# Masha Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Masha Software - reviews, pricing plans, popular comparisons to other Ad Server products and more. Source: https://www.capterra.com/p/10034178/Masha --- # Masha Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on December 22, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Masha ## What is Masha? Masha is a streaming TV advertising software that enables campaign creation and launch in just a few clicks. The system provides real-time performance metrics and advanced targeting capabilities based on location, interests, and viewing habits. Masha accepts multiple currency payment options and features an intuitive dashboard for campaign management and optimization. The platform allows advertisers to monitor performance and make adjustments as needed through its user-friendly interface. Masha streamlines the TV advertising process by eliminating long-term contracts while delivering measurable results. The software displays advertisements across connected TV platforms, streaming services, and OTT applications, including both on-demand content and live channels. Through its straightforward three-step process, Masha simplifies television advertising for effective audience engagement. ## What is Masha used for? [Ad Server](https://www.capterra.com/ad-server-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $0.01 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Masha?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.masha.mx/&name=Masha) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Masha 0.0 VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price $0.01 Usage Based Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.2 (200) Value For Money 0.0 (0) Value For Money 4.6 (198) Customer Service 0.0 (0) Customer Service 4.6 (198) ## Masha alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (200)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [CentrAds](https://www.capterra.com/p/10035646/CentrAds/) [5.0 (2)](https://www.capterra.com/p/10035646/CentrAds/#reviews) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10035646/CentrAds/) [BannerFlow](https://www.capterra.com/p/161073/Bannerflow/) [4.5 (16)](https://www.capterra.com/p/161073/Bannerflow/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161073/Bannerflow/) [Taboola](https://www.capterra.com/p/156009/Taboola/) [4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156009/Taboola/) ## FAQs about Masha Overview ### What company size and specific industries is Masha built for? Masha is designed for advertisers, marketing agencies, streaming platforms, TV advertisers, and Mexican businesses. It fits organizations in advertising and media, as well as companies in Mexico that need a solution tailored to their market and audience needs. Features and Usability ### What are the key features of Masha? Masha offers AI Copilot and AI/Machine Learning for campaign support, plus advertising management features like ad inventory management, ad unit creation, bid management, and audience targeting. It also includes campaign planning, multi-channel marketing, conversion tracking, real-time monitoring, customizable reports, and role-based permissions. Getting Started and Support ### What training and onboarding options does Masha offer? Masha provides documentation for teams that need written reference material during setup and early use. This format supports self-paced review of product information, feature details, and procedural steps without requiring live training sessions or video-based instruction. Getting Started and Support ### What customer support options does Masha offer? Masha provides chat support for customer assistance. No reviewer feedback about support experiences is available, so support quality, response speed, and helpfulness cannot be assessed from user comments. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Ad Optimization Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Ad Unit Creation Creating, customizing and managing ads Advertising Management Manage advertising space and its sales within your network or publication AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Masha 26 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Manage advertised inventory that is featured and tracked across marketing campaigns Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Creating, customizing and managing ads Manage advertising space and its sales within your network or publication A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Software program that continuously adjusts its behavior based on observed data Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Manage various distribution channels, build relations with channel partners, and track their performance Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Form predictions based on past and present data/trends Projecting the number or types of ad impressions that will be available on a website or app in future Identify advertising and promotional sources to be used in marketing efforts Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Receive data and information in real time Active monitoring of systems, applications, or networks View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Ads displayed directly within a video player ## Pricing Free Version CPM Plan $0.01 Usage Based, It includes: - Create campaigns - Upload ads - Monitor campaign performance in real-time - Live metrics - Segment ads by location and interests ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.