--- title: "Selling Lane Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Selling Lane Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/10034508/Selling-Lane/" page_type: "product" language: "en" --- # Selling Lane Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Selling Lane ## What is Selling Lane? Selling Lane is an auction software platform that simplifies online, live, and hybrid auctions through a subscription model instead of per-item fees. It offers branded website creation, bulk inventory management, and integrated buyer management via its CRM system. Supporting open bidding, silent auctions, and hybrid events, the software includes condition reporting, automatic invoicing, and multiple payment options. Comprehensive analytics track sales, bidder activity, and item performance, while mobile-responsive design enables participation from any device. Proxy bidding automates bids based on preset parameters. The platform supports unlimited item listings, multiple user accounts, and customizable branding, ensuring adaptability and maintaining the auction host's identity. ## What is Selling Lane used for? [Auction](https://www.capterra.com/auction-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $995 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Selling Lane?[Manage this product listing](https://www.g2.com/products/sellinglane-crm/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Selling Lane 5.0 (2) VS. [4.8 (27)](https://www.capterra.com/p/184014/iRostrum/reviews/) Starting Price $995 Flat Rate, Per Month Starting Price $400 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (2) Ease Of Use 4.9 (133) Value For Money 5.0 (2) Value For Money 4.9 (123) Customer Service 5.0 (2) Customer Service 5.0 (116) ## Selling Lane alternatives [4.7 (236)](https://www.capterra.com/p/106652/SchoolAuction-net/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [WinningBidder.com](https://www.capterra.com/p/241165/TravelPledge/) [4.8 (133)](https://www.capterra.com/p/241165/TravelPledge/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/241165/TravelPledge/) [Auctria](https://www.capterra.com/p/112910/Auctria/) [4.8 (539)](https://www.capterra.com/p/112910/Auctria/reviews/) Starting price $375.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/112910/Auctria/) Highest Rated [Givebutter](https://www.capterra.com/p/172048/Givebutter/) [4.8 (872)](https://www.capterra.com/p/172048/Givebutter/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/172048/Givebutter/) ## FAQs about Selling Lane Overview ### What company size and specific industries is Selling Lane built for? Selling Lane is designed for auctioneers, estate liquidators, auto dealers, farm equipment sellers, classic car dealers, memorabilia collectors, and multi-category auction sellers. It fits businesses in the auction and resale market that need support for selling a range of goods, from vehicles and equipment to collectibles and estate items. Features and Usability ### What are the key features of Selling Lane? Selling Lane offers online auction tools like live auction, online bidding, absentee bidding, proxy bidding, silent auction, and buy now options. It also includes catalog management, inventory management, registration management, billing and invoicing, payment processing, reporting and statistics, alerts and notifications, and mobile access for auction and membership operations. Pricing ### How much does it cost and what fees or limitations are included? Selling Lane starts at $995 per month for the Monthly flat-rate plan and includes Buy it Now, In Person Auction, Online Auction, Proxy Bidding, Silent Bidding, and Simulcast Streaming. A free trial is available, giving buyers a chance to test the platform before subscribing. Getting Started and Support ### What training and onboarding options does Selling Lane offer? Selling Lane provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for setup and feature review. Getting Started and Support ### What customer support options does Selling Lane offer? Selling Lane provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support information is organized across these channels for users needing answers or direct help. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 1,004 CRM reviews Capterra data shows that buyers of auction software rank the following features as their top priorities: - **Electronic Payments** (**61%** of reviewers rated this feature as critical) - **Payment Processing** (**62%**) - **Online Bidding** (**69%**) Selling Lane supports all three of the features reviewers value most: **Electronic Payments**, **Payment Processing**, and **Online Bidding**. Together, these capabilities help businesses accept payments digitally, handle transactions more efficiently, and run online auctions with greater convenience, allowing teams to manage bidding and payment activity in one system. Online Bidding 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Allows for auction participants and potential buyers to bid for items virtually from anywhere Billing & Invoicing 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers Real-Time Notifications 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs Alerts/Notifications 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Image Library 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Store and manage images Mobile Access 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Selling Lane 33 features ### All Features - Absentee Bidding: A tool that allows bidders to bid on an upcoming auction item prior to the beginning of the auction - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Attendance Management: Manage attendance for classes, shifts, meetings, or events - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Buy Now Option: In addition to the traditional bidding process in an auction, add the option for bidders to buy the item immediately - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Credit Card Processing: Accept and process credit card transactions - Customizable Branding: Add customized logos and colors to align with company branding - Electronic Payments: Electronically collect payments for goods or services - Email Management: Manage, store and organize emails within the system or via third-party apps - Event Scheduling: Plan an event's time and location - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Image Library: Store and manage images - Inventory Management: Track and manage inventory levels to maintain proper supply - Live Auction: An auction that takes place in real time in front of a group of bidders - Membership Management: Database of members to track personal information of individuals and families - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Online Auction: Host, facilitate and manage a virtual auction online in which participants and members can buy, sell or bid items - Online Bidding: Allows for auction participants and potential buyers to bid for items virtually from anywhere - Payment Processing: Accept, record, and reconcile financial transactions - Proxy Bidding: Automated bidding process where a bidder sets a maximum bid amount and the system bids on their behalf until that maximum is reached - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Receipt Management: Upload, track, and submit receipts in a central database - Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Silent Auction: An auction in which bidders write down their bids on a sheet of paper - Watch List: View and track activity related to an individual, transaction, etc. - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (2) Free Trial [View pricing plan details](https://www.capterra.com/p/10034508/Selling-Lane/pricing/) Monthly $995.00 Flat Rate,Per Month It includes: - Proxy Bidding - Silent Bidding - Buy it Now - Simulcast Streaming - Online Auction - In Person Auction Value for money 5.0 (2) 5.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent KP Kevin P. online seller Consumer Goods ### "Best auction platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 31, 2026 My overall experience has been excellent. Selling Lane has made it easy to grow my sales and stay organized without needing multiple platforms. Everything runs smoothly, and the system is reliable even during busy events. It’s a great solution for anyone looking to scale their selling operation efficiently. Pros Selling Lane is extremely user-friendly and streamlined. The platform makes it easy to manage listings, track sales, and handle auctions all in one place. I especially like how intuitive the bidding process is and how quickly I can set up events. The email notifications and customer engagement tools are also a huge plus—they help keep buyers active and informed. Overall, it saves time and makes selling much more efficient. Cons I didn't find much but I think the colors could pop out more but the functionality of the website is great! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jeff R. COO -retired Automotive ### "Dealership Auction Wholesale Process is aGame Changer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 31, 2026 I implemented \[sensitive content hidden\] auction application and process with terrific success at the dealership group I ran. I inherited a highly flawed and unprofitable direct wholesale environment and replaced it with a dedicated auction process that moved our statement wholesale line from a loser to a seven figure profit! Highly recommended. Pros Outstanding process management. Defines the entire process for managing a dealership wholesale auction. Cons No major issues . Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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