--- title: "Magrano Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Magrano Software - reviews, pricing plans, popular comparisons to other Personalization products and more." source_url: "https://www.capterra.com/p/10034855/Magrano/" page_type: "product" language: "en" --- # Magrano Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Magrano ## What is Magrano? Magrano is an AI-driven search solution for online shops that enhance search relevance and improve the customer experience. The intelligent whisperer feature displays products, categories, and brands as customers type, automatically detecting typos and understanding synonyms to match intent. The system presents search results with filtering capabilities by brand, price, size, or color, allowing customers to quickly narrow down options. Magrano provides analytics that offer insights into search performance, helping store owners identify opportunities for improvement and track revenue contributions. The solution can be integrated with common e-commerce platforms through plugins or simple code additions, and offers customizable design options to match brand aesthetics. Magrano focuses on delivering personalized, relevant search results that help online shops connect customers with the products they need. ## What is Magrano used for? [Personalization](https://www.capterra.com/personalization-software/)[Enterprise Search](https://www.capterra.com/enterprise-search-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €79 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Magrano?[Manage this product listing](https://www.g2.com/products/magrano-com/claim_requests/new?auto=true) ## Magrano Overview Updated September 2026 AI summary Magrano provides personalization tools for businesses of all sizes, focusing on behavioral targeting, recommendations, and website analytics to tailor site experiences and analyze visitor activity. Available across a wide range of platforms, it enables teams to deliver audience-specific content and improve product discovery, particularly for organizations seeking to enhance engagement and conversions through data-driven personalization. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Magrano 4.8 (5) VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price €79 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (5) Ease Of Use 3.8 (1,423) Value For Money 4.8 (4) Value For Money 3.9 (1,316) Customer Service 4.8 (4) Customer Service 3.9 (1,212) ## Magrano alternatives [GMass](https://www.capterra.com/p/168452/GMass/) [4.8 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168452/GMass/) [Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/) [4.9 (110)](https://www.capterra.com/p/186030/Luigi-s-Box/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186030/Luigi-s-Box/) [Personizely](https://www.capterra.com/p/177632/Personizely/) [4.9 (38)](https://www.capterra.com/p/177632/Personizely/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177632/Personizely/) Highest Rated [Shopamine](https://www.capterra.com/p/10008735/Shopamine/) [5.0 (31)](https://www.capterra.com/p/10008735/Shopamine/reviews/) Starting price $345.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10008735/Shopamine/) [View all alternatives](https://www.capterra.com/p/10034855/Magrano/alternatives/) ## FAQs about Magrano Overview ### What company size and specific industries is Magrano built for? Magrano is designed for online stores of various sizes that want to improve product discovery and sales. It suits e-commerce businesses and retailers that rely on website search, visual autocomplete, and merchandising tools to drive conversions and revenue. Features and Usability ### What are the key features of Magrano? Magrano offers behavioral targeting, recommendations, and website analytics as its core features. These capabilities support audience segmentation, content or product suggestions, and tracking of site activity for analysis. The feature set centers on using visitor behavior data to inform targeted delivery and measurement. Pricing ### How much does it cost and what fees or limitations are included? Magrano starts at €79 per month for the Small E-shop plan, which covers up to 1,000 products and includes a free version and free trial. Medium E-shop costs €119 monthly for up to 10,000 products, Large E-shop is €149 for up to 100,000, and Enterprise pricing is not listed. Getting Started and Support ### What training and onboarding options does Magrano offer? Magrano provides documentation to help teams get started. Documentation offers written reference material for reviewing setup steps, checking feature details, and finding guidance during implementation or later use. Getting Started and Support ### What customer support options does Magrano offer? Magrano offers Email/Help Desk, Phone Support, 24/7 Live Rep, and Chat. These channels let users reach support by message or in real time, with continuous live help available. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 655 Personalization reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating personalization software: - **Campaign Management** (**38%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**40%**) - **Content Management** (**46%**) Magrano is positioned around other personalization capabilities rather than these commonly prioritized features. Its feature set is geared toward supporting personalized customer experiences in different ways, giving teams options to tailor interactions and manage audience-specific experiences based on the tools it does provide. This can help businesses deliver more relevant messaging and improve how they present content to different user groups. Recommendations 5.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Website Analytics 4.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors Behavioral Targeting 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Display advertising and marketing messages to users based on their browsing history and preferences Activity Dashboard 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Real-Time Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Magrano 36 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Adaptive Learning: Intuitive interface and user-friendly design which seamlessly integrate with existing workflows - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autocomplete: Autocompletion of a word or phrase that the user is typing - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Faceted Search: Buyers can refine product searches using filters and product attributes. - Faceted Search/Filtering: Faceted Search/Filtering - For eCommerce: Intended to be used by online stores - Full Text Search: Search for specific words or phrases within a document or database - Global Language Support: Ability to search in multiple languages without any additional work required. - Highlighting: Allows the user to see highlighted results to see which words or phrases match the search query. - Indexing: Compile and organize data into specific metrics - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Metadata Management: Collect and maintain structured information that describes data or content - Multiple Data Sources: Allows users to manage data from a number of sources - Personalization: Adjust communications based on previous interactions or personal preferences - Query Suggestions: See options for potential search queries within the system - Real-Time Analytics: Analyze and gain insights into data in real-time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Relevance Tuning: Allow tuning relevance and ranking through machine-learning or Learning-to-Rank models - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Search Analytics: Allows the user to understand how other users are using the search functionality through dashboards, KPIs, etc. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Synonyms: Ability to define synonyms for search terms. - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Typo Tolerance: Ability of search to handle typos. - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 4.8 (4) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/10034855/Magrano/pricing/) Small E-shop €79.00 Flat Rate,Per Month It includes: - Intelligent search, AI-powered suggestions, typo detection, filters, analytics, and more Medium E-shop €119.00 Flat Rate,Per Month It includes: - Intelligent search, AI-powered suggestions, typo detection, filters, analytics, and more Large E-shop €149.00 Flat Rate,Per Month It includes: - Intelligent search, AI-powered suggestions, typo detection, filters, analytics, and more Enterprise Contact vendor for details It includes: - Intelligent search, AI-powered suggestions, typo detection, filters, analytics, and more Value for money 4.8 (4) 4.8 Based on 4 reviews ## Support, customer service and training options Customer Service 4.8 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (4) 4.8 Based on 4 reviews ## User reviews Overall rating 4.8 Based on 5 reviews Filter by rating 5(4) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent OR Ondrej R. CEO Program Development ### "Great support and willingness to adapt" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 September 9, 2026 Pros I really appreciated the team's responsiveness and willingness to adapt Magrano to our new Alfa template for Shoptet. They quickly addressed the compatibility issues, adjusted the visual integration, and even improved some elements along the way. Communication was smooth and the whole process was handled professionally. Cons Based on my experience with the Magrano team, I don't have any specific negatives to mention. The compatibility adjustments we discussed were handled quickly and professionally. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZJ Zuzana J. Administrative Assistant Internet ### "Useful tool for easier product search" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 19, 2026 As part of our daily e-commerce administration, Magrano has become a useful tool for improving product search and helping both customers and staff find products, keywords, and terms more efficiently. Since we work with many products, having a better search experience makes daily work easier and improves navigation for customers as well. Overall, our experience has been positive. Pros We have been working with Magrano for some time and it has been helpful both for our customers and for internal work in our e-commerce business. It makes it easier to search for products, keywords, and expressions, which saves time when managing a larger product catalog. We especially like that it helps customers find what they are looking for faster and improves the overall search experience. Cons At the beginning, it takes a little time to fully understand all options and settings. Some features could offer more flexibility for customization depending on specific e-commerce needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Aleksandre K. e-shop owner Supermarkets ### "Magrano - best search tool for e-shops." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 7, 2026 Pros Amazing porduct, and support. Always ready to help, always reply in time 24/7. Any problem was solved immidiatelly. Products works in the best way and has big value for customers. Cons Magrano is amazing search tool. Helps customers to wind what they need. Helsp owners to achieve better selling results. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GK Gabriela K. E-commerce Manager Retail ### "Powerful AI Search That Boosts E-commerce Performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2026 My overall experience with Magrano has been very positive. The tool delivers highly relevant search results and significantly improves how users navigate and find products in our e-commerce store. It integrates quickly and works reliably from the start, with noticeable improvements in customer experience and engagement. The combination of AI-driven search, personalization, and analytics makes it a valuable addition to any growing online shop. Pros What I liked most about Magrano is its highly accurate search functionality – it understands typos, synonyms, and vague queries, which helps customers quickly find the right products. It was also easy to implement, and the improvement in user experience and conversion rate was noticeable almost immediately. Cons Some advanced customization options are not fully self-service and may require support assistance, which can slow down internal optimization. In addition, finer control over search behavior could be more flexible directly within the interface. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TV Tomas V. Founder Retail ### "Feedback after one month of Magrano using" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 10, 2026 Magrano is increasing our sales and is making friendly user environment for our clients in terms of searching. Freindly user tool for our customers, who are using it. On the other side - for us - conversion ratio 26%. What more we can want to have. Pros Friendly user environment in my Magrano account, search engine results. Positive finacial impact, increase of orders amount/quantity. Cons Nothing. Maximum of satisfaction. There is nothing, for what I would not be satisfied or what I would recommend to correct. For us it works perfectly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.