--- title: "Odins Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Odins Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/10035132/Odins/" page_type: "product" language: "en" --- # Odins Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Odins ## What is Odins? Odins.ai is a marketing investment platform that helps companies find the right marketing budget and allocate it across channels for maximum return. The platform integrates all marketing data, digital and offline, including TV, radio, print and influencer, and uses Bayesian marketing mix models to quantify the real relationship between spend and business results. Odins delivers specific monthly recommendations: where to invest more, where to pull back, and what to test when the data is uncertain. Scenario planning shows the expected sales impact of a budget change before it is committed, with confidence ranges. The platform is fully managed: the Odins team handles the integrations, builds and maintains the models, and reviews every recommendation before delivery, so no in-house data science team is needed. Results are tailored to each audience, from board-level budget scenarios to channel-level plans. Odins.ai is used by companies in retail, e-commerce and finance across the Nordics. ## What is Odins used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $3000 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Odins?[Manage this product listing](https://www.g2.com/products/odins-ai/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Odins 0.0 VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $3000 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (8,040) Value For Money 0.0 (0) Value For Money 3.9 (5,525) Customer Service 0.0 (0) Customer Service 3.9 (5,180) ## Odins alternatives [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) [4.7 (285)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/249574/Jungle-Scout/) ## FAQs about Odins Overview ### What company size and specific industries is Odins built for? Odins is designed for marketing teams and agencies of all sizes, especially small and mid-sized businesses that need support for digital marketing, advertising, and campaign analysis. It targets marketing managers, digital marketers, advertising agencies, and marketing analysts rather than a single industry sector. Features and Usability ### What are the key features of Odins? Odins offers ad hoc reporting, customizable reports, dashboards, and data visualization for performance analysis. It includes campaign tracking, conversion tracking, KPI monitoring, ROI tracking, and multi-campaign attribution. Additional features cover multi-channel data collection, data import/export, data source connectors, drag and drop, predictive analytics, and third-party integrations. Getting Started and Support ### What training and onboarding options does Odins offer? Odins provides in-person training, live online sessions, and documentation to help teams get started. In-person training supports direct instruction, live online sessions allow guided setup remotely, and documentation offers written reference material for self-paced learning and feature review. Getting Started and Support ### What customer support options does Odins offer? Odins offers email/help desk, a knowledge base, and phone support. These channels give users direct contact and self-service help for setup, troubleshooting, and account questions. Because no reviewer feedback on support is available, support quality, response speed, and helpfulness cannot be assessed from user comments. ## Features AI summary Based on 2,771 Marketing Analytics reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing analytics software: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Odins is positioned around other marketing analytics capabilities in its current feature set. Its available tools can support day-to-day reporting and campaign analysis workflows, helping businesses track marketing activity, review performance trends, and make more informed decisions from their data. Ad hoc Reporting Generate one-off reports that meet information requirements Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customizable Reports Alter the layout and content of reports Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Import/Export Import and export data to and from software applications Odins 19 features ### All Features - Ad hoc Reporting: Generate one-off reports that meet information requirements - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Source Connectors: Connect to big data sources - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - KPI Monitoring: Tracking the status of previously identified performance measurements - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing Managed Saas $3,000 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.