# Odins Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Odins Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/10035132/Odins --- # Odins Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Odins ## What is Odins? Odins AI is a marketing mix modeling platform that optimizes cross-channel budgets through artificial intelligence technology. The system provides a comprehensive view of marketing performance, enabling data-driven decisions for improved return on investment. The Scenario Planner feature forecasts sales for various spend levels across different periods and markets, helping with budget allocation. The platform recommends investment levels for each marketing activity by analyzing diminishing returns to maximize effectiveness. Odins AI unifies marketing and sales data through integration with numerous digital channels and structured offline reports such as television and radio advertising. The platform features a continuous data flow that ensures models remain updated and improved with each iteration. Setup is straightforward, with most implementations completed within a week, and the system includes validation tools to test and refine the model over time. ## What is Odins used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $3000 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Odins?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://odins.ai&name=Odins) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Odins 0.0 VS. [4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $3000 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (8,037) Value For Money 0.0 (0) Value For Money 4.2 (5,522) Customer Service 0.0 (0) Customer Service 4.4 (5,177) ## Odins alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) ## FAQs about Odins Overview ### What company size and specific industries is Odins built for? Odins is designed for marketing managers, digital marketers, advertising agencies, and marketing analysts, making it a fit for companies with in-house marketing teams or agencies that manage campaigns and performance analysis. The vendor description does not specify a particular company size, so it appears suitable for a range of organizations. Features and Usability ### What are the key features of Odins? Odins offers ad hoc reporting, customizable reports, dashboards, and data visualization for tracking performance metrics and KPI monitoring. It also includes campaign tracking, conversion tracking, ROI tracking, multi-campaign and multi-channel attribution, plus data import/export, data source connectors, drag and drop, predictive analytics, and third-party integrations. Getting Started and Support ### What training and onboarding options does Odins offer? Odins provides in person training, live online sessions, and documentation to support teams getting started. In person training allows direct instruction, live online sessions support guided remote learning, and documentation gives written reference material for setup and ongoing use. Getting Started and Support ### What customer support options does Odins offer? Odins provides email/help desk support, a knowledge base, and phone support. With no reviewer feedback available on support experience, no clear pattern emerges on response speed, helpfulness, or common frustrations. The listed channels suggest multiple ways for users to seek help when needed. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Ad hoc Reporting Generate one-off reports that meet information requirements Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customizable Reports Alter the layout and content of reports Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Import/Export Import and export data to and from software applications Odins 19 features Generate one-off reports that meet information requirements Track the performance of marketing campaigns across multiple channels. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Connect to big data sources Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracking the status of previously identified performance measurements Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. ## Pricing Managed Saas $3,000 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.