--- title: "GoThru Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about GoThru Software - reviews, pricing plans, popular comparisons to other Virtual Tour products and more." source_url: "https://www.capterra.com/p/10035995/GoThru/" page_type: "product" language: "en" --- # GoThru Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) GoThru ## What is GoThru? GoThru is virtual tour software for creating and publishing immersive 360-degree tours. Its AI-powered linking connects nearby photos, simplifying tour creation. The Street View Moderator streamlines publishing to Google Street View with tools for creating connections, switching levels, blurring sensitive details, and tracking panorama views. The Virtual Tour Creator offers a user-friendly editor with customizable themes and plugins for designing tours with interactive hotspots displaying text, video, images, and audio. It supports 360-degree and walkthrough video creation for sharing on digital platforms. GoThru’s Auto Level feature straightens verticals in images for professional results. A VR app on Meta Quest, iOS, and Android enables immersive tour exploration. With intuitive tools and a simple interface, GoThru provides a complete solution for virtual experiences. ## What is GoThru used for? [Virtual Tour](https://www.capterra.com/virtual-tour-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Per User, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for GoThru?[Manage this product listing](https://www.g2.com/products/gothru/claim_requests/new?auto=true) ## GoThru Overview Updated August 2026 AI summary GoThru provides virtual tour software for organizations of all sizes, offering tools to create, manage, and enhance interactive virtual experiences. Its platform features customizable branding, floor plans, geolocation, and lead generation, alongside advanced options like generative AI, analytics, and multimedia support. GoThru is accessible via cloud, web, and mobile devices, supporting a range of deployment needs. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### GoThru 5.0 (12) VS. [4.9 (33)](https://www.capterra.com/p/212030/iGUIDE/reviews/) Starting Price $15 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (12) Ease Of Use 4.8 (123) Value For Money 4.9 (12) Value For Money 4.8 (116) Customer Service 5.0 (12) Customer Service 4.9 (106) ## GoThru alternatives [4.8 (94)](https://www.capterra.com/p/164781/360-VR-Editor/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.0 (1)](https://www.capterra.com/p/10006290/Memory-Anchor/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Panoee](https://www.capterra.com/p/236021/Panoee/) [4.8 (123)](https://www.capterra.com/p/236021/Panoee/reviews/) Starting price $18.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236021/Panoee/) [Nodalview](https://www.capterra.com/p/237342/Nodalview/) [4.7 (80)](https://www.capterra.com/p/237342/Nodalview/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/237342/Nodalview/) [View all alternatives](https://www.capterra.com/p/10035995/GoThru/alternatives/) ## FAQs about GoThru Overview ### Which roles and teams benefit most from GoThru? GoThru benefits photography business owners, studio leaders, and executive decision-makers who need to manage virtual tours, organize image assets, and streamline delivery to clients. Photographers and creative teams use it to upload, edit, and publish visual content efficiently, while directors and managers oversee project quality, turnaround times, and client-facing outputs. Answer based on 12 reviews Overview ### What company size and industries is GoThru built for? GoThru is built for small businesses, which make up 100% of reviewers, especially photography companies at 33%, plus media production at 25% and internet businesses at 17%. It serves photographers, agencies, and organizations publishing 360° virtual tours to Google Street View, primarily for virtual tour creation. Answer based on 12 reviews Features and Usability ### What are the key features of GoThru? GoThru offers content management for interactive tours, with drag and drop editing, hotspot creation, panoramas, floor plans and maps, and multimedia support. It also includes customizable branding, URL customization, lead generation, reporting and analytics, engagement tracking, geolocation, and third-party integrations for real estate and multi-location use. Getting Started and Support ### What training and onboarding options does GoThru offer? GoThru provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided setup, webinars cover scheduled instruction, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does GoThru offer? GoThru provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Support is described only through these listed channels, with no reviewer feedback available to assess response speed, helpfulness, or common frustrations. Users can rely on these contact and self-service options for assistance. ## Features AI summary Based on 530 Virtual Tour reviews Capterra reviewers highlight these as the features buyers care about most when choosing virtual tour software: - **Panoramas** (**50%** of reviewers rated this feature as critical) - **Hotspot** (**41%**) - **360-Site Stream** (**41%**) GoThru includes **Panoramas** and **Hotspot**, so teams can create immersive tour experiences and add interactive points that guide viewers through key spaces. However, it does not include **360-Site Stream**. Instead, it offers other buyer-valued features such as **Drag & Drop** (**34%**), **Virtual Reality** (**35%**), and **Floor Plans & Maps** (**35%**), giving businesses flexible ways to build tours, support immersive viewing, and add location context for visitors, helping businesses present spaces more clearly and improve the viewing experience. Panoramas 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create panoramic images Multi-Location 5.0 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Manage and support multiple locations Customizable Branding 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Engagement Tracking 4.7 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product File Management 4.8 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Create, save, and store files Image Library 5.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Store and manage images GoThru 32 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Categorization/Grouping: Organize and group data or items based on various criteria - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - File Management: Create, save, and store files - Floor Plans & Maps: Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geographic Maps: Visualize locations on a map - Geolocation: Determines the location of a device using GPS or an IP address - Hotspot: Area defined in an image processing an acting link. - Image Library: Store and manage images - Interactive Content: Allow the audience to interact or engage with the content - Lead Generation: Manage the process of attracting and converting business prospects into leads - Member Accounts: Accounts held by members of an organization - Mobile Access: Access software remotely via mobile devices - Multi-Location: Manage and support multiple locations - Multimedia Support: Supports various file formats - Panoramas: Create panoramic images - Password Management: Generate and store passwords in an encrypted database and assist in retrieving lost or forgotten passwords - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Text Editing: Edit text as needed - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Two-Way Audio & Video: Presenter can see and hear participants and vice versa - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Virtual Reality: Integration of virtual reality along with augmented reality into one application - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Features 5.0 (12) 5.0 Based on 12 reviews ## Pricing Value for money 4.9 (12) Free Version Basic $15.00 Per User,Per Month Pro $34.00 Per User,Per Month Agency $75.00 Value for money 4.9 (12) 4.9 Based on 12 reviews ## Support, customer service and training options Customer Service 5.0 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (12) 5.0 Based on 12 reviews ## User reviews Overall rating 5.0 Based on 12 reviews Filter by rating 5(12) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Christian P. Owner Photography ### "World Class in Every Way" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2026 World class. I've been with Al since day one. He's never given me a reason to go anywhere else. I recommend him constantly because he delivers. Pros I'm an original customer of Al Bug's GoThru. When there's a glitch, Al is all over it. Every. Single.Time. The support is simply world class. Cons As I said, I'm over a decade in as a GoThru user, so the new goThru, while very intuitive, is still not my preferred interface. I always divert to old GoThru and I hope that will be available for some time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dan R. Photographer Media Production ### "The Best Web Based Virtual Tour Platform BY FAR!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 9, 2026 I've been a GoThru user for over 10 years and always blown away by its continued development, its features are easy to use and highly customisable ensuring that the virtual tours produced are both creator and user friendly. Pros The greatest asset to GoThru is its team, as 360 content creators themselves, they know what photographers are looking for and how to make the build process as efficient as possible. They're always evolving the platform ensuring that the GoThru experience can offer innovative features for the tour creators and the end user. The support is fantastic with questions responded too in a timely fashion. Cons There isn't really anything that springs to mind that I fault the GoThru platform on or consider what I like least. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nicholas K. Director Media Production ### "5/5 Review for GoThru " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2026 I see GoThru continuing to be the best. They offer great value and they have all the right resources to deliver to my clients. Pros It has been a great platform for helping provide a quality immersive virtual tours to businesses for Google Maps and highly customisable hosted tours for clients. I am also very grateful for their support as I have felt confident learning the platform over the years with their guidance and help if needed. Cons Nothing I dislike about it. They have updated their website look recently and I often used the old one as it was more familiar, however the new version is definitely faster and more efficient. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Marc C. CEO Information Technology and Services ### "Why we've stayed with GoThru for 10 years" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 23, 2026 After 10 years with GoThru, we can confidently say it's the best platform out there for 360-degree photography professionals. Reliable tools, constant innovation, and a support team that truly cares — GoThru has earned our loyalty and our recommendation. Pros Our company, panotour.com, has evaluated countless options over the years. Once we found GoThru 10 years ago, we never found another provider that matches our philosophy. GoThru understands the needs of a 360-degree photography business like no other. The customer support is world-class, the platform offers most of what we need, and it is constantly improving. Cons With such a feature-rich platform, there can be a small learning curve for new team members getting up to speed. That said, the excellent customer support more than makes up for it, and once you're familiar with the tools, everything runs smoothly. Switched from [True3D](https://www.capterra.com/p/186476/True3D/) limiting features not enough flexibility Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RT Richard T. Gerente Photography ### "Muy recomendable" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 22, 2026 La experiencia es muy positiva. Y confío que va a seguir así. EN el pasado trabajé con esta plataforma y no tuve ningún problema. Ahora puedo decir que el soporte es francamente bueno. Pros El soporte técnico es fabuloso, un domingo y he estado comunicándome con rapidez y sin ningún problema. Cons De momento no he encontrado nada para quejarme. El sistema funciona bien, quizás no es el más intuitivo para enlazar, pero nada que no se pueda solventar. Es acostumbrarse a esta forma de trabajar. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CEO Media Production ### "Great tool !" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 17, 2026 GoThru is the pro choice for 360° tours. It lets you link panoramas, fix horizons, and publish seamlessly to Google Street View. It’s a powerful, scalable tool for virtual tour creators. Pros This my #1 tool for my production. Its a complete solutionand has great support and always improving the tools. Cons The storage caculation is not always accurate :) other than that i'm a big user and have an agency plan with 500gb included and another 500 GB addon Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Christopher H. President Information Services ### "Gothru as a Go to" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2026 I've had the privilege of working with GoThru, virtual tour software for well over a decade now, and it’s been a cornerstone in my virtual tour workflow. I first encountered the platform through its founder, Alin, who was just as genuine and innovative as the tool itself. Over the years, GoThru has consistently delivered reliable and powerful features for creating and publishing 360° virtual tours, making it an essential tool in my arsenal. I highly recommend it to anyone in the industry looking for a robust solution to manage and publish their panoramic content. Pros I found the user interface to be intuitive and the features are easy to scale. It is definitely an easy to use platform. Cons Nothing. I don't have anything negative to say. My experience with the platform has been purely a positive one. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chris K. President Marketing and Advertising ### "GoThru Customer For Life" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 4, 2026 I have over 100M views on my published 360 images to Google. I could not have done it without GoThru. Their support is super responsive, the interface is MUCH easier to use than other 360 moderator/editors. I have used many. I highly recommend this product. Pros Easy to use moderator/editor. Excellent support. Any time I submit a support request my questions are always answered thoroughly and quickly. Cons There is not much I do not like about GoThru. The interface is easy to use and there are a lot of resources to help you understand it. Switched from [Pano2VR](https://www.capterra.com/p/201752/Pano2VR/) Ease of use. Pano2VR is not very user friendly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jody W. Owner and Photographer Photography ### "Powerful Virtual Tour Software That Grows With Your Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 3, 2026 I’ve been using GoThru since they first launched, and it has been a key part of my virtual tour workflow ever since. As a professional photographer producing a high volume of Google Street View and custom virtual tours, I rely on software that is efficient, reliable, and built for real-world use. GoThru’s AI-powered linking saves a huge amount of time, especially on large or complex spaces, and publishing to Google Street View is smooth and dependable. The platform is clearly designed for professionals and continues to improve with regular updates. Support has been knowledgeable and responsive whenever needed. I’ve trusted GoThru for years and continue to use it for client projects across British Columbia. Pros GoThru offers powerful AI-powered linking that saves a significant amount of time, especially on large or complex virtual tours. Publishing to Google Street View is reliable and efficient, making it well suited for professional, high-volume workflows. The platform scales easily for airports, hotels, tourism destinations, and public facilities, and it continues to improve with regular feature updates. Support is knowledgeable and clearly understands real-world virtual tour production. Cons Very little. There is a slight learning curve when first getting started, but that comes with the depth and power of the tools. Once familiar with the workflow, the platform is efficient and easy to use, especially for professional virtual tour production. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Minn T. Owner Photography ### "The absolute best platform for virtual tours! Nothing else even comes close." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 2, 2026 Overall, I give GoThru my highest recommendation. It has a very well earned reputation because of the amazing support and ease of use of the platform. I would use nothing else. Pros GoThru is an excellent platform for publishing virtual tours. It is very easy to use and is continuously updated. The support from the team is equally impressive, as any inquiries are responded to very quickly. Cons There really isn't anything to dislike about GoThru, it is simply the best platform for both newcomers and professionals. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Werner G. Fotograf Internet ### "Seit über 10 Jahren mein zentrales Tool für professionelle 360 Grad Touren mit GoThru" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 2, 2026 Pros Seit über 10 Jahren arbeite ich mit GoThru und habe damit Hunderte virtuelle Touren publiziert. Stabiler Betrieb, durchdachte Features und ein Support, der reagiert. Besonders stark im Alltag: •Schnelle Verknüpfung der Panoramen, auch bei grossen Projekten •Effiziente Street View Workflows mit Ebenenwechsel, Verbindungen und Blur sensibler Bereiche •Flexibler Tour Creator mit Hotspots für Text, Bild, Video und Audio •Walkthrough Videos direkt aus der Tour •Automatische Nivellierung für saubere Vertikalen •VR Unterstützung sowie Apps für iOS und Android Das Preis Leistungs Verhältnis ist einmalig. Für professionelle 360 Grad Produktionen auf Google Maps und auf der eigenen Webseite ist GoThru seit Jahren mein zentrales Werkzeug. Verlässlich, leistungsfähig, praxisnah. Cons Es gibt aktuell keinen Punkt, der mich stört. Wenn überhaupt, dann Kleinigkeiten wie gelegentliche UI Details, die jedoch laufend verbessert werden und den Workflow nicht beeinträchtigen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FO Fred O. Business owner Internet ### "Gothru helps me to keep my promisses to the customer and more!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 2, 2026 For me and my business, I couldn't do without it. The pricing, the technic and the people "behind it" are a key to my success too! Pros Creating virtual tours made easy, with all features needed and more. The support is one of a kind. The system is fast and stable without any delays or so. Gothru helps me to keep my promisses to the customer and more with creativity, reliability and inovative power. The features in the Pro-Video-Account are are worth every dime and the Pircing in general leaves a good margin for me and my business. Cons I've given it a lot of consideration, but here I need to pass. It is to me the best option in the market, that's all there is to say to it!!! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.