---
title: "Lytical Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Lytical Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more."
source_url: "https://www.capterra.com/p/10037629/Lytical/"
page_type: "product"
language: "en"
---

# 

 Lytical Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 24, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)

Lytical

## What is Lytical?

Lytical is an AI-driven website analytics platform that tracks user behavior and provides actionable insights. It automatically monitors page views, clicks, form submissions, and abandonments without manual tagging. Daily scans detect issues such as slow page loads, broken links, and spelling errors. The platform includes Quincy, an AI marketing assistant that analyzes data to offer insights and recommendations. Lytical's SEO intelligence conducts technical audits, analyzes keywords, and evaluates content quality, offering tailored recommendations. Competitor monitoring tracks rivals' content and performance for comparative insights. The platform supports unlimited users and integrates with Google Analytics, Google Ads, Google Search Console, Meta Ads, LinkedIn Ads, and Slack, facilitating team collaboration on analytics and decision-making.

## What is Lytical used for?

[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$100

Flat Rate, Per Month

Free trial  
not available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Lytical?[Manage this product listing](https://www.g2.com/products/lytical/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Lytical

0.0

VS.

[### Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$100

Flat Rate, Per Month

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.3 (2,326)

Value For Money

0.0 (0)

Value For Money

4.2 (1,901)

Customer Service

0.0 (0)

Customer Service

4.4 (1,707)

## Lytical alternatives

[Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/)

[4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/202337/Google-Alerts/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[Hermix](https://www.capterra.com/p/10009064/Hermix/)

[4.7 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/)

Starting price

$160.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009064/Hermix/)

Highest Rated

[Price Observatory](https://www.capterra.com/p/10025214/Price-Observatory/)

[4.8 (50)](https://www.capterra.com/p/10025214/Price-Observatory/#reviews)

Starting price

$2500.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10025214/Price-Observatory/)

## FAQs about Lytical

Overview

### What company size and specific industries is Lytical built for?

Lytical is designed for marketers, agencies, SaaS companies, and ecommerce businesses that need AI-powered website analytics and SEO insights. It fits small to mid-market teams in digital marketing and online commerce, as well as software companies that track website performance and search visibility.

Features and Usability

### What are the key features of Lytical?

Lytical offers AI Copilot, Activity Dashboard, Alerts/Notifications, and Monitoring for tracking web activity and engagement. It also includes Competitive Analysis, Performance Metrics, and Tagging to organize data and compare performance across sources.

Pricing

### How much does it cost and what fees or limitations are included?

Lytical offers a free forever plan and a $100 per month Lytical Pro plan. Free includes website analytics, SEO monitoring, competitor tracking, automatic event tracking, daily site scans, keyword rank monitoring, and 50 AI conversations. Pro adds up to 1 million monthly events, 100 keywords, 3 competitors, and unlimited AI conversations.

Getting Started and Support

### What training and onboarding options does Lytical offer?

Lytical provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup, documentation offers written reference material for key steps, and videos provide visual walkthroughs for learning features and reviewing processes as needed.

Getting Started and Support

### What customer support options does Lytical offer?

Lytical provides email/help desk, a knowledge base, phone support, and chat. Support appears organized around direct contact and self-service help, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations with the support experience.

## Features

AI summary

Based on 871 Competitive Intelligence reviews

Capterra data shows that buyers of competitive intelligence software rank the following features as their top priorities:

-   **SEO Management** (**57%** of reviewers rated this feature as critical)
-   **Competitive Analysis** (**56%**)
-   **Search/Filter** (**43%**)

Lytical supports **Competitive Analysis**, which is one of the top features buyers look for in this category. However, it does not include **SEO Management** or **Search/Filter**. Instead, it offers **Performance Metrics** (**41%**), a related feature that can help teams track results and monitor trends over time. Together, these capabilities help businesses compare market activity, measure outcomes, and make more informed competitive decisions.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Lytical 9 features

### All Features
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

---

## Pricing

Free Version

[View pricing plan details](https://www.capterra.com/p/10037629/Lytical/pricing/)

Free

$0.00

It includes:

-   Website Analytics
-   Competitor Insights
-   Keyword Rank Tracking
-   SEO Health Monitoring
-   AI-Powered Marketing Assistant
-   On-demand Page Scans
-   Access to all integrations
-   Unlimited Team Members

Lytical Pro

$100.00

Flat Rate,Per Month

It includes:

-   Everythign in Free Plan
-   Up to 1 million website events
-   Competitive intelligence - Track up to 3 rivals
-   Full keyword monitoring
-   Keyword Rank Tracking
-   AI Overviews and mentions tracking
-   Premium AI models - Claude, Gemini, Grok

Lytical Custom

Contact vendor for details

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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