# Selling Lane Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Selling Lane Software - reviews, pricing plans, popular comparisons to other Auction products and more. Source: https://www.capterra.com/p/10034508/Selling-Lane --- # Selling Lane Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on December 19, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Selling Lane ## What is Selling Lane? Selling Lane is an auction software platform that simplifies online, live, and hybrid auctions through a subscription model instead of per-item fees. It offers branded website creation, bulk inventory management, and integrated buyer management via its CRM system. Supporting open bidding, silent auctions, and hybrid events, the software includes condition reporting, automatic invoicing, and multiple payment options. Comprehensive analytics track sales, bidder activity, and item performance, while mobile-responsive design enables participation from any device. Proxy bidding automates bids based on preset parameters. The platform supports unlimited item listings, multiple user accounts, and customizable branding, ensuring adaptability and maintaining the auction host's identity. ## What is Selling Lane used for? [Auction](https://www.capterra.com/auction-software/) Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $995 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Selling Lane?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://Sellinglane.com&name=Selling Lane) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Selling Lane 5.0 (1) VS. [4.8 (126)](https://www.capterra.com/p/241165/TravelPledge/reviews/) Starting Price $995 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.8 (126) Value For Money 5.0 (1) Value For Money 4.8 (117) Customer Service 5.0 (1) Customer Service 4.8 (110) ## Selling Lane alternatives [4.7 (379)](https://www.capterra.com/p/145329/Fundraising-Software/reviews/) Starting price Contact vendor for pricing [4.7 (21)](https://www.capterra.com/p/184014/iRostrum/reviews/) Starting price $400.00 Per User, Per Month [4.4 (97)](https://www.capterra.com/p/127257/Event-Software/reviews/) Starting price Contact vendor for pricing [4.7 (236)](https://www.capterra.com/p/106652/SchoolAuction-net/reviews/) Starting price $79.00 Per User, Per Month ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Billing & Invoicing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers Mobile Access 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Real-Time Notifications 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs Absentee Bidding A tool that allows bidders to bid on an upcoming auction item prior to the beginning of the auction Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Selling Lane 33 features A tool that allows bidders to bid on an upcoming auction item prior to the beginning of the auction Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Manage attendance for classes, shifts, meetings, or events Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Create, manage, and send invoices or bills to customers In addition to the traditional bidding process in an auction, add the option for bidders to buy the item immediately Create and manage digital catalog of products/services with their details, specifications, and price Accept and process credit card transactions Add customized logos and colors to align with company branding Electronically collect payments for goods or services Manage, store and organize emails within the system or via third-party apps Plan an event's time and location Use AI to generate content in the form of text, images, videos, etc. Store and manage images Track and manage inventory levels to maintain proper supply An auction that takes place in real time in front of a group of bidders Database of members to track personal information of individuals and families Access software remotely via mobile devices Notifications via mobile devices Host, facilitate and manage a virtual auction online in which participants and members can buy, sell or bid items Allows for auction participants and potential buyers to bid for items virtually from anywhere Accept, record, and reconcile financial transactions Automated bidding process where a bidder sets a maximum bid amount and the system bids on their behalf until that maximum is reached Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Upload, track, and submit receipts in a central database Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Search and filter data across systems to locate required information by entering keywords or certain criteria An auction in which bidders write down their bids on a sheet of paper View and track activity related to an individual, transaction, etc. Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Monthly $995.00 Flat Rate,Per Month It includes: - Proxy Bidding - Silent Bidding - Buy it Now - Simulcast Streaming - Online Auction - In Person Auction Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JR Jeff R. COO -retired Automotive ### "Dealership Auction Wholesale Process is aGame Changer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 31, 2026 I implemented \[sensitive content hidden\] auction application and process with terrific success at the dealership group I ran. I inherited a highly flawed and unprofitable direct wholesale environment and replaced it with a dedicated auction process that moved our statement wholesale line from a loser to a seven figure profit! Highly recommended. Pros Outstanding process management. Defines the entire process for managing a dealership wholesale auction. Cons No major issues . Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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