--- title: "Masha Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Masha Software - reviews, pricing plans, popular comparisons to other Ad Server products and more." source_url: "https://www.capterra.com/p/10034178/Masha/" page_type: "product" language: "en" --- # Masha Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Masha ## What is Masha? Masha is a self-serve programmatic Connected TV (CTV) and streaming TV advertising platform that lets brands and agencies plan, buy, and manage CTV campaigns across 70+ publisher integrations in 25+ countries. Focused on democratizing access to CTV advertising in Latin America, Masha combines direct publisher inventory with an easy-to-use self-serve interface, transparent pricing, and campaign performance tools — without the minimums and complexity of traditional CTV buys. ## What is Masha used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Ad Server](https://www.capterra.com/ad-server-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $0.01 Usage Based, One Time Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Masha?[Manage this product listing](https://www.g2.com/products/masha/claim_requests/new?auto=true) ## Masha Overview Updated September 2026 AI summary Masha supports businesses of all sizes with digital advertising by combining ad inventory management, campaign planning, audience targeting, and ad unit creation within a single platform. It offers AI-driven tools, real-time monitoring, and customizable reporting, along with features for multi-channel marketing and video ad serving, and is accessible via cloud and web-based deployments on major operating systems. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Masha 0.0 VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price $0.01 Usage Based, One Time Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.2 (49) Value For Money 0.0 (0) Value For Money 4.6 (43) Customer Service 0.0 (0) Customer Service 4.6 (42) ## Masha alternatives Highest Rated [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233827/Genius-Monkey/) [Match2One](https://www.capterra.com/p/177685/Match2One/) [4.2 (6)](https://www.capterra.com/p/177685/Match2One/#reviews) Starting price $299.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177685/Match2One/) [Readpeak](https://www.capterra.com/p/10002859/Readpeak/) [5.0 (1)](https://www.capterra.com/p/10002859/Readpeak/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10002859/Readpeak/) [OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) [5.0 (2)](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) ## FAQs about Masha Overview ### What company size and specific industries is Masha built for? Masha is designed for advertisers, marketing agencies, streaming platforms, TV advertisers, and Mexican businesses of various sizes. It fits organizations involved in advertising, media buying, and streaming or television marketing, especially those operating in Mexico or serving Mexican audiences. Features and Usability ### What are the key features of Masha? Masha offers AI Copilot, AI/Machine Learning, and activity dashboard tools for campaign oversight, plus advertising management, ad inventory management, ad optimization, and ad unit creation. It also includes audience targeting, bid management, conversion tracking, customizable reports, forecasting, real-time monitoring, role-based permissions, and video ad serving. Getting Started and Support ### What training and onboarding options does Masha offer? Masha provides documentation for training and onboarding support. Documentation gives users written reference material for reviewing setup steps, understanding features, and checking details as needed during implementation and later use. Getting Started and Support ### What customer support options does Masha offer? Masha provides chat support for customers who need help with the product. Support details beyond chat are not listed in the catalog data, and no reviewer feedback about response speed, helpfulness, or common support issues is available here. ## Features AI summary Based on 292 Ad Server reviews Capterra data shows that buyers of ad server software rank the following features as their top priorities: - **Click Tracking** (**45%** of reviewers rated this feature as critical) - **Campaign Analytics** (**42%**) - **Performance Metrics** (**47%**) Masha includes **Campaign Analytics** and **Performance Metrics**, giving teams visibility into campaign results and ongoing ad performance. However, it does not offer **Click Tracking**. Instead, it provides **Real-Time Data** (**48%**) and **Real-Time Monitoring** (**38%**), which help businesses watch campaign activity as it happens and respond faster to changes, allowing teams to make quicker decisions and improve campaign outcomes. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Ad Optimization Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Ad Unit Creation Creating, customizing and managing ads Advertising Management Manage advertising space and its sales within your network or publication AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Masha 26 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Ad Unit Creation: Creating, customizing and managing ads - Advertising Management: Manage advertising space and its sales within your network or publication - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Forecasting: Form predictions based on past and present data/trends - Impression Forecasting: Projecting the number or types of ad impressions that will be available on a website or app in future - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Video Ad Serving: Ads displayed directly within a video player --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Free Version Pay-as-you-go $0.01 Usage Based,One Time It includes: - Access 70+ publisher integrations" or "Direct CTV/streaming inventory access - Multi-country campaign management (25+ countries) - Self-serve, no minimum agency contract - Create campaigns - Upload ads - Monitor campaign performance in real-time - Live metrics - Segment ads by location and interests ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.