--- title: "How much is the fish Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about How much is the fish Software - reviews, pricing plans, popular comparisons to other Competitor Price Monitoring products and more." source_url: "https://www.capterra.com/p/10036754/How-much-is-the-fish/" page_type: "product" language: "en" --- # How much is the fish Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 24, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) How much is the fish ## What is How much is the fish? How much is the fish is a price comparison platform for e-commerce businesses that provides data and intelligent product matching to monitor competition and enhance profit margins. The system automates price monitoring, delivering daily insights into competitors' pricing and market trends. The platform compares both identical and similar products across different manufacturers, giving businesses comprehensive information for strategic pricing decisions. Market trend analysis helps identify seasonal patterns for optimized pricing strategies. The system maintains data quality by resolving inconsistencies automatically. How much is the fish features an intuitive interface and offers support to help businesses make informed pricing decisions and maintain a competitive edge in the marketplace. ## What is How much is the fish used for? [Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €99 Other, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for How much is the fish?[Manage this product listing](https://www.g2.com/products/how-much-is-the-fish/claim_requests/new?auto=true) ## How much is the fish Overview Updated September 2026 AI summary How much is the fish offers enterprises and growing businesses a cloud-based solution for competitor price monitoring, enabling real-time comparisons, dynamic pricing, and detailed analytics. With features like automated repricing, market data analysis, multi-currency support, and customizable pricing rules, it helps organizations track competitors, analyze trends, and optimize pricing strategies through dashboards, alerts, and extensive reporting tools. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### How much is the fish 0.0 VS. [### Base](https://www.capterra.com/p/245981/Base/) [4.5 (13)](https://www.capterra.com/p/245981/Base/reviews/) Starting Price €99 Other, Per Month Starting Price $29 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (13) Value For Money 0.0 (0) Value For Money 4.7 (12) Customer Service 0.0 (0) Customer Service 4.8 (12) ## How much is the fish alternatives [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Opinly.ai](https://www.capterra.com/p/10014411/Opinly-ai/) [1.6 (7)](https://www.capterra.com/p/10014411/Opinly-ai/#reviews) Starting price $18.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 14% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10014411/Opinly-ai/) [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) Highest Rated [SmapraTracker](https://www.capterra.com/p/10032385/SmapraTracker/) [5.0 (2)](https://www.capterra.com/p/10032385/SmapraTracker/#reviews) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10032385/SmapraTracker/) ## FAQs about How much is the fish Overview ### What company size and specific industries is How much is the fish built for? How much is the fish is designed for e-commerce companies, online retailers, manufacturers, and marketplace sellers. It fits organizations in these sectors that need a solution built around online commerce and product sales, rather than a general-purpose tool for unrelated industries. Features and Usability ### What are the key features of How much is the fish? How much is the fish includes dynamic pricing, a repricing engine, and custom pricing rules for price management. It also offers competitor monitoring, competitive analysis, and real-time comparisons, plus benchmarking, cost analysis, and profitability analysis. Reporting features include dashboards, data visualization, historical reporting, and trend analysis. Pricing ### How much does it cost and what fees or limitations are included? How much is the fish starts at €99 per month for customized pricing. The plan is priced by monitoring scope, including frequency, number of products, and monitored websites, plus any activated additional features. A free trial is available, and the plan includes flexible update intervals, individual SKUs, competitor URLs, shops, and marketplaces. Getting Started and Support ### What training and onboarding options does How much is the fish offer? How much is the fish provides in person training, documentation, and videos to help teams get started. In person training supports guided instruction, documentation offers written reference material, and videos provide visual guidance for reviewing features and setup steps. Getting Started and Support ### What customer support options does How much is the fish offer? How much is the fish provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Phone Support. With no reviewer feedback available on support, the customer experience cannot be characterized from user reports, so the listed channels stand as the only confirmed support options. ## Features AI summary Based on 103 Competitor Price Monitoring reviews Capterra data shows that buyers of competitor price monitoring software rank the following features as their top priorities: - **Competitive Analysis** (**58%** of reviewers rated this feature as critical) - **Pricing Analytics** (**47%**) - **Dynamic Pricing** (**33%**) How much is the fish supports all three features reviewers value most: **Competitive Analysis**, **Pricing Analytics**, and **Dynamic Pricing**. Together, these capabilities help businesses track competitor moves, evaluate pricing trends, and adjust prices more effectively, allowing teams to make informed decisions and respond faster to market changes. Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Automatic Adjustments Making price adjustments to comparable property Benchmarking Compare key metrics for the business against prominent players in the industry Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience How much is the fish 27 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automatic Adjustments: Making price adjustments to comparable property - Benchmarking: Compare key metrics for the business against prominent players in the industry - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Cost Analysis: Analyze and calculate business costs - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - Historical Reporting: Information, data and reports that are being tracked over time - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Currency: Manage and handle various international currencies - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Catalog: Present a catalog of inventory that customers can view - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Real-Time Data: Receive data and information in real time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- ## Pricing Free Trial [View pricing plan details](https://www.capterra.com/p/10036754/How-much-is-the-fish/pricing/) Customized pricing €99.00 Other,Per Month It includes: - Individual number of SKUs - Individual number of competitor URLs - Individual shops & marketplaces - Flexible update intervals ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.