, competitive analysis, performance metrics, and trend analysis, with reporting, data visualization, and real-time comparisons for tracking changes over time. Pricing ### How much does it cost and what fees or limitations are included? Tharro starts at €150 per month for the Starter plan, which includes Audience Insights for 1 market, email support, full platform access, and unlimited users. Accelerate costs €250 per month for 3 markets, and Maximize costs €450 per month for 5 markets. A free trial is available. Getting Started and Support ### What customer support options does Tharro offer? Tharro provides Email/Help Desk support and FAQ/Forum resources for users who need assistance. These channels give customers a place to submit questions and find self-serve answers, though no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Benchmarking Compare key metrics for the business against prominent players in the industry Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Customer Profiles Record customer information, purchase history, and other notes Customer Segmentation Process of dividing customers into groups based on common characteristics Tharro 16 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Compare key metrics for the business against prominent players in the industry Evaluating strengths and weaknesses of companies with the same target audience Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Track and monitor a specific set of keywords Observe and track the demand, usage, progress or quality of a system, product, or user A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time View and track pertinent metrics to find patterns and gain insights from data Review data from past periods to reveal recurring tendencies and predict future performance Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. Collect and analyze traffic data about website visitors ## Pricing Free Trial Starter €150.00 Flat Rate,Per Month It includes: - Full Platform Access - Unlimited Users - Audience Insights For 1 Market - Email Support Accelerate €250.00 Flat Rate,Per Month It includes: - Audience Insights For 3 Markets - Phone & Email Support Maximize €450.00 Flat Rate,Per Month It includes: - Audience Insights For 5 Markets - Priority Support (Faster Response Times) ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.